ITV

Tag: Hindi speaking market (HSM)

  • Chrome Data: English channels gain in week 26

    Chrome Data: English channels gain in week 26

    MUMBAI: According to Chrome Data Analytics & Media that week 26 saw the rise in English Movie channels when it comes to opportunity to see (OTS).

     

    In the eight metros, the genre jumped 2.1 per cent. Movies Now topped the chart with 75.1 per cent OTS.

     

    English Entertainment channels in the eight metros followed suit and gained 2 per cent. AXN with 72.2 per cent OTS topped the genre.

     

    Business News with 1.3 per cent and Sports channels across the country jumped 1.3 per cent and 0.8 per cent, respectively.

     

    Zee Business with 78.6 per cent OTS and Ten Sports with 76.5 per cent OTS continued the roost in their respective genres.

     

    Only three genres dipped this week.

     

    Religious channels in the Hindi Speaking Market (HSM) fell 0.9 per cent. Aastha channel with 96.5 per cent continued its reign in the genre.

     

    Hindi News in the HSM dropped 0.5 per cent followed by Hindi Movies with 0.1 per cent. ABP News garnered 94.3 per cent OTS while Max got 95.9 per cent OTS.

  • Chrome Data: No major change in week 15

    Chrome Data: No major change in week 15

    MUMBAI: Unlike last week, week 15 didn’t see much of an increase or drop in the opportunity to see (OTS) data collated by Chrome Data Analytics & Media.

     

    The maximum gain was of mere 1.1 per cent for Business news channels in the eight metros. Zee Business gained the most with 78.3 per cent OTS.

     

    Music genre in the Hindi speaking market (HSM) jumped 0.8 per cent with Sony Mix continuing its grip on the top with 88 per cent OTS.

     

    It was closely followed by the English entertainment channels in the eight metros with 0.6 per cent gain. AXN continued its ruling the roster with 70.7 per cent OTS. Hindi News channels in the HSM came in last in the top gainers list with just 0.3 per cent gain. ABP News gained 94.2 per cent OTS.

     

    As for the bottom three, Infotainment channels saw a drop of 0.7 per cent. Discovery channels saw 85.9 per cent OTS. English news and English movie channels in the eight metros fell 0.2 per cent and 0.1 per cent, respectively.

     

    In their respective categories, Times Now and Pix continued to remain on top with 88.3 per cent and 77 per cent OTS.

     

  • Chrome data: Hindi news channels gain maximum

    Chrome data: Hindi news channels gain maximum

    MUMBAI: The week 14 brought good news for the Hindi news channels as per the opportunity to see (OTS) data collated by Chrome Data Analytics and Media.

     

    In the Hindi speaking market (HSM), the genre saw a jump of 3 per cent. ABP News was on top with 93.8 per cent OTS. The genre was followed by Hindi movies in the HSM which saw a 1.5 per cent increase and Star Gold gaining 94.9 per cent OTS.

     

    Hindi GECs in the HSM and Kids genre across India both gained 1.1 per cent. DD National with 97.1 per cent OTS ruled the charts in the Hindi GEC genre whereas Cartoon Network continued its run on the top with 81.9 per cent OTS.

     

    In the bottom four, the maximum fall was witnessed by English entertainment channels in the eight metros. The genre fell 7.4 per cent; however, AXN ranked number one with 70.9 per cent OTS.

     

    There was a minor difference between Business news and English movies genre. In the eight metros, Business channels dropped 5.9 per cent while English movies saw a drop of 5.8 per cent. Zee Business with 79.9 per cent OTS and Pix with 77 per cent OTS topped their respective genres.

     

    Sports channels across India too fell 3.7 per cent with Ten Sports continuing its run on the top with 75.4 per cent OTS.

  • Chrome data: Business channels gain in week 12

    Chrome data: Business channels gain in week 12

    MUMBAI: In the week 12, business news channels in the eight metros gained 2 per cent opportunity to see (OTS) as per the data collated by Chrome Data Analytics & Media.

     

    Zee Business had the highest OTS in the genre with 85.5 per cent.

     

    The genre was closely followed by the Hindi news channels in the Hindi speaking market (HSM) with a rise of 1.7 per cent. ABP News saw 93.4 per cent OTS in the category.

     

    All across India, Sports channels grew by 1.5 per cent with Star Sports 1 gaining the most with 75.3 per cent OTS.

     

    Hindi movies in the HSM rose 5 per cent. Max gained with 94.8 per cent OTS.

     

     As for the bottom four genres, English entertainment channels in the eight metros saw a drop of 1.2 per cent. Star World dislodged AXN with 69.7 per cent OTS.

     

    Music genre followed close behind with 1.1 per cent drop in the HSM. Mix continued to rule the charts with 86 per cent OTS.

     

    English movies in the eight metros dropped 0.4 per cent with Movies Now being the highest gainer with 75.3 per cent OTS.

     

    At the bottom was the infotainment genre in all India with 0.1 per cent drop. Discovery topped the list with 89.1 per cent OTS.