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Tag: Hindi news leadership

  • News18 India takes a jab at Aaj Tak with bold print campaign in The Economic Times

    News18 India takes a jab at Aaj Tak with bold print campaign in The Economic Times

    MUMBAI: Three years is a long time to lie low, and News18 India isn’t letting its rival forget it. In a front-page ad that screams swagger, the channel took a not-so-subtle dig at competitor Aaj Tak with the line: “3 saal se gire, Aaj Tak nahi uthe”. Plastered across The Economic Times on
    10 June, the ad fired off a victory lap, underpinned by a bouquet of audience metrics.

    According to BARC (Wk 22’22–21’25, 24 hours, all days, HSM), News18 India clocked 7.88 crore average weekly AMA, decisively ahead of Aaj Tak’s 7.35 crore. The jab wasn’t just terrestrial. On YouTube, the network reported a massive 3.4 billion views, more than triple Aaj Tak’s 1.04 billion, as per May 2025 Playboard data.

    For three straight years, News18 India has claimed the top position in the Hindi news genre, especially during national events where real-time analysis and critical reportage often define trust.

    Its editorial firepower comes from a frontline of anchors including Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra. Backed by a nationwide web of reporters, the channel has kept its programming punchy, polarising when needed, but persistently on point.

    News18 India’s latest campaign doesn’t merely flaunt numbers—it sharpens them into weapons. As the digital and broadcast battlegrounds heat up, this move signals that News18 doesn’t just want to lead the race. It wants to win it with style.

     

  • News18 India tops charts with 96.5 per cent viewership jump during India-Pakistan conflict

    News18 India tops charts with 96.5 per cent viewership jump during India-Pakistan conflict

    MUMBAI: As tensions flared during the recent India-Pakistan conflict, viewers across the country turned to News18 India in record numbers. The Hindi news channel soared to the top of the charts, notching a 96.5 per cent spike in Average Minute Audience (AMA000’s), according to Broadcast Audience Research Council (BARC) data.

    From 7-9 May, News18 India clocked 39,341 AMA000’s, establishing itself as the most-watched Hindi news channel during the period. Its Cumulative Reach’00 also saw a substantial rise, touching 45,438—a 49.9 per cent increase. (Source: BARC, Market: HSM, TG: 2+, Period: Wk 18’25)

    In a volatile media environment flooded with misinformation about India’s ‘Operation Sindoor’, News18 India focused on accurate, responsible, and timely reportage. The channel broke key developments, including the pivotal DGMO calls that halted further escalation.

    Network18’s broader general news portfolio also registered a sharp rise in performance. With an AMA000’s count of 81,155, the network saw an 82.8 per cent boost. Its Cumulative Reach’00 reached 1,02,485, marking a 38.6 per cent week-on-week surge. (Source: BARC, Market: India, TG: 2+)

    The network’s editorial strength stems from its top-tier anchors and an extensive on-ground network that enabled comprehensive, ground-up coverage. Network18’s portfolio includes News18 India and CNN-News18 on the national front, and a robust regional slate including News18 Uttar Pradesh/Uttarakhand, News18 Bihar/Jharkhand, News18 Madhya Pradesh/Chhattisgarh, and News18 Bangla, among others.

    Network18 has consistently held its position as the country’s number one news network for over two years, with its mix of rigorous journalism and regionally rooted storytelling continuing to win the trust of Indian audiences.