ITV

Tag: Hindi Speaking Market

  • ZMCL targets April – June launch of English news channel

    ZMCL targets April – June launch of English news channel

    MUMBAI: Subhash Chandra’s Zee Media Corporation Ltd (ZMCL) is targeting to launch its English news channel in the first quarter of the next financial year (April – June 2016).

    A senior ZMCL executive tells Indiantelevision.com that while the name of the channel has not yet been decided, the recruitment has already started. “We are building a team, which in the long run will turn out to be a formidable one,” the executive says.

    As a first step in recruitment, ZMCL has already got on board Rohit Gandhi as editor-in-chief (English News and Current Affairs) to steer the proceedings.

    The channel will be distributed globally as a part of the Living Bouquet. “Pay model will be the biggest source of revenue when it comes to global market, but initially in India, we will focus on advertising,” informs the executive.

    The English news channel will produce content, which will cater to the global audience.

    Zee’s English news channel will be totally different from its existing Hindi news channel Zee News, which caters to the Hindi Speaking Market (HSM). “We are creating an entirely new infrastructure and putting up new studios for the new channel. It will be under ZMCL but totally separate from Zee News both in terms of operations as well as editorial,” asserts the executive.

    Currently, ZMCL has in its portfolio three national channels Zee News (Hindi News), India 24X7, and Zee Business. In addition, its regional news channels’ portfolio comprises Zee Marathi, Zee Madhya Pradesh / Chhattisgarh, Zee Rajasthan, Zee Punjab Haryana / Himachal and Zee Kalinga (Odisha). The company also operates two regional news channels through its subsidiaries namely 24 Ghanta (Bengali) through Zee Akaash News Pvt Ltd and Maurya TV (Bihar & Jharkhand) through Maurya TV Private Limited.

  • BARC India’s watermarked channels crosses 400 mark

    BARC India’s watermarked channels crosses 400 mark

    MUMBAI: Broadcast Audience Research Council (BARC) India has achieved another significant milestone within the very first year of its operations: the subscriber base of TV channels, which have signed up for its Watermarking Technology, has crossed the 400 mark. 

     

    The number now stands at 429 to be precise. If one takes into account the various language feeds of channels, that number actually climbs to 457, as BARC India is watermarking 28 language feeds separately.

     

    BARC India started rolling out viewership data in end-April with 277 channels signing up for its Watermarking Technology: and in the short span of last eight months, it has witnessed a rapid acceleration of broadcasters adopting the technology, which is the starting point for BARC India’s future-proof audience measurement system. 

     

    The technology has been adopted by not just broadcasters with an all-India market, but also by regional broadcasters across the spectrum. Of the 429 channels that have adopted the watermarking technology, 195 are ‘All India’ channels and HSM (Hindi Speaking Market) channels.

     

    A hundred and thirty one channels are from the South comprising markets of Tamil Nadu & Puducherry (42), Andhra Pradesh & Telangana (39), Karnataka (27) and Kerala (23).

     

    Of the other key TV markets in India, 18 channels are of West Bengal and 17 of Maharashtra & Goa.

     

    BARC India contracted Kantar Media’s team (previously part of Civolution) to supply the watermarking technology that underpins the world’s largest audience measurement system.

     

    “We are happy to have partnered with BARC India to deploy our watermarking technology. With so many new ways of distributing and consuming TV and video content, Kantar Media’s solutions enable BARC India to detect content wherever and whenever it’s consumed,” said Kantar Media Watermarking Solutions global director Jean Michel Masson.

     

    “We have been able to cross the 400 channel mark in a short span since our launch. This is an achievement and the team at BARC India has done a great job to achieve this target. I am thankful to Civolution and Cineom for their support and technology,” added BARC India CEO Partho Dasgupta.

  • Chrome Week 37: English Entertainment genre leads with 9.3% growth

    Chrome Week 37: English Entertainment genre leads with 9.3% growth

    MUMBAI: English Entertainment genre led the pack in the six metros with growth of 9.3 per cent with Comedy Central at the top of the chart with 49.4 per cent opportunity to see (OTS) in week 37 of OTS data collated by Chrome Data, Analytics and Media.
     
    Second on the list is the English Movies genre in six metros, which witnessed three per cent growth. Movies Now bagged the pole position in the section with 60.3 per cent OTS.

     

    Infotainment genre secured third berth across India with 0.8 per cent OTS with History TV18 leading in the genre with 81.6 per cent OTS.

     

    In Hindi Speaking Market (HSM), Hindi Movies genre grabbed fourth position with 0.6 per cent, with Zee Cinema topping the list with 92.7 per cent OTS.

     
    Amongst the losers this week were Business news, sports and music channels.

     

    Business News section in six metros witnessed a drop by 0.4 per cent with CNBC Awaaz securing the first position with 79.5 per cent OTS.

     

    Sports genre across India dropped by 0.3 per cent and saw DD Sports securing the top slot with 74 per cent OTS.

     

    Music genre in HSM dropped by 0.2 per cent. 9XM with 88.1 per cent emerged as the most affected channel in the genre.

  • TAM week 32: Star Plus sees ascend in ratings

    TAM week 32: Star Plus sees ascend in ratings

    MUMBAI: After continuous decline in the ratings over the last few weeks, Star Plus in week 32 of TAM ratings, observed an ascend as the channel registered 246 GRPs compared to 229 GRPs in week 31.

     

    Colors at the second spot also saw a slight ascend as the ratings went up from 202 GRPs to 207 GRPs in week 32. On the other hand, Zee TV, in the third spot, has gone down from 153 GRPs to 148 GRPs in week 32.

     

    SAB continued to stay put in the fourth slot with 144 GRPs, while Life OK garnered 121 GRPs to grab the fifth berth. Sony Entertainment Television secured the sixth position with 105 GRPs while &TV with 61 GRPs sat at seventh slot.

     

    Aaj Tak with 26 GRPs topped the list of most watched Hindi news channels in the Hindi Speaking Market (HSM) and was followed by ABP News with 22 GRPs. Rajat Sharma’s India TV secured the third slot with 21 GRPs.

  • Chrome Data: Week 43 sees marginal gain

    Chrome Data: Week 43 sees marginal gain

    MUMBAI: The week 43 of opportunity to see (OTS) collated by Chrome Data Analytics & Media had little to rejoice this festive season as it saw a marginal upward trend.

     

    Business News and English Movie channels in the eight metros saw a jump of 0.6 per cent. CNBC Awaaz with 78.7 per cent OTS and Pix with 75 per cent OTS, topped their genres respectively.

     

    The two were closely followed by English News channels in the eight metros with 0.5 per cent hike. Times Now with 85.5 per cent OTS continued its reign in the genre.

     

    Kids channels across India too saw a jump of 0.4 per cent. As usual, Cartoon Network with 76.5 per cent OTS topped the chart.

     

    The highest loss was witnessed by English Entertainment channels of 1.9 per cent in the eight metros. AXN with 68.7 per cent OTS was on top of the genre.

     

    Hindi News, Hindi Movies and Hindi GECs in the Hindi speaking market (HSM) saw a drop of 0.6 per cent, 0.05 per cent and 0.04 per cent respectively.

     

    ABP News with 95.2 per cent OTS, Max with 96.8 per cent OTS and Sab with 97.7 per cent OTS gained in their respective categories.

  • Chrome Data: HSM sees a hike in week 41

    Chrome Data: HSM sees a hike in week 41

    MUMBAI: The Hindi speaking markets (HSM) saw the maximum gain in the opportunity to see (OTS) data collated by Chrome Data Analysis and Media for week 41.
    Both Religious and Music channels saw a jump of 2.3 per cent. Aastha channel with 97 per cent OTS continued its reign in the genre while 9XM toppled Mix to reach the top of the chart with 88.4 per cent OTS.

     
    Hindi News in the HSM gained 1.7 per cent with ABP News ruling the roost with 94.5 per cent OTS.

     

    Across India, Kids genre jumped by 1.5 per cent. Cartoon Network with 78.6 per cent OTS continued with its popularity.

     

    Meanwhile, across India Infotainment channels fell by 1.5 per cent. Discovery channel with 86.6 per cent OTS was the topper in the genre.

     

    English News in the eight metros followed with 1.1 per cent. Times Now with 85.8 per cent OTS remained its rule on the top.

     

    English Entertainment with 0.6 per cent in the eight metros and Sports with 0.2 per cent across India saw a negative turn as well. AXN with 65.9 per cent OTS and Ten Sports with 74.3 OTS topped their respective genres.

     

  • Chrome week 7: English movie genre is the biggest gainer

    Chrome week 7: English movie genre is the biggest gainer

    MUMBAI: The opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week seven has been released with the highest gainer of the week being the English movie genre in the eight metros. The genre witnessed a 5.4 per cent rise with Pix on top as it gained 76.8 per cent OTS.

     

    English entertainment channels also saw a rise of five per cent in the eight metros with AXN topping the charts. The channel scored 70.9 per cent OTS.

     

    In the eight metros, the business news genre also grew as it witnessed a rise of 3.7 per cent. CNBC Awaaz was again on top with 76.7 per cent OTS.

     

    English news in the eight metros followed suit and witnessed a rise of 3.7 per cent. Times Now was the highest gainer with 87.5 per cent OTS.

     

    In the bottom four, Hindi speaking markets (HSM) witnessed a minor drop. Religious genre witnessed a 0.8 per cent drop with Aastha remaining at the top with 98.5 per cent OTS.

     

    Hindi GECs lost 0.6 per cent in the HSM with Colors gaining the most. The GEC gained 96.4 per cent OTS.

     

    Hindi movie channels also saw a drop of 0.4 per cent in the HSM. Zee Cinema topped the charts with 95.7 per cent OTS.

     

    At the bottom of the chart is Kids genre across the country with 0.3 per cent drop. Cartoon Network was at the top in the genre with 85.2 per cent OTS.