Tag: Hindi Diwas

  • News18 Network returns with ‘Hindi Ke Samrat’ edition four

    News18 Network returns with ‘Hindi Ke Samrat’ edition four

    Mumbai: News18 Network is back with the fourth edition of its award-winning ‘Hindi Ke Samrat’ contest across its channels: News18 India, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Uttar Pradesh/Uttarakhand, and News18 Madhya Pradesh/Chhattisgarh.

    The unique contest is a celebration of the Hindi Diwas on the 14 September – to mark the special place that the Hindi language occupies in the heart and mind of the people of the Hindi heartland. The contest challenges viewers to complete famous Hindi idioms (muhawaras) and thereby showcase their proficiency in the language. Those who wish to participate can give a missed call on 9891314814 or go online to the activity’s webpage.

    Selected participants will be featured as winners on HSM channels on Hindi Diwas, where they will be gratified and crowned as ‘Hindi Ke Samrat’.

    As the leading news network, News18 believes that this viewer engagement campaign is crucial for promoting the Hindi language and delivering content that is not only entertaining but also has high socio-cultural relevance.

  • News18 HSM’s ‘Hindi Ke Samrat’ contest receives overwhelming response

    News18 HSM’s ‘Hindi Ke Samrat’ contest receives overwhelming response

    Mumbai: On the occasion of ‘Hindi Diwas’, News18 HSM network organised a unique and engaging activity. In an effort to promote a connect with Hindi, the network rolled out ‘Hindi Ke Samrat’ contest, which ran on News18 India, News18 Rajasthan, News18 Madhya Pradesh/Chhattisgarh, News18 Bihar/Jharkhand & News18 Uttar Pradesh/Uttarakhand.

    The contest was widely promoted across not only the News18 HSM channels but also on social media and saw participation from almost 15,000 people. The campaign delivered close to three million impressions and had more than one million views and engagement – numbers that clearly stand testimony to the success of the campaign.

    Viewers who pre-registered for the activity with a simple missed call were short-listed and asked to complete Hindi muhawaras (proverbs). The chosen ones were then crowned ‘Hindi Ke Samrat’ and gratified.

    As the region’s leading HSM network, this viewer engagement campaign to promote the Hindi language is an integral part of our effort to bring content that is not only engaging but also has great socio-cultural relevance.

  • News18 celebrates Hindi Diwas with special show

    News18 celebrates Hindi Diwas with special show

    MUMBAI: It’s getting poetic on the occasion of Hindi Diwas that is celebrated nationally on 14 September annually. Hindi news channel News18 is quite kicked up about presenting a special show Mujhe Chaand Chahiye at 6 pm on 9 and 10 September which commemorates the Hindi language propagation occasion.

    The format of the  programme is a Hasya Kavi Sammelan  and it will feature famous poet Gopaldas Neeraj along with some renowned Hindi journalists, Hindi literate and poets like  Kumar Vishwas, Navneet Hullad Moradabadi, Waheed Naqvi, Shambhu Shikhar, Anamika Amber Jain, Ramkripal Singh and Sheshnarayan Singh.

    Mujhe Chaand Chahiye  will be dedicated to Padma Shri and Padma Bhushan awardee Gopaldas Neeraj, who has not only contributed to Hindi as a language but has also written several poems and songs, which have been used in famous Hindi movies.

    The bards will also recite satirical verses on the plight of Hindi language.

    Apart from this, to enlarge the celebration of Hindi Diwas, News18 India is launching an initiative to bring back the use of Chandra Bindu  in relevant Hindi words from 14 September. This practice has been abandoned these days.

  • Essel chairman pays tribute to India’s  official language on ‘Hindi Diwas’

    Essel chairman pays tribute to India’s official language on ‘Hindi Diwas’

    NEW DELHI: On the occasion of Hindi Diwas on Wednesday, Member of Parliament, Rajya Sabha and Chairman, Essel Group, Subhash Chandra engaged in a thought-provoking discussion with eminent Hindi Poet and renowned scholar, Ashok Chakradhar on the ‘Present Status of Hindi: Challenges and Solutions’ at the Sahitya Akademi in New Delhi.

    The Hindi edition of Chandra’s autobiography ‘The Z Factor – My Journey as the Wrong Man at the Right Time’ was launched by the Nobel Peace Prize recipient and Chief Guest, Kailash Satyarthi.

    Chandra said, “English cannot replace Hindi as the language of communication in this country. In India, the language of the common man is Hindi and will continue to remain so. Over the years, by adopting words from various languages, the Hindi language has become rich and is growing on its own strength. Today, Hindi is spoken and understood all over the globe.”

    “If our higher education system is imparted in Hindi or the mother tongue, we can create more experts in every field. For example, in Ludhiana, there are uneducated but skilled workers, who, if they were given education, would do even better,” Chandra added.

    Chakradhar said, “It is not correct to say that we are serving the Hindi language, rather we should be saying that we are working for the Hindi language. Hindi has reached its highest levels and in coming years, it will continue to grow even further. To keep the purity of this beautiful language, scholars from the literature community should be mindful of not misusing Hindi words or using English words deliberately”.

    Satyarthi said, “The mother tongue of a person is the most respected and no other language can take it away. Hindi and English are separate languages which are not competing with each other. However, to leave one’s own mother tongue and speak disrespectfully about it, is a shameful act. We should be open to learning all languages but should not criticise our own mother tongue. I remember when I went to receive the Nobel Prize, I purposely spoke in Hindi.”

    From the book:

    It was 14 December 1991 when Ashok Kurien of Ambience ad agency and I reached Star TV’s office in Hong Kong. There were ten to twelve senior and junior executives in the room. Richard Li, head of Star TV, was not there. So we waited awhile. It was like waiting for the king to come in and give his blessings.

    Richard walked in suddenly and sat opposite me. ‘OK, Indian channel…
    Hindi channel. Where is the money in India?’ Richard was very dismissive. ‘I am not interested in a joint venture.’

    So I addressed him directly. ‘Mr Li, if you are not interested in the joint venture, can you consider leasing the [satellite] transponder to us?’ ‘There is no transponder available for less than $5 million per year,’ Richard said. It was a haughty statement to put me off.

    ‘That is fine. I will pay $5 million!’ It was a spur-of-the-moment decision. I did not realize the implication of what I had said…

  • Essel chairman pays tribute to India’s  official language on ‘Hindi Diwas’

    Essel chairman pays tribute to India’s official language on ‘Hindi Diwas’

    NEW DELHI: On the occasion of Hindi Diwas on Wednesday, Member of Parliament, Rajya Sabha and Chairman, Essel Group, Subhash Chandra engaged in a thought-provoking discussion with eminent Hindi Poet and renowned scholar, Ashok Chakradhar on the ‘Present Status of Hindi: Challenges and Solutions’ at the Sahitya Akademi in New Delhi.

    The Hindi edition of Chandra’s autobiography ‘The Z Factor – My Journey as the Wrong Man at the Right Time’ was launched by the Nobel Peace Prize recipient and Chief Guest, Kailash Satyarthi.

    Chandra said, “English cannot replace Hindi as the language of communication in this country. In India, the language of the common man is Hindi and will continue to remain so. Over the years, by adopting words from various languages, the Hindi language has become rich and is growing on its own strength. Today, Hindi is spoken and understood all over the globe.”

    “If our higher education system is imparted in Hindi or the mother tongue, we can create more experts in every field. For example, in Ludhiana, there are uneducated but skilled workers, who, if they were given education, would do even better,” Chandra added.

    Chakradhar said, “It is not correct to say that we are serving the Hindi language, rather we should be saying that we are working for the Hindi language. Hindi has reached its highest levels and in coming years, it will continue to grow even further. To keep the purity of this beautiful language, scholars from the literature community should be mindful of not misusing Hindi words or using English words deliberately”.

    Satyarthi said, “The mother tongue of a person is the most respected and no other language can take it away. Hindi and English are separate languages which are not competing with each other. However, to leave one’s own mother tongue and speak disrespectfully about it, is a shameful act. We should be open to learning all languages but should not criticise our own mother tongue. I remember when I went to receive the Nobel Prize, I purposely spoke in Hindi.”

    From the book:

    It was 14 December 1991 when Ashok Kurien of Ambience ad agency and I reached Star TV’s office in Hong Kong. There were ten to twelve senior and junior executives in the room. Richard Li, head of Star TV, was not there. So we waited awhile. It was like waiting for the king to come in and give his blessings.

    Richard walked in suddenly and sat opposite me. ‘OK, Indian channel…
    Hindi channel. Where is the money in India?’ Richard was very dismissive. ‘I am not interested in a joint venture.’

    So I addressed him directly. ‘Mr Li, if you are not interested in the joint venture, can you consider leasing the [satellite] transponder to us?’ ‘There is no transponder available for less than $5 million per year,’ Richard said. It was a haughty statement to put me off.

    ‘That is fine. I will pay $5 million!’ It was a spur-of-the-moment decision. I did not realize the implication of what I had said…