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Tag: Himanshu Khanna

  • In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    In association with DDB Mudra Group, Ethnix by Raymond announces its latest campaign

    Mumbai: In partnership with DDB Mudra Group, Raymond Ltd. has launched an exclusive campaign for Ethnix, showcasing the latest collection to celebrate the joy of shopping together with family and friends. This campaign celebrates the grandeur and glamour of Indian festive fashion.

    With the wedding season upon us, Ethnix by Raymond is set to offer the best ethnic wear fashion, such as sherwanis, kurtas, bundis, and jackets, to shoppers. Raymond is in the process of launching more than 90+ ethnicwear stores across India for families to shop together, coordinate outfits, and complement each other’s looks.

    The brand has adopted an integrated approach to bring alive an idea, integrating fashion with togetherness and inclusivity. The campaign comprises a megafilm for theatre release, print, outdoor, and digital advertising.

    Elaborating on the campaign, Raymond CMO Himanshu Khanna says, “Weddings and festivities have always been occasions to unite families. The preparations start well in advance, usually with extensive and intensive shopping trips. The vibe of these festivities can only be cherished when families shop together. The idea of this campaign is to reinforce the fact that Indians are all about celebrating every happy occasion with family, be it a festival, wedding, or shopping spree.”

    DDB Mudra Group’s national integration head Gaurav Magotra said, “Shopping online is a convenience. But shopping at an exclusive store is an experience. We wanted to celebrate the magic of getting ready for a big occasion on a bigger map. The baaraat could, in fact, begin at an Ethnix by Raymond store!”

    The Ethnix by Raymond advertisement will be screened across movie halls in cities where the brand has a physical presence through stores. The campaign will also have a significant digital presence. Shot entirely in an Ethnix by Raymond store, the film invites families to participate, feel the emotions, and have fun while shopping.

  • Himanshu Khanna Joins Resulticks as director of sales, India (West)

    Himanshu Khanna Joins Resulticks as director of sales, India (West)

    MUMBAI:  Real-time omnichannel marketing solutions provider Resulticks has announced the appointment of Himanshu Khanna as its director of sales, India (west). In his role, Khanna will spearhead Resulticks’ western India sales strategy formulation and execution, adding momentum to the company's rapid growth towards market leadership countrywide.

    “Himanshu is an experienced leader who has a strong record of developing business with his in-depth industry knowledge and a customer-centric approach,” noted Resulticks CEO and co-founder Redickaa Subrammanian. “With his global perspective and the insights that he has on the technology needs of India’s forward-thinking enterprises, we’re confident that Himanshu will be key to our growth as the solution of choice for measurable, scalable, intuitive omnichannel customer engagement.”

    Khanna brings to his new role 20 years of global leadership experience, most recently as country director, India at Sitecore where he led the digital experience platform provider’s operations, expansion, and revenue growth. His previous sales leadership experience includes business development, demand generation, and alliance management for Microsoft, SecureLink, and OCR Services Inc. across India and META.

    Commenting on his new position, Khanna said, “I am truly excited to join this exceptional team at Resulticks and contribute towards its next phase of growth. Resulticks’ engineering team has built a robust spectrum of capabilities that will excite the marketing world. Marketers are more than ready for next-generation, easy to use marketing automation software that engages customers at the individual level, delivers comprehensive insights, and empowers transformation well beyond just marketing. This is a truly world class SaaS software that will exceed the expectations of marketers everywhere.”