Tag: Hindi News

  • Hindi news tops news genre’s ad volumes in H1 FY’22: TAM Media report

    Hindi news tops news genre’s ad volumes in H1 FY’22: TAM Media report

    Mumbai: TAM media research’s subdivision AdEx India has released the half-yearly report for advertising in the new genre. According to recent data, Hindi news tops with more than 20 per cent share for ad volumes in H1 FY ’22, and observed indexed growth of 33 per cent.

    As per the data recorded last year for the same period, ad volumes grew by 33 per cent as compared to H1 FY ’20 and five per cent growth was reported as compared to H1 FY 2021. The month of March 2022 saw the highest ad volume share of 19.5 per cent.

    H1 FY ’20 saw the highest share of ad volumes, that is, 31 per cent followed by H1 FY’22 and H1 FY ’21 with 28 per cent share each.

    The prime time slot is the most preferred band, followed by the afternoon and morning in the news genre, and during H1 FY ’21 and H1 FY ’22, for each slot Hindi news topped with a 20 per cent share of ad volumes.

    Three out of the top five subgenres, which include Hindi news, Bengali news, Tamil news, Telugu news, and others, have retained their ranks in H1 FY ’22. During H1 FY ’21 and H1 FY ’22, the top five subgenres accounted for more than 55 per cent of the ad volume.

    The number of news genre categories increased by four per cent in H1 FY ’22 as compared to H1 FY ’21. The spices category led with a three per cent share of ad volume in H1 FY ’22.

    The top ten list included two categories each from the food & beverage, building, industrial, and land materials/equipment industries.

    Corporate/brand image, range of OTC products, building materials/systems, and pan masala were the new entrants among the top 10, out of which seven categories observed positive rank shifts.

    The service industry topped with a 17 per cent share of the news genre’s ad volumes, followed by F&B with 14 per cent.

    Corporate/brand image saw the highest increase in ad seconds with 74 per cent, followed by ecom-gaming three times during H1 FY ’22 as compared to H1 FY ’21.

    In terms of growth per cent among the top 10 categories, vocational training institutes topped with the highest growth of 3.9 times, followed by face wash with 3.2 growth.

    Reckitt Benckiser, GCMMF (Amul), and LIC were the top three advertisers in H1 FY’22. Ultratech Cement, Mahashiya Di Hatti, and Think & Learn were the new entrants among the top 10. Ultratech Cement moved up by 24 positions to achieve the seventh rank.

    Roop Mantra cucumber herbal face wash and Lizol All-in-One are the latest brands in the list, with Hari Bhoomi Communications being the top exclusive advertiser, followed by ITV Network.

    The report further mentioned that in H1 FY ’22, 20 to 40 seconds witnessed a 10 per cent growth in ad volumes compared to H1 FY ’21. Advertising commercials of 20 to 40 seconds were most preferred for advertising on news channels during both periods.

    More than 3,200 advertisers advertised exclusively in the news genre from H1 FY ’22. 2,800 plus advertisers & 4.5K+ brands exclusively advertised in the news genre during Jan-Jun’22. Playgames 24×7 and Roop Mantra Cucumber Herbal Face Wash were the top exclusive advertisers and brands, respectively, during H1 FY ’22 compared to H1 FY ’21.

  • News18 Rajasthan claims pole position in news category with 39 mn YouTube views

    News18 Rajasthan claims pole position in news category with 39 mn YouTube views

    Mumbai: According to Crowdtangle, Tubebuddy, and SocialBlade, News18 Rajasthan has surpassed all other news brands in the digital media landscape with 39 million YouTube views.

    Network18, has been leading on the digital front with 200 million digital unique viewers per month. In India, two out of every five internet users access Network18’s digital platforms for original programming. The reason for this achievement has been the viewers’ consumption habits.

    News18 Rajasthan stated that they have experienced exceptional growth online as a consequence of its smart programming and real-time delivery of current events.

    The fact that market share is consistently growing across segments is evidence of how well News18 Rajasthan’s offering of news, insights, and analysis has connected with viewers.

    The channel has helped establish new benchmarks in the news broadcasting industry, and the channel’s most recent achievement demonstrates how the audience prefers News18 Rajasthan for information on key subjects, without any bias and ensuring coverage of all points of views.

  • Bharat 24 announces senior-level appointments in key function of the sales & marketing team

    Bharat 24 announces senior-level appointments in key function of the sales & marketing team

    Mumbai: Soon-to-be launched national hindi news channel, Bharat 24, has kept the industry buzzing with a slew of new appointments. Recently, the channel has announced senior-level appointments in key functions of sales and marketing ahead of its launch.

    Bhim Shankar Negi has joined Bharat 24 as vice president (North and East). With over 16 years of media sales experience, Negi is known for increasing revenue with his solution-based approach, especially with selling events, IP’s and customized brand solutions for his clients. In his previous role, he has worked with leading media networks like Zee Media, Network18, NDTV and The Times of India.

    Speaking on his appointment, Negi said, “It is a privilege to have been entrusted with this new responsibility. While Bharat 24 is the first-to-introduce augmented reality in its studios, we are confident of offering a wide range of customized media solutions to fraternity”.

    Partha Sarthi Kuila is appointed as vice president for the west and south region. He will be based out of the Mumbai Office. In his illustrious career spanning over two decades, Partha has been responsible for driving ad sales revenue from the west & south markets where he has worked with Zee Media, Sab TV, Network18, 9X Media, Star India and Red FM.

    Speaking about his new role, Sarthi Kuila said, “I am extremely delighted to join the team at Bharat 24. My experience and learnings will help me charter into newer arenas to tap into the full potential of the channel.”

    The channel also announced the appointment of Nishant Mishra as vice president of marketing. He will be responsible for the brand’s launch and other marketing activities in his national role.

    Nishant has been instrumental in creating successful brand strategy, curating IP’s and customized brand solutions for the leading media brands he has worked with in his career spreading over 15 years like TV Today, TV 18, Zee and iTV Network. Before joining Bharat 24, he was associated with India Ahead News as DGM, Marketing & Branded Content.

    On these new appointments, Bharat 24 chief business officer and strategic advisor to the board Manoj Jagyasi commented, “Bhim, Partha and Nishant bring a wealth of experience & strategic thinking which should bolster our growth plans for Bharat 24. Cashing in on all the excitement for Bharat 24 in the market, I am pleased to inform you that we are already in advanced stages towards signing a few large advertisers”.

  • Why we need good news today!

    Why we need good news today!

    MUMBAI: The commonly-held belief is that if you turn on any news channel, you will be rattled by the high-decibel cacophony that has become common as garden amongst the invited on-air guests and anchors during prime time. Every guest tries to outshout the other and the anchor, even as the latter raises his or her voice to be heard and play master conductor of the croaking symphony of voices.

    That’s on the so-called debate shows, on which supposedly suave and erudite journalists behave worse than the colourful loudmouthed politicians whenever they meet in the house for a parliamentary session.

    The so-called national conscience keepers have for some time now become the providers of everything but the truth about what’s going in the world around us, and in faraway distant lands. Political agendas, half-truths, opinions, poorly-researched reports, propaganda are spewed out daily during news bulletins on certain news channels. The intent: keep viewers and lay citizens guessing about the rightness of any action and development – thus confused – and envelop them in a shroud of fear by highlighting the impending danger.

    Can we blame the news providers totally?

    Not all of them have taken the same tack, but the entire news genre has got tarred and feathered with the same brush. But those who do, say it’s the masses of viewers who have forced them to take this path.

    Ordinary plain vanilla news and events do not really interest the common man is what they quip. But plant some controversy behind any news item and lo and behold the junta in hordes switch to news from the drama shows that they love to watch on general entertainment channels. Not just that: they stay glued to the news on telly as if their very lives depended on it.  And the ratings hit the moon!

    For the advertising dependent broadcasters this means heavy showers of moolah from advertisers who are looking to reach millions of viewers with their brand and product communications in the shape of TV commercials.

    Can this vicious perception about Indian news be broken? A laudable effort is being made by the TV Today group with the announcement of Good News Today (GNT). Not much is known about what its content will be. But its base line is that it will stay away from the negative tonality that has stained the Indian news television sector.

    The country and its 1.3 billion citizens do need many good doses of good news. The past 18 months have seen the world go through the agony of the rampage of the murderous novel coronavirus, not knowing who it will infect and kill or at least lay to waste. Millions have died, even more have been infected and many in multiples of that have had their economic stability totally upended, leading to trauma not experienced by any generation before. Depression is commonplace, sibling clashes have risen, the divorce rate is going up as the family fabric is stretched and strained under the pressure of being locked up in closed spaces without much social contact apart from our near and dear ones.

    Yes, the world is in trouble, economies are in shambles. Yes, all is not right with our finances. Yes, the way the virus and the world is being managed could be better. But do we need to be reminded about what is wrong daily? Is there nothing that’s right with our lives? Are there no good tidings for us? Has humanity lost its humaneness totally? Is there no goodness left in those that govern us?

    We all know the answer to this. Over the various millennia, it is always the good that has prevailed.  Usually, it appears as if the bad is getting the upper hand. But then from nowhere comes a savior, who gives hope to the suffering millions and even billions. And good triumphs.

    All of us remember Reader’s Digest. It was a compendium of articles and stories about how individuals overcame adversity; of heroes. It was a publication which I would rush to read, because it gave me hope as a youngster and in the early stage of my professional career. Even today it inspires me when I flip through its pages.

    Do I want to hear more and more rounds of Modi-bashing from rival parties who want to show his government and the efforts it is taking to build a new Bharat or India in bad light? Do I want to hear more about Modi and his team defending their actions or going on the offensive against the opposition? Do I want to hear that the world we are living in is totally corrupt? And that we have no hope?

    Yes, I would like to be informed about developments and announcements that impact our lives. But without it being distorted by prejudices and vested interests.  I would also like to hear about the good that is being done. I would like to hear about progress, about the improvements in our lives. About those who are sincerely working to better the lives of the common Indian. Whether it is a local councilor or a district collector or a state legislative member or a national parliamentarian or even a worker or a policeman.

    The English thinker and author James Allen once said: “You are what you think.”

    The Buddha said: “You are what you have been; and you shall be what you do now.”

    Hopefully, a news channel focusing on the good all around us and the attempts to build a better tomorrow will help in our shift towards a REAL better tomorrow.

  • Navika Kumar named editor-in-chief of Times Network’s upcoming Hindi News channel

    Navika Kumar named editor-in-chief of Times Network’s upcoming Hindi News channel

    New Delhi : Times Network has named  Navika Kumar as the editor-in-chief of its soon-to-be launched Hindi News Channel, Times Now Navbharat HD.

    In her new role, Kumar will lead the editorial mandate and play a pivotal role in the overall management of the channel besides continuing in her role as group editor, Times Network and hosting ‘The Newshour’ at 9 PM and the interview show ‘Frankly Speaking’ on TIMES NOW. She will also closely work with the business and leadership teams of the network to drive the channel’s growth strategy and work towards building Times Now Navbharat to become the leader in the Hindi News category.

    Kumar is credited for investigating and breaking some high impact stories in the last two decades. “With her sharp journalistic acumen and extensive knowledge of current affairs, politics and business, Navika has played a key role in the success of the network’s flagship brand, TIMES NOW since its inception,” said the broadcast network in a statement.

    Times Network, MD and CEO, M K Anand said “Navika has been one of our key assets since the inception of TIMES NOW in 2005. In fact, the largest number of critical news breaks and stories that eventually went into taking TIMES NOW to the top in the English category in spite of our then late entry into that segment has been her work. In the last four years, she has morphed into a compelling and high impact Prime Time presence and made her mark in that highly competitive space becoming one of the most recognised faces on Indian News Prime Time. We are thrilled at the new launch and look forward to serving Hindi audiences with our unique Action orientated journalism and believe Navika Kumar is the best suited to lead Times Now Navbharat to eventual category domination.”

    Commenting on her new role, Navika Kumar said, “I am really excited to take on this new mantle, which marks the Network’s debut in Indian language. I look forward to working with our robust team of ace journalists, technicians and crew, to build and nurture a distinctive brand of Hindi news. With a powerful and impactful narrative, I am confident that Times Now Navbharat will bring the much-needed paradigm shift in the Hindi news category and will set the course for superior news coverage.”

  • Aaj Tak anchor Rohit Sardana succumbs to Covid

    Aaj Tak anchor Rohit Sardana succumbs to Covid

    NEW DELHI: Covid keeps taking its toll on the Indian news broadcasting industry. Reports emerged on Friday that Hindi news channel Aaj Tak’s lead anchor Rohit Sardana has passed away after testing positive for Covid2019.

    “More terrible news friends. Well known TV news anchor Rohit Sardana has passed away. Had a heart attack this morning. Deep condolences to his family,” tweeted journalist Rajdeep Sardesai.

     

     

    A senior broadcast journalist and a popular face on Hindi news channels, Sardana had left Zee News to join Aaj Tak in 2017. He was the host of the popular debate show Taal Thok Ke on Zee News and was last hosting Dangal on Aaj Tak.

    Sardana’s untimely demise has left the news media world in a state of shock, with several friends, colleagues and prominent personages expressing their sadness over demise on social media. Zee News editor-in-chief Sudhir Chaudhary and Delhi’s deputy chief minister Manish Sisodia took to Twitter to condole Sardana’s passing.

     

     

     

     

    The last few posts on Sardana’s Twitter account shows that he was trying to help people even while suffering from Covid himself. He was amplifying the SOS calls of people who were in need of amenities amidst the second wave of the Covid2019 pandemic.

  • Chrome DM week 51: Religious genre emerges as top gainer

    Chrome DM week 51: Religious genre emerges as top gainer

    NEW DELHI: Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.6 per cent.

    In this category, Sanskar has gained the highest OTS with 98.3 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the Hindi movies genre has emerged a close second on the top gainers list with a marginal growth of 0.4 per cent in the all India market. In this genre, B4U Kadak has gained the highest OTS with 93.3 per cent.

    Read more coverage on ChromeDM

    Among other genres, business news, English news, and infotainment have grown slightly by 0.15 per cent, 0.15 per cent and 0.07 per cent respectively.

  • Chrome DM week 50: Sports genre emerges as top gainer

    Chrome DM week 50: Sports genre emerges as top gainer

    NEW DELHI: Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16 per cent.

    In this category, DD Sports has gained the highest OTS with 97 per cent in All India 1 lakh + market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the religious genre has emerged as a close second on the top gainers list with a marginal growth of 0.12 per cent in the all India market. In this genre, Sanskar has gained the highest OTS with 97.3 per cent.

    Read more coverage on ChromeDM

    Among other genres, kids, Hindi Gec and business news has grown slightly by 0.08 per cent, 0.06 per cent and 0.06 per cent.

  • Chrome DM week 49: English GEC genre emerges as top gainer

    Chrome DM week 49: English GEC genre emerges as top gainer

    NEW DELHI: English GEC is the top gainer for week 49, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 2.34 per cent.

    In this category, Comedy Central has gained the highest OTS with 42.8 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the sports genre has emerged as a close second on the top gainers list with a marginal growth of 1.52 per cent in the all India market. In this genre, DD Sports gained the highest OTS with 97.3 per cent.

    Read more coverage on ChromeDM

    Among other genres, English Movies, Business News, and Infotainment have grown slightly by 1.07 per cent, 0.93 per cent and 0.72 per cent.

  • Chrome DM week 46: Business news genre emerges as top gainer

    Chrome DM week 46: Business news genre emerges as top gainer

    NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.36 per cent.

    In this category, CNBC Awaz has gained the highest OTS with 81.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, the infotainment genre has emerged as a close second on the top gainers list with a marginal growth of 0.14 per cent in the all India market. In this genre, History TV18 has gained the highest OTS with 89.1 per cent.

    Read more coverage on ChromeDM

    Among other genres, religious, music, and youth have grown negligibly by 0.11 per cent, 0.08 per cent and 0.02 per cent.