ITV

Tag: Hindi movie channel

  • Viacom18 consolidates film portfolio under Colors Cineplex umbrella

    Viacom18 consolidates film portfolio under Colors Cineplex umbrella

    Mumbai: Viacom18 has consolidated all its movie channels under one brand umbrella – Colors Cineplex, and the new Hindi movie channel Colors Cineplex Superhits will go live on 1 April. The channel will be available on DTH and cable platforms including DD Free Dish.

    Colors Cineplex Superhits will air a mix of Hindi films and dubbed from other languages including Tamil, Telugu, Kannada, Malayalam, Punjabi, and English. Its content library includes more than 500 film titles, said the statement.

    “Movies are the most preferred medium of entertainment for the viewers and Colors Cineplex has always been at the forefront of providing exceptional movie content,” said Viacom18 head Hindi movies cluster Rohan Lavsi. “The mother channel – ‘Colors Cineplex’ has seen impressive growth in the past few years and has made it to the top five channels in the Hindi movie space.  With the launch of Colors Cineplex Superhits, we are now consolidating all the movie channels under the “Colors Cineplex” brand name. With the strengthened portfolio of channels that now includes Colors Cineplex, Colors Cineplex Bollywood and Colors Cineplex Superhits, we are excited to bring some blockbuster premieres and a splendid line-up of superhits of yesteryears for our audience.”

    Colors Cineplex Superhits will soon premiere films namely “Vijay Raghavan,” “Dumdaar Khiladi 2,” “Roberrt,” and “Minnal Murali” all April, every Sunday starting from 3 April.

  • Hindi movie channel Dhinchaak renamed as Goldmines Movies

    Hindi movie channel Dhinchaak renamed as Goldmines Movies

    Mumbai:  Goldmines Telefilms’ Hindi movie channel Dhinchaak has been renamed as Goldmines Movies.

    The channel also announced its upcoming programming including the films “Ala Vaikunthapuramuloo,” “Annaathe,” “Viswasam,” “Vinaya Vidheya Rama,” “Sarkaru Vaari Paata,” “Sarkar,” “Bigil,” “Rangasthalam,” “Mersal,” “Maharshi,” “Sarileru Neekevvaru,” “Pushpa: The Rise,” and “Disco Raja” in a promo released on Saturday.

    Goldmines Telefilms launched Dhinchaak channel in May 2020 on Prasar Bharati’s free DTH platform DD Free Dish. The channel aired Hindi dubbed versions of popular South Indian films. The films are dubbed by the company.

    Since its launch on DD Free Dish, Dhinchaak went on to become the leading Hindi movies channel in the overall Hindi-speaking market (Urban plus Rural) as well as the rural market. The channel reached 70+ GRPs at the end of September 2020. The movie channel has a library of 2000 plus blockbuster films.

    “We are renaming ‘Dhinchaak’ to ‘Goldmines Movies’ (further to be changed to ‘Goldmines’ on receipt of MIB approval),” said Goldmines Telefilms CEO Joy Chakraborthy. “The programming, scheduling, and placement of the channels across MSOs and DTH operators would remain the same. Even the frequency of uploading and downloading from planetcast (up-linking partner) would remain the same.”

    Goldmines Telefilms goes big with Dhinchaak, aims to cover 90% HSM market  

    He added, “Barc/Yumi as a principal will now record Goldmines Movies as a new channel. There will be no ratings measurement from 26 March to 1 April (week 13). Hence there will be no data available for week 13 for Dhinchaak/Goldmines Movies. Our channel Goldmines Movies ratings for the period of 2-9 April will be released on 14 April i.e., week 14 and thereafter.”

  • Colors Cineplex announces robust content lineup until February 2022

    Colors Cineplex announces robust content lineup until February 2022

    Mumbai: Hindi movie channel Colors Cineplex has announced a slew of fresh and exciting content offerings until February. This includes the upcoming Abu Dhabi T10 series, several film premieres and Road Safety World Series in February 2022.

    The upcoming Abu Dhabi T10 league will start airing from 19 November onwards on Colors Cineplex, Rishtey Cineplex, Voot and Jio. On 19 December, the channel will telecast the world TV premiere of the biographical war film “Shershaah” starting at 7:30 p.m. Road Safety World Series will return in February 2022. The channel has announced a New Year programming lineup that includes Tamil blockbusters “Vijay Raghvan” starring Vijay Anthony, Rudhram starring Raghava Lawrence, and Malayalam blockbuster “Minnal Murali.”

    “The powerful combination of cricket and movies has helped Colors Cineplex grow and achieve new feats,” said Viacom18 business head – Hindi movies cluster Rohan Lavsi. “With the new and exciting lineup, our endeavor is to keep bringing an unmatched entertainment experience with a fresh yet varied content mix of movies and sports to our viewers.”

    The Abu Dhabi T10 features six teams consisting of legends like Faf Du Plessis, Chris Gayle and Yusuf Pathan, among others from 20 different nations, will play 35 matches in this series. Road Safety World Series is a tournament played by former cricket icons like Sachin Tendulkar, Virendra Sehwag, Yuvraj Singh is organized to create awareness about the safety rules on the road. The inaugural edition took place this March which was won by the host – India Legends.

    “Our Indian audiences swear by two things- cricket and movies and Colors Cineplex has been successfully delivering exceptional content on both fronts. With another exciting cricket league Abu Dhabi T10, the premiere of Shershaah and Road Safety World Series ahead of us, it will create new opportunities for our viewers and sponsors alike thus contributing to the growth of the channel,” said Viacom18 head – Hindi mass entertainment and kids TV network Nina Elavia Jaipuria.

  • Star India to launch new movie channel ‘Star Gold 2’ on 01 Feb

    Star India to launch new movie channel ‘Star Gold 2’ on 01 Feb

    MUMBAI: Star India has announced the launch of Star Gold 2, its latest offering in the Hindi movie channel category. In an industry-first move, the network is introducing movie theatre’s “multiplex strategy” to the small screen, enabling it to showcase the myriad premieres of the newly acquired Bollywood movies on both Star Gold and Star Gold 2.

    Star Gold has acquired 25 recently released blockbusters and upcoming Bollywood movies of 2020, further strengthening its library of over 1500 titles including Tanhaji: The Unsung Warrior, Baaghi 3, ’83, Angrezi Medium, Panga, War, Chhapaak, Bala, Housefull 4, Mardaani 2, among others. Starting 1 February , viewers will be able to enjoy hits starring leading Bollywood talent – Ranveer Singh, Deepika Padukone, Akshay Kumar, Alia Bhatt, Hrithik Roshan, Sara Ali Khan, Kartik Aaryan and more on both channels.

    “Consumers are at the front and center of everything we do. Having acquired the latest top quality Bollywood content of 2020, it made perfect business sense to launch a second screen to be able to showcase the best of Hindi cinema to our viewers,” said Star India Hindi Movies Business executive vice president and GM  Hemal Jhaveri.

    Over the years, Star Gold has been amongst the leading destinations for the latest Bollywood Blockbusters, consistently delivering the biggest movie line-up on Indian television. With the launch of the new channel, the brand will continue to showcase the latest hits now across two screens — Star Gold and Star Gold 2.

    Star Gold 2 will be available for viewers from 1 February, 2020, across leading DTH and cable platforms. A multi-touchpoint marketing campaign will go live to support the launch of the channel.

  • Viacom18 to launch Hindi movie channel with big ticket movies

    Viacom18 to launch Hindi movie channel with big ticket movies

    MUMBAI: Expanding its current portfolio of channels, Viacom18 is now poised to launch a Hindi movie channel called Rishtey Cineplex.

    The latest entrant in the Hindi movies channels’ genre will face stuff competition from established players like Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures. 

    However, Rishtey Cineplex – the first Hindi movie channel from the house of Viacom18 – has armed itself with big ticket movies like the recently released Bajirao Mastani, Airlift and Pyaar Ka Punchnama 2 as well as the yet to release Force2, Kapoor and Sons and Ae Dil Hai Mushkil amongst others.

    The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

    Viacom18 Group CEO Sudhanshu Vats said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in  that journey.”

    “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network,” he added.

    Colors & Rishtey CEO Raj Nayak said, “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.”

    Rishtey Cineplex marks the extension of Viacom18’s portfolio, which has under its umbrella Hindi general entertainment channels like Colors, Colors HD and Rishtey, a bouquet of regional entertainment channels – Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada, and Colors Oriya and an English entertainment channel – Colors Infinity.

  • Viacom18 to launch Hindi movie channel with big ticket movies

    Viacom18 to launch Hindi movie channel with big ticket movies

    MUMBAI: Expanding its current portfolio of channels, Viacom18 is now poised to launch a Hindi movie channel called Rishtey Cineplex.

    The latest entrant in the Hindi movies channels’ genre will face stuff competition from established players like Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures. 

    However, Rishtey Cineplex – the first Hindi movie channel from the house of Viacom18 – has armed itself with big ticket movies like the recently released Bajirao Mastani, Airlift and Pyaar Ka Punchnama 2 as well as the yet to release Force2, Kapoor and Sons and Ae Dil Hai Mushkil amongst others.

    The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

    Viacom18 Group CEO Sudhanshu Vats said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in  that journey.”

    “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network,” he added.

    Colors & Rishtey CEO Raj Nayak said, “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.”

    Rishtey Cineplex marks the extension of Viacom18’s portfolio, which has under its umbrella Hindi general entertainment channels like Colors, Colors HD and Rishtey, a bouquet of regional entertainment channels – Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada, and Colors Oriya and an English entertainment channel – Colors Infinity.

  • MAX 2 hops on to Tata Sky DTH platform

    MAX 2 hops on to Tata Sky DTH platform

    MUMBAI: Multi Screen Media’s second Hindi movie channel – MAX 2 has hopped on to the Tata Sky DTH platform.

     

    The channel has been made available for Tata Sky subscribers from 1 February, 2015 on channel number 324.

     

    Besides Tata Sky, MAX 2 is available on other DTH platforms namely Videocon d2h, Airtel, Dish TV and Reliance Digital TV. The channel is also available on leading cable operators like DEN, Siti Cable, Hathway and InCable.

     

    MAX and MAX2 senior EVP and business head Neeraj Vyas said, “We are pleased to announce the availability of MAX 2 on India’s leading DTH platform – Tata Sky, which widens the channel’s reach. We have received numerous requests from Tata Sky viewers for showcasing MAX 2 and are convinced that our association will help us reach out to a larger audience. We are sure the subscribers will love the channel and will enjoy savouring the timeless films of Indian cinema.”

     

    MAX 2 is the second Hindi movie channel from the stable of Multi Screen Media (MSM) and was launched in 2014.

  • ‘Chennai Express’ halts on &pictures

    ‘Chennai Express’ halts on &pictures

    MUMBAI: Did you get a reminder call from Shah Rukh Khan to watch Chennai Express on &pictures? Following the success on Zee TV which garnered 19,541 TVTs, Shah Rukh Khan and Rohit Shetty’s gigantic blockbuster, Chennai Express will now halt on &pictures on 23 November at 8:00 pm.

    The new Hindi movie channel is pulling all stops to make this premiere an even a bigger success than Zee TV. The channel has devised an interesting digital mechanism to promote the premiere of this blockbuster film.

    “It is the first of its kind initiative on Hindi movie genre space,” asserts Zeel marketing head (national channels) Akash Chawla. “It is a challenge now for &pictures. When there is a platform as big as Zee TV and when there is a movie as big as Chennai Express and the ratings are as big as what they had come when it was last aired, it makes it that very important for the newly launched &pictures. The challenge for us it to come up with a strategy that is new and different from what was used the last time it was telecast on Zee TV.”

    “But in terms of the way in which we are building Chennai Express on the channel is aggressive and different. While we are very aggressive on the traditional medium, a lot of hoardings are up in Bombay and for print we are digging deep into the markets also. The brand &pictures is very different as compared to Zee TV so the tonality of the promotion is extremely different as compared to what you saw on Zee. A complete blend of mass media and digital in a big way.”

    The brand &pictures is very different as compared to Zee TV, says Akash Chawla

    So what are the innovations? Breaking new ground, a unique IVRS (Interactive Voice Response System) model has been created. Through this, viewers can just give a missed call on this toll free number 18001035515 and get a reminder about the movie on their phones in Shah Rukh Khan’s own voice. It works like an alarm clock wherein one can set a reminder about the telecast of the movie and receive a call on the D-Day. The channel is promoting this number on-air as well as on social media.

    Interestingly, Brandlogist, a digital creative agency based in Delhi has been roped in for these innovations.

    There’s more good news for all movie bloggers and travel freaks! Tapping again into the digital media, the channel is sending four lucky bloggers on the actual Chennai Express train. The group of bloggers will take the train from Mumbai and will go to Chennai and while they travel, they will tweet and write on various forums with regards to their actual travel experience happening on the Chennai Express with the &pictures hashtag. This is another novel way that the movie is going to be promoted via blogging community. Actual experiences and pictures will also be uploaded real-time.

    With the help of the blogging community associated with Indi Bloggers, these bloggers from Mumbai and Delhi will get to win this experience on the Chennai Express train.  A page on Indi Blogger will track the entire journey from start to finish in real time. There will also be a live feed of their tweets, blogs and pictures on social media.

    Over and above the digital initiatives, an aggressive marketing strategy has been initiated on other mediums including TV, Radio, Print, Outdoor, OOH and Cable.

    At present, the new channel has its official Twitter page with twitter handle @AndPicturesIN and boasts of more than 4,300 followers. The page is buzzing with tweets and re-tweets related to Chennai Express with hashtags #chennaiexpressandyou. It has also launched its official Facebook page which has more than 57,000 likes.