ITV

Tag: Himanshu Bhalla

  • Creativa India bags Pan Macmillan’s digital account

    MUMBAI: Digital marketing agency Creativa India has been awarded the duties for the entire spectrum of online activities for the Indian arm of the UK-based publisher Pan Macmillan.

    The agency has worked with Pan Macmillan before when it undertook the online promotion duties for the book Jaal. The two parties had been in talks in this regard since then.

    Creativa India founder Himanshu Bhalla said, “We will handle the entire promotion on Facebook, Twitter and YouTube for Pan Macmillan India. We have already started the work with them with the online promotion of their book Jaal and its book Launch.”

    “Promotion for Jaal was quite successful and we will now move on to planning the promotion of their other books. Apart from this, we‘re also involved in media planning for Pan Macmillan India”, added Creativa India co-founder Dinesh Juneja.

    Pan Macmillan India is one of the leading publishing houses of India. It was set up in 1998 and began full scale publishing operations in India in August 2010. Till then, it distributed internal titles by its global counterparts in the company along with locally published titles under Picador India. Pan Macmillan India has, until recently, been publishing only under the Picador imprint. The company has now added Pan and Macmillan, two new imprints to cover its local commercial fiction and non-fiction publishing.

  • Random House awards social media duties to Creativa India

    MUMBAI: Random House India, the Indian arm of English language general trade book publisher Random House Inc, has entrusted its social media mandate to Delhi-based Creativa India.

    The agency will handle their social media as well as digital banners across various sites and will be responsible for online promotion for the publishing house’s book on social networking sites like Facebook, Twitter and Pintrest.

    Creative India founder Himanshu Bhalla said, “We’re pretty excited about working with such a big name in the publishing industry and teaming up with them to establish a digital footprint.”

    Creativa India co-founder Dinesh Juneja said, “With the publishing industry booming in India, we have a great potential to do good work across social platforms.”

    Creativa India is a content generation firm that specialises in social media marketing and creative advertising. It was launched in 2010 and since then has worked with clients across segments like airlines, publishing, mobility, education and e-commerce portals. The agency provides service like social media management, online reputation management, real-time video production and online media buying.

    Random House India was started in July 2005 and publishes work by writers like Rujuta Diwekar, Anita Desai, Namita Devidayal, Mohammed Hanif, Jhumpa Lahiri, Manju Kapur, Daniyal Mueenuddin and Basharat Peer.