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Tag: Himanshu Arya

  • Grapes Worldwide opens its first office in the UK

    Grapes Worldwide opens its first office in the UK

    Mumbai: Grapes Worldwide, an integrated communication agency, has announced its expansion into the UK market, marking its first international foray with a new office in London.

    This strategic move underscores Grapes Worldwide’s commitment to strengthening its advertising and marketing leadership position. Launched in 2015, the agency has grown domestically at a rapid pace and extended its footprint beyond its headquarters in New Delhi, opening offices in both Mumbai and Bangalore.

    The London office will first focus on creative and technology solutions, gradually expanding its service offering as the business grows.

    Grapes founder Himanshu Arya said, “Our expansion into the UK market is a significant move to enhance our global footprint. The purpose is to bring our innovative creative and technological solutions to a broader audience, setting new benchmarks in the industry. Foray into London represents our commitment to international growth, providing us with an opportunity to deliver unparalleled value to our clients on a global scale.”

    Grapes co-founder and global CEO Shradha Agarwal stated, “Launching our first international office in the UK marks a significant milestone in our growth journey. This expansion is a testament to our commitment to delivering exceptional results and enhancing our brand value. We aim to deliver tangible and practical results that will enhance our brand value both at national and international markets. Under the leadership of Sini Magon, we have already started serving our valued clients from our new London office.”

    Partner and global growth officer Sini Magon added, “To say I am thrilled to be embarking on this very necessary expansion is an understatement.  The new London office offers immense potential for Grapes Worldwide to achieve groundbreaking and impactful results. All of us share a singular vision – to build the world’s most innovative company in the advertising and communications space.”

    With this expansion, Grapes Worldwide aims to leverage its expertise to meet global standards and enhance its mission in the advertising industry. As a leading integrated advertising and marketing agency in India, Grapes Worldwide employs over 300 staff across three domestic offices. The agency has evolved from a creative-focused firm to a full-service provider, now offering solutions across creative, digital, media, content, PR, SEO, and other verticals.

  • Weekend Unwind with: Luxury Ride’s Himanshu Arya

    Weekend Unwind with: Luxury Ride’s Himanshu Arya

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Luxury Ride co-founder and CEO Himanshu Arya.

    Having completed MBA from IMT Ghaziabad, Arya comes with over 15 years of experience in the industry. Himanshu has come a long way in his career where he started from working with Kotak and Citibank in the initial days to forming Grapes as a leading integrated marketing agency.

    He is well adept at helming the team at the technology, digital, strategy & planning, and finance front owing to his rich and diverse experience in the industry.

    With Luxury Ride, Himanshu aims to reimagine the pre-owned luxury car industry in India. Delving on his ability to inspire the team, he works relentlessly to make Luxury Ride a one-stop solution for all automotive needs by amending the value chain of the company.

    So, without further ado, here it goes…

    1. Your mantra for Life
    Work hard, party harder

    2. A book you are currently reading
    The Psychology of Money

    3. Your fitness mantra?
    Gymming every day without fail

    4. Your comfort food?
    Wok Tossed Vegetables in Black Bean Sauce and  Rajma Rice

    5. When the chips are down a quote/ philosophy that keeps you going?
    Mistakes are the biggest learnings. Taking this approach has helped me a lot in sailing through the most difficult phases of life.  

    6. Your guilty pleasure?
    Not guilty of anything

    7. A life lesson you learnt the hard way?
    You can’t keep everyone happy

    8. What gets you excited about life?
    A new role. Donning the new role is quite refreshing and drives the purpose of my life to always explore and learn new things.

    9. What’s on top of your bucket list?
    Travel to Las Vegas

    10. If you could give one piece of advice to your younger self, what would it be?
    Don’t compromise on your fitness for work

    11. One thing you would most like to change about the world?
    Change yourself and adapt to the world

    12. An activity that keeps you motivated/ charged during tough times?
    I love tough times. Over the years, I have realized that challenges provide the ideal opportunity to bring out the best in a person.

    13. What lifts your spirits when life gets you down?
    Everything is temporary; it will go eventually. Just hang in there for a while and the silver lining is bound to come.

    14. Your go-to stress buster?
    Going on long drives

  • Luxury Ride expands luxurious cars inventory to over 75 this festive season

    Luxury Ride expands luxurious cars inventory to over 75 this festive season

    Mumbai: As festive season is one of the most crucial times for marketers, Luxury Ride, a one-stop destination for the most opulent range of pre-owned luxury cars, has expanded its inventory size to over 75 for pre-owned luxury cars. At present, Luxury Ride is the only brand to offer such a large collection of cars in the niche segment of pre-owned luxury cars.

    Spread over a space of over 10,000 sq. feet showroom in Gurgaon, the brand exhibits an attractive collection of premium cars, from sedans to SUVs, under one roof. The brand will be offering an assortment of the most coveted, high-end models that are in demand such as Mercedes-Benz GLS, BMW X7, BMW X5, Mercedes-Benz GLE, and many more affluent cars, between the range of 20 lakhs to 1.25 crores. The brand aims to provide a hassle-free shopping experience to customers, and in this regard the company is incessantly working toward building a strong tech-driven value chain. It aims to take the collection to more than 100 cars by the end of this financial year.

    As per the report, pre-owned luxury cars have registered a 35-40 per cent increase in demand year-on-year basis. Looking at the rising preference for luxury cars among customers, the brand is quite optimistic about clocking an uptick in sales this festive season. And to achieve this, the brand has maintained an optimum inventory capacity to cater to the diverse needs of the customers and ensure timely delivery at the given point in time.

    Speaking on the occasion, Luxury Ride co-founder and CEO Himanshu Arya said, “Festive season contributes to about a quarter of yearly domestic volume in the automobile industry, owing to which we are anticipating a good traction. October-December is one of the most crucial periods to witness large inflow of customers, and considering that they are willing to spend money, they eagerly wait for this phase. Therefore, leveraging the occasion, we decided to curate an opulent range of cars, offering more than 75 options to help customers choose from a wide spectrum of models and segments available at a broad range of prices at one place. We are quite optimistic about the festive season, and hopeful that it will bring cheer to the industry and our brand.”

    Elaborating on the same, Luxury Ride co-founder and MD Sumit Garg said, “Buying a vehicle in India holds a lot of significance, and people plan car purchases during the festive season. Consumers even expand their budget during the season, depending on the availability and their choice or preference of cars. Moreover, observing that consumers these days are driven by the desire to own luxury cars, but considering that people nowadays, generally change cars in 3-4 years, it is giving a strong push to pre-owned luxury car segment. Therefore, observing this shifting consumer behavior and in order to cater to their requirements, we have organized the most premium collection of pre-owned cars to show value for each penny spent by them.”

  • Shradha Agarwal named as Grapes CEO

    Shradha Agarwal named as Grapes CEO

    Mumbai: Integrated marketing agency Grapes has elevated Shradha Agarwal to the position of chief executive officer. She takes the baton from Himanshu Arya, who will move to a more strategic role within Grapes. 

    Agarwal’s role will be instrumental in leading and expanding the business for the company while overseeing the overall operations, across the agency’s three offices in India – Delhi, Mumbai and Bangalore, said the company in a statement. 

    She will be based out of the agency’s headquarter in Delhi and will manage the overall business and operations of the company, it added.

    “In 2015, Shradha joined me and we launched Grapes Digital, now Grapes, and since then there has been no looking back,” said Grapes founder Himanshu Arya, speaking on the appointment. “She has been key to the agency’s success. While leading the strategic planning function at Grapes, she has also been instrumental in laying down goals and the approach to both business and culture. Today our 200+ Grapes family comprises agile, eager and passionate performers. With Shradha taking the lead, her dedication and commitment will take us closer to the target of becoming a 500+ member strong team that will deliver path breaking creative solutions to drive huge impact for our clients.”

    With over a decade’s experience, Agarwal has a deep understanding of providing strategic direction, and providing end-to-end solutions to clients, according to the agency.

    Talking about her plans for Grapes, Shradha Agarwal commented, “I look forward to embarking on my journey as the CEO and taking Grapes forward to new successes. Together with my amazing team of young achievers, I hope to deliver more path breaking solutions and deliver immense value to our clients.”

  • Grapes Digital expands footprint; strengthens team in Bangalore market

    Grapes Digital expands footprint; strengthens team in Bangalore market

    Mumbai: Marketing agency Grapes Digital has announced its expansion by strengthening its first-ever team in Bangalore. In the last few months, the company has been on an expansion phase and has added new members in both the offices, Delhi and Mumbai.

    After witnessing a significant growth in its business revenue owing to the exponential rise in the digital landscape, the agency is planning to increase its headcount by hiring over 150+ employees across various roles this year, making a total count of 350, said the statement. “With the Bangalore expansion, the agency will expand its horizon into new and emerging business areas by creating newer possibilities to serve the ever-evolving need of clients. The agency has currently closed in on a couple of key leadership roles at the Bangalore office,” it said.

    “In the last few months, there has been a considerable increase in spending on digital marketing by brands, and we expect a 2x increase in our revenue by the end of the current financial year,” said Grapes Digital founder & CEO, Himanshu Arya.”With this expansion, our objective is to expand our client base and offer the best and innovative solutions to our clients. We have managed to build a strong presence in Delhi and Mumbai. Hence, the next crucial step to expand the company’s base is to have our presence in Bangalore, the market caters to a host of start-ups and businesses in India. With this expansion, we will serve as a hub for the southern region as well.”

  • Hindware appoints Grapes Digital to handle digital duties

    Hindware appoints Grapes Digital to handle digital duties

    NEW DELHI: Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.  

    The agency's Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

    Commenting on the partnership, Brilloca VP, head of marketing (bath products) Charu Malhotra said, “The new normal world has brought new challenges which require creative and thoughtful innovations to stand in the market. We found Grapes Digital’s work engaging and delivering on the parameters similar to our business objectives. We are looking forward to a great partnership with Grapes Digital to take Hindware to newer heights”

    Grapes Digital founder-CEO Himanshu Arya said, “We are delighted that our deep and extensive understanding of digital media and the strong team of creative minds have helped us win the mandate for Hindware in their digital outreach. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies through the creative use of the digital world.”

  • Grapes Digital wins digital mandate of Joy Personal Care, X-men

    Grapes Digital wins digital mandate of Joy Personal Care, X-men

    MUMBAI: Grapes Digital, the full-fledged digital and marketing agency, has won the digital mandate of two leading brands of Kolkata-based RSH Global. Grapes Digital will be involved in the strategic approach of the digital activities for two of RSH Global’s leading brands – Joy Personal Care and X-men.

    The agency will manage the social, creative and media aspect of these two brands. The mandate was awarded to it after a multi-agency pitch and will be handled by its Delhi team.

    Speaking on this win, Grapes Digital founder Himanshu Arya said, “We are glad to add Joy personal care and X-men from RSH Global to our client list and the entire team is looking forward on building innovative and exciting campaigns. FMCG brands always have greater challenges as their target audience is vast, and we are glad to take this challenge and deliver it.”

    Speaking on the partnership with Grapes Digital, RSH Global CMO Poulomi Roy said, “We were looking out for a digital agency that could creatively take our brand though forward in the digital space. In the pitch process Grapes digital’s approach made them a clear choice to partner with. They have done some really good work in the past for various brands. We are looking forward for a lot of cross category learning for them and hoping that as a team we deliver some interesting work in the FMCG sector.”

    Earlier, in an interview with Indiantelevision.com, Poulomi Roy had revealed that RSH Global is planning to go big on digital with the latest range of its products releasing. The brand is looking towards targeting a slightly younger consumer base with its Revive range and has web sensation Mithila Palkar as one of the brand ambassadors.

  • Grapes Digital expands Mumbai ops, strengthens core team

    Grapes Digital expands Mumbai ops, strengthens core team

    MUMBAI: Grapes Digital, a full-fledged digital marketing agency founded by Himanshu Arya has expanded its Mumbai operations and strengthened its core team.

    The Mumbai operations will be spearheaded by Rajeesh Rajagopalan and Nakul Pingale, who bring 10 years of experience in digital marketing. Rajeesh and Nakul have also had an entrepreneurial stint running their own content marketing company.

    Rajeesh has worked with leading brands, such as Godrej Consumer Products and Mahindra while Nakul has been with companies such as Digitas and Accenture.

    Along with winning mandates for 5 brands, Grapes Digital has also moved to a bigger office space at Kanakia Wall Street, Andheri East. It will now be handling digital marketing and social media presence for Bajaj Finance, Pantaloons, Mahindra First Choice Wheels, Axis Mutual Fund, and Indian Blue Book from Mumbai. 

    Commenting on this expansion, Grapes Digital founder and CEO Himanshu Arya said, “After building and strengthening our Delhi team last year, we are now all geared to expand our territories. Mumbai is a rapidly growing market for digital and offers us a very different clientele. We have identified the difference in requirements as well as trends in Delhi and Mumbai and are all excited to provide innovative solutions to our client.”

    “We are extremely excited to be part of the Grapes team. The talent we have on board is young, enthusiastic and comes with relevant experience. Our creative strength coupled with strategic prowess and a strong media background will help a lot of brands be disruptive in the digital space," said Grapes Digital Mumbai head Rajeesh Rajagopalan.

    Grapes Digital ECD-Mumbai Nakul Pingale said, “We don’t have employees, we have assets! Assets who are full of creativity as well as a vision, both at an organizational and at an individual level raring to head, lead and guide the Mumbai clientele. We are really excited and buckled up to be a part of the Grapes family.”