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Tag: Himanshu Saxena

  • BBH India appoints Anupam Chauhan as senior vice president – account management

    BBH India appoints Anupam Chauhan as senior vice president – account management

    Mumbai: BBH India, part of Publicis Groupe India, is pleased to announce the appointment of Anupam Chauhan as the senior vice president – account management.

    Based out of the agency’s Gurgaon office, Chauhan’s mandate will be to lead and drive the account management function. Anupam will report directly to BBH India chief operating officer and managing director Himanshu Saxena.

    Speaking about Anupam’s appointment, BBH India COO & MD Himanshu Saxena said, “We are thrilled to welcome Anupam to our leadership team. Anupam’s stellar track record of delivering high-impact campaigns for globally renowned brands aligns perfectly with BBH’s Zag philosophy and mission. His wealth of experience and passion for creating exceptional client work will undoubtedly strengthen our team and further enhance our creative prowess. Anupam’s arrival signifies our commitment to delivering top-tier creative solutions for our clients and reinforces our position as a leading force in Delhi-NCR market.”

    As the senior vice president – account management, Chauhan will play a pivotal role in shaping the agency’s future growth and continuing to build on BBH India’s legacy of delivering ground-breaking advertising campaigns.

    Talking about his new role at BBH India, Chauhan said, “I’m really thrilled to join the enthusiastic and forward-thinking team at BBH India and the Publicis Groupe India network. They are prepared for the future, driven by passion and purpose, and focused on success for their business and clients. BBH India stands out in its ability to offer clients complete marketing and branding strategies in today’s multi-screen era. The agency is witnessing great growth and momentum, and I’m excited to be a part of their adventure.”

    “I look forward to leveraging my expertise in driving business growth for both organically and new, delivering exceptional results for clients with the network’s power of one approach. With Himanshu and Parikshit leading the way, we will together keep pushing the limits of what can be done in advertising and craft campaigns that truly change the game for our clients and their audiences,” he further added.

    Chauhan brings with him a wealth of experience, with 18+ years of proven success in leading advertising agency teams across India, Southeast Asia, the UK, and Canada. His distinguished career is marked by his exceptional ability to orchestrate high-impact integrated campaigns for globally renowned brands, including Nestle, Reckitt, Suntory, Pernod Ricard, Hewitt Packard, SC Johnson, Zomato, Aviva, and American Express. Anupam is deeply committed to achieving success and is known for his role in leading teams to create unforgettable campaigns that leave a lasting impact.

     

  • BBH India wins creative mandate of upGrad for its upcoming campaign

    BBH India wins creative mandate of upGrad for its upcoming campaign

    Mumbai: BBH India, a leading creative agency renowned for its innovative campaigns, is proud to announce its recent victory in securing the creative mandate for upGrad, Asia’s largest integrated learning skilling and workforce development company for its upcoming brand campaign scheduled this year. The partnership aims to usher in a new era of brand repositioning and transformation for upGrad through an integrated campaign.

    With a solid reputation for building brands in the digital-first environment, BBH India emerged as the clear choice for upGrad in a multi-agency pitch process to redefine its brand repositioning and creative campaign.

    upGrad, founded in 2015, has become the go-to destination for learners seeking high-quality pedagogy backed by experiential learning, which arms them with industry-ready skills and knowledge for stronger career growth. The collaboration with BBH India comes at a pivotal time in the online higher education landscape, as upGrad looks to further consolidate its position as the skilling giant emerging out of India.

    BBH India chief operating officer & MD Himanshu Saxena stated, “Partnering upGrad is a matter of immense pride and excitement for us. upGrad comes with a legacy of great brand & business building. However, this new journey that promises ‘Career Acceleration’ to a wider cross-section of Indians, is an extremely powerful moment in the brand’s life stage. We are committed to delivering the power of ‘Zag’ creativity for upGrad and accelerate upGrad into next orbit of growth and fame.”

    upGrad head of marketing Ankit Khirwal said, “upGrad has built a strong brand identity among working professionals in the last eight years and it’s critical we talk about our evolved portfolio that addresses individuals’ entire learning value chain from the time they exit school and become domain experts or thought leaders. Our partnership with BBH India goes beyond creative synergies to inspire New India including working professionals and students alike, to accept constant upskilling as a Lifelong learning event. This will also mark a fundamental step in the nation-building process and shall prepare an army of market-ready professionals, equipped to tackle any industrial challenges.”  

  • BBH India bags creative mandate for IVAS by Infra Market

    BBH India bags creative mandate for IVAS by Infra Market

    Mumbai: Continuing its winning momentum, BBH India has won the creative mandate for IVAS by Infra Market. Won post a multi-agency pitch, BBH India would manage the entire spectrum of brand development and positioning for IVAS. It would also work towards building a launch campaign for IVAS to create awareness, build a premium imagery and establish the brand’s positioning in the marketplace.

    IVAS, powered by Infra Market, is all set to revolutionize the consumer home lifestyle space with its cutting-edge solutions and customer-centric approach. Derived from the Sanskrit word ‘NIVAS,’ the brand inspires home renovations by curating premier offerings, adding convenience and delight into the transformative journey of enhancing living spaces. The collaboration with BBH India is set to further amplify IVAS’s presence and establish its unique identity in the market.

    Commenting on the win and the new partnership, Infra Market senior vice president – marketing and strategy Abhijeet Jhawar said, “Infra Market’s robust position as a preferred provider of building material products, supported by a strong foundation, paves the way for an exciting journey of expansion and growth with the launch of its consumer brand IVAS. We are delighted to announce our strategic partnership with BBH as our creative agency, reinforcing our brand’s strength and propelling us forward with unparalleled creativity and agility. With their strategic expertise, we are sure of taking IVAS, our consumer brand beyond the conventional boundaries. As the journey unfolds, Infra Market is poised to make a significant impact and elevate its position as a leader in the building materials category.”

    Sharing his views, BBH India chief operating officer & MD Himanshu Saxena said, “At BBH, we believe in the power of zag to create differentiated brands and build lasting connections with consumers. We are excited to embark on this journey to make IVAS a leading home improvement brand with a diverse portfolio.”

    Infra Market is India’s leading tech-enabled construction solutions company. With world-class manufacturing units and an innovation centre, the company specialises in construction products from foundation to finish. It further provides a variety of building materials and lifestyle products that elevate interiors through a robust B2B, retail, and B2C network. IVAS, specializes in a wide range of home renovation products including tiles, sanitaryware, bath fittings, electricals, modular kitchen and furniture, and designer hardware. 

  • BBH India onboards Himanshu Saxena as COO & MD

    BBH India onboards Himanshu Saxena as COO & MD

    Mumbai: BBH India, a Publicis Groupe agency, has announced the appointment of Himanshu Saxena as chief operating officer & managing director. Saxena will report to CEO, Leo Burnett-South Asia & chairman, BBH India Dheeraj Sinha.

    As BBH’s chief operating officer & managing director, Saxena will be responsible for developing talent, organisational tools, new services and steering these to acquire future-facing businesses.

    He brings over 29 years of experience across the communication spectrum, including advertising, marketing & sales, brand management, digital & social, PR, design, and market research.

    Saxena has helmed country and multi-office leadership for some of South Asia’s leading organisations, including Lowe, McCann, Trikaya Grey, JWT, Edelman, IMRB & Reliance Jio. Saxena’s passion for leading businesses to market excellence through powerful full-funnel solutions has led these agencies to win accolades at prestigious forums like APAC and India Effies, Cannes, Spikes, Adfest, Goafest, PRAXIS, and SABRE APAC. He has spearheaded creative solutions across iconic brands like Unilever, GSK, PepsiCo, Diageo, Asian Paints, Dubai Tourism, One Plus, Idea Cellular, Audible, and Starbucks, to name a few.

    Welcoming Saxena, Sinha said, “BBH India, with its legacy of modern, creative, and effective solutions that are well-entrenched in the modern Indian zeitgeist, has built a reputation as a creative firepower in the country. I am delighted to welcome Saxena onboard. A talented leader known for his deep client relationships, his commitment to business innovation, and his operational acumen, Saxena embodies the black sheep and zag philosophy that will further fuel this brilliant creative engine.”

    Speaking on his appointment, Saxena added, “I am both excited and honoured to join BBH. With its legacy of creating stunning work that has transformed not only brands but also categories, BBH India is truly built for the modern age of marketing. I am looking forward to scaling this further and bringing my experience and a fresh perspective to lead such talented individuals and ambitious clients.

    BBH India has grown into a creative powerhouse with offices in Mumbai and Delhi and a repertoire of highly effective, consistent, and modern marketing solutions spanning across advertising, design, digital, consulting, and experiential. The agency currently works with a diverse portfolio of brands like Marico, Red Bull, Nestle, Audi, Taco Bell, Mahindra Group, and L’Oreal, among many others. In 2022, BBH won mandates for Hitachi and Roposo and created campaigns like Disney+ Hotstar’s “Thoda Rukh Shah Rukh”; Mahindra Racing’s “Dance For Good” and Marico’s “Re-teach The Teachers.”

  • JWT India announces leadership changes

    JWT India announces leadership changes

    MUMBAI: After an excellent show at Cannes Lion this year, JWT has announced leadership changes across the agency’s key offices in Mumbai, Bengaluru and Sri Lanka.

     

    JWT south head Rajesh Gangwani has been appointed as JWT Mumbai senior VP and managing partner effective immediately.

     

    JWT group companies Colombo president Himanshu Saxena will succeed Gangwani as JWT south senior VP and managing partner.

     

    Joy Chauhan will be taking over from Saxena as JWT group of companies Colombo president.

     

    Announcing their appointment, JWT south Asia CEO Colvyn Harris said, “Rajesh and Himanshu are both dynamic leaders with strong connections to the markets, the consumers and the clients. By leveraging their strengths and strategic insights, JWT is uniquely positioned to maximise growth in these critical markets.”

     

    “Having successfully established brands like Pepsi foods, Nestle and more recently Airtel, Joy’s move to Sri Lanka will help develop his career further. He has managed large teams and big brands and that experience will hold him good stead. JWT Colombo is one of the most admired agencies in Sri Lanka and that will continue under Joy’s leadership,” he added.

     

    It’s a homecoming for Gangwani, who joined JWT Mumbai as a management trainee in 1991 and worked on Hindustan Unilever, and other Mumbai clients. He was later transferred to Bengaluru in2002 and has been leading the office since January 2008 and later as head of south, since 2011.

     

    JWT India NCD Tista Sen will be Gangwani’s creative partner and together they complete the leadership team at JWT Mumbai.

     

    “I look forward to my second innings in Mumbai and to the opportunity of leading our flagship office. Having been part of some amazing journeys on brands like Nike, Levi’s, Madura, Lifestyle and others, it’s going to be exciting times ahead.  Mumbai has a great portfolio of brands, a fabulous client mix and a fantastic talent pool,” said Gangwani.   

     

    With 22 years of experience in advertising, branding, consumer research and sales, Saxena comes in with diverse experience of leading brands, offices and cross functional teams. As head of the JWT Group in Sri Lanka, Saxena was overseeing JWT and the recently set up Contract advertising.

     

    “In our 150th year JWT India has reached great heights of achievement.  It is both an honour as well as a huge responsibility to lead a region as dynamic as JWT south. I look forward to carrying on the good work and pushing the bar higher. Leading JWT Sri Lanka was truly an enriching experience and I am glad to move on to the next professional assignment after three years in Colombo,” said Saxena.

     

    JWT India NCD Senthil Kumar will continue to lead JWT south and Kolkata as Saxena’s creative partner.

     

    “It is an immensely exciting opportunity for me to be a part of a great legacy like JWT Sri Lanka. To be a part of a growing market like Sri Lanka, is the high that I really wanted at this point in my career. Armed with the rich experience of some of the best national and international brands like, Pepsi foods, Nestle, Hero and Airtel, I feel my learning will help me grow the brands and businesses at JWT Sri Lanka. JWT will continue to shine,” says Chauhan on his move to Sri Lanka.