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Tag: Himava Nath

  • Cipla hands over media duties to OMD Mudramax

    Cipla hands over media duties to OMD Mudramax

    MUMBAI: Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health.

    OMD Mudramax will be partnering with the brands under Cipla Health in its consumer engagement initiatives across mass media / digital and below-the-line promotional efforts. The account will be managed out of the agency’s Mumbai office.

    Cipla Health is working towards fulfilling its vision of becoming the most preferred consumer healthcare company in India. In its quest to create innovative health solutions for consumers, it has launched many consumer-need-centric healthcare products.

    Cipla Health CMO Himava Nath says, “We at CHL aspire to have exponential growth in the consumer healthcare OTC segment in the coming years. We needed an agile agency partner who can work closely with our brand marketing team to facilitate much greater consumer traction for our brands. We feel that OMD MudraMax can help us achieve this goal.”

    OMD MudraMax president Sathyamurthy Namakkal adds, “This is a prestigious win for us and we love to work with clients who embrace agencies as their partners. Working with good brands and a great set of people at CHL, we look forward to creating impactful business solutions through interesting customer initiatives”.

  • Cipla urges moms to say ‘Yes’ in latest campaign

    Cipla urges moms to say ‘Yes’ in latest campaign

    MUMBAI: Pharmaceutical company, Cipla has developed ActivKids Immuno Boosters, a supplement for children. It will address the issue of low immunity in kids by providing up to 100 per cent RDA of key immunity nutrients. The concern for the children’s health makes mothers overprotective and they often put restrictions without realising the impact it has on their personality. It is necessary that instead of saying ‘No’ to kids always, their immunity is strengthened to keep them healthy.

    Cipla Health head of marketing Himava Nath says, “The movement seeks to empower moms and the brand ActivKids Immuno Boosters, with its immunity benefits and unique format, aids the mothers and gives them the confidence to say ‘Yes’.”

    The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child followed by a call out to mothers to take the Yes Challenge.

  • Nicotex to smokers: choose life over cigarettes

    Nicotex to smokers: choose life over cigarettes

    MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

    For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

    Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

    Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”

  • Nicotex to smokers: choose life over cigarettes

    Nicotex to smokers: choose life over cigarettes

    MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

    For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

    Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

    Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”