ITV

Tag: Hindi movie channels

  • Channels curate special line-up for Valentine’s Day

    Channels curate special line-up for Valentine’s Day

    MUMBAI: Love comes in all shapes and sizes and between all kinds of people. On Valentine’s Day, channels celebrate this love with a special programming line-up for its viewers. From Hindi movie channels to regional GECs to music channels to English movies channels, each one of them pays a tribute to a variety of love.

    Hindi movie channels

    Hindi movie channels Zee Cinema, &Pictures, Colors Cineplex and Sony MAX2 have scheduled various movies for viewers throughout the day. Sony MAX2 has curated a line-up with a wide variety of films that are iconic and commemorate some of the most memorable love stories that fans can watch. The channel will air movies from 12-28 February to celebrate Valentine’s Day. Its line-up includes titles like Dilwale Dulhania Le Jaayenge which aired on 12 February, Deewana airs on 14 February, Karan Arjun on 21 February, Akhiyon Se Goli Maare on 22 February and Heer Ranjha on 28 February.

    On 14 February, kickstarting the day with a treasure trove of heart-warming movies, &pictures with its special segment ‘Loveistaan’ will showcase the magic of new age love stories that are bordering on insanity and unimaginable passion with inconceivable limits that tests true love. From the caring husband like Laxmikant in Padman, to Madhav proving his love to his Half Girlfriend, &pictures will put together a pyaar and passion ka combination in its day long festival, 9.30 am onwards. Loveistaan: a day-long movie festival will air Padman at 9.30 am, Jabariya Jodi at 12 pm, LoveYatri at 3 pm, Kedarnath at 5.45 pm, Zero at 8 pm and Half Girlfriend at 11 pm. The channel will also air Dream Girl on 15 February at 8 pm.

    To celebrate Valentine’s Day, Zee Cinema has scheduled a World Television Premiere ‘Pal Pal Dil Ke Paas’ at 8 pm. Colors Cineplex is doing a Loveria Festival on Valentine's Day wherein the stars of Love Aaj Kal – Kartik Aaryan and Sara Ali Khan also shot a promo. It was a weeklong movie festival and showcased popular movies like Inspector Vijay, Magadheera, Bajirao Mastani, Garam and Manmadhudhu 2 to name a few. On 14 February the channel will bring a World Television Premiere of Dove, along with titles like The Super Khiladi 2, Dangerous Khiladi 3, Gabbar is Back, and Manmadhudu 2.

    English Movie Channels

    Zee English cluster celebrates the emotion that needs to language and the feeling that makes the world go round with a special line-up of blockbuster movies curated for the day. Zee Café, &flix and &PrivéHD are each set to present a day-long binge on 14 February 2020.

    &flix brings a collection of top-rated Hollywood hits with ‘The Things You Do For Love’. The day-long binge starting 9 am, includes the biggest and most-acclaimed movies such as the Wall-E, Spider-Man: Far From Home, Passengers and the sci-fi delight A-X-L among others.

    Adding a dash of romance to the day is the exciting line-up of Valentine’s Day special movies on Zee Café. The titles include Academy Award-winning movies such as Ratatouille and Slumdog Millionnaire along with celebrated rom-coms like How To Lose A Guy In 10 Days, She Is Out Of My League and Playing It Cool, 8 am onwards.

    &PrivéHD, the premium destination of nuanced cinema is set to turn hearts to mush as it encourages viewers to feel the love, all day long with heart-warming movies as part of ‘Love All Day’ starting 9 am onwards. The line-up includes tales that explore the unconventional and unravel the other side of love, obsession and infatuation with titles such as Juliet, Naked, The New Romantic, The Seagull among others.

    Star Movies and Star Movies HD will air The Incredibles-2; Disney's Jungle Book, Titanic and Cinderella on 14 February. Star Movies Select and Star Movies Select HD will bring The Book of Life starring Channing Tatum, Zoe Saldana, Diego Luna at 3 pm.

    Regional Channels

    Colors Bangla has a Valentine’s Day special episodes in Kanak Kakan and Chirodini Ami Je Tomar. For its viewers Zee Thirai will air a world television premiere of Yen Aalodu Seruppu Kanum at 7 pm. Zee Cinemalu will be seen running a special line-up through the day, the channel will air Lovers at 7 am, Ye Maaye Chesave at 9 am, Rarandoi Veduka Chuddam at 12 pm, Hello at 3.30 pm, Mr. Majnu at 6:30 pm and Student No.1 at 9 pm.

    Music Channels

    The music channels will play the lists of top romantic songs throughout the day on their channels but apart from that Vh1 celebrates the day of love with couples and their #SignificantThird through a special contest. The channel has also come-up with a contest where viewers can participate in fun engagement by clicking on the Instagram link

    , tag their bae, their third-wheel and tell Vh1 why he/she is the couple's ‘Significant Third’.

    On 14 February, viewers can reminisce and take a look back at 50 of the best and most romantic love songs from this decade that mesmerized everyone on – ‘Vh1 top 50 love songs of the decade’ at 12pm & 5pm.

    MTV has also released its brand films on Valentine's Day. In its newly released brand film, couples from all walks of life engage in everyday arguments and conversations, something as relatable as couples fighting over eating on the bed, or ordering food from outside, not spending enough time with each other- only to prove that problems are as necessary to love as love is to life. The film shows how fights and arguments are normal for every couple on a regular basis, in the cutest way. But in the end, no matter what happens or even if the argument reaches a crescendo, love conquers all. These tiffs give you a sneak peek into the daily lives of the couples, irrespective of any limitation.

  • Max brings on board DDB Mudra as its new creative agency

    Max brings on board DDB Mudra as its new creative agency

    MUMBAI: Hindi movie channels Sony Max and Max2, have roped in DDB Mudra as their new creative agency.

     

    Commencing from 1 October, DDB Mudra will handle the creative duties for the brands Sony Max and Max2 which were previously handled by J Walter Thompson.

     

    Commenting on this change Sony Max and Max2 VP marketing and communications Vaishali Sharma said, “With the ever changing business environment, it is important to continuously reinvent and innovate as a market leader.  We are happy to have DDB Mudra as our new agency on board and look forward to working with them. We are confident that they will provide us with a fresh perspective for our campaigns and will enable us to scale new heights.”

     

    The decision was closed following a competitive pitch by a few selectively invited agencies, vying for the account.

     

    Talking about its new assignment, DDB Mudra Group executive director and president Rajiv Sabnis said, “If Bollywood and cricket are like religion in India, then Max is the temple at which Indian viewers pay obeisance. You can’t ask for better. The DDB Mudra mandate is to take this obsession with Bollywood and cricket to the next level.”

  • Max leads Hindi movie channels; Zee Cinema speeds up

    It has been a busy six months for Hindi movie channels. While Max has tried to latch on to its gains from the ICC World Cup with big ticket film purchases, Zee Cinema and Star Gold have tailored their strategies to fit in with the market reality and focussed on smart purchases.

    With the help of Tam data (HSM C&S 4+), Indiantelevision.com takes a look over the performance of the Hindi movie channels across a six-month period.

    As the movie channel genre gears up to witness fierce competition, the past six months (January to June 2007) has seen a tussle between Zee Cinema and Max for the leadership spot. While Zee Cinema started ahead, it was dethroned by Max in March. Star Gold comes in at the third spot, but lagging far behind are Filmy and B4U Movies.

    The shuffle in the top slot, in fact, took place in March with Max seeing a swell in viewership because of the ICC World Cup. As the channel dished out live cricket content from the West Indies, it hogged a channel share of 49 per cent, majestically up by 17 per cent.

    Zee Cinema, on the other hand, slipped to the second position with the share dropping from 33 per cent in February to 26.

    Star Gold also couldn’t survive the cricket wave and slipped from a 24 per cent share in February to 17 per cent in March.

    However, in the months that followed, Zee Cinema got back in the game inching closer to the leader with a share of 32, as Max stands at 34 in June.

    Channel Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07
    MAX
    32
    32
    49
    40
    37
    34
    Zee Cinema
    34
    33
    26
    29
    31
    32
    Star Gold
    24
    24
    17
    22
    23
    25
    Filmy
    8
    9
    6
    8
    8
    7
    B4U Movies
    2
    2
    1
    1
    1
    1
    Relative shares C&S 4+ TAM

    As expected, the ICC Cricket World Cup did help Max cannibalize shares from other channels in the genre. But as India exited, so did some viewers but still it was attractive enough for Max to garner a channel share of 40 in April.

    Max business head Sneha Rajani is happy with the outcome that cricket delivered for the channel. She said, “Although the ICC Cricket World Cup was the last cricket property on the channel, it did well for us despite India’s exit.”

    Zee Cinema inched up to a share of 29 per cent in April while Star Gold gained five per cent.

    Post World Cup, Max’s task was to hang on to the lead even as it transitioned from a hybrid to a pure movie channel. The culmination of the cricket phase was immediately followed by the Amitabh Bachchan Film Festival, titled Ab Tak Bachchan, in late April. The channel also extended its primetime by bringing it forward to 8 pm from its earlier positioning at 9 pm.

    It was as if a war was on between Amitabh Bachchan Vs. Amitabh Bachchan on the two competing channels. Zee Cinema launched a Big B festival titled Shanivaar Ki Raat Amitabh Ke Saath.

    In May, Max continued to lead over Zee Cinema but dropped its share to 37. Zee Cinema stabilised in the two months with a score of 31 and 32.

    The gap has, in fact, narrowed in June with Max slipping to a share of 34.

    Sharing insight into how the channel hopes to regain its lead, Zee Cinema deputy business head Mohan Gopinath said, “We have almost reached Max with the help of film festivals. In fact we are planning several more in the coming months. The whole idea of festivals is to let the viewers know about the movies they missed out.”

    In a highly title driven TV movie market, Max is looking to maintain its current postion by betting big on blockbusters. The channel has reportedly spent over Rs 2 billion to acquire a mix of big, medium and small movies from big banners like Eros International, Yashraj Films Dharma Productions and Mukta Arts, among others.

    Max kicked off the promotional activity for these films with ‘Saal ke Sabse Bade Blockbuster’ and will be screeningNamastey London, Cheeni Kum, Gandhi My Father, Eklavyaand many more.

    The channel shelled out close to Rs 650 million for 16 films from the Eros stable alone. Rajani opines, “We have not even shown half of the Eros movies that we acquired, but I am confident that all of them will do well for the channel.”

    As far as big titles are concerned, Max has only recently started showcasing this blockbuster library with Kaabul Express, Lagey Raho Mumnnabhai and Kabhi Alvida Ne Kehna.

    Zee Cinema has not done major buys this year. The channel, instead, believes innovative programming is the route to achieve the lead.

    “We have done a few buys but all depends on how innovatively you promote and screen them,” said Gopinath.

    Top Ten movies from January – June 2007
    Tam (HSM C&S 4+ TAM)

    Speaking of titles, Zee Cinema hogged the top ten charts across the six month period with six of its films featuring in the list. Hum Aapke Hain Kaun, Ghar Ho To Aisa and Phir Heraa Pheri were aired in May and June.

    Though Star Gold has been strolling along in the third position in terms of shares, it garnered the maximum eyeballs when it showcased Krrish, topping the six month top ten movie charts with a whopping 4.1 TVR. Star Gold’s telecast of Chup Chup Kealso featured in the charts.

    From the Max stable, old timers Dilwale Dulhaniya Le Jaengeyand Kabhi Khushi Kabhi Gham came in to the top 10 charts delivering a TVR of 1.97 and 2.23 respectively.

    How does the fight for winning the ratings battle shape up?

    “You can’t escape from the fact that every movie channel is very title driven. There will be weeks when competition increases and the competitor may show stronger titles. Zee Cinema had good weeks in the past and I am sure they will have a couple of good weeks ahead, but we will remain on the top,” said a confident Rajani.

    Not perturbed by the jolt Zee Cinema received during the two cricket dominated months, Gopinath said, “People in India are very sentimental about cricket, therefore it is bound to benefit the channel. However, we are back and hope to take the leadership spot.”

    Zee Cinema has branded different time slots to generate appointment viewership. The channel recently introduced ‘Bhakti ki Shakti’, a Sunday morning slot for mythological movies, which according to the channel is doing well.

     

    Apart from the two movies in the top 10, Star Gold has managed to perform consistently except in April but has always stayed in the third spot.

    When most movie channels are banking on the weekends, Star Gold has introduced a Monday prime time band for screening its library of comedy flicks. These include Bheja Fry, Darwaza Band Rakho and Ek Chalis ki Last Local with more to follow.

    Additionally, Star Gold is running a Bond festival for the first time called ‘Main hoon Bond’ by dubbing these films in Hindi.

    Filmy is still struggling to achieve a share in the double digit. The channel from the Sahara stable has crossed the experimentation phase and is now is ready to offer films with a blend of other programs in comedy and reality format. It has introduced the Rajnikant film festival and has its fingers crossed for the upcoming reality show Bathroom Singer.

    Speaking of the channel’s differentiated strategy, Filmy business head Shailesh Kapoor said, “We are still new as compared to other channels. Even then we have proved ourselves. In terms of acquisitions, distribution and revenues we have grown. Now the real phase starts when we slowly unveil comedy and reality shows on our channel.”

    The channel saw a fall in shares to six in the month of March. Senior executives have blamed it on distribution which they claim to have corrected now.

    Completely isolated from all the action in the movie space is B4U Movies which has not managed to surpass a share of two over the six-month duration.

    What’s interesting, heightened activity is expected to take place in the coming months with Hindi movie channels from the Reliance Group, Viacom 18 and UTV slated for launch.

    Will there be a scarcity of content causing a threat to existing players?

    Rajani says, “There will certainly be a crunch of movies. I think there are very little movies available in the market for purchase for the next two years. Almost every major title has been tied up with some or other channel but I am sure the channels that are coming up must have planned something for themselves. There is certainly a dire need of more content. But we are not at all threatened.”

    Gopinath adds, “There is enough space available and I don’t think it will lead to any scarcity of content.”

    “Bollywood has a mass appeal. That means more viewership and advertisers. GRPs of movie channels are increasing by 20 to 25 per cent every year and that gives a lot of scope for an advertiser,” avers Kapoor.

  • Cas effect: net reach of TV genres down in Mumbai, Delhi, Kolkata

    Cas effect: net reach of TV genres down in Mumbai, Delhi, Kolkata

    MUMBAI: With conditional access (Cas) coming into effect in certain areas of Mumbai, Kolkata and Delhi, the net reach as well as market share of all key genres has come down with the exception of Hindi News and cable channels.

    This is not surprising as Hindi news channels are free to air.

    Audience Measurement and Analytics has done a study on how Cas has afected television viewing. Total usage (Usage per viewer) of television shows a drop of 14 minutes in the first week of January 2007 versus the last week of December 2006.

    In Delhi the drop at the peak of prime time (for cable homes) is close to 12 per cent in the first week of the Cas rollout. Similarly Hindi movie channels too lost viewership all across the day. Mass channels and the mass genre retained reach but lost out on market share and time spent. Cable channels were the biggest gainers in this situation notes aMap.
    Mumbai presented a picture similar to Delhi with mass genre (Cable Homes) losing in terms of viewership in evening prime time and movie channels losing viewership in afternoon and evening prime time. Hindi News and Cable channels gained in market share as well asusage per viewer.

    In Kolkata the drop in ratings of mass genre across various day parts is the most. The drop is as steep as 25 per cent and 39 per cent during the afternoon prime time and the evening prime time respectively. There is a similar drop in ratings of Hindi movies and the drop during the peak day parts both in the morning and evening prime time is to the tune of 23 per cent. Cable and Hindi News channels gained market shares as well as registered an increase in the usage per viewer.

  • Hindi movie channels to salute the spirit of freedom

    Hindi movie channels to salute the spirit of freedom

    MUMBAI: As television channels across the country brace the patriotic spirit by weaving special programming for the day, Zee Cinema and Star Gold will also air special shows on this occasion.

    With a special line up of movies all through the day, Zee Cinema will kick off an all day festival ‘Maze Ki Azaadi’ with 16th December at 9 am, Ab Tumhare Havale Watan Saathiyon at 12:30 am, Tiranga at 4:30 pm and Indian at 8:30 pm.

    ‘Maze Ki Azaadi’ promises to keep its viewers glued to their television screens with not just a line up of films, but an equally entertaining song capturing the free human spirit. The song, ‘Aazad Hoon’ has been specially scripted, composed and executed in house and will air on the channel intermittently. It has been written by Viond Pandole, composed by Adil and sung by Deepak.

    Also in line with the Independence Day spirit, Star Gold will bring three patriotic films back to back on 15 August, including Main Hoon Na (uncut version), Jo Bole So Nihal and Ab Tak Chappan as part of the ‘Watan Ke Rakshak Film Festival.’

    The central theme of each movie attempts to capture issues pertaining to the law and order system, crime, injustice and terrorism, which of late has gripped the nation.

    With its youthful fiery patriotism, Main Hoon Na (Uncut) will air at 1 pm, followed by the Sunny Deol starrer Jo Bole So Nihal at 5:25 pm while Nana Patekar’s Ab Tak Chappan, which tracks the story of a Mumbai police encounter specialist’s commitment to rid the system of its injustice will air at 9 pm.

    To make the day even memorable, SaharaOne Television brings the world TV premiere of Bose, The Forgotten Hero. Directed by Shyam Benegal and produced by SaharaOne Motion Pictures, the movie stars Actor Sachin Khedekar in the lead role of Netaji. The lyrics have been penned by Javed Akhtar and the music score have been by A R Rehman.

    The film is structured in three parts, named Itmad, Ittefaq and Qurbani after the motto of the Indian National Army. In the first, Bose escapes house arrest and tries to enter Russia through Afghanistan, the second shows his days in Germany (including a meeting with Hitler, and marriage to Emilie Schenkl), the formation of the Azad Hind Fauj made up of Indian prisoners of war in Germany and his journey to Japan in a submarine; the last shows his leadership of the Indian National Army, the battles and that fateful plane trip out of Saigon.

    Bose…The Forgotten Hero will air on 15 August at 11 am.

  • Paheli becomes the top rated premiere of 2006 on Hindi movie channels

    Paheli becomes the top rated premiere of 2006 on Hindi movie channels

    Mumbai, … Star Gold has begun the year with a Bang. Paheli which premiered on the channel on 29th January, has become the Highest Rated Premiere of 2006, with a TVR of 2.6 (CS4+, HSM). What’s more, this makes it the third biggest premiere in the last six months, right behind Swades (TVR of 3 on premiere) and Hulchul (TVR of 2.7 on premiere), which were also on Star Gold. During the airing of Paheli, Star Gold reached out to 6.9 million viewers and had a commanding channel share of 58% in the category, dwarfing, Zee Cinema with 25% and Max at 17%

     

    With Paheli, it has been proved once again movies get bigger on Star Gold. Swades and Paheli which were considered commercial disappointments on their theatrical release rated much higher than movies like Waqt (TVR of 1.5 on premiere) and Lucky (1.6 TVR on premiere) which were considerable box office successes. Even more interestingly, Hum Tum the smash theatrical hit, rated lower (2.5) on its premiere on SET than Swades, Hulchul & Paheli did on their premiere on Star Gold.

     

    In the last six months, Star Gold has clearly walked away with the laurels. Six Star Gold premieres: Swades, Hulchul, Viruddh, Khullam Khula Pyar Karenge, Black and Paheli, made it to the list of top ten movie premieres in the Hindi movie genre with the top three going to Star Gold. Not only this, Star Gold has been uniquely successful in attracting the cream of the audiences with 6 of the top 10 movies among SEC A viewers being aired on Star Gold – with Swades and Paheli delivering whopping 4.5 and 3.8 TVR’s respectively in this SEC. And if that were not enough, Star Gold also delivered the most top rated premieres in the last one year with eight out of top fifteen premieres in the Hindi Movie Genre airing on the channel.

     

    Ever since the revamp in July 2005, the channel has consistently kept its promise to the viewers of getting them closer to Bollywood than anyone else. Not just the premieres of the big movies but properties like Jabardast Janamdin and Uncut Premiere have got viewers up close and personal with the world of Hindi movies. Not to mention the annual Sabsey Favourite Kaun, the nation’s only barometer to recognize the absolute popularity of stars; and exclusive tie-ups with the most acclaimed hits, from Black at the start of the year, to Bluffmaster at the end, and many more in between

     

    Said, Puneet Johar, Sr. Vice President Marketing & Communication, “ The ratings for Paheli prove once again that movies get bigger on Star Gold. Premieres of fresh titles, backed by promotional blitz have delivered rich rewards for us, and for the brands on Star Gold. With the Pure Gold Triple Premiere of the blockbuster Maine Pyar Kyun Kiya coming up this month, we are confident that Star Gold will continue the winning trend”

     

    And with Schwarzkopf Palette Sabsey Favourite Kaun to hit the airwaves soon, there is no doubt that Star Gold will continue to delight audiences throughout the year in 2006

    ABOUT STAR

    STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world’s largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation. www.startv.com