ITV

Tag: Hindi heartland

  • Live Times founder Dilip Kumar Singh and his news story

    Live Times founder Dilip Kumar Singh and his news story

    MUMBAI: This is a news channel that seems to be getting Indian viewers’ attention. At least if one goes by BARC numbers for average time spent  (ATS) among the 15+ demographic.

    A press release issued by Live Times, says the global multicast news hub, managed to get an ATS of around 10 minutes  across India and Hindi speaking markets in the past four weeks.The ATS for urban areas like Mumbai was at a remarkable 21 minutes while for Delhi it was  over eight minutes in week 51.  

    “The exceptional ATS numbers are a testament to the trust and loyalty of our viewers, who turn to us for news that not only respects their intelligence but also prioritises the truth. This accomplishment strongly affirms Live Times’ commitment to providing news that people can rely on. Our audience seeks more than just headlines; they desire information that empowers, educates, and inspires,” says Live Times founder & CEO Dilip Kumar Singh. 

    According to him, Live Times’ success is rooted in its unique value proposition—delivering real-time, authentic and accurate news and information that connects deeply with audiences across demographics. With a steadfast commitment to uncovering the truth and addressing public issues that matter, Live Times has become a beacon of reliable news for millions, adds Singh. 

    He points out that at Live Times, it’s all about the interest of viewers. Flagship shows like Live Pradesh, Delhi Ke Dil Mein Kya Hai, and Live Express bring the news closer to home, diving into the stories that shape the audience’s day and impact their future. “Whether it’s breaking headlines, in-depth analyses, or uncovering the stories behind the scenes, Live Times delivers journalism that connects and empowers.” he says. 

    Singh believes that “for advertisers, Live Times offers a golden opportunity to connect with an engaged, diverse audience. By aligning with a platform rooted in integrity and trust, brands can ensure their message resonates deeply and authentically.”

    Are  advertisers listening?

  • Aaj Tak returns with latest edition of ‘Agenda Aaj Tak’

    Aaj Tak returns with latest edition of ‘Agenda Aaj Tak’

    Mumbai: Hindi news channel Aaj Tak returns with ‘Agenda Aaj Tak,’ the biggest thought platform for debates and discussions in the Hindi language. The theme of the event is ‘Naye Daur Mein Likhenge Nayi Kahani’ (new stories written for a new age), capturing how a resurgent nation, emerging victorious from the turmoil of the 2020 pandemic is set to write a new chapter of change for itself in various ways.

    The event is set to be held at New Delhi’s Le Meridien Hotel on 3 and 4 December and will bring together India’s most recognisable and celebrated names across the realms of politics, entertainment, business and social welfare to ponder on the big questions that lie in store for Indians as they usher the new year.

    The event will unite marquee leaders to decide the nation’s ‘agenda’ – across its most important spheres.  Bharatiya Janata Party chairman JP Nadda will deliver a keynote on the party’s vision and mission for the upcoming elections while finance minister of India Nirmala Sitharaman will offer insights on India’s financial outlook. 

    The event will also witness the presence of eminent union cabinet ministers like Nitin Gadkari, Jyotiraditya Scindia, Ashwini Vaishnaw, Kiren Rijiju and Mansukh Mandaviya. This will also be the first time when union agriculture minister Narendra Singh Tomar will be seen addressing a public gathering, post the three controversial farm bills got repealed.

    The event will also be graced by prominent chief ministers like Shivraj Singh Chouhan, Bhupesh Baghel, Arvind Kejriwal, and Charanjit Singh Channi, who will talk about the issues that are relevant to their respective states.

    Leaders like Salman Khurshid, Asaduddin Owaisi, Manish Tewari, Randeep Surjewala across all political spectrum will also mark their attendance in the two-day event. Bollywood celebrities like Aayushmann Khurrana, Kiara Advani, Sara Ali Khan, Kriti Sanon, Sonu Sood, Kartik Aryan, Aanand L Rai, and Ayush Sharma will talk about their individual journeys. Other celebrities like Raveena Tandon, Ashutosh Rana, and Shweta Tripathi who are known to voice out their opinion strong and loud, will be seen participating in an open dialogue.

    Agenda Aaj Tak 2021 will pose and attempt to engage with the biggest questions of the day in empowering, innovative ways- in the nation’s language, to reach and inspire the nation’s most important voices. 

    Viewers can catch all the engaging discussions on Aaj Tak and Aaj Tak HD channels or online – for a live broadcast on www.aajtak.in.

  • BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

    BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

    MUMBAI: With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland, gears up for the launch of some exciting shows to further deepen its connect with viewers in Bihar, Jharkhand and Purvanchal. The upcoming shows, Aaj Ki Durga, Sa Re Ga Ma Pa Lil Champs, Roj Hoyi Bhoj #SwadkeSath and Doo Duni Ke Panch are created with the intention to enhance and enrich the viewing experience of audience. Two special on-ground events -Shaurya Samaan, the bravery awards for the common man and Jai Chhathi Mayi, an on-ground event to celebrate the most popular festival Chhath Puja in the region, have also been created. 

    Through a special dedicated show on Navratra, Aaj Ki Durga will showcase the stories of extraordinary women who been the ideal role model and have done exemplary work for their society or nation and will be telecast on Oct 17 and 18 at 4:30 pm. The channel is also launching a singing reality show for kids, Sa Re Ga Ma Pa Lil Champs which has already left behind a legacy. With the show’s authentic and challenging format, the very best of singing talent will be selected and crowned as the champion. It is important to note that the kid’s talent show will be making a return to the region after a 6-8 years gap, which is testament it being an extremely big initiative by the channel in the region. With talent on the show coming from all corners of the country, viewers can surely witness participation from UP, Bihar, Jharkhand, Mumbai, and Delhi among others, making it a oneofitskind show in the region.

    In addition to raising the entertainment quotient with an exciting festive lineup, BIG Ganga is also set to launch a cookery show–RojHoyiBhoj #SwadkeSath based on the culinary expertise of the common man of the region. The channel will also be adding a comedy show to its repertoire of festive offerings with Doo Duni ke Panch, which is based on satirical songs and poems. The two shows will be telecast from October 22 onwards.

    Amplifying its connect in the region, BIG Ganga aims to felicitate those who have done extraordinary work for the betterment of the society via Shaurya Samaan. This special event will be aired on October 26, 7 pm onwards. That isn’t all, after successfully celebrating and getting a tremendous response for the most popular and marquee property Jai Chhathi Mayi on Chhath Puja in the past; the channel brings back the celebrationsthis year as well by organizing afour-hour musical on-ground event that will be held on Patna,for its audience.

    Commenting on the festive line-up, a BIG Ganga spokesperson said, “Known for its original content, BIG Ganga’s aim is to not only entertain the viewers, butalso provide them with something they can cherish along with their families throughout this festival season. Most of our new line-ups are very topical in nature and will prove to be a visual treat. The next two months are the most celebrated months in North India and we wanted to gift our viewers bouquet of shows along with organizing riveting on-ground events. BIG Ganga’s festive lineup has been created by keeping in mind the interest and preferences of our viewers and at the same time to provide a great platform for advertisers and stakeholders alike, to reach out to the audience.”