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Tag: Himanshu Chandnani

  • Entertainers Cricket League opens bids for two new teams after blockbuster debut

    Entertainers Cricket League opens bids for two new teams after blockbuster debut

    Mumbai: Following the massive success of its inaugural season, the Entertainers Cricket League (ECL) is expanding by adding two new franchise teams for the upcoming second season. This expansion presents an exciting opportunity for investors to be part of one of the fastest-growing leagues in the country, as the tender process is now officially open. Prospective team owners must register by 25 October 2024, with the auction set for 6 November 2024.  

    The ECL captivated a fan base of over 700 million across digital platforms during its debut season, blending cricket with entertainment and bringing together social media superstars, entertainers, and fans from around the world. The league’s fast-paced T10 format, held at the Indira Gandhi Indoor Stadium from 13-22 September 2024, achieved impressive metrics, including 506,000 peak concurrent viewers on YouTube, 20.56 million TV viewers, and 600 million minutes of watch time.  

    ECL founder, Himanshu Chandnani expressed his excitement about the league’s growth: “The incredible response from fans, sponsors, and entertainers during the first season made it clear that ECL is more than just a cricket league—it’s a movement. By introducing two new teams, we’re giving even more stakeholders a chance to be part of this revolutionary format. The growth potential of ECL is massive, and this expansion offers a rare opportunity to tap into an audience that spans across sports and entertainment alike.”  

    Key Details for Expansion and Tender Process  

    – Registration Deadline: 25 October 2024  

    – Registration Fee: Rs 51,000 + GST, with bidding starting at Rs 3 crore  

    – Auction Date: 6 November 2024  

    – Tender Guidelines: Available upon request  

    – Contact for Information: contact@eclt10.in  

    The ECL aims to expand to eight teams, welcoming business leaders, celebrities, sports enthusiasts, and social media icons to participate in its growth. The two new franchises will help balance the league, create more matches, and provide opportunities for entertainers and cricket enthusiasts. The winning bidders will also have the opportunity to choose their team’s city, adding a personalized touch to their franchise.  

    The league’s inaugural season saw six teams—Haryanvi Hunters, Lucknow Lions, Punjab Veers, Dynamic Delhi, Bangalore Bashers, and Mumbai Disruptors—compete for the championship. The final match concluded with Elvish Yadav’s Haryanvi Hunters defeating Anurag Dwivedi’s Lucknow Lions by eight wickets, solidifying the league’s reputation for delivering thrilling moments in cricketainment.  

  • Entertainer’s Cricket League targets 400 crore valuation in first season

    Entertainer’s Cricket League targets 400 crore valuation in first season

    Mumbai: The Entertainer’s Cricket League, the first of its kind social media celebrity-based cricketing league is expected to generate a revenue of over 30 crores in the first season alone. League founders, Anil Kumar and Himanshu Chandnani have rounded up an elite set of captains including Abhishek Malhan, Sonu Sharma, Elvish Yadav, Harsh Beniwal, Munawar Faruqui and Anurag Dwivedi who will pick their own team to compete in this T10 cricket league.

    “The Entertainer’s Cricket League presents a unique opportunity for corporates and brands as it opens them up to the world of Influencer marketing, the fastest-growing vertical in the marketing industry. Not only does this give them direct access to an individual team’s 15 social media celebrities but also broader access to the wider pool of talent that they can associate with. It’s simple, this is a one-stop solution for any brand because they will have 150 creators under the same roof at the same time.” said Entertainer’s Cricket League founder Himanshu Chandnani.

    The creators will each lead one of the six franchises with each team further picking in the form of the draft from a vast pool of 250 popular social media celebrities out of which 96 social media celebrities will make the final cut. These will include popular creators across multiple industries such as technology, finance, infotainment, education, motivation & self-help, and entertainment including vloggers, gaming, fashion and lifestyle from India. The Entertainer’s Cricket League will turn out to be the ultimate experience for content lovers across the country.

    “We are excited to be a part of this huge amalgamation between cricket and culture and are backing our initial aim of building an inclusive community for all kinds of social media celebrities. We look forward to the first step in what will definitely prove to be a legacy league in India and revolutionize the way brands and corporations can optimize their marketing strategies. With the launch of the ECL, we aim to make the community of social media celebrities more accessible for corporations and on the flipside also give smaller celebrities creative and monetary opportunities.” Entertainer’s Cricket League founder Anil Kumar signed off.

    ECL is currently in the process of finalizing broadcasting rights with an undisclosed broadcaster which will only elevate the scale on which this league will reach almost an expected viewership of 100 crore. The league is expected to be played in the latter half of the year.