Tag: Hindustan Lever Limited

It’s all FMCG brands among top 10 TV advertisers in week one of 2017

BENGALURU: Hindustan Lever Limited (Lever) brands led the FMCG brands with a massive 96,682 television advertisement insertions (36.03 percent of the total insertions by top 10 advertisers). The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals. All the companies among the top 10 television advertisers were FMCG players. The total number of insertions by the top 10 advertisers in week 1 was 3.22 percent more than the 259,961 insertions in week 52 of 2016. Lever’s ad insertions in week 1 increased 11.36 percent from 86,819 in the previous week.

Besides Lever being mentioned in the list of top 10 advertisers in terms of insertions, BARC has also mentioned some of its subsidiary/brands separately in the lists, including Brooke Bond Lipton India Ltd, Ponds India. Similarly, Godrej companies Godrej Consumer Products Ltd andGodrej Sara Lee Ltd find places at eighth and tenth spots with 11,792 (4.39 percent of total) and 11,471 (4.25 percent) insertions respectively.

At second place and trailing far behind was Reckitt Benckiser (India) Ltd with 29,538 (11.01 percent) of insertions. PatanjaliAyurved Limited (Payanjali), which had stood at number 2 for the last four weeks of 2016, was placed third in week 1 of 2017 with 29,538 (10.82 percent) insertions, 13.05 percent lower than the 33,381 insertions in week 52 of 2016.

Please refer to Fig A for BARC data on top 10 advertisers in terms of insertions Across Genre: All India (U+R): 4+ Individualsfor week 1 of 2017 below:

As mentioned above, in weeks 49 to 52 of 2016, Lever led the pack followed by Patanjali. Among mobile services, Bharti Airtel Ltd was also present in all the last four weeks of 2016. Please refer to Fig B below for Fig B – BARC: Top 10 Advertisers Across Genre: All India (U+R) : 4+ Individuals – weeks 49-52 of 2016:

January 13, 2017
It’s all FMCG brands among top 10 TV advertisers in week one of 2017

BENGALURU: Hindustan Lever Limited (Lever) brands led the FMCG brands with a massive 96,682 television advertisement insertions (36.03 percent of the total insertions by top 10 advertisers). The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals. All the companies among the top 10 television advertisers were FMCG players. The total number of insertions by the top 10 advertisers in week 1 was 3.22 percent more than the 259,961 insertions in week 52 of 2016. Lever’s ad insertions in week 1 increased 11.36 percent from 86,819 in the previous week.

Besides Lever being mentioned in the list of top 10 advertisers in terms of insertions, BARC has also mentioned some of its subsidiary/brands separately in the lists, including Brooke Bond Lipton India Ltd, Ponds India. Similarly, Godrej companies Godrej Consumer Products Ltd andGodrej Sara Lee Ltd find places at eighth and tenth spots with 11,792 (4.39 percent of total) and 11,471 (4.25 percent) insertions respectively.

At second place and trailing far behind was Reckitt Benckiser (India) Ltd with 29,538 (11.01 percent) of insertions. PatanjaliAyurved Limited (Payanjali), which had stood at number 2 for the last four weeks of 2016, was placed third in week 1 of 2017 with 29,538 (10.82 percent) insertions, 13.05 percent lower than the 33,381 insertions in week 52 of 2016.

Please refer to Fig A for BARC data on top 10 advertisers in terms of insertions Across Genre: All India (U+R): 4+ Individualsfor week 1 of 2017 below:

As mentioned above, in weeks 49 to 52 of 2016, Lever led the pack followed by Patanjali. Among mobile services, Bharti Airtel Ltd was also present in all the last four weeks of 2016. Please refer to Fig B below for Fig B – BARC: Top 10 Advertisers Across Genre: All India (U+R) : 4+ Individuals – weeks 49-52 of 2016:

January 13, 2017
Hindustan Lever, Patanjali had largest TV ad insertions

BENGALURU: Over the last four weeks of calendar year 2016, Hindustan Lever Limited (Lever) and Patanjali have been the top advertisers in terms of number of television ad insertions according to Broadcast Audience Research Council of India (BARC) data for weeks 49 (Saturday 3 December 2016) until week 52 (Friday 30 December 2016). The data covers Top 10 Advertiser’s Across Genre: All India (U+R) : 4+ Individuals.

Lever with 64,264 (36.19 percent), 62,655 (31.95 percent), 66,922 (29.44 percent) and 86,817 (33.40 percent) adinsertions in weeks 49, 50, 51 and 52 respectively of 2016 held numerouno position as top television advertiser in terms of ad insertions. Patanjali with 18,539 (10.44 percent), 23,430 (11.95 percent), 33,064 (14.55 percent), and 33,381 (12.84 percent)television ad insertions in weeks 49, 50, 51 and 52 respectively of 2016 stood second.

Bharti Airtel Limited, Ponds India and Brooke Bond Lipton India Limited were the other brands that were present across all the 4 weeks among the top 10 television advertisers in terms of ad insertions.Smithkline Beecham was amongst the top 10 advertisers in terms of television ad insertions for weeks 50, 51 and 52. Please refer to Figure A below for list of Top 10 Advertisers across genre: All India (Urban + Rural): 4+ individuals.

As is obvious from the charts above, the total number of insertions has increased steadily from week 49 from 177,582 to 259,961 (by 82,379 insertions 46.39 percent increase) in week 52. The increase in total number of ad insertions by the top 10 advertisers between weeks 49 and 50 was 18,533 (10.44 percent); between weeks 50 and 51 was 31,169 (15.89 percent); between weeks 51 and 52 was 32,677 (14.38 percent).

January 6, 2017
Hindustan Lever, Patanjali had largest TV ad insertions

BENGALURU: Over the last four weeks of calendar year 2016, Hindustan Lever Limited (Lever) and Patanjali have been the top advertisers in terms of number of television ad insertions according to Broadcast Audience Research Council of India (BARC) data for weeks 49 (Saturday 3 December 2016) until week 52 (Friday 30 December 2016). The data covers Top 10 Advertiser’s Across Genre: All India (U+R) : 4+ Individuals.

Lever with 64,264 (36.19 percent), 62,655 (31.95 percent), 66,922 (29.44 percent) and 86,817 (33.40 percent) adinsertions in weeks 49, 50, 51 and 52 respectively of 2016 held numerouno position as top television advertiser in terms of ad insertions. Patanjali with 18,539 (10.44 percent), 23,430 (11.95 percent), 33,064 (14.55 percent), and 33,381 (12.84 percent)television ad insertions in weeks 49, 50, 51 and 52 respectively of 2016 stood second.

Bharti Airtel Limited, Ponds India and Brooke Bond Lipton India Limited were the other brands that were present across all the 4 weeks among the top 10 television advertisers in terms of ad insertions.Smithkline Beecham was amongst the top 10 advertisers in terms of television ad insertions for weeks 50, 51 and 52. Please refer to Figure A below for list of Top 10 Advertisers across genre: All India (Urban + Rural): 4+ individuals.

As is obvious from the charts above, the total number of insertions has increased steadily from week 49 from 177,582 to 259,961 (by 82,379 insertions 46.39 percent increase) in week 52. The increase in total number of ad insertions by the top 10 advertisers between weeks 49 and 50 was 18,533 (10.44 percent); between weeks 50 and 51 was 31,169 (15.89 percent); between weeks 51 and 52 was 32,677 (14.38 percent).

January 6, 2017