ITV

Tag: Hindi GEC

  • Entertainment Hub implementing Sahara One revamp

    Entertainment Hub implementing Sahara One revamp

    MUMBAI: Efforts are being made to revive the almost comatose Hindi GEC Sahara One once again. Around a fortnight ago, indiantelevision.com had reported that a whole bunch of executives had been asked to put in their papers and march from the premises, almost immediately. Entertainment Hub, a unit of the Snip Entertainment Group along with the BSE listed Trilogic Digital Media, was slated to take management and sales control of the ailing channel, along with Sahara Filmy.

     

    Well, what we had written has come to pass. Entertainment Hub is indeed in the driver’s seat at both – Sahara One and Filmy – the channels. Following on the heels of its massive employee shedding programme, it is now focused on rewriting Sahara One’s FPC. Come the first week of April and the viewers of the GEC will get to watch a whole new slate of programmes. Most of the existing shows – the better known ones include Niyati, Jai Bajrangbali and Firangi Bahu – are being shelved. Producers have been told to wrap the storylines by then.   

     

    Driving the change is Trilogic Digital Media director Vishal Gurnani – who refused to speak to indiantelevision.com on the revamp initiative. But sources within the company say that new hires especially with creative expertise are being headhunted. Says a Sahara One source: “There is a management change in terms of the approach to the channel. A completely new dynamic team is going to drive the channel. Plus, our aim with the re-vamp is to widen our distribution. You will see much better distribution across the HSM markets in India.”

     

    The management has its task cut out to achieve that; the network has large outstandings with almost every major MSO and many other smaller ones nationally.  

     

    However, the Sahara One source says that the idea is to get the GEC back to the 50 GRP landmark within the next 12 months, and then to 100 GRPs in 18 months. “We are confident that with this re-launch, we will achieve these numbers,” he exults.

     

    The challenge is indeed tough; but confidence is running high. If it can convert that confidence into fruitful actions, success well might follow.

  • Sony kick starts its month-long ‘Mission Mumbai’

    Sony kick starts its month-long ‘Mission Mumbai’

    MUMBAI: The last few years have seen the rise of the crime genre on TV. The number of shows in the genre hasn’t just increased in numbers but also in popularity. Usually featuring the stories from the Indian hinterland or Delhi – the crime capital and the surrounding areas. Not much has been told about the crimes in the city of dreams – Mumbai. However, now Sony Entertainment Television is set to tell the gory stories of Mumbai with a one-month special series – Mission Mumbai.

     

    Mission Mumbai will see the two leading crime shows of the channel – CID and Crime Patrol showcasing the terror, corruption, greed, slavery, molestation, kidnapping prevailing in aamchi Mumbai. ACP Pradyuman and his team and Anoop Soni will depict the tale of horrendous crime stories which have recently taken place in the city.

     

    In CID, ACP and his team will solve a series of mysterious and baffling crime cases of Mumbai – from the locals in the city to the interiors of the bustling city – the team will be seen covering all the lifelines of Mumbai. In fact, to bust the crimes, the CID inspectors will also be seen donning the role of dabbawallas. They will investigate crimes targeting women at the lonely kharghar skywalk to going on a chase across Mumbai in search of clues. The cops would also become passengers on a BEST bus to investigate strange murders on a particular route. The cops also solve a case of missing college girls at kanheri caves, a diamond robbery and a mystery at the worli chawl where the cops go undercover.

     

    In Crime Patrol, two incidents which recently shook the city to the core will be recreated. The first case is about the mysterious disappearance of the small-time theatre actress from Mumbai and the second case focuses on the horrific acid attack which ruined the life of a young girl and took place in Mumbai last year.

     

    Mission Mumbai will start from 7 March onwards, 10:00 pm to 11.30 pm on Sony Entertainment Television.

  • SAB TV adds another key ‘Free-to-Air’ market with San Francisco

    SAB TV adds another key ‘Free-to-Air’ market with San Francisco

    NEW YORK: Sony MSM Network is proud to announce the addition of San Francisco as the next key free-to-air territory for SAB TV through its tie-up with KFTL TV28. SAB TV will be available on Channel 28.10. 

     

    SAB TV a 24/7 South Asian television channel in the United States and India’s premier family comedy channel is already available on channel 23.4 in USA’s largest Designated Market Area (DMA) of the New York metro area and channel 44.4 in the fifth largest DMA of Dallas/Fortworth, TX, with a combined reach of over 10 million households.

     

    San Francisco, USA’s sixth largest DMA adds another 1.7 million households including key ethnic groups in the Bay Area. This new digital initiative makes SAB TV the first free-to-air South Asian channel with the largest reach in North America.

     

    Viewers can now enjoy SAB TV programs for free within the NYC, DFW and the Bay Area areas with no monthly subscription or fees. To access this free-to-air channel, viewers in the coverage area will need a low-cost UHF antenna hooked to their television sets that are DTV-capable. UHF antennae are available at most electronic retail stores.

     

    SAB TV reinforces its brand message ‘Asli Mazaa SAB ke Saath Hai’  with a current programming line-up that includes a host of popular shows such as ‘Taarak Mehta Ka Ooltah Chashmah’’, ‘Baal Veer’, ‘Chidiya Ghar’, ‘Jeannie Aur Juju’, ‘Lapataganj’, ‘FIR’, “Pritam Pyaare Aur Woh, and other popular comedy shows. This light-hearted fare makes for an enjoyable family-viewing experience.

     

    KFTL’s General Manager, Ian Milne commented, “SAB TV is a strong addition to KFTL’s high quality line-up of programming reflecting the cultural diversity of the San Francisco / Oakland / San Jose community that we are so proud to serve.”

     

    Jaideep Janakiram, SVP International Business-Head of North America, said, “With the success of SAB TV’s free-to-air model in New York and Dallas and in line with our strategy to be a forerunner in distributing our programming to the widest audience possible, it gives us great pleasure to bring the best in entertainment – SAB TV to the people of San Francisco who reside in the KFTL coverage area and to local advertisers who can now target the expanding South Asian audience in these markets”.

     

    About Sony Entertainment Television Asia:

     

    Since its launch on the Indian subcontinent in 1995, Sony Entertainment Television (SET) has enjoyed rapid success, leading to the establishment of European, North American and African feeds known as SET Asia. SET and SET Asia are now available in over 150 countries. The channels offer their viewers a distinctive blend of entertainment programs twenty four hours a day, including, soap operas, dramas, sitcoms, concerts, movies, and game shows.  Besides SET Asia, SEN also has four other leading channels, as part of its bouquet: MAX, India’s #1 premier movies and special events channel, SAB, the only dedicated comedy channel, MIX, the recently launched Hindi Film Music channel and Aath, the only dedicated Bengali Movie channel.

     

    About KFTL:

     

    KFTL offers companies, media professionals, programmers and entrepreneurs the opportunity to lease digital broadcast spectrum on free-to-air Channel 28 in the San Francisco Bay Area. Reaching over 5 million people and 1.7 million households, including key ethnic groups, KFTL leverages the power of free digital television to offer diverse programming to Bay Area viewers using nothing more than an inexpensive set-top antenna (such as “rabbit ears”), available online or at any electronics retailer.

  • ‘Khatron Ke Khiladi’ to return soon in a repackaged avatar

    ‘Khatron Ke Khiladi’ to return soon in a repackaged avatar

    MUMBAI: “When you burst the blocks of your life, a blockbuster is created,” says filmmaker Rohit Shetty, who after giving blockbusters like the Golmaal franchise and Chennai Express is set to take on a new role that of a TV show host. The director, who is known for reviving the action genre on the celluloid, will be hosting the fifth edition of Fear Factor: Khatron Ke Khiladi with the tagline “Dar Ka Blockbuster”.

     

    As the tagline suggests, the show is going to burst the fear blocks of 12 celebrities in its upcoming edition, the announcement  was made amid much fanfare in the city last night. The show is set to return on the General Entertainment Channel – Colors after almost two years. With a changed format that will see 12 celebrities and no commoners, the show will be shot in Cape Town, South Africa over a month.

     

    “Few people from the production team are already in South Africa to make sure that the pre-production work is all done and set,” says Endemol India CEO Deepak Dhar, who is producing the show. Another group is ready to fly next week with the contestants.

     

    The last season of the show that premiered on Colors in June 2011 was also shot in South Africa. Dhar says that the country has been chosen again because the Endemol South Africa team is really well-equipped and would be helpful in coming out with a season full of adrenaline-rushing adventure.

     

    Dhar describes this season as a “really mean season” as the level of stunts have just gone up and the animals coming on the show are going to add to it. “With Rohit on board, the scale of the show has elevated. Plus, some of the best stunts from the Fear Factor US have been replicated,” he says.

     

    To give the audience a close view of what a contestant is going through while in a box full of cockroaches or a cage full of snakes, multiple cameras will be used. “Go Pro cameras, fly cameras and a lot of other hi-tech devices will be used to capture all the actions in the best possible way,” says Dhar.

     

    However, it is not so much about the technique in terms of filming as much as it is technique in terms of stunting, he remarks.

     

    But considering the varied types of stunts, a lot of new techniques have also been used to capture them. “The kinds of stunts we have picked up this time are varied in nature. We have chopper stunts, car stunts, bike stunts, underwater stunts besides a lot of other interesting activities that will make the show really entertaining,” says Colors Weekend programming head Manisha Sharma, adding that the show will be packed with edgy content and will explore some of the most interesting locales of South Africa.

     

    Dhar says the budget has also gone up by about 20 per cent as compared to the last season. While he doesn’t disclose the figure, a reliable source from the channel informs the production of a non-fiction show like this costs approximately 50-60 crore.

     

    Hitherto, the slot hasn’t been decided as the production is yet to begin. “That’s a discussion that going on internally as well,” says Colors CEO Raj Nayak when we quizzed him if KKK is going to replace India’s Got Talent. However, for the time-being what is fixed is that the show will be aired during the weekends.

     

    The last season was aired after Indian Premiere League got over. However, Nayak thinks that since cricket has become a year-round affair, it isn’t a threat for the show. “We may start the telecast alongside IPL,” he says as he remarks that if big budget Bollywood movies that were not released during the IPL season earlier can be released then KKK can also be telecast. However, if it runs parallel to the IPL, the channel may think of running a ticker with the score of the cricket match being played on that day.

     

    Nayak says that discussions about the advertisers and sponsors are still on. However, the channel is expecting good sponsorship deals. “Our sponsors come last as we ask for lots of money and a lot of negotiations go on,” he quips.

     

    Media planners think there shouldn’t be a problem in getting interesting deals for a show like KKK. Madison Media Sigma COO Vanita Keswani thinks that since the show is coming back after a gap, the interest of the viewers as well as the advertisers around it will be enthusiastic.

     

    “The telecast of a format year after year leads to decaying of the idea. A break is good as it would bring certain rejuvenation,” she says and adds the show already has a brand name that will work for it. As far as the sponsors and advertisers are concerned, Keswani thinks that till the time the content of a show is good, they will put in their money. “Any way, these days the advertisers look for better content and not ratings as ratings may or may not come in even if the show is good,” she remarks.

     

    Contestants who will be vying to conquer their phobias comprise Ranvir Shorey, Nikitin Dheer, Mugdha Godse, Dayanand Shetty, Rajniesh Duggall, Rochelle Maria Rao, Gauahar Khan, Kushal Tandon, Pooja Gor, Mahhi Vij, Salman Khan and Geeta Tandon.

  • Sri Adhikari Brothers to raise Rs 100 crore

    Sri Adhikari Brothers to raise Rs 100 crore

    MUMBAI: It is one of the more successful Indian-origin companies in the media industry that delved into the comedy genre with SAB TV, which it sold to the Sony Entertainment Television in India. It followed that up with niche channel forays, the most recent of which is a Marathi comedy and music channel Maiboli. Now, Sri Adhikari Brothers Television Network Ltd (SABTNL), has once again drawn up ambitious expansion plans and has decided to raise funds of upto Rs 100 crore to bankroll them.

     

    In a disclosure to the Bombay Stock Exchange, SABTNL  says that it will be offering 100 lakh warrants with an option to subscribe for equivalent number of equity shares of Rs 10 each at a price that may be determined by SEBI regulations. The warrants are to be issued on a preferential basis to the persons in the promoter group and others.

     

    The purpose of the fund raising exercise, says SABTNL, is to meet general long term financial and working capital needs and also to expand its successfully growing broadcasting business. The plans are subject to shareholder approval  which it will be seeking through postal ballot.

  • Skechers launches TVC for GOrun 2

    Skechers launches TVC for GOrun 2

    MUMBAI: Skechers, the American shoe maker, has launched a campaign to promote its GOrun 2 range of performance shoes, specially designed for runners.

     

    Commenting on Skechers new TV commercial, Skechers south Asia managing director Sanjeev Agrawal said, “In our new, witty television commercial, the GOrun 2 wearing human successfully races and beats a cheetah, the World’s fastest animal. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast – a size 9 men’s shoe weighs just 187 grams.”

     

    The commercial is being aired across all genres of channels including Hindi GEC, regional GEC, music and English entertainment channels. The mix of channels is in line with the wide reach that the brand has achieved in a short period of time.

     

    Going forward, Skechers GOrun 2 will associate with running events across the country, beginning with the Vasai-Virar Mayor’s Marathon on 27 October. The marathon will be for the cause of the girl child with the motto “Save the Girl Child and Maintain Nature’s Balance”.

     

    Designed for speed and to improve running performance, the GOrun 2 series advances on the ‘mid-foot strike’ design, popularised by Skechers. It works as a great shoe to foster a barefoot running experience.

  • Bigg Boss Seven plays with hell and heaven

    Bigg Boss Seven plays with hell and heaven

    MUMBAI: Each year they try to take it up a notch, and it’s not getting any easier. But Bigg Boss never fails to surprise and entertain TV viewers and Hindi GEC Colors believes that this year as well, the seventh season, will ring well with TV audiences.

    Deepak Dhar, Vivek Mathur, Salman Khan and Raj Nayak at the launch of Bigg Boss Saath Saat.

    And it introduced it to the media on 11 September evening with a high profile launch with oodles of glam themed around a mix of heaven and hell, which is the signature for the year. And of course with the announcement that long time loyal backer Vodafone has signed on as the presenting sponsor for the fifth year.

    Admits Vodafone representative Vikas Mathur: “The program has huge followers and it gives us good impact and reach making it valuable for Vodafone.”

    With the set in Lonavala once again, 80 to 90 cameras have been rigged to give audiences a peep into the lives of the 14 contestants who will this time face ‘jannat’ and ‘jahannum’ as part of the deal.

    The show produced by Endemol takes up a good 300 days annually to be put together by a dedicated bunch of 150-170 professionals right from creatives to the casting and technical crews.

    Like in the case of most international formats, the creative folks at Endemol India (the producer of the show) and Colors rely heavily on the Big Brother bible to add elements which have worked elsewhere where the show is telecast globally. The ‘Global Creative Team’ is also constantly working at coming up with new and different ideas. This team meets up twice in a year to look at the progress and variety in Big Brother across the globe.

    “We are constantly looking at what are the best elements and we add to it as well as adapt,” says Endemol MD Deepak Dhar.

    Once the conceptualization has been done, the art director and set designer moves the ship forward to create the set which takes up about four months in all. “It’s less of a set and more of a house because people have to live in it,” adds Dhar.

    Today, Bigg Boss has moved beyond being produced for Hindi audiences; language editions in Kannada and Bengali have also aired on television, the credit for which Dhar attributes to Colors CEO Raj Nayak.

    “We are slowly paving our way into the regional markets of India as well,” reveals Dhar.

    The show has already started making a buzz in the digital sphere with the Facebook and Twitter engagement activities in the form of heaven and hell anecdotes.

    “The fact that there is so much of expectation from Bigg Boss puts a lot of pressure on the digital team because we need to ensure it matches to it,” admits Colors digital head Vivek Srivastava.

    The most important and integral part is prior to the launch when the curiosity needs to be built without giving away names or details about the show. “It gets easier once it has launched but then the workload is more as well,” adds Srivastava. The current idea is using cartoons to get across the dual nature of the show to the viewers.

    The marketing mix seems to be the usual 360 degree campaign involving a lot of focus on TV, on both, Network18 group channels and other channels. “We believe we can reach many viewers through TV,” says Colors marketing head Rajesh Iyer.

    Salman Khan has been the host for four seasons of the show and this is his fifth stint. He gleefully says that he will continue with Bigg Boss till the time Colors gets tired of him. Not much has been revealed about this season although rumors are floating aplenty.

    “The beauty of this show is the surprise and suspense,” says Nayak.

    The launch date has been fixed for 15 September at 9 pm. And as Bollywood’s biggest Salman says audiences will definitely tune in. Says the man: “Why should you watch my shows or movies? Because I’m in them!”

    The coming weeks will reveal whether they are falling for his lines!

  • Hindi GECs shed 56 GRPs; Colors, Life OK, Sony and Sab hold on

    MUMBAI: Hindi General Entertainment Channels (GECs) continue to face the heat from the Indian Premiere League (IPL) 6 as they further lost 56 GRPs in the week ended 13 April. The genre had lost nearly 110 GRPs in the earlier week which saw the launch of IPL 6.

    As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs remained the same.

    While two channels Zee TV and Star Plus have seen fall in numbers, Colors, Life OK, Sony and Sab held on to their viewership in the week 15 of 2013.

    Continuing to lead the flock, Star Plus lost 31 GRPs to end the week with 253 GRPs. The majority of the loss of the numbers can be attributed to the fact that the channel had aired Salman Khan-starrer Dabangg 2 in week 14 which had helped it gain eyeballs. Star Plus had aired a special one hour episode of its fiction property Saathiya Saath Nibhana on 13 April that clocked a 2.4 TVR while the other shows of the channel witnessed marginal fall.

    Zee TV maintained its foothold at No.2 spot despite losing 22 GRPs. The channel concluded the week with 163 GRPs as almost all its shows seen loss in viewership.

    Meanwhile, Set lost just four GRPs to close the week with 160 GRPs as minor changes in the ratings of its shows were observed.

    Following Set is Colors that didn‘t see any change in its gross rating points this week. The fiction properties of the channel saw ups and downs but it didn‘t affect the channel‘s overall ratings as it
    recorded 156 GRPs.

    Sab and Life OK too notched same GRPs as previous week‘s. While Sab registered 137 GRPs, Life OK pocketed 110 GRPs.

    Sahara One with 19 GRPs (last week 18) remained at the bottom.

  • ‘Khiladi 786’ premiere catapults Colors to No. 2

    MUMBAI: Events and movie premieres have always helped the Hindi general entertainment channels (GECs) to attract more audiences than they usually do. This time it’s Colors that has gained from this strategy.

    Colors had premiered Akshay Kumar-starrer ‘Khiladi 786’ on 23 January that rated a whopping 5.1 TVR for a three-hour run. The first airing of the movie on Indian television not only contributed around 30 GRPs to the channel’s overall week’s collection of 235 GRPs (last week 205) but also propelled it to the No. 2 spot in the Hindi GEC hierarchy.

    The other movie premieres this year on Hindi GECs were ‘Son of Sardar’ that recorded 3.9 TVR on Star Plus and ‘Student of the Year’ that registered a TVR of 4.2 on Sony Entertainment Television (Set).

    Star Plus continued to maintain its leadership position in the genre, despite the loss of 11 GRPs in the week ended 23 February. As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, Star Plus clocked 248 GRPs as few of its shows lost eyeballs. Its recently launched celebrity dancing reality show ‘Nach Baliye’ recorded 2.3 TVR (last week 2.9).

    Meanwhile, Zee TV added five GRPs to its last week’s tally but slipped to No.3 position. The channel had launched a new reality show ‘India‘s Best Dramebaaz’ that notched 3.5 TVR.

    Incidentally, ‘India’s Best Dramebaaz’ was the highest rated non-fiction show of the week, followed by Nach Baliye.

    After ‘Dance India Dance’ and ‘Sa Re Ga Ma Pa’, ‘India’s Best Dramebaaz’ is Zee TV’s homegrown talent hunt show that grooms kids as actors and tests their creativity, spontaneity and acting ability. The other shows of the channel have seen marginal difference in their ratings.

    Week 8 of 2013 was good for Set as it added 24 GRPs to collect 188 points in its kitty. The channel had aired its annual Bollywood Award property, ‘Filmfare Awards’ that got a rating of 3.6 TVR for a four-hour run on 17 February, contributing to around 29 GRPs to the channel.

    The other award shows that have aired on competing channels so far this year are Zee Cine Awards on Zee TV and Colors Screen Awards on Colors. Both the shows clocked 3.9 TVR in their first airing.

    Life OK continues to be at No.5 as it closed the week with 144 GRPs (last week 142), while Sab followed with 138 GRPs (last week 136).

    Sahara One with 24 GRPs (last week 26) remained at the bottom of the ladder.

  • DID Lil Masters supercharges Zee TV to Hindi GEC leadership

    DID Lil Masters supercharges Zee TV to Hindi GEC leadership

    MUMBAI: There‘s a lot of pomp and revelry going on at India‘s oldest Hindi general entertainment channel. And with reason: even as it gears up to celebrate its 20th anniversary in October this year, Zee TV, has vroomed to the front of the Hindi GEC weekly run, leaving behind its arch rival Star Plus in week 33 (ending 18 August) of 2012. What gave it the additional kick to race ahead of its rivals was the incredible 8 TVR that its flagship dancing reality show ‘DID lil Masters season 2’ generated.

    As per TAM data (C&S, HSM, 4+) provided by Hindi GECs, Zee TV notched up 283 GRPs (last week 247 GRPs), with the DID Lil Masters 2 finale (which aired for three-and-a-half hours on 12 August) fetching around 56 GRPs. What also contributed good numbers were its mythological show ‘Ramayan’ that debuted with a 2.7 TVR and its ‘Gold Awards’ that recorded 3 TVR.

    DID lil Masters-2 opened its current season with a 5.8 TVR and rated 3.5+ TVR on an average throughout.

    Zee TV non-fiction head Ashish Golwalkar said, “DID lil Masters is the biggest franchise we have. The story has a heavy storytelling of how a common man becomes big. There wasn’t any drastic difference in this season as compared to the last season but we did try some small innovations that worked wonders for us and were well accepted by the audiences.”

    According to Golwalkar, ‘DID lil Masters 2’ promoted a healthy lifestyle for kids which was structured as a part of the content. “This helped us attract more family viewing. Parents thought it was good and they have seen changes in the eating habits of their kids because of the show. This season, we also had presence of Mithun Chakraborty throughout. Last year, he was on the show only for few episodes,” he added. The channel had also introduced muppets in the show to attract eyeballs.

    Advertising industry professionals point out that Zee TV is a channel to watch out for. “It has been doing fairly well since past 4-6 months with the launch of new properties. The channel is investing in its programming and trying to deliver good content,” Zenith Optimedia SVP Navin Khemka said.

    There have been dancing properties like Just Dance (Star Plus) and Chakk Dhoom Dhoom (Colors) but they weren’t able to reach heights that DID lil Masters managed to reach. “I believe more established properties like DID lil Masters tend to deliver more numbers as compared to newer properties. The channels should understand that a ‘me-too’ property won’t work,” Khemka added.

    “The channel has achieved the No. 1 spot; it‘s great but it would be a challenge to retain the position. For this, Zee TV‘s fiction programming has to perform more strongly. Also, any channel‘s success depends on what the others are airing,” a media expert said on condition of anonymity.

    What makes Zee TV‘s achievement laudatory is the fact that it has dislodged Star Plus from the pole position it has held on to for over two years. The last time, Star Plus moved to the No 2 spot was when Colors had registered two more GRPs in May 2010.

    Last week, Star Plus lost around 15 GRPs ending with 255 GRPs. ‘Arjun’, which debuted with 2.3 TVR last week, fell to 1.3 TVR while ‘Lakhon Me Ek’ rated 0.7 TVR.

    Meanwhile, Colors has grabbed the No.3 spot in the GEC ladder on the back of improved ratings of shows like Jhalak Dikhlaja that rated 3.3 TVR (last week 2.6 TVR) and Balika Vadhu that clocked 4.4 TVR (last week 4 TVR). The channel added 21 GRPs to end the week with 238 GRPs.

    Sony Entertainment Television (Set) lost 11 GRPs to clock 214 GRPs even as its crime-base properties like Adaalat (1.7 TVR), C.I.D (3.4 TVR), Crime Patrol (3.4 TVR) and Indian Idol-6 (1.8 TVR) yielded ground.

    Life OK at No.5 added six GRPs to close the week with 134 GRPs. The Mahadev-Parvati Vivah special episode on the channel clocked 4.6 TVR.

    Sab, the second GEC from Sony Entertainment Network, added five GRPs to its last week’s tally and registered 133 GRPs.

    Sahara One with 35 GRPs (last week 33) remains at the bottom of the ladder.