Tag: Hindi news channel

  • Republic Media Network emerges in pole position in BARC news ratings

    Republic Media Network emerges in pole position in BARC news ratings

    Republic Media Network claims to establish complete and ultimate news dominance across the English, Hindi and Bangla news genres.

    According to the latest BARC data provided by Republic Media Network, the channel claims to record a smashing performance across India, and across time bands.

    Across Republic TV, Republic Bharat and Republic Bangla, Republic Media Network has witnessed increased viewership. Republic TV is 200 percent greater than the Number 2 channel TIMES NOW.  

    Republic TV’s continued dominance in super primetime was once again established by the whopping 44 per cent viewership share it recorded in the time band. Across India, Republic TV’s viewership was 270 per cent greater than India Today, and 330 per cent greater than CNN News18. 

    Source – BARC India | Target Group:-NCCS 15+ | Period:- WK.10’22 | Market:- India | Days:- All Days

    Source – BARC India | Target Group:-NCCS M 22+ | Period:- WK.10’22 | Market:- West Bengal | Days:- Weekdays | Time:- 1700-2000

    Source- BARC India | Target Group:-NCCS AB 22+ | Period:- WK.10’22 | Market:- HSM | Days:- Weekdays | Time:- 1900-2000

    This all-round performance that has towered over the competition single-handedly shatters the entire conspiracy and propaganda campaigns against Republic TV. 

    Republic Bharat has continued to dominate the Hindi news genre with a splendid and record-breaking performance that has unseated AajTak in primetime. Republic Bharat’s primetime show Poochta Hai Bharat is in pole position as India’s most-watched news show in its slot. As India’s most loved Hindi news channel which has dominated on its coverage of the Ukraine-Russia War and the recently concluded elections, the record viewership ratings released today have once again toppled the legacy Hindi news player. 

    With the scorching and historic entry of Republic Bangla into the Bengal news genre, a new order in Bengali news has been undisputedly established. 

    Republic Media Network’s Editor-in-Chief, Arnab Goswami, said, “The viewership across the Network is historical. These numbers are the ultimate answer to the conspirators who laboriously spent months hatching conspiracy after conspiracy against us. The truth and the viewership are both with the Republic because we have the faith of the people of India, and no one can change that.”

    Specifically commenting on the wide gap between Republic and the competition, Goswami said, “We are 200 per cent bigger than any other channel in the English News Genre. That is unmatched dominance. In Hindi, with Republic Bharat we have become the leading channel much ahead of AajTak in the most critical slots. In Bangla, we have created history by a thundering entry. We have become Number 1, beating ABP Ananda in primetime which was the leading channel there. Today, with pride I can say that Republic is the largest News Network in India. These phenomenal results are a slap in the face of channels who conspired against us.”

    On the overwhelming reaction from the people of India, Goswami said, “We are flooded with calls from Advertisers, Supporters and Viewers who are calling the channel to congratulate us. We are so grateful for their support.”

    “There is a phenomenal spirit and energy in all our newsrooms—Mumbai, Noida and Kolkata. I am so proud of my team who has let their journalism do the talking. I will say though that even though this is a big vindication Brand Republic, the game has just begun,” he added.

  • TV9 Bharatvarsh leads HSM market in week 10 of BARC news ratings

    TV9 Bharatvarsh leads HSM market in week 10 of BARC news ratings

    Mumbai: TV9 Bharatvarsh claims to be the leading Hindi news channel in week 10 (5-11 April) in terms of market share.

    According to the data provided by Broadcast Audience Research Council (Barc) India to TV9 Bharatvarsh, the popular Hindi news channel leads the Hindi-speaking market (HSM) with a 16.9 per cent market share for the target audience of 15+ all adults.

    Last week was an important period for news channels as the assembly elections for the states of Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa were concluded and the results were declared on 10 March.

    Barc India has released data for individual news channels after a 17-month hiatus. 

    The TV audience measurement agency had also agreed to release the past 13 weeks’ data after consultation with industry stakeholders.

    However, many news channels including India TV, News18 India, ABP News, Good News Today, News 24 and NDTV India have opted out of past data. 

    NDTV India has completely pulled out of Barc ratings.

    Aaj Tak had a market share of 15.5 per cent market share followed by India TV at 13 per cent, Republic Bharat at 12.8 per cent, Zee News at 11.4 per cent and remaining channels including News18 India, ABP News, News 24, News Nation, Zee Hindustan, Good News Today and DD News in single digits.

    Source: Barc data | 15+ All Adults | HSM market | Wk 10’22

  • Zee Business becomes viewers’ top choice for Budget Day 2022

    Zee Business becomes viewers’ top choice for Budget Day 2022

    Mumbai: For the biggest event of the year – the budget 2022 coverage, Zee Business had planned way ahead of the competition and was the first to decode the ‘Growth Booster’ tagline and this was adapted by other channels, websites and publications, said the business news channel. Zee Business had planned the programme keeping in view the expectation of the viewers and this helped the channel reach them on multiple platforms. 

    “It is not an ordinary achievement that a channel got ahead of a popular general news channel in the country and Zee Business has accomplished a historic feat and has become the top choice of viewers for union budget coverage and it was top watched channel on YouTube livestream in India ahead of Aaj Tak, CNBC Awaaz and other channels for the FM budget speech and peak concurrent. The highest number of viewers during the budget coverage livestream had crossed over 104K for Zee Business, a phenomenal achievement for any news channel,” said the channel in a statement.

    On Facebook, Zee Business was top business news channel in India in terms of both interactions and views on Budget Day. The hashtags #BudgetOnZee and #GrowthBoosterZee were trending on first and second spots briefly on Budget Day on Twitter that showed the support of its viewers on the channel.

    Everyone in Zee Business team had worked hard and has had their share of contribution in making this a special budget coverage for the channel. It was a very well-coordinated effort of the editorial team and marketing team to push the promos and content heavily on the channel and rope in support from the Zee Media Network in days ahead of budget. The exclusive lineup of guests on air leading to the Budget Day, on Budget Day and post-budget was crucial ensuring the viewers are glued to the channel. 

    The marketing team activated the Zee Media Network to push, like, comment the content published by Zee Business on various platforms ensuring that the hashtags were trending on Budget Day. Running a contest on the channel and regular announcements on air of the contest winners helped in getting the necessary chatter about the expectations from the union budget on various platforms and helping people aware of the mega event and trend on Twitter. Such events teach us that well-coordinated  and hard work pays off. In this case Zee Business has left an impression in the minds of the viewers that budget means Zee Business.

    Zee Business yet again proved to be India’s go to channel for profit and wealth as it offers ‘information’ and ‘insight’ and brings business and economy coverage. It has dynamic and innovative programming that is devised by understanding the pulse of the market and makes complex news simple.

  • Times Now Navbharat launches political satire show ‘Bhaiya Ji Superhit’

    Times Now Navbharat launches political satire show ‘Bhaiya Ji Superhit’

    Mumbai: Times Now Navbharat has launched a new show “Bhaiya Ji Superhit” that will begin airing from 8 January at 10 p.m every Saturday.

    The show is a political satire on the top news stories, current affairs and political affairs of the previous week, and is hosted by stand-up comedian Sundeep Sharma. The 30-minute weekend show will be presented through three key segments ‘Hafta Saptah,’ ‘Noora Kushti,’ and ‘Acchi Baat Hai.’

    “Times Now Navbharat has successfully positioned itself as a preferred Hindi news channel in a short span of time, gaining unprecedented support from the country’s top influencers and viewers alike,” said Times Network group editor and Times Now Navbharat editor-in-chief Navika Kumar. “Our differentiated news shows like ‘News Ki Paathshala,’ ‘Sawal Public Ka,’ ‘Opinion India Ka,’ immediately resonated with the viewers. ‘Bhaiya Ji Superhit’ is a new show which presents a lighter side of the serious business of news.”

    “Every Stand-up comedian at some point in their career dreams of hosting a TV show and I am extremely thrilled and excited to host my first TV show, Bhaiya Ji Superhit on Times Now Navbharat, a channel from the largest media group,” said Sundeep Sharma. “I have a very desi brand of humour and the audience feels connected to me as one amongst them and I am hoping to make the same connection through television.”

  • TV Today Network to rename ‘Aaj Tak Tez’ as ‘Good News Today’

    TV Today Network to rename ‘Aaj Tak Tez’ as ‘Good News Today’

    Mumbai: TV Today Network board of directors has approved the proposal to rename their Hindi news channel ‘Aaj Tak Tez’ to ‘Good News Today’. The name change is expected to be implemented during the month of September 2021. 

    The media company has got the ministry of information and broadcasting approval for the same.

    Aaj Tak has been planning the launch of a Hindi news channel that veers away from the negative tonality perpetuated by the news broadcasting industry, said the broadcast network in a statement.

    Good News Today (GNT) channel will share positive news stories that are often missed out due to the rat race for ratings and intense competition between news broadcasters, it added.

  • Times Network forays into Hindi news with a bid to create ‘New India’

    Times Network forays into Hindi news with a bid to create ‘New India’

    New Delhi: Making its foray into Hindi news, Times Network on Sunday launched its new channel, Times Now Navbharat HD. The new entrant is being spearheaded by Times Now’s group editor Navika Kumar who will lead the editorial mandate and handle the overall management of the channel.

    The channel will be available across all the leading cable operators, MSOs and DTH platforms including Tata Sky, Airtel DTH, Hathway Digital, and DEN Digital, said the network. It has also launched an extensive outdoor campaign for promoting the new brand with a positioning- ‘Ab Badlega Bharat, Banega Navbharat’.

    “We are not in the race for TRP,” said Times Network MD and CEO MK Anand at the channel launch, adding that ‘Times Now Navbharat’ is part of the network’s effort to convey people’s correct and accurate message to the government and vice versa.”

    “In the world of English news channels, we have been running Times Now with the same resolution for the past 16 years. Issues which we raise at Times Now, they become a topic of discussion among people the next day and reason for a change in the society and political circles. We work tirelessly on such issues and news which are in public interest and also contribute to the welfare of the country and the society. This helps us get TRP organically,” said Anand. “We believe that news has the power to make an impact on our society and also help make it a better place to live in.”

    According to Anand a “new India” will emerge only when key and important issues are raised in a right manner, and also when there is a proper communication between people of the country and the government.

    The channel was launched with seven prime-time shows hosted by Sushant Sinha, Padmaja Joshi, Ankit Tyagi, and Meenakshi Kandwal. The primetime shows include Rashtravad at 5 pm, Log Tantra at 6 pm, Dhakad Exclusive at 7 pm, Sawal Public Ka at 8 pm, News Ki PaathShala at 9 pm, and Opinion India at 10 pm.

    The mega marketing campaign launched across Hindi-speaking markets was conceptualised by McCann Worldgroup India. The network has also unveiled a brand film highlighting the channel’s genesis and brand manifesto written by noted lyricist Prasoon Joshi.

    Apart from print ads in leading English and Hindi dailies, the network has launched an extensive outdoor promotion spanning across 400 sites across 19 cities including Mumbai, Delhi, Lucknow, Patna, Jaipur, Dehradun, Indore, Punjab, Raipur and Varanasi. Kent RO System, Century Ply, Radico Khaitan, Vedanta, Medibuddy, Amrita Vishwa Vidyapeetham, Darwin Platform Group of Companies, Mylab Discovery Solutions, Meghdoot Herbal, Kirloskar Brothers are some of the advertisers currently onboard.

  • Times Now Navbharat HD all set to launch on 1 Aug

    Times Now Navbharat HD all set to launch on 1 Aug

    Mumbai: Times Network’s Hindi news channel – Times Now Navabharat HD is all set to launch on 1 August.

    With its positioning ‘Ab Badlega Bharat, Banega Navbharat’, the channel will attempt to be the new voice propelling change through an inclusive movement for a new India, and champion a unique brand of action-oriented journalism driven by decisive content, announced the broadcast network on Friday.

    In an attempt to break away from stereotypical news formats, the channel will explore an interactive & innovative news delivery that focuses on issues that directly impact the people and entails an in-depth and conclusive analysis of news through solution-oriented discussions, it added.

    The network had earlier announced that the new channel will be led by anchor Navika Kumar as the editor-in-chief. It will initially be launched with seven prime-time shows hosted by Sushant Sinha, Padmaja Joshi, Ankit Tyagi, and Meenakshi Kandwal. The primetime shows include Rashtravad at 5 pm, Log Tantra at 6 pm, Dhakad Exclusive at 7 pm, Sawal Public Ka at 8 pm, News Ki PaathShala at 9 pm, and Opinion India at 10 pm.

    Commenting on the launch, Times Network, MD and CEO, MK Anand said, “We have dominated the English news category with our flagship brand, Times Now, ever since we came into the space. We are now thrilled to mark our debut into Indian language News with our maiden Hindi news channel. We believe News has the power to transform and create an impact for a better society. With Times Now Navbharat, we are pioneering disruption with a powerful proposition centred on the core promise of bringing news that will drive change, where we follow a Content philosophy that puts Social Impact and not Ratings at the centre. I am confident Times Now Navbharat will contribute to further improve the Hindi News broadcast space which is already served by some of the best Media brands.”

    Marking this landmark launch, the network has planned a mega marketing campaign across Hindi-speaking markets. Conceptualised by McCann Worldgroup India, the channel will unveil its brand film which embodies the channel’s genesis and brand manifesto written by the renowned Prasoon Joshi. A high decibel promotion has been planned across TV, outdoor, print, radio, multiplexes, social media, and leading digital platforms.

    The network’s outdoor promotion spans over 400 sites across 19 cities including Mumbai, Delhi, Lucknow, Patna, Jaipur, Dehradun, Indore, Punjab, Raipur and Varanasi. The network is also set to splash its print ads across leading Hindi & English dailies of the country. 

    Times Now Navbharat has roped in Kent RO System, Century Ply, Radico Khaitan, Vedanta, Medibuddy, Amrita Vishwa Vidyapeetham, Darwin Platform Group of Companies, Mylab Discovery Solutions, Meghdoot Herbal, Kirloskar Brothers to name a few as advertisers.

    Times Now Navbharat will be available across all the leading cable operators, MSOs & DTH platforms.

  • Aaj Tak dials into the Bihar Election Action with the launch of ‘Hello Kaun’ Song

    Aaj Tak dials into the Bihar Election Action with the launch of ‘Hello Kaun’ Song

    Aaj Tak, India’s No.1 News Channel is dialling into the election fervour with the release of a song composed specifically for Bihar Elections. Set in Bhojpuri style, the song is inspired and taps into the tune of famous Bhojpuri song titled ‘Hello Kaun’.  Aaj Tak’s creative team has written lyrics of the song and it has been sung by Ritesh Pandey, singer, composer and performer of the original ‘Hello Kaun’ song.

    Traditionally, elections in Bihar attract high attention across India due its dynamics. This year too, the elections will be closely followed, due to its critical timing. With the launch of the ‘Hello Kaun’ song, Aaj Tak intends to dial into the hearts and minds of the native population of Bihar to sensitise them about the upcoming elections. The song encourages the audience to tune into Aaj Tak to update and keep abreast of local issues, concerns of various voter groups’, manifestoes and strategies of various political parties. 

    Aaj Tak, India’s No 1 Hindi News Channel for almost 20 years, has always been at the forefront of election coverage, be it national or state. When it comes to Elections, the channel has been an undisputed leader in innovation. Be it the use of world-class graphics and differentiated formats to India’s first pop-up studio in the form of ‘Chunav Studio’, the channel has always broken the mould. Innovation coupled with the best on-ground reportage has always resulted in the channel grossing highest ratings for its election coverage. This song is also a similar attempt to reach out to the local audience of Bihar in an innovative and involving manner.

  • ABP News launches an exciting line-up of shows

    ABP News launches an exciting line-up of shows

    NEW DELHI: As quarantine streaming continues to impact viewership patterns across genres, India’s leading Hindi news channel, ABP News, has come up with a fresh line-up of shows, in a pursuit to revamp its content offerings. 

    Traditionally, primetime television hours on the news-genre have been 7:00 pm to 11:00 pm in India. Most channels have historically received the maximum engagement & viewership during this time-band. However, as a result of COVID-19, most consumers are home-bound – contributing to the changing TV viewership patterns. In fact, viewers are consuming news a lot more during day-time (10:00 am to 2:30 pm), as compared to pre-covid days, thereby strengthening the reach & connect with loyal news viewers.

    In a bid to plump up its offerings in this new phase, ABP News is revamping its day-time content line-up, with non-stop riveting shows from 10:00 am to 6:00 pm. In this brand-new portfolio of 6 shows over the weekdays, ABP News is airing ABP Reporter – a reporter-led show wherein reporters set the agenda of every-day news; Newsgram – a unique show covering 4 major stories of the day with in-depth analysis from the reporters; Panchnama – a deliberation on top news stories amongst 5 panelists/experts and 4 news anchors; Matrubhoomi – a show that presents news of national importance, and anything that concerns the viewers directly or indirectly; and Reality Report –  a show beaming mesmerising clips from much-anticipated reality shows like Big Boss, Fear Factor: Khatron ke Khiladi, The Voice, etc. 

    All these shows have been specially-packaged to accommodate the diversified interests of the Indian viewers. Apart from these new offerings, ABP News is adding great value to its popular ongoing show, ‘Saas Bahu Aur Saazish’, in a special collaboration with Star Plus. Through this alliance, ABP News will be bringing exclusive content to its viewers, integrating the best of news & entertainment.

    On this brand new offering, ABP Network CEO Avinash Pandey said “The COVID-19 season has significantly transformed the way Indians consume news. Our viewership numbers have witnessed a sharp growth spurt during these times. As our loyal viewers continue to tune into ABP News, the onus is on us to give them the best, newest, and the most novel content. We are extremely excited to be introducing this new line-up, which has been specially created & curated, keeping in mind the viewers’ needs & concerns. We hope the nation will continue to repose their faith in our offerings.”

    A similar revamp will soon make its way in the weekend portfolio of ABP News.

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  • TV9 Bharatvarsh launched; to focus on investigative journalism

    TV9 Bharatvarsh launched; to focus on investigative journalism

    MUMBAI: On 30 March, Associated Broadcasting Company Pvt Ltd (ABCPL) launched its Hindi news channel—TV9 Bharatvarsh, with the aim to "change the national television with its unique style of aggressive presentation blended with investigative journalism that will focus on the rights of the people".

    It entered the Hindi news genre with a well-known team of strong journalists and presenters. The editorial team includes names like former India TV editor Hemant Sharma, former India TV managing editor Ajit Anjum, and Vinod Kapri. The Hindi channel opened up its news studio in the country, which will use AR, VR technologies and BOT News Tracker in its presentation.

    On 31 March, the channel had organised a national conference in which PM Narendra Modi, Amit Shah, Akhilesh Yadav, Rajnath Singh, Arun Jaitley and Kapil Sibal were present apart from other top leaders.

    ABCPL director Clifford Pereira had said in a statement, “The Hindi channel will bring back issues that really matter and use the medium of television keeping the core values of humanity and people’s interests in the forefront. Unlike other Hindi news channels, TV9 Bharatvarsh will not promote superstitions like astrology.”

    The company’s revenue grew 19 per cent to Rs 159.96 crore in 9M FY18 compared to Rs 134.73 crore in 9M FY17. It operates six channels (different languages) which are broadcast in the states of Andhra Pradesh, Telangana, Karnataka, Gujarat and Maharashtra. The company broadcasts the channel with the brand name of TV9, News9 and TV1.