Tag: Hindustan Lever Limited

HUL ramps up ad spends in second Covid2019 quarter

BENGALURU: FMCG major and the largest player in terms of advertising and marketing spends, Hindustan Unilever (HUL) upped its advertising spends by 43 per cent during the second Covid2019 quarter – (Q2 2021, the quarter ended 30 September 2020, quarter or period under review) as compared to the immediate trailing quarter Q1 2021. The company had pared quarter over quarter (q-o-q) and year-on-year (y-o-y) advertisement expenses in the first quarter of fiscal 2020 (Q1 2021, quarter ended 30 June 2020) during which the Covid2019 lockdown was in place by over 30 per cent to Rs 800 crore from Rs 1,175 crore (down 31.9 per cent) in Q4 2020 and Rs 1,167 crore (down 31.4 per cent) in Q2 2020 respectively. For the period under review, HUL spent Rs 1,144 crore towards advertisement expenses as compared to Rs 1,200 crore in the corresponding year ago quarter. All numbers in this report are consolidated numbers unless stated otherwise.

The company reported 15.2 percent y-o-y and 8.2 percent q-o-q increase in total revenue at Rs 11,776 crore as compared to Rs 10,223 crore in Q2 2020 and Rs 10,885 crore in Q1 2021 respectively. However, in terms of percentage of total income (operating revenue plus other income), HUL’s ad spends during fiscal 2021 were down when compared to previous periods. The FMCG major’s ad spends in Q2 2021 of Rs 1,144 crore were 9.7 percent of operating revenue of 11,776 crore. Please refer to the figure below:

For the half year ended 30 September 2020 (H1 2021) the company had spent Rs 1,944 crore (8.6 percent of total revenue), which was 17.9 per cent lower than the Rs 2,367 crore (11.4 per cent of total revenue) during the corresponding year ago quarter. For FY 2020 and FY 2019, HUL had spent Rs 4,688 crore (11.9 per cent of total revenue) and Rs 4,552 crore (11.7 per cent of total revenue) respectively.
The company reports numbers for four segments, the largest of which in terms of revenue is the beauty segment, followed by the home, foods & refreshments, and ‘Others’.

The company has reported y-o-y revenue growth for the four segments. In an earnings press release, HUL said that growth in Q2 2021 was competitive and profitable with reported turnover growth of 16 per cent and domestic consumer growth (excluding the impact of merger of GSK CH and acquisition of ‘VWash’) of 3 per cent. The FMCG player avers that the strength of its portfolio is demonstrated by the fact that 70 per cent of its business was gaining penetration and that health, hygiene and nutrition products, which formed cumulatively 80 per cent of its portfolio, grew in double digits.

Company Speak:

HUL chairman and managing director Sanjiv Mehta said: “In the context of a challenging economicenvironment, our growth has been competitive and profitable. We continue to demonstrate execution prowess,agility, adaptability, resilience, and passion of our people. We have expanded our portfolio with consumerrelevant innovations and have invested strongly behind our brands. Our operations and service levels are now back to pre-COVID levels and we have accelerated the pace of digitizing our operations under the ‘Re-imagine HUL’ agenda. The economic outlook has improved given the various initiatives taken by the Government and Reserve Bank ofIndia. In our sector, rural markets have been resilient but the demand in urban India especially in metropolitancities has been muted. We believe that the worst is behind us and we are cautiously optimistic on demand recovery.”

Segment Results

Excerpts from the HUL Q2 2021 earnings release

Home Care:

Household Care delivered strong performance across all segments led by continued penetrationgains. We have stepped up our innovation intensity to address the ‘clean living’ needs of consumers; ‘Domex’ range is now available nationally. In Fabric Wash, we have reduced our prices to pass on benefits of lowercommodity costs to consumers. Category consumption of Laundry has been adversely impacted due to confinedliving. Continued focus on driving market development has enabled us to grow our Liquids and Fabric Sensationsegments strongly.

Beauty & Personal Care:

Skin Cleansing grew in double digits on back of a very strong performance in ‘Lifebuoy’and a good delivery in ‘Lux’. Hand Sanitizers and Handwash segments continue to gain penetration and havedelivered robust growths. Oral care grew in double digits with accelerated momentum in ‘Close Up’. Hair Care alsogrew in double digits; our portfolio interventions along with repurposed communications are resonating well withconsumers and driving salience. In Skin Care, ‘Glow & Lovely’ and ‘Glow & Handsome’ have successfully landed onshelves across the nation and we continue the journey towards a more inclusive vision of beauty. While theessential part of Skin Care saw pickup in demand, ‘winter portfolio sell-in’ was impacted due to muted tradesentiment and liquidity constraints.

Foods & Refreshment:

Foods, Tea and Coffee sustained the high growth momentum and grew in double digits; ourconsumer-focused activations and innovations are leveraging the ‘in-home consumption’ trend. Our prudent anddynamic management of unprecedented inflation in Tea has enabled all our brands to grow in double digits andthis positions us well. Performance of our Nutrition business was competitive and disrupted supply lines are nowfully restored. In the quarter, we expanded ‘Boost’ nationally with the narrative of ‘Play a bigger game’ andlaunched a special film on ‘Horlicks’ to celebrate the deeper meaning of growth that stems from courage andconfidence. While we saw sequential improvement, Ice Creams, Foods Solutions and Vending businesses continueto be impacted due to out-of-home consumption loss.

October 22, 2020
More TV ads by top 10 advertisers in 2018 than 2017

BENGALURU: Indian television broadcasters have a reason to smile in 2018. During the first 32 weeks of 2018, the top 10 advertisers from Broadcast Audience Research Council of India (BARC) placed 21.42 per cent more television insertions than in the first 32 weeks of 2017. The combined total number television insertions by BARC’s weekly lists of top 10 advertisers across genres for the first 32 weeks of 2018 were 13,255,057 as compared to 10,916,451 insertions during the first 32 weeks of 2017.

If ad insertions by the top 10 advertisers are a yardstick for the increase in television ads, broadcasters and marketers can definitely expect ad revenues to perk up with more number of advertisements during the fag end of 2018. The major Indian festival season is yet to come – hence the ad tempo can only go up. If one were to go by the trends of 2017, the number of ad insertions in 2018 could go up by 15 to 20 per cent as compared to the previous year. During the last 20 weeks of 2017, average television advertisements per advertiser among the top 10 advertisers per week had gone up by 16.97 per cent as compared to the first 32 weeks of 2017. Between weeks 33 to 52 of 2017, the average weekly TV ad insertions by BARC’s weekly list of top 10 advertisers had gone up to 27,163.66 from an average of 23,222.52 during the first 32 weeks of 2018.

Please refer to the figure below for the weekly comparison of the combined total insertions of all the top 10 advertisers during the first 32 weeks of 2017 and 2018 respectively.

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There were 27 advertisers that were present at least once each in BARC’s weekly lists of top 10 advertisers during the first 32 weeks of 2017 and 2018. Hindustan Lever Ltd or HLL was the biggest advertiser by far during the first 32 weeks of 2017 and 2018 with an average of 122,725.65 and 129,604.28 weekly insertions respectively (5.60 per cent increase). At second place was Reckitt Benckiser (India) Ltd (RBIL) with an average of 59,340.66 and 95,546.63 weekly insertions during each of the first 32 weeks of 2017 and 2018 respectively (61.02 per cent increase). Both HLL at ranks 1 (HLL- 32 weeks) and RBIL rank 2 (29 weeks)/rank 3 (3 weeks) were present in BARC’s weekly lists of top 10 advertisers during the first 32 weeks of 2017. HLL was ranked first as top advertiser for 25 weeks and second for 7 weeks, while RBIL was present at rank 1 for 7 weeks, rank 2 for 24 weeks and rank 3 for 1 week during the first 32 weeks of 2018.

In 2017, only the above mentioned two advertisers were present in BARC’s top 10 advertisers list during all the first 32 weeks of 2017. This year besides HLL and RBIL, ITC Limited (ITL) and Cadbury India (Cadbury) were also present in BARC’s weekly list of top 10 advertisers during all the first 32 weeks of 2018. Both the companies’ – ITC and Cadbury’s average weekly insertions in 2018 were higher than their average weekly insertions in 2017. ITC, which was ranked third in 2018, had average weekly insertions of 33,002.88 in 2018 (32 weeks average) as compared to 18,959.9 in 2017 (20 weeks average), or a 74 per cent y-o-y increase during the periods under review. Cadbury’s average weekly insertions in 2018 were 18.41 per cent more at 27.410.88 (32 week average) as compared to 23,150.03 (31 week average) in 2017. Please note that the growth of average number of weekly insertions has been calculated by determining the average weekly insertions in the first 32 weeks of 2017 and 2018 only when these brands were present in BARC’s weekly lists of top ten advertisers across genres. The actual difference may not be the one mentioned above.

Most of the advertisers’ average insertions per week when they were present in BARC’s weekly lists of top 10 advertisers across genres have increased in 2018 as compared to 2017. Some notable examples are Procter & Gamble (38.51 per cent increase); Amazon Online India Pvt Ltd (16.47 per cent increase); Colgate Palmolive India Ltd (6.44 per cent increase); Godrej Consumer Products Ltd (17.03 per cent increase); Marico (33.05 per cent increase), etc.

A few of notable players that have had a y-o-y fall in their TV ad insertions during their presence in BARC’s weekly lists during the first 32 weeks of 2018 are Baba Ramdev’s Patanjali Ayurved (Patanjali) (-5.70 per cent*), Brooke Bond Lipton India Ltd (-2.03 per cent*) and Ponds India Ltd (-4.48 per cent*).It must be noted that fall in percentages have been derived by calculating the difference in average weekly insertions in 2017 and 2018 only when these brand owners were present in BARC’s weekly list of top 10 advertisers during the first 32 weeks of 2017 and 2018 respectively. The actual difference may not be the one mentioned above.

August 24, 2018
Top television advertisers in 2017 based on BARC’s Top 10 lists

BENGALURU: The biggest advertiser on television in terms of number of television ad insertions in 2017 was a cliché–Hindustan Lever Limited (HLL). Analysis of Broadcast Audience Research Council of India (BARC) weekly data of top-10 television advertisers across genre: All India (U+R): 2+ Individuals shows that the company was ranked number one during all the 52 weeks of 2017 (Friday, 30 December 2016 to Friday 29 December 2017). HLL had a phenomenal number of 6,845,761 television insertions as compared to the total 18,505,146 or about 37 percent of the total television ads released by the top-10 advertisers during 2017.

Besides HLL by itself, three other HLL group companies/brands–Brooke Bond Lipton, Ponds India and Lakme Lever were also among the top-10 advertisers for 50, 20 and 3 of the 52 weeks of 2017, respectively, bringing the total ads by HLL and these three HLL group companies to 8,301,365 or 44.93 percent of the total insertions according to BARC’s top 10 advertisers weekly lists for 2017. The actual total number of HLL and its associated companies were much higher given the fact that only BARC data for the top-10 advertisers in a week has been considered in this report.

The only other advertiser that was present during all the 52 weeks of 2017 in BARC’s list of top-10 advertisers was FMCG personal care and homecare products company Reckitt Benckiser, which released 2,953,290 (16 percent of the total ads released by the top-10 television advertisers) television ad insertions in 2017. Please refer to the figure below for the combined total of TV insertions by the top 10 advertisers per week for 2017.

The FMCG genre was the biggest advertising genre in 2017 by far accounting for 91.81 percent or 16,989,349 of the combined 18,505,406 total ad insertions by the top 10 advertisers during the 52 weeks of 2017.

In all, 32 companies made it at least once to BARC’s top-10 advertisers’ weekly list during the 52 weeks of 2017. Of these, besides HLL and Reckitt, six made it to the lists for at least 46 weeks, two each were present in the top-10 advertisers weekly lists for 30 to 40 weeks and 10 to 20 weeks, four were present for 20 to 30 weeks and 18 were present for one to five weeks of 2017 in BARC’s lists.

The eight biggest advertisers on television were FMCG companies. Of these, only two were present in BARC’s weekly lists for all the 52 weeks of 2017. Confectionary major Cadbury’s India was present in the weekly top-10 lists for 51 of 52 weeks of 2017 with 1,252,931 insertions followed by Brooke Bond Lipton with 1,130,404 insertions. Brooke Bond was present in BARC’s top-10 lists for 50 of the 52 weeks of 2017. Family, personal and household care and FMCG player Procter and Gamble (P&G) was next with 1,077,124 insertions as it was present for 46 of the 52 weeks of 2017. Baba Ramdev’s Patanjali Ayurved was present in the lists for 47 of the 52 weeks in 2017. Though it was present for one week more in the lists than P&G, its total insertions were fewer.

It should be noted that the actual number of insertions by Cadbury, Brooke Bond, P&G and Patanjali as well as the players mentioned in the list below may be much higher–the numbers mentioned above are limited to the sum of numbers in BARC’s weekly lists of top-10 advertisers in 2017.

The 32 companies that made it to BARC’s weekly list of top-10 advertisers at least once have been broadly classified into genres according to the table below:

The online genre represented by two players–Amazon Online India and Flipkart–was the next largest advertiser in 2017 based on BARC’s list. Amazon was present in BARC’s top-10 advertisers across genre list for 20 weeks with 427,049 insertions and Flipkart was present in the lists for one week during 2017 with 18,116 insertions.

Also Read :

FMCGs were top TV advertisers in week 9

Advertisers target rural north & south zone on serials & film-based content: BARC

Top television advertisers in first quarter of 2017

January 13, 2018
Patanjali Ayurved reappears in weekly top 10 advertisers’ list

BENGALURU: Baba Ramdev has been taking on the might of the existing biggies in the Indian FMCG and related spaces right from the launch of his company Patanjali Ayurved Limited. He has been the face of many of the communications of his company cautioning Indians about the second East India Company, speaking of the benefits of his products, conveying messages by featuring as a brand ambassador of his company through television and other advertisements.

Until weeks 1 to 25 of 2017 (Saturday, 31 December 2016 – Friday 6 January 2017 until Saturday, 17 June 2017 to Friday, 23 June 2017) Patanajli was amongst the Top 10 Advertisers Across Genre : All India (U+R) : 2+ Individuals as per Broadcast Research Audience Council of India (BARC). Though never the top advertiser in any week, for that this the bastion of Hindustan Unilever Limited (HUL), Patanjali Ayurved did manage an astounding 589,971 television ad insertions until 23 June 2017, or the last day of week 25 of 2017.

After week 25 of 207, the company was missing from the top 10 advertisers list in weeks 26 and 27, it re-appeared in the top 10 weekly lists in weeks 29, 30,31 and 32 before missing out in weeks 33 and 34 of 2017. The company has again reappeared in the top 10 advertisers lists in week 35 of 2017 at seventh rank with 19,121 insertions.

Despite missing from the lists for four of the 35 weeks of 2017 that have gone by until now, going by the BARC’s weekly data when Patanjali Ayurved was present in the top 10 advertisers list, it is still the fifth biggest advertiser in terms of insertions in 2017 until week 35. Since BARC’s list in the public domain is limited to data for the top 10 advertisers, Patanjali Ayurved’s insertions will be more than the total of 703,706 insertions if one were to add its insertions for weeks 26, 27, 33 and 34 of 2017. This puts the company ahead of multinational FMCG players like Procter and Gamble, Colgate Palmolive (India) and Smithkline Beecham and even the Indian FMCG and tobacco giant ITC Limited.

Please refer to the list of top advertisers in 2017 until week 35 compiled from BARC’s weekly lists of top 10 advertisers. Please note that the actual insertions could be more, or there could be other players that have advertised more, but have not appeared in the BARC weekly lists:

Has Patanjali Ayurved met with expectations of industry pundits in terms of revenues? Going by industry reports, yes and more! A Wikipedia listing of the company says that Patanjali is the fastest growing FMCG company in India. It is valued at Rs 30 billion (US$ 470 million) and some predict revenues of Rs. 50 billion (US$780 million) for the fiscal 2015–16. A Business Standard (BS) article says that Patanjali Ayurved’s revenues more than doubled for fiscal 2016-17 to Rs 105.61 billion. The BS article quotes Yoga Guru Ramdev: “We would grow more than double this year… By next year, Patanjali would be in the leading position and in most of the product categories, it would be number one.”

September 13, 2017
FMCG advertisers hogged TV eyeballs in Jan ’17

BENGALURU: Thirteen advertisers shared places in list of top ten television advertisers in terms of number of insertions (or spots) across the first 4 weeks of 2017. The total number of insertions in the first four weeks of 2017 by the top ten television advertisers was 12,51,529.As is the norm, FMCG Brands grabbed the bulk of the spots – 93.56 percent or 11,70,874 insertions during weeks 1, 2, 3, and 4 (Saturday, 31 December 2016 to Friday, 27th January 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

Of these 13, 11 were FMCG advertisers, with Amazon Online India Pvt Ltd (online) and Super Cassettes Industries (Music) being the sole exceptions. Both these non-FMCG advertisers were among the top ten television advertisers in two of the four weeks. Amazon ranked eighth in week 2 and fifth in week 3, while Super Cassettes ranked ninth and eighth in weeks 2 and 4 respectively in terms of number of television insertions per week.

Eight of the 13 advertisers were present in the top 10 list of advertisers in terms of television insertions in all the four weeks. Three were present in in the list during two of the four weeks and two were present in the list in only one week (week 1 of 2017).

Please refer to Fig A below:

The total number of television insertions by the top 10 advertisers per week increased from 2,68,323 in week 1 to 3,47,695 in week 3 before petering off by 9.81 percent to 3,13,579 in week 4. As is obvious, Hindustan Lever Limited (Lever) has been the top advertiser in the four weeks with 31.28 percent of total insertions by the top ten advertisers in terms of insertions.

Baba Ramdev’s Patanjali Ayurved Limited which had stood third in the first three weeks of 2017 behind Reckiyy Benckiser (India) Limited climbed to the second spot in week 4 of 2017, pushing Reckit down to third spot. While Reckitt had cut down its ad insertions in week 4 by a massive 41.96 percent to 35,481 from 61,127 in week 3, Patanjali had increased its insertions by 20.5 percent in week 4 to 38,886 from 32,270 in week 3. Super Cassettes was the sole non-FMCG brand in the list of top 10 television advertisers in terms of ad insertions in week 4.

Fig B below gives the breakup of the top 10 advertisers in terms of number of insertions for individual weeks:

February 6, 2017
FMCG advertisers hogged TV eyeballs in Jan ’17

BENGALURU: Thirteen advertisers shared places in list of top ten television advertisers in terms of number of insertions (or spots) across the first 4 weeks of 2017. The total number of insertions in the first four weeks of 2017 by the top ten television advertisers was 12,51,529.As is the norm, FMCG Brands grabbed the bulk of the spots – 93.56 percent or 11,70,874 insertions during weeks 1, 2, 3, and 4 (Saturday, 31 December 2016 to Friday, 27th January 2017) as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals.

Of these 13, 11 were FMCG advertisers, with Amazon Online India Pvt Ltd (online) and Super Cassettes Industries (Music) being the sole exceptions. Both these non-FMCG advertisers were among the top ten television advertisers in two of the four weeks. Amazon ranked eighth in week 2 and fifth in week 3, while Super Cassettes ranked ninth and eighth in weeks 2 and 4 respectively in terms of number of television insertions per week.

Eight of the 13 advertisers were present in the top 10 list of advertisers in terms of television insertions in all the four weeks. Three were present in in the list during two of the four weeks and two were present in the list in only one week (week 1 of 2017).

Please refer to Fig A below:

The total number of television insertions by the top 10 advertisers per week increased from 2,68,323 in week 1 to 3,47,695 in week 3 before petering off by 9.81 percent to 3,13,579 in week 4. As is obvious, Hindustan Lever Limited (Lever) has been the top advertiser in the four weeks with 31.28 percent of total insertions by the top ten advertisers in terms of insertions.

Baba Ramdev’s Patanjali Ayurved Limited which had stood third in the first three weeks of 2017 behind Reckiyy Benckiser (India) Limited climbed to the second spot in week 4 of 2017, pushing Reckit down to third spot. While Reckitt had cut down its ad insertions in week 4 by a massive 41.96 percent to 35,481 from 61,127 in week 3, Patanjali had increased its insertions by 20.5 percent in week 4 to 38,886 from 32,270 in week 3. Super Cassettes was the sole non-FMCG brand in the list of top 10 television advertisers in terms of ad insertions in week 4.

Fig B below gives the breakup of the top 10 advertisers in terms of number of insertions for individual weeks:

February 6, 2017
Amazon, Smithkline odd ones in FMCG top 10 TV ads

BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top 10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

While music company Super Cassettes exited the list, Amazon Online India Pvt Ltd (Amazon) climbed to fifth place from eighth place in the top 10 TV advertisers in terms of ad insertions in BARC week 3 (Saturday 14 January 2017 to Friday 20 January 2017). Amazon’s ad insertions in week 3 of 2017 to promote its Great Indian Sale between 20 and 22 January 2017 increased a phenomenal 54.69 percent in week 3 to 27,089 from 17,512 in week 2. Pharmaceutical major Smithkline Beecham joined the top 10 list with 18,786 insertions(5.40 percent of total of top 10 advertisers list) in week 3 at eighth place.

The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923 in week 2 of 2017 as compared to week 1 of 2017. In week 3 of 2017 when compared to week 2 of 2017, the total increased by 8 percent to 347,695 TV ad insertions.

Despite higher number of television ad insertions (5.02 percent more) in week 3 (17,444 insertions) ITC Ltd continued at tenth place. In week 2, ITC Ltd had 14,438 TV ad insertions.

Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

While the first four ranks in terms of TV ad insertions in weeks 2 and 3 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 2 and 3. The top four advertisers in weeks 2 and 3 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser), PatanjaliAyurved Ltd (Patanjali) and Cadbury’s India Limited.

January 28, 2017
Amazon, Smithkline odd ones in FMCG top 10 TV ads

BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top 10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

While music company Super Cassettes exited the list, Amazon Online India Pvt Ltd (Amazon) climbed to fifth place from eighth place in the top 10 TV advertisers in terms of ad insertions in BARC week 3 (Saturday 14 January 2017 to Friday 20 January 2017). Amazon’s ad insertions in week 3 of 2017 to promote its Great Indian Sale between 20 and 22 January 2017 increased a phenomenal 54.69 percent in week 3 to 27,089 from 17,512 in week 2. Pharmaceutical major Smithkline Beecham joined the top 10 list with 18,786 insertions(5.40 percent of total of top 10 advertisers list) in week 3 at eighth place.

The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923 in week 2 of 2017 as compared to week 1 of 2017. In week 3 of 2017 when compared to week 2 of 2017, the total increased by 8 percent to 347,695 TV ad insertions.

Despite higher number of television ad insertions (5.02 percent more) in week 3 (17,444 insertions) ITC Ltd continued at tenth place. In week 2, ITC Ltd had 14,438 TV ad insertions.

Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

While the first four ranks in terms of TV ad insertions in weeks 2 and 3 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 2 and 3. The top four advertisers in weeks 2 and 3 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser), PatanjaliAyurved Ltd (Patanjali) and Cadbury’s India Limited.

January 28, 2017
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

Both the Godrej Companies Godrej Consumer Products Ltd(placed eighth in week1) and Godrej Sara Lee Ltd(placed tenth in week 1) exited the top 10 list to be replaced.

The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923. Despite higher number of television ad insertions (26.18 percent more) in week 2 (14,438 insertions) ITC Ltd move down to tenth place from ninth place in week 1 in which it had placed 11,442 insertions.

Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

While the first three ranks in terms of TV ad insertions in weeks 1 and 2 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 1 and 2. The top three advertisers in weeks 1 and 2 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser) and PatanjaliAyurved Ltd (Patanjali). Please refer to figure B below that shows relative change in insertions by the eight common advertisers in weeks 1 and 2 of 2017.

January 21, 2017
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

Both the Godrej Companies Godrej Consumer Products Ltd(placed eighth in week1) and Godrej Sara Lee Ltd(placed tenth in week 1) exited the top 10 list to be replaced.

The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923. Despite higher number of television ad insertions (26.18 percent more) in week 2 (14,438 insertions) ITC Ltd move down to tenth place from ninth place in week 1 in which it had placed 11,442 insertions.

Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

While the first three ranks in terms of TV ad insertions in weeks 1 and 2 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 1 and 2. The top three advertisers in weeks 1 and 2 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser) and PatanjaliAyurved Ltd (Patanjali). Please refer to figure B below that shows relative change in insertions by the eight common advertisers in weeks 1 and 2 of 2017.

January 21, 2017