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Tag: Himanshu Arya

  • Grapes Digital bags the nationwide strategic communication mandate for Realme

    Grapes Digital bags the nationwide strategic communication mandate for Realme

    New Delhi: Grapes Digital, the full-fledged marketing agency has bagged the strategic communication mandate for Realme, following a successful multi agency pitch.

    The agency has been entrusted with the task to activate and manage the entire communication strategy and reputation of Realme and elevate the brands presence to greater heights.

    Realme is an emerging smartphone brand that specializes in providing high quality smartphones for the youth. Its latest device, Realme 2 created a new sales record last week by selling 200,000 units in 5 minutes on Flipkart. Realme got 4% share online and ranked No.4 in Q2 within only one month’s sales this year.

    The team from Grapes Digital will work in tandem with Realme to get a grasp of the brand philosophy and deliver in alignment with their business goals.

    Speaking on the win, Himanshu Arya, Founder, Grapes Digital, said, “We are excited and geared up to manage the brand communication for Realme. The brand has established itself as a serious player in the budget smartphone market and has won recognition for its ‘Power’ and ‘Style’ product proposition. We are looking forward to create unique media positioning and drive the brand forward with cutting-edge communication solutions.”

    Speaking on the association from Realme, Mr. Francis Wong, Brand Director, Realme India said, “We have Grapes Digital as our communication partner on board and we’re hopeful that they will be able to refine our positioning across all channels. The agency showed a lot of potential and we believe that they will deliver seamless communication efficiencies.”

  • Grapes Digital strengthens its creative team

    Grapes Digital strengthens its creative team

    MUMBAI: Grapes Digital, the full-fledged digital and marketing agency, has made key appointments to strengthen its creative team in Delhi.

    The agency has roped in Mithun Mukherjee as associate creative director and Viraj Rohan Circar as executive creative director.

    The duo will be responsible to overlook the creative requirement of the current clients and pitches.

    Mithun brings in 12 years of experience and has joined from Scatter where he was Director – Content Strategy. Prior to scatter he was with Omnicom as Associate Media Director. He has worked on award winning campaigns for brands like Renault, Nissan, Monster.com, GSK, Perfetti and Cisco.

    Viraj holds a decade of experience in handling creative mandates for brands like Ford, Coke, Sprite, Thums Up, Airtel. He has earlier worked with GTB (WPP’s integrated global agency for Ford), where he was a Creative Director and has had couple of other creative stints too.

    Speaking on the new appointment Grapes Digital founder Himanshu Arya says, “We welcome Mithun and Viraj on board. They bring lot of new ideas and tons of enthusiasm and we look forward to build some exciting campaigns together.”

  • Logitech hands digital mandate to Grapes Digital

    Logitech hands digital mandate to Grapes Digital

    MUMBAI: Digital and marketing agency, Grapes Digital, has bagged the entire portfolio of integrated marketing communication for Logitech, India.

    The strategic partnership will see Grapes Digital, playing a pivotal role in conceptualising multi-dimensional communication strategies, digital, creative, media buying along with brand management for Logitech.

    The mandate was awarded to them after a multi-agency pitch.

    Grapes Digital founder Himanshu Arya says, “We are truly honoured to have Logitech, India onboard. By pushing the barriers of innovation, our focus has always been on exceeding our client’s expectation. We are hopeful that with our core pillars, content, media and digital, we will be able to create a comprehensive digital package and drive growth for Logitech, India across new-age channels.”

    The agency offers varied digital service like digital strategy and planning, digital content, creative – user experience, design and content, website/app design and development, social media marketing, search engine optimisation, experiential technology marketing, digital media – planning and buying, performance media – planning and buying and influencer marketing.

  • Hudson Oil appoints Grapes Digital to handle digital mandate

    Hudson Oil appoints Grapes Digital to handle digital mandate

    MUMBAI: In a recent announcement, Hudson Canola Oil has appointed Grapes Digital as its digital agency. The agency will handle the complete digital mandate. The account was won after a multi-agency pitch.

    The agency will be involved in the digital media planning and buying, strategy, content creation and design across all social media platforms.

    Food is an art on Instagram, cooking is a passion on blogs and information about health is just a click away. In this landscape, how can an oil brand join the conversation? This objective is now in the capable hands of Grapes, which is tasked with highlighting Hudson’s relevance in today’s Indian kitchen, using the most innovative ways possible to help increase brand awareness and drive business growth.

    Grapes Digital founder Himanshu Arya says, “We are excited to partner with Hudson Canola Oil, the brand that introduced canola oil to India and the one that has led development of the canola oil category in a market where it was unknown. We are delighted to work with a brand that understands the ‘digital first’ approach. We look forward to use our digital expertise to help the brand touch new heights,”

    Dalmia Continental senior vice president Akash Premsen adds, “The company’s core competency is blowing open categories that Indians did not know of or consider and creating leading brands. With Leonardo Olive Oil previously, India realised an entire new way of life. With Hudson, we have a product inherently linked to consumer behaviour and health in the Indian kitchen. We are confident of fast adoption because homes are ready for this revolution.”

    The company is targeting Rs 300 crores from Hudson in five years and intends to expand the portfolio to focus on demographics that almost all oil companies ignore because they are in the commodity business, not in the consumer benefit business.

    Currently, the oil category is stodgy, old and stuck in the 1990s, with almost zero appeal to the millennial generation. Hudson wants to speak directly to the young, savvy, health-aware and global-minded consumer.