ITV

Tag: Hindi speaking markets (HSM)

  • Chrome Data: Only two genres see a jump in week 29

    Chrome Data: Only two genres see a jump in week 29

    MUMBAI: After seeing a peak in opportunity to see (OTS) of various genres collated by Chrome Data Analytics & Media, week 29 didn’t see much rise.

     

    Only two genres namely music and religious channels in the Hindi speaking markets (HSM) saw a jump of 0.4 per cent and 0.2 per cent, respectively.

     

    Sony Mix continued ruling the charts in the genre with 87.9 per cent OTS. Similarly, Aastha channel with 95.9 per cent OTS topped the genre.

     

    The week saw steep drops with English Entertainment channels in the eight metros with 4.3 per cent drop in the genre. AXN with 70.4 per cent OTS maintained its rein in the category.

     

    Business News in the eight metros followed with 3.5 per cent drop. However, Zee Business remained on top with 76.8 per cent OTS.

     

    English Movies with 2.6 per cent and English News with 2.3 per cent too saw a drop in the eight metros. Movies Now with 72.9 per cent OTS and Times Now with 85.2 per cent OTS topped their respective genres.

  • Chrome Data: Not much gain in week 27

    Chrome Data: Not much gain in week 27

    MUMBAI: As per Chrome Data Analytics & Media which collates opportunity to see (OTS), week 27 didn’t see any gain.

     

    Hindi Movies in the Hindi speaking markets (HSM) rose marginally by 0.4 per cent. Sony Max continued its successful run with 95.9 per cent OTS.

     

    Music channels in the HSM and Infotainment channels across India gained 0.2 per cent. Sony Mix with 88.3 per cent OTS and National Geographic Channel with 86.2 per cent OTS gained in their respective genres.

     

    However, a lot of genres did see downsize. English Entertainment channels in the eight metros saw the maximum fall of 2.3 per cent. AXN with 70.1 per cent OTS reigned in the genre.

     

    English movies in eight metros and sports channels across India saw a drop of 1.9 per cent. Movies Now with 75.1 per cent OTS and Ten Sports with 76.1 per cent OTS were at top, respectively.

     

    Business News dropped 1.8 per cent in the eight metros. Zee Business with 77.5 per cent OTS was the topper of the category.