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Tag: Himanshu Pandey

  • Segumento strengthens leadership team with key appointments

    Segumento strengthens leadership team with key appointments

    Mumbai: AI-based data intelligence platform Segumento, dedicated to supporting brands in their growth journey, has announced the appointment of two esteemed professionals to its leadership team. Anupama Mishra takes on the role of head of agency sales & partnerships, while Aniket Soman joins as the head of partnerships & alliances. These strategic appointments mark a significant step forward in Segumento’s mission to expand its footprint and enhance its reputation in the industry.

    Anupama Mishra brings over 12 years of media experience across print, television, radio, and digital platforms, having held key roles at Times Internet, DNA, TV Today, and Odisha Television. At Segumento, she will focus on strengthening relationships with top advertising agencies. Known for her passion for transparent, mutually beneficial partnerships, Anupama’s approach aligns with Segumento’s values. On her appointment, Anupama said, “I am thrilled to join Segumento and work with a team dedicated to driving value for clients and partners. I look forward to building strong, transparent partnerships with agency leaders to enhance our market presence.”

    Aniket Soman, a seasoned professional with over 17 years of experience, has worked with various brands, including Resulticks, Merkle Sokrati, Dun & Bradstreet, Vodafone, and HSBC, in senior roles. At Segumento, he will focus on building robust data partnerships and strategic digital alliances to deliver tangible value to businesses and partners. On his appointment, Aniket said, “I am thrilled to join Segumento and work with a dedicated team committed to driving value for businesses and partners. I look forward to collaborating closely with the leadership team to expand data partnerships and cultivate strategic digital alliances, further enhancing Segumento’s value proposition.”

    Commenting on the appointments, Segumento CEO Himanshu Pandey said, “Our vision is to position Segumento at the forefront of data intelligence and strategic partnerships. Anupama and Aniket are excellent additions to our team, perfectly aligning with our ambition to strengthen agency relationships, broaden our strategic reach, and expand our database and service offerings in India and Indonesia. Their expertise will be instrumental in advancing our growth and achieving new milestones.”

    With a rapidly expanding customer base in India and Indonesia, Segumento is poised to optimise its services and elevate its offerings through strategic leadership and innovation.

  • Social Donut acquires publisher first network Traffic Venue

    Social Donut acquires publisher first network Traffic Venue

    Mumbai: A performance-driven network, Traffic Venue, has been acquired by Social Donut for an undisclosed amount. Traffic Venue will become part of Social Donut, a global digital marketing and performance agency. From now on, the network will be known as Traffic Venue, a Social Donut Company.

    With marketers demanding increased accountability for their marketing spend and building brands through performance marketing channels, Social Donut’s continued growth strategy will be supported by the acquisition of Traffic Venue. In addition, it extends Social Donut’s suite of performance marketing solutions for marketers.

    With a vision that creativity and marketing should combine in an era of digital transformation, Social Donut was established in 2018. Besides emphasising creativity, the firm develops data-driven concepts targeted at new-age clients, as well as outreach skills to influencers and talent. This acquisition will provide Social Donuts clients with better access to new data-driven solutions, and the existing clientele of Traffic Venue will benefit from the overall creative emphasis in marketing.

    “Creating brands online through smart targeting, engaging creative, and seamless experiences is what advertisers care about, and Traffic Venue is the leading solution provider in this hyper-growth category. The combination of their expertise in this segment and our experience working with large portfolio enterprises and global performance marketers has enabled us to offer clients at all stages of their growth a full suite of performance marketing solutions,” said Social Donut co-founder and head of performance marketing Himanshu Pandey.

    Traffic Venue was founded by Anurag Kalra and combines expertise in digital performance and ad platforms.

    “We truly share the same DNA. Together with Social Donut, Traffic Venue serves the leading brands on a global scale, extending our capabilities and offerings to provide solutions beyond traditional solutions,” said Kalra.

  • Discovery Channel partners with WWF- India for Earth Hour 2016

    Discovery Channel partners with WWF- India for Earth Hour 2016

    MUMBAI   Discovery Channel has pledged its support to Earth Hour 2016 with its partnership with WWF-India to help raise awareness on the importance of climate change and renewable resources to inspire people to move to solar. The promotional partnership will be leveraged through Discovery’s network in India spanning on-air, digital and social media platforms.

    Earth Hour is the world’s biggest celebration where people come together for the planet. On the last Saturday of every March, millions of people across the globe unite in a stunning show of support to raise awareness about climate change. This year, Earth Hour will be observed on Saturday, March 19, 2016 from 8:30 PM-9:30 PM.

    Earth Hour 2016 is calling on citizens across the country to switch off non-essential lights for the hour and go solar. Supporting the government’s pledge to move toward renewable energy, the campaign is focusing on the benefits of renewable energy for a sustainable and greener future. Blessed with approximately 300 clear sunny days, India has a potential to harness 5,000 trillion kWh of energy per year, much more than the country’s total annual energy requirement.

    WWF-India marketing and communication director Himanshu Pandey said, “Earth Hour is a global campaign by WWF that not only has massive outreach but has also led to action across the world. We believe that our association with Discovery will provide us a platform to reach more people and make them more responsible towards the planet. The association with the leading television network will strengthen the Earth Hour initiative to draw attention to conservation issues that we face as a planet.”

    In India, the Earth Hour campaign has received unprecedented support, demonstrated by participation in over 150 cities by several state and city governments, the armed forces, public and private sector companies, celebrities and individuals. Lights at the Rashtrapati Bhawan, the prime minister’s residence, residences of chief ministers and landmark monuments like the India Gate, the Gateway of India, the Howrah Bridge etc. have been switched off every year in support of the movement.

  • Discovery Channel partners with WWF- India for Earth Hour 2016

    Discovery Channel partners with WWF- India for Earth Hour 2016

    MUMBAI   Discovery Channel has pledged its support to Earth Hour 2016 with its partnership with WWF-India to help raise awareness on the importance of climate change and renewable resources to inspire people to move to solar. The promotional partnership will be leveraged through Discovery’s network in India spanning on-air, digital and social media platforms.

    Earth Hour is the world’s biggest celebration where people come together for the planet. On the last Saturday of every March, millions of people across the globe unite in a stunning show of support to raise awareness about climate change. This year, Earth Hour will be observed on Saturday, March 19, 2016 from 8:30 PM-9:30 PM.

    Earth Hour 2016 is calling on citizens across the country to switch off non-essential lights for the hour and go solar. Supporting the government’s pledge to move toward renewable energy, the campaign is focusing on the benefits of renewable energy for a sustainable and greener future. Blessed with approximately 300 clear sunny days, India has a potential to harness 5,000 trillion kWh of energy per year, much more than the country’s total annual energy requirement.

    WWF-India marketing and communication director Himanshu Pandey said, “Earth Hour is a global campaign by WWF that not only has massive outreach but has also led to action across the world. We believe that our association with Discovery will provide us a platform to reach more people and make them more responsible towards the planet. The association with the leading television network will strengthen the Earth Hour initiative to draw attention to conservation issues that we face as a planet.”

    In India, the Earth Hour campaign has received unprecedented support, demonstrated by participation in over 150 cities by several state and city governments, the armed forces, public and private sector companies, celebrities and individuals. Lights at the Rashtrapati Bhawan, the prime minister’s residence, residences of chief ministers and landmark monuments like the India Gate, the Gateway of India, the Howrah Bridge etc. have been switched off every year in support of the movement.