Mumbai: Staying ahead of the curve amidst an ever-evolving media & entertainment landscape, ZEE TV, India’s leading Hindi GEC has refreshed its design interface with an...
Mumbai : TAM media research’s subdivision AdEx India has released the half yearly report for advertising in the general entertainment channel (GEC genre). According to recent...
Mumbai: The newly launched Hindi GEC, Atrangii TV, has announced that shows will be available break-free, without any additional premium charges. Audiences across the country can...
Mumbai: Hindi general entertainment channel Shemaroo TV has launched its latest original show Waah Bhai Waah hosted by actor, writer, anchor and poet Shailesh Lodha. The...
Mumbai: Hindi general entertainment channel The Q has announced the launch of a new show Mr Aur Mrs LLB diversifying its programming slate. The show will...
Mumbai: The much-awaited Hindi GEC (general entertainment channel) ‘Atrangii’ has been launched on Monday. Backed by Vibhu Agarwal, the channel will feature a programme line-up from...
Mumbai: A renowned name in OTT space, Vibhu Agarwal has announced the launch of its new Hindi GEC ‘Atrangii – Dekhte Raho.’ The channel will launch...
Mumbai: In a bid to strengthen its primetime programming, Hindi GEC The Q on Thursday announced the launch of five new shows “Pagalpanti,” “Badhiya Hai!,” “Dhakkad...
Mumbai: TV broadcaster Enterr10 on Saturday launched a new general entertainment channel called Dangal 2 to cater to the Hindi-speaking market audience. The new GEC...
Mumbai: OTT app founder Vibhu Agarwal has announced his foray into the broadcasting space with the launch of a new Hindi general entertainment channel whose name...
Mumbai: Homegrown Hindi GEC, The Q has strengthened its leadership team with the appointment of Sujata Samant as head of marketing. Samant joins the channel with...
New Delhi: Even as the fast-growing network of Over the Top (OTT) platforms take the media industry by storm, television continues to hold its position as...
MUMBAI: With summer vacations around the corner, The Q is all set to bring forth an array of animated original content with stories of the bravest...
MUMBAI: The countdown to the country's biggest cricketing extravaganza, the Indian Premier League (IPL), has begun. Any doubts about the popularity of the IPL can be...
MUMBAI: In September 2016, Anand Mahindra-owned television channel Epic roped in Pittie Group CEO Aditya Pittie as its managing director. Since then, the Anand Mahindra-and Pittie-promoted...
MUMBAI: It has not been the easiest of years and none of us ever dreamt that the last couple of months would be the way they...
MUMBAI: 2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to ensure saliency in terms of content generation...
MUMBAI: 2020 has been a year of significant ups and downs for the Indian television industry. While the year began on a high note with Zee...
MUMBAI: From the start of daily soaps in 2000, Hindi GEC fiction has witnessed multiple ‘eras’: From the now-notorious saas-bahu dramas in the first decade, to...
MUMBAI: To highlight the virtues of compassion, kindness, hope, love and forgiveness in these times of crisis, &TV will present the inspiring tale of Yeshu. &TV has...
MUMBAI: Diwali, the festival of lights, symbolises homecoming as well as new beginnings. Whether or not one subscribes to the mythological or religious significance of this...
MUMBAI: Crackers may be banned, but television channels are making sure Diwali 2020 goes off with a bang for their viewers. With the outlook that viewers...
NEW DELHI: Viacom18 has appointed Rajesh Iyer to take on independent charge of Colors' regional portfolio of Bangla, Odia, Tamil and Gujarati. Network18 MD Rahul Joshi, said:...
MUMBAI: After seeing a noticeable spike in week 37, the television genres have witnessed slight growth in week 38. English GEC genre has become the top...
MUMBAI: As India moves back to normalcy, the share of general entertainment channel (GEC) viewership has started showing signs of recovery. The data provided by TV...
MUMBAI: In March 2019, the big four networks pulled out of DD’s FreeDish service as TRAI’s new tariff order did not allow FTA (free to air)...
MUMBAI: 2020 has been a different year, what with the pandemic totally putting things out of kilter for the economy, for business. And it continues to...
MUMBAI: Father, a son’s first hero. But can this hero be his friend too? Will an attempt at friendship spoil or enrich the lives of a...
MUMBAI: The country is gearing up to celebrate India’s 74 Independence Day. The patriotic fervor is in the air. However this year’s Independence Day, which is...
MUMBAI: Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent....
15 September 1959 saw a small transmitter and a makeshift studio in a corner of Delhi give birth to terrestrial television. Decades later in 1990, India...
MUMBAI: Colors channel made a comeback and replaced Zee TV at the third spot on the pay platform in week 29 of 2020 ( Saturday 18...
MUMBAI: Covid2019 had a devastating impact on GECs with close to no advertisement revenue for almost three months. Now, television shooting has finally resumed and TV...
MUMBAI: 13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking...
MUMBAI: Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there...
MUMBAI: Ground zero of the entertainment industry, Mumbai, has been on standstill for over three months. Finally, the wheels have begun moving as production across film,...
MUMBAI: Star Plus topped the chart on the pay platform and in the urban market in Week 23 of 2020 (Saturday, 6 June 2020 to Friday,...
MUMBAI: STAR PLUS tops the chart on the pay platform and in the urban market in Week 22 of 2020 (Saturday, 30 May 2020 to Friday,...
MUMBAI: As the pandemic shows no signs of abating despite the lockdown, viewers’ affinity towards mythological shows on GECs is growing. With no fresh content to...
MUMBAI: Total TV viewership has grown by 24 per cent in week 18 over pre- Covid2019 period and recorded 1.1 trillion viewing minutes. The highest viewership...
MUMBAI: India's leading content powerhouse Shemaroo Entertainment is launching a new Hindi GEC: Shemaroo TV. A Free-to-Air channel, Shemaroo TV targets the Hindi-speaking markets with the...
MUMBAI: In week 14 of TV viewership, the Hindi GEC genre has witnessed an all-time viewership high since 2015. According to the BARC-Nielsen -TV+ smartphone consumption...
MUMBAI: In week 13 of BARC India ratings, where most of the GECs were seen losing their position to DD National and slipping down from last...
MUMBAI: Sony SAB led the urban market and pay platforms in week 11 of BARC India ratings. The channel also moved up from fifth position in...
MUMBAI: Sony SAB grabbed the leading position on pay platform and in urban market in week 9 of BARC India ratings. Last week, the channel led...
MUMBAI: Women viewership is always seen dominating the Hindi GEC space and the total TV viewership of female continues to remain at 49 per cent. However,...
MUMBAI: Sports has become the top gainer in week 8 2020 of Chrome Data Analytics and Media data. The genre grew by 0.35 per cent. In...
MUMBAI: In week 8 of BARC India ratings, Colors that was leading in the urban and pay platforms slipped down to third and fourth positions respectively....
MUMBAI: Over a period of time, Hindi GECs have made many attempts to show the female protagonist in a stronger character. From Tulsi of Kyunki Saas...
MUMBAI: Normally, viewership plays an important role for broadcasters because that is what tells them whether viewers liked them or not. But, viewership may not be...

