MUMBAI: Forget socks and soggy sentiment—this Father’s Day, Bakingo is going straight for the heart (and the sweet tooth) with its cheeky new campaign, ‘The Real OG’.
A tribute to the unsung superheroes who fix, fund, and forgive in equal measure, the collection serves up fatherhood in every flavour—strong, sweet, slightly nutty, and always unforgettable.
Top of the treat list is the Choco Raspberry Cake, a rich-meets-zingy creation that’s moody in the best way. For tropical types, the Mango Passion Fruit Bento Cake brings full sunshine energy. The brand’s big “aww” moment comes in a limited-edition brownie box spelling out “I Love U DAD”—nine gooey squares that say what words can’t. Also in the spotlight: cake popsicles in mango and hazelnut for the dad who deserves dessert with a wink.
The rest of Bakingo’s line-up is no less tempting—think jarcakes, tres leches, chocolate bombs and more, all prepped for same-day delivery.
“Our Father’s Day collection is a tribute to dads who may not always ask for recognition, but whose love, quirks, and quiet sacrifices deserve to be celebrated in the sweetest way possible,” said Bakingo co-founder Himanshu Chawla. “With this campaign, we wanted to go beyond clichés and honour the real, original moments of fatherhood, ones that often go unnoticed but never unfelt. From the classic dads to the cool, goofy, silent, and sentimental ones, this one’s for every version of Dad out there.”
So this Sunday, ditch the dad jokes and deliver dessert. Because being an OG isn’t about how old he is—it’s about how often he showed up, even when no one asked.
