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Tag: Himanshu Gupta

  • Snickers Peanut Brownie debuts in India as the ultimate hunger fix

    Snickers Peanut Brownie debuts in India as the ultimate hunger fix

    MUMBAI: Mars Wrigley India has introduced the all-new Snickers Peanut Brownie, an indulgent twist on its classic hunger-satisfying bar. Combining the rich, fudgy taste of a brownie with the signature Snickers blend of gooey caramel, crunchy peanuts, and smooth chocolate, this latest offering promises to elevate the hunger-fix experience for chocolate lovers across India.

    To mark the launch, Mars Wrigley India has unveiled a humorous new TVC, conceptualised by DDB Mudra, capturing the chaos that unfolds when hunger strikes. Known for its iconic advertising, Snickers India has previously featured celebrities like Rekha, Sonam Kapoor, MS Dhoni, and Rohit Shetty. This time, the brand takes a fresh approach, playfully illustrating how the Snickers Peanut Brownie steps in as the ultimate rescue snack.

    Set in a lively office environment, the TVC highlights the absurd lengths people go to when desperate for food, reinforcing the tagline Bhook mein kuch bhi mat kha. Kuch tasty kha. (Don’t eat just anything when you’re hungry. Eat something tasty.). The campaign takes the brand’s signature ‘You’re not you when you’re hungry’ messaging a step further by humorously depicting a hungry person transforming into an inanimate object a vacuum cleaner.

    Mars Wrigley India strategic demand manager Himanshu Gupta shared his excitement about the launch, stating, “Snickers has always been the og hunger satisfier, and with the Peanut Brownie, we’re elevating that experience to a whole new level. This launch is not just about delighting our loyal consumers but also inviting more chocolate lovers to join the Snickers family. By bringing a taste from our global pantry to India, we’re staying true to our promise of delivering the tastiest hunger fix. After all, ‘You’re not you when you’re hungry,’ and the Snickers Peanut Brownie ensures you stay yourself in the most delicious way possible.”

    DDB Tribal creative head Iraj Fraz commented on the unique storytelling approach, saying, “All through this project, making a vacuum cleaner play the main role has been both a challenge and a joy for us all.”

    With this exciting launch, Snickers continues to cement its position as the ultimate solution for hunger cravings, ensuring that no one has to resort to desperate snacking again.

  • S Chand Publishing rewards readers at NDWBF 2025 with exciting prizes

    S Chand Publishing rewards readers at NDWBF 2025 with exciting prizes

    MUMBAI: Winning prizes while buying books. Now that’s called motivation. Or else you would have just tossed it to your scarp collector making him rich.  

    S Chand Group turned up the excitement at the New Delhi World Book Fair (NDWBF) 2025 with a thrilling Prize Distribution Ceremony. Held on 4 February at stall number W-04 in Hall 06, the event celebrated the winners of the ‘Scratch and Win’ contest, a campaign designed to reward passionate learners and loyal readers.

    The contest, launched earlier this year, encouraged customers to engage with S Chand’s extensive range of educational resources, offering them the chance to win big-think laptops, scholarships, and exclusive merchandise. The goal? To make learning even more rewarding and strengthen S Chand’s connection with students, educators, and book lovers alike.

    The ceremony wasn’t just about applause-it was about real rewards:

    . Two grand prizes – Brand-new laptops to support digital learning journeys.

    .   Five scholarships – Rs 10,000 each, empowering academic excellence.

    .   More Giveaways – Gift vouchers, sippers, neckbands, and other exciting goodies.

    The event saw S Chand Group MD Himanshu Gupta, and S Chand Publishing (Higher Education) business head Sachin Sharma personally presenting awards to the winners, making the occasion even more special.

    Gupta shared his enthusiasm, “We are incredibly excited to celebrate the passion for learning that we have witnessed through this contest. This ceremony is a testament to our commitment to fostering a love of education and rewarding the dedication of our readers and learners. We believe this is a fitting way to acknowledge the support of our community at the prestigious New Delhi World Book Fair.”

    Adding to the sentiment, Sharma highlighted the significance of the event, “This prize ceremony is a way for us to give back to our loyal customers and readers, and a fantastic opportunity to share the fun and excitement with everyone at NDWBF. It’s also an opportunity to connect with our community, promote authentic books, and discourage piracy. Through this ceremony, we aim to celebrate the enthusiasm of our community and reward their pursuit of knowledge.”