Tag: Himanshu Arora

  • GoMechanic launches Protect Plus: Extended warranty program for multi-brand cars

    GoMechanic launches Protect Plus: Extended warranty program for multi-brand cars

    Mumbai: GoMechanic, the renowned provider of innovative car servicing solutions, proudly announces the debut of GoMechanic Protect Plus, an unprecedented warranty program aimed at transforming the car repair experience for owners nationwide.

    Protect Plus stands as a pioneering initiative by GoMechanic, offering a comprehensive warranty covering all parts for cars up to eight years old. This initiative is poised to provide unparalleled peace of mind to car owners, alleviating concerns about unexpected repair costs and ensuring quality service backed by genuine spare parts.

    CEO and co-founder, Himanshu Arora, expressed excitement about the launch, stating, “Protect Plus is a game-changer in car repair, offering savings of more than ₹1,00,000 and ensuring manageable repair costs for our customers. Our commitment to providing complete peace of mind means saying goodbye to worries about unexpected mechanical issues – your car is in good hands with Protect Plus.”

    Protect Plus not only offers financial benefits but also prioritizes customer convenience through an easy one-click claim process. This streamlined approach enhances the overall customer experience, minimizing inconvenience and maximizing efficiency.

    COO and co-founder, Muskan Kakkar, emphasised the program’s aim to alleviate customer stress and financial strain. “With Protect Plus, we aim to offer a comprehensive warranty on all parts, backed by our commitment to quality service and genuine spare parts,” said Kakkar.

    Protect Plus is poised to revolutionise the car repair landscape, offering unparalleled convenience, reliability, and value to car owners nationwide. Whether it’s a minor issue or a major repair, GoMechanic Protect Plus has got you covered.

  • India celebrates National Startup Day 2024

    India celebrates National Startup Day 2024

    Mumbai: In a world that is increasingly driven by innovation and technology, startups play a pivotal role in shaping the future. Recognizing the importance of fostering entrepreneurship and supporting the growth of innovative ventures, India celebrates National Startup Day in 2024. This annual event serves as a testament to the nation’s commitment to creating a thriving ecosystem for startups, providing them with the necessary resources and encouragement to flourish.

    The inception of National Startup Day took place on 16 January 2023, as declared by prime minister Narendra Modi. The inaugural celebration of National Startup Day occurred on the same date.

    Even back then, the Indian government has been actively involved in promoting the startup ecosystem through various initiatives and policies. The introduction of Startup India, a flagship initiative launched in 2016, has played a crucial role in providing a supportive framework for startups. The program offers financial incentives, tax benefits, and simplified regulatory processes, making it easier for entrepreneurs to kickstart their ventures.

    Brace yourselves as Indiantelevision reached out to as many industry leaders from across sectors who have expressed their opinions regarding this day. Let’s see what they all got to say!

    Edited excerpts

    Social Panga co-founder Himanshu Arora

    My biggest takeaway would be to focus on 2 P’s: People & Product.

    Exceptional individuals in your team lead to outstanding products.

    In the startup realm, the concept of compounding is profoundly significant. While progress may seem incremental daily, the real MAGIC unfolds over time – day by day, week by week, month by month, and year by year.

    Focus on the long term but execute on the short term.

    The synergy between a talented team, a stellar product, and a well-managed timeframe is the formula for sustainable success in the dynamic world of startups

    The recipe for disaster, if you are starting to become a Unicorn. While achieving unicorn status is often a byproduct of consumer approval, it should not be the sole focus. The concept of consumer-centricity is frequently discussed but proves challenging to execute.

    Admatazz founder & stragetist Yash Chandiramani

    My advice to entrepreneurs who are just kicking off will be:

    To focus on building a team first. From the onset of your journey, focus on building a work culture and place where the team feels welcomed. Business, growth, expansion, and revenue will all follow if you have a strong base – the core team. The culture of a company plays a pivotal role in the long run. Cultivate resilience and prepare for a challenging yet fulfilling journey.

    Do not forget your passion and mission. If you are someone in the creative field, strengthen your skills and crafts on a daily basis.

    Zoomcar CEO & co-founder Greg Moran

    Zoomcar, a homegrown success story that is currently listed on NASDAQ, is celebrating its journey with pride on this National Startup Day. A pioneer in the car-sharing industry, Zoomcar has revolutionized mobility solutions in emerging markets. Not only has our creative approach been a game-changer for travel, but it has also greatly aided in the expansion of the sharing economy. Being listed on NASDAQ underscores our unwavering dedication to quality and openness and demonstrates investors’ faith in our mission. Zoomcar reaffirms its commitment to influencing urban mobility in the future, encouraging entrepreneurship, and bringing about positive change in the global transport system as we commemorate this occasion.

    Tresa Motors CEO & founder Rohan Shravan

    India has demonstrated tremendous entrepreneurial talent, with startups at the forefront of transformative change across industries. National Startup Day celebrates this spirit of innovation that enables ideas to become reality. We at Tresa Motors applaud India’s vibrant culture of innovation and entrepreneurship. As pioneers in the EV sector, we are proud to be part of the startup ecosystem that is propelling our nation towards a $5 trillion economy.

    Our mission aligns with the promise of this day – to revolutionize and lead India’s medium and heavy commercial EV market while also setting global benchmarks for auto sector innovation. We firmly believe startups will steer India’s journey to becoming a cardinal leader on the world stage. We hope this day serves as an inspiration to turn promising visions into tangible ventures that elevate India. Together, we can unleash the power of startups and shape the future of our nation.

    ZebPay CEO Rahul Pagidipati

    India has emerged as a global powerhouse in the startup ecosystem, showcasing phenomenal growth and fostering innovation across diverse sectors. The nation’s vibrant entrepreneurial spirit has led to a remarkable surge in the creation of startups, contributing significantly to broader economic growth.

    According to a recent report by Zinnov, India has the third-largest tech startup industry in the world with over 950 tech firms founded in 2023.  This trend highlights the nation’s dynamic and resilient entrepreneurial ecosystem, making it a focal point for innovation and investment on the global stage.

    As an entrepreneur and investor, I strongly believe in the game-changing potential of startups to innovate and reshape industries. I’m here to back and champion pioneers who dream big and disrupt, as they are the ones leading the charge toward the next big wave of change.

    The growth of the Web 3 industry in India has also been remarkable over the past few years. India is emerging as a strong force in the Web 3 space with more than 450+ start-ups. This reinforces the fact that the potential of Indian startups and talent pool continues to be strong and is only going to grow further in the years to come.

    Simpl founder and CEO Nitya Sharma

    In the era of Unbundling of E-commerce, startups play a vital role in creating a level playing field and bringing market access to millions for small businesses led by MSMEs and D2C merchants in the country. They also help in building customers’ trust on merchants online or offline, resulting in a significant acceleration in the trade of goods and services and contributing to India’s objective of achieving a $5 trillion economy by 2028. This National Startup Day should set the tone for the growth of this ecosystem over the next 10 years where governments, industry and the academia pool their knowledge and resources together to build a truly digital first nation, powering the world’s economy.

    Perfora co-founder Jatan Bawa

    Start ups are playing a very important role in driving growth for our country. Across different domains, there is a massive opportunity for start ups to address problems for people in India. Pre pandemic, there was a lot of focus on convenience enabled by technology however post pandemic, the focus has been primarily on improving health & wellness.Over the last 3 years, our government has been proactively encouraging startups and promoting entrepreneurship. Our experience has been good while building a start up as a lot of initiatives are in favor of young companies.

    The Government of India has played a crucial role in accelerating growth in our industry. Policies promoting ease of doing business, financial incentives, and initiatives like “Startup India” have provided the necessary support.

    Looking ahead, the future of our industry in India appears promising. With a continued focus on health and wellness, there are ample opportunities for startups to innovate and address evolving needs. The government’s sustained commitment to fostering entrepreneurship, coupled with emerging technologies, positions the Indian startup ecosystem for robust growth. As we move forward, collaboration between startups, industry players, and the government will be pivotal in realizing the full potential of this dynamic landscape.

    Perfora co-founder Tushar Khurana

    A decade earlier it would have been impossible to start and build a start up in a seamless way as we are doing it now. The government has been super supportive concerning its policies related to startups and I’m quite optimistic about the future as there are so many problems to solve. This is the decade of start ups.For India, this is the decade of entrepreneurship and I would strongly suggest people think about how they can add value to our country.

    In the course of our startup journey, the evolution of India’s startup ecosystem has been truly transformative. A mere decade ago, the seamless initiation and growth we now experience with Perfora would have been deemed implausible. The government’s support, underscored by startup-friendly policies, has been instrumental in this paradigm shift. This decade unequivocally marks a flourishing era for startups, fostering a culture of entrepreneurship that is reshaping the Indian business landscape.

    As we navigate myriad challenges, startups find themselves uniquely positioned to offer innovative solutions. The prevailing trend of fostering entrepreneurship aligns seamlessly with the vast potential for creative problem-solving. Moving forward, a continued partnership between the government and startups will be pivotal, cultivating an ecosystem where ideas can germinate and contribute substantially to the nation’s trajectory. Embracing setbacks, cherishing minor victories, and valuing the entrepreneurial journey will be the linchpin for shaping success in this dynamic era of Indian entrepreneurship.

    Athena Education co-founder Poshak Agrawal

    In 2014, my co-founder Rahul Subramaniam and I set out to make a meaningful impact within the Indian education landscape. Mentors at heart, we interacted with the children of acquaintances and reflected on the gaps in their academic experiences. We discovered that they lacked structured avenues for academic and extracurricular exploration. Beyond that, we learned that there were far more Indian applicants to foreign universities than there was guidance available to them. Thus, we started Athena, a holistic education consultancy modeled after the interdisciplinary, liberal arts ethos of our alma mater, Princeton University.

    Our approach was far from conventional for the Indian market at the time–we went straight to the heart of each student’s deep driving desire to understand what makes them truly unique. We believe that every child has the innate potential to attain excellence, yet they require strategic guidance to build an outstanding profile and mindset that will make them stand out in the highly competitive admissions process. We discarded the one-size-fits-all approach, embracing tailored strategies for individual students. We believe in not just shaping scholar profiles, but also nurturing holistic development. Our team of mentors’ hail from prestigious institutions like Princeton, Williams, Michigan, and the Bhabha Atomic Research Centre, and bring unparalleled expertise to the students’ personal transformation.

    Athena’s innovation is enabled by our 360-degree experiential Academies. Our in-house robotics lab, design atelier, and state-of-the-art recording studio empower scholars to learn by doing. The future is AI, and we’re at the forefront, producing top-tier projects and research papers and exposing our students to the best. Athena’s mission is to build the scholars of today into the leaders of tomorrow. Guided by our core values of integrity, growth, synthesis, and impact, we are confident that Athena scholars will usher in a better future for us all.

    Locus CEO & founder Nishith Rastogi

    National Startup Day is a powerful testament to the boundless potential of entrepreneurship, which is instrumental in creating jobs, driving innovation, and fueling economic growth in India. As an entrepreneur, I am deeply thankful for the consistent support extended by the Government of India to our entrepreneurial landscape. The success story of the ONDC (Open Network for Digital Commerce) is particularly inspiring in the logistics field, demonstrating how innovative startups can transform entire industries. At Locus, we firmly believe that the government’s visionary initiatives, exemplified by programs like Digital India, act as ideal launch pads for Indian entrepreneurs. These initiatives encourage them to push boundaries, making a significant impact continually. We actively promote a culture that nurtures entrepreneurship and innovation for the greater good.

    Erekrut HR Automation Solution Pvt Ltd co-founder  Ravinder Goyal

    On this National Startup Day, amidst a funding winter, India’s HR tech landscape shines with resilience. Despite global headwinds, 2023 witnessed nearly 1,000 HR tech startups raising over $11 billion, underscoring the vast potential in transforming workplace operations. This success is attributed to a focus on fundamentals, with 60% of founders reporting increased revenues, validating the resilience fostered by timely innovations such as AI in recruiting and flexible work policies.

    However, challenges persist, including regulatory hurdles and the need for guidance in navigating market access and scaling funds. Addressing these could solidify India’s position as a global HR tech powerhouse. The future blueprint involves the nimble evaluation of emerging work models and addressing ecosystem-specific pain points. As work paradigms and employee expectations evolve, HR tech must drive disruption while enhancing organizational health.

    At such a crucial juncture, the key to innovation lies in understanding and responding quickly to the unique needs of India’s startups. By learning from the past year’s progress and strategically investing in problem-solving for tomorrow, we can reshape global workforces.

    Creduce founder & MD Shailendra Singh Rao

    National Startup Day is an unprecedented endeavor that will significantly contribute to the promotion of entrepreneurship-related consciousness and enthusiasm. Inspiring individuals and attracting a greater quantity of talent and ideas into the ecosystem, it will also draw attention to the realm of entrepreneurship. Entrepreneurs, investors, mentors, and other stakeholders will have additional opportunities to network and collaborate as a result. This can encourage the entrepreneurial spirit and resiliency of established startups while boosting morale. In summary, it is anticipated to have a beneficial effect on society. It is imperative to exercise caution in order to avoid reducing the effort to a spectacle and oversimplification through mere commendation and demonstration of achievement.

    The Hosteller founder & CEO Pranav Dangi

    The travel and hospitality industry is expected to experience a dramatic increase in Direct-to-Consumer (D2C) startups that use cutting-edge technology in 2024. These innovative startups are changing the way the industry looks by providing services that are immersive and offer unmatched value for money. As we commemorate National Startup Day, we must acknowledge the critical role that these innovative businesses have played in transforming the travel experience. These startups, with their AI-powered personalized itineraries and seamless booking platforms, are leading the way in revolutionising the traveler experience. Let’s celebrate the creativity that is causing this significant change in the tourism industry and look forward to an unprecedented year of expansion and connectivity in the true spirit of entrepreneurship.

    WazirX VP Rajagopal Menon

    National Startup Day, celebrated on 16 January, is a tribute to India’s entrepreneurial spirit. We in the crypto space believe that startups are playing a crucial role in shaping the future of Digital India. This day provides a reminder for all of us to acknowledge the importance of entrepreneurship. One entrepreneur provides jobs to at least 5 others besides generating jobs for an entire allied eco-sytem. PM Narendra Modi announced that January 16th will be celebrated as National Startup Day. He stated that startups will be the backbone of the new India and will have an important role to play as the country completes 100 years of independence. India become the third largest startup ecosystem in the world. The Indian government has actively fostered this environment, recognizing over 98,000 startups by April 2023, eligible for benefits under the Startup India scheme. Initiatives like the Fund of Funds for Startups, Startup India Seed Fund Scheme, and Credit Guarantee Scheme provide multifaceted support.

    Prime minister Narendra Modi envisions startups as the cornerstone of India’s progress, particularly as the nation approaches its centenary of independence. This aligns with India’s emergence as the third-largest startup ecosystem globally. To nurture this growth, the government has recognized over 98,000 startups by April 2023, extending benefits under the Startup India initiative. Supportive measures like the Fund of Funds for Startups, Startup India Seed Fund Scheme, and Credit Guarantee Scheme bolster these enterprises at various developmental stages.

    We live in a time when industry is rapidly evolving and startups are at the forefront of driving this change. As entrepreneurs, we must firmly resolve to contribute to make India a five trillion dollar economy and work towards making that dream a reality.

    Green Mantis director Saahil Garg

    Celebrating National Startup Day 2024, we proudly showcase the vibrant tapestry of vegetarian Pan-Asian cuisine. Fueled by an unwavering passion for vegetarianism, our culinary journey blends traditional Asian flavours with inventive plant-based alternatives. The fusion of ancient recipes and contemporary ethics, embodying a culinary revolution that transcends boundaries. Here’s to a future where innovation meets tradition on the plate, embodying the spirit of startups and the richness of a plant-powered lifestyle, one delicious bite at a time.

    Mandakini founder Anita Katti

    As we celebrate National Startup Day 2024, let us embrace the spirit of innovation and entrepreneurship that defines our journey. Like the intricate weave of a silk saree, each startup thread contributes to the vibrant fabric of our economy. Today, we honor the visionaries who dared to dream, the risk-takers who turned ideas into reality, and the resilience that fuels their success. May this day inspire aspiring entrepreneurs to embark on their own silk saree of possibilities, weaving together passion, perseverance, and progress. Here’s to a future where every startup thread adds richness to the tapestry of our collective success.

    Rosemoore director Ridhima Kansal

    India’s startup landscape has shown tremendous resilience despite external shocks. As we mark National Startup Day, policy efforts must continue nurturing innovation. Beyond metros, building incubation channels for rural youth with contextual solutions know-how can promote inclusive entrepreneurship. Optimizing registration and tax processes alongside compliance guidance can further level the playing field for early-stage ventures. With targeted support, startups can become the job creators fueling a self-reliant India.

    Saraf Furniture founder Raghunandan Saraf

    Entrepreneurship is an ongoing evolution.National Startup Day celebrates the spirit of innovation, acknowledging the transformative power of entrepreneurship. It signifies the courage to dream big and take risks, creating opportunities for growth. While the journey is challenging, the initial vision must drive relentless hard work. Entrepreneurs, starting with a dream, navigate through difficulties, learning and evolving. The celebration emphasizes the importance of persistence, as success requires continuous dedication. Entrepreneurship is both rewarding and demanding, pushing individuals to surpass day one aspirations. In the face of obstacles, it is the unwavering commitment that propels startups forward. Starting a start-up reminds us that every challenge is an opportunity, and the pursuit of excellence is a journey worth celebrating.

    Tagglabs founder Hariom Seth

    On National Startup Day, let’s applaud the vibrant ecosystem of 112,718 startups, where visionary change-makers persevered against the odds. While the government’s initiatives have streamlined company registration, fundraising, and GST processes, there’s a call for a shift in policy mindset from regulation to fostering creative collaboration. Enhancing knowledge sharing through public-private mechanisms can empower startups to leverage technology and skills, paving the way for groundbreaking products.

    SpacеMantra founder Nidhi Aggarwal

    As India celebrates National Startup Day, we should applaud the entrepreneurs driving innovation even in turbulent times. From agritech pioneers building robust supply chains to fintech disruptors making digital finance accessible – startups sit at the epicenter of transformation. This ecosystem deserves nurturing. Beyond laurels, we must channel policy efforts into seed funding access, incubation hubs, and market connectivity to empower startups to improve more lives.

    NеtSеtGo co-founder Sundeep Rana

    Startup journeys demand grit but unlock immense reward. On National Startup Day, we salute the risk-takers striking out solo, bringing unconventional ideas to fruition. For hopeful founders, solutions-focused thinking, rapid prototyping and grasping real market needs are key. With entrepreneurship contagion sweeping India’s youth, robust mentorship programs, easier credit access and governmental process assistance will empower many more trailblazing startups to emerge.

    ILAMED & Dermalyn Aesthetics founder & director Dr. Ajay Rana

    Today, on National Startup Day 2024, we celebrate the spirit of innovation and perseverance that drives entrepreneurs in every field. In the realm of healthcare, Dermatologists, Surgeons, and Aesthetic Physicians embody this ethos, blending science with artistry to enhance lives. Their commitment to pushing boundaries and embracing new technologies mirrors the essence of startup culture. As we applaud the pioneers in dermatology and surgery, we recognize that each procedure is a testament to human skill and compassion. Today, let us not only commemorate the achievements of our medical trailblazers but also inspire the next generation to embark on their entrepreneurial journeys, forging a path toward a healthier and more beautiful world.

    Vervotech CEO & co-founder Sanjay Ghare

    From chai-powered startups in Pune to unicorns in Bengaluru, India is churning out 1,000 SaaS companies a year.

    And with an annual growth rate surpassing 30%, Indian SaaS startups have attracted over $6 billion in investments, becoming second largest ecosystem. This numerical surge reflects a paradigm shift, where innovation and entrepreneurship are pushing India to the forefront of the global SaaS revolution.

    EaseMyTrip co-founder Rikant Pittie

    The world of entrepreneurship is dynamic and can certainly be challenging. Pursuing your passion requires grit, determination, and courage. The recipe for success lies in your hard work and how determined you are to achieve your goals. The journey is about putting in consistent and persistent efforts, embracing challenges, making mistakes, and willingness to learn from failures.

    When you are building a business, being agile and flexible is necessary, as changing times will require an innovative, problem-solving approach and a progressive mindset. When my brothers and I decided to establish a business of our own, we did not have any external funding or a mentor who could guide us. We take pride in being a self-made, homegrown company, and have worked over the years to build a brand that is counted among the leading online travel agencies in the country today.  

    My advice to aspiring tech entrepreneurs would be to focus on their tech infrastructure, as it will form the robust foundation of your company and will be critical to your growth. Next, I would suggest working with a sustainable approach. Environmental consciousness is no longer a trend but has emerged as the need of the hour. Brands that can operate with this model are likely to gain customers’ trust and loyalty and have greater chances of attaining success. 

    VoloFin co-founder & CEO Roshan Shah

    India stands as a beacon of entrepreneurial prowess and innovation, fostering economic and societal progress both domestically and globally. As a startup ourselves, our approach is to embrace challenges as a learning tool, fostering a culture of innovation, initiative, and nurturing. We promoted cross-functional collaboration that harnessed diverse perspectives leading us to customer-centric design thinking becoming our focus and disrupting traditional product development. By challenging the traditional methods, startups demonstrated adaptability, unparalleled creativity, innovation, and foresight. This burgeoning startup culture in India not only fuels innovation but also emerges as a catalyst for sustainable and inclusive growth, positioning the nation at the forefront of global economic and technological advancements.

    Finvasia co-founder & MD Sarvjeet Virk

    Setting up a startup comes with a host of challenges. In our case, setting up a business in a supposed ‘small town’ like Chandigarh had people doubting us. We faced challenges with limited infrastructure, networking opportunities, and partnerships. However, by hiring and nurturing local talent, we turned these challenges into strengths over time. With proper guidance and opportunities, we found that the local talent was as skilled as their counterparts in bigger cities. After COVID, with more people working remotely, we had access to a broader talent pool. Stay focused on the problem statement, with new technology and innovation as the foundation for your growth.

  • The year that was: 2023, and what to expect in 2024

    The year that was: 2023, and what to expect in 2024

    Mumbai: As we bid adieu to 2023, a year that unfolded with its unique set of challenges and revelations, it’s fitting to take stock of the journey and set our gaze on the promising horizon of 2024. In the dynamic realm of advertising, where change is the only constant, the fusion of creativity and technology has been at the forefront of our evolution. This article encapsulates our reflections on the pivotal year that was 2023 and offers a glimpse into the exciting trajectory that lies ahead.

    Every year, we learn something new, both as an ad agency and as individuals.

    This year, our biggest learning curve has been the role of AI in advertising. It has changed the way we operate and challenged us in unique ways. This year, the advertising industry as a whole rose to the challenge and grew along with AI.

    The rise & rise of AI in advertising

    Generative AI has redesigned the way we look at productivity as a digital marketing agency. While strategic decision-making has always had the spotlight at Social Panga, the consistent growth and integration of AI into our everyday lives has drawn more of our attention to it. We have been able to draw more precise conclusions from the consumer data we have and create campaigns more personalized and unique than ever before. AI has also allowed us to be more dynamic and fluid in our decision-making, from creative conceptualization to business decisions, and I for one, am very interested to see how we journey even further with this new tool.

    I always say that AI is not a competitor but a collaborator. By working with it, instead of against it, we can unlock levels of marketing that weren’t previously considered possible. At Social Panga, we have integrated AI into avenues like creative campaigns, ad spending strategy, and reports, making things way more streamlined and personalized for consumers.

    Social Panga’s 2023 milestones: Expanding horizons

    The year marked many different milestones for Social Panga. We expanded our Delhi office to strengthen our presence in the digital marketing landscape even further this year. With this expansion, we have over 350 mafias across our different locations in Bangalore, Mumbai, and Delhi. We take pride in our work for clients from different industries, and with this expansion, we are rearing to put our creativity to further tests!

    In other big news, we also partnered with LS Digital to build India’s first agency platform network for the world. With our combined creative expertise in media, UI/UX, data, and tech innovations for over a decade, we are confident that 2024 has big things in store.

    Along with The Yellow Shutter, which has now produced more than 100 advertisements for various brands, we have also expanded our creativity into the influencer marketing vertical. Our collaboration with The Viral Union has placed us globally on the map, with expanded operations to Dubai.

    And digital marketing startups:

    Market observations as a consumer and entrepreneur

    What I have noticed this year is a muted market scene in 2023. Overall, consumerism has plateaued a little. Because of this, ad spending has also followed suit and been stable throughout the year. It has been a year of observations and learning, especially because of the new curveballs that were thrown into the market. So, it has been a fairly quiet year for startups.

    One such instance would be the ad climate during the Men’s Cricket World Cup. We saw only major, older players dominating the ad scene. Smaller startups did not splurge in ad spending. Businesses lay low when there are new challenges in the market so that they can understand the changes and come up with the best plan of action. So, it has been a year of rationalized and muted decision-making.

    My projections for 2024:

    After the kind of year we have had, 2024 looks exciting. The potential seems endless, and as always, I want to work with a “The sky is the limit” mindset. 2024 will be a year of immense growth, led by startups that can go global while sticking to their social and cultural roots. It will be the year of calculated risk-taking, with more avenues to explore. Generative AI has changed the game, and it is only going to get more interesting from here on. That leads me to my three predictions for 2024.

    One, AI-driven technologies will be integrated more into our operations. AI is here to stay, so the best plan of action is to harness it for our growth. The deeper penetration of AI into our businesses will allow more accurate results in the realm of marketing. From understanding consumer preferences to tailoring campaigns that would best suit them and everything in between, AI is going to change the way startups operate in 2024.

    Two, the consistent growth of the “Content Creator Economy” shows immense potential for success. So, I believe that our new influencer marketing vertical, in association with The Viral Union, will flourish, show results, and go beyond our expectations. Meta’s focus on reels and video content is constantly expanding, which helps our video content creation via The Yelow Shutter. I look forward to 2024 being a year of income generation and inspiring campaign ideas.

    Three, startups will use AI better in 2024 and start making business decisions that will help them grow immensely. The quiet year the industry has had will provide a lot of key takeaways, like how to adapt to AI and how to better sell to consumers. Using the takeaways from 2023, startups will accelerate in 2024. I predict inevitable success.

    Here’s to a new year-a canvas for newer ideas, strategies, and results, where the only constant is the promise of evolution and success.

  • Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Mumbai: Recognised for its commitment to cutting-edge technology and optical excellence, ZEISS India has collaborated with Social Panga to release its latest campaign introducing its groundbreaking product ZEISS’ Light 2 Progressive lenses.

    The brand has released a dynamic video experience, which is the first of its kind video production, conceptualized and executed by Social Panga under their production house The Yellow Shutter. The ad is a display of creativity, for the launch of ZEISS Light 2 Progressive lenses in the Indian market.

    The ad film was approached with a desire to match the lenses’ premium, technologically advanced features with an equally high-quality visual representation. This resulted in the video not only showcasing the product but also captivating the viewer’s imagination. This collaboration is a testament to ZEISS commitment towards precision into a visual story that not only informs but also delights the audience.

    The ZEISS Light 2 Progressive lenses are more than just spectacle lenses; they are a testament to ZEISS’ dedication to enhancing people’s lives through exceptional vision solutions. With features like advanced design, optimised visual fields, and seamless transitions, ZEISS Light 2 Progressive lenses offer a breakthrough experience in vision correction. They are designed to adapt effortlessly to various viewing distances, making them a perfect fit for modern, digital, and active lifestyles.

    Addressing this exciting collaboration, Carl Zeiss Vision Care India head of marketing Ritesh Dwivedi stated, “We’re all about creating cutting-edge technology and delivering top-notch optical products. Hence, we forged a collaboration with the innovative team at Social Panga to introduce our groundbreaking product in a completely novel manner – through an engaging and dynamic video experience. Social Panga’s creative prowess truly shone as they conceptualized the launch film for ZEISS Light 2 Progressive lenses, marking a historic milestone as the first-of-its-kind video production in the Asia Pacific Region. It has been an incredible journey, and we are genuinely thrilled with how this collaboration has breathed life into our vision.”

    Social Panga co-founder Himanshu Arora said, “ZEISS India and Social Panga’s partnership to introduce the ZEISS Light 2 Progressive Lenses through a captivating video experience was nothing short of exhilarating. To exemplify ZEISS India’s dedication to precision and innovation, we crafted a video that best represented the brand, and we are delighted to have played a pivotal role in its successful execution. We look forward to continuing our collaboration and creating more such visual stories.”

    Discover the world of ZEISS Light 2 Progressive lenses through this stunning video and experience the future of vision firsthand. The campaign is released across social media platforms and has received a positive response from users.

  • “We always keep bouncing off ideas and exploring possibilities of innovation and creativity”: Social Panga’s Himanshu Arora

    “We always keep bouncing off ideas and exploring possibilities of innovation and creativity”: Social Panga’s Himanshu Arora

    Mumbai: Recently, Social Panga joined LS Digital (erstwhile Logicserve Digital) to form India’s biggest independent group for the global market. This move enables the group to further strengthen its solution-driven digital marketing transformation offerings, unlocking value for marketers looking for creativity and operational efficiencies in their growth path.

    The integrated creative agency became part of LS Digital’s six-pillar framework, which comprises media, UI/UX, creative & communication, CX (MarTech), data & insights, and tech innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.

    Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with over 150 clientele and a team of over 350 ‘marketing mafias’ providing a solution-driven approach. It also has an in-house video production wing ‘The Yellow Shutter’ that has shot over 100 advertising films and onboarded over 65 brands in the last 12 months.

    Indiantelevision.com in an email chat with Social Panga co-founder Himanshu Arora conversed on the decision behind the merger, Social Panga’s long-term vision, and more…

    Edited Excerpts:

    On the driving force behind the decision to merge Social Panga with LS Digital and this merger benefiting both entities

    This independent group empowers us to be more than just a marketing agency; we are now a holistic solution provider in the dynamic landscape of marketing transformations. Our expertise now extends across diverse domains such as media, UI/UX, creative, data and insights, CX, Tech and Innovations.

    What makes this even more special is its global perspective. While our roots are firmly grounded in India, this marks the beginning of our journey from India to the world. We extend our heartfelt gratitude to each of our partners for their trust and support. Together, we are embarking on a ‘Made in India for the World’ revolution, and it’s all happening in the realm of digital and advertising.

    On collaborative projects or initiatives that can be expected to emerge as a result of this merger

    We firmly believe that specialisation is the key to providing you with unmatched services. With this partnership, we can now venture into more specialised areas such as AI, CX, UI/UX, and Media planning. These are the very elements that are shaping the future of marketing, and we are excited to bring them to a large pool of customers.

    You can expect to see a range of collaborative projects, innovations in new-age technology and initiatives that leverage the strengths of all entities in the near future.

    On the consistency of Social Panga’s long-term vision, and its evolution to align with LS Digital’s overarching goals following the merger

    The long-term aim and vision of Social Panga remain consistent. We continue to be a culture-driven, people-focused agency, the way we have been in the last nine years. Our thought process continues to remain the same – to work towards something which is big enough and has not been done by anyone in the industry yet.

    We will adapt focusing on scalability, efficiency, and integration into a larger global network. We will be prioritising strategies that leverage LS Digital’s resources and expertise to provide clients with more comprehensive and competitive digital marketing services.

    On maintaining and integrating Social Panga’s core values and culture within LS Digital and harnessing the specialised ‘marketing mafias’ team for driving innovation and excellence across the newly formed group

    We are all a part of a group. Along with Social Panga, there is Langoor Digital and F1 Studioz which have been present for some time. With this now there are four agencies bringing in different expertise aimed at global growth.

    Our “mafia’s” will continue to work in the same manner with a single goal & objective.

    It’s important to note that while this partnership opens new doors, our core values and working style remain unwavering & nothing changes, other than it opens up more opportunities. What changes is our ability to serve clients with even greater expertise, an expanded skill set, and a more empowered team.

    On maximising knowledge sharing and cross-pollination of ideas to drive continuous improvement with both companies joining forces

    We are all a passionate bunch of entrepreneurs who are coming together. So invariably, knowledge sharing is going to be the way of working for us. We always keep bouncing off ideas and exploring possibilities of innovation and creativity. In fact, we already initiated cross-competency training across organisations.

    We will now involve the team in this too and build structures or models which involve them. The team will get access to more information and knowledge across UI, UX tech, digital, global exposure etc. This will be a catalyst for an overall creative thinking rather than restricting to one single area.

    On maintaining a balance between serving the local market’s needs and catering to international clients as LS Digital expands its global reach through this merger

    Local markets are our cake right now and global clients are cherry. You may want to have cherry but the cake is the base for any birthday party. Similarly, we have got our cake covered anything from the global market is just a cherry on the top.

    As pioneers in what may be a groundbreaking collaboration within the Indian advertising industry, we acknowledge that there may not be a well-defined roadmap. We anticipate encountering fresh challenges and obstacles, which will necessitate the creation of novel solutions and approaches.

  • Home Credit India appoints Social Panga as their partners for digital and offline activities

    Home Credit India appoints Social Panga as their partners for digital and offline activities

    Mumbai: The integrated creative and digital marketing agency, Social Panga, has won the integrated mandate (creative and digital) for Home Credit India. Social Panga will be coming up with innovative and effective brand communications and will look at elevating its presence across platforms.

    As per the mandate, Social Panga’s Gurugram team will be handling the account. The aim is to drive relevant brand and product conversations and take Home Credit’s presence amongst the target audience a notch above with its effective and relevant communication. The team is all pepped up to bring innovative solutions to Home Credit’s vast and diverse target audience.

    To achieve the same, the agency will be rolling out multi-level creative strategies and digital campaigns based on consumer insights, industry research, and product analysis. The end-to-end execution of all such strategies and communications will be the responsibility of Social Panga.

    On awarding the business to Social Panga, Home Credit India chief marketing officer Ashish Tiwari said, “In the post-Covid world, with business objectives being rewritten, for Home Credit India’s new approach, we found Social Panga, an emerging digital marketing agency, having made its presence felt to be the right fit for the brand. Social Panga has worked with established and emerging brands, including financial services, and as a young creative agency, is completely in-sync with the pulse of the new-age consumers cum digital citizens. We are delighted to have Social Panga as our marcomm partner and are sure that together we will be able to redefine the Home Credit brand and connect with relevant consumers in the endeavour to fulfil aspirations.”

    Speaking about the win, Social Panga co-founder Himanshu Arora said, “This is a huge win for us. To be given the opportunity to drive strategies and creative communication for Home Credit India, a part of the huge Home Credit Group with more than one crore customers, is a big accomplishment for us. The team is elated to get started and is already looking forward to embarking on this informative journey. Keeping in mind our reputation for striving in the digital space, we are all set to bring our innovative ideas and curate communication that brings home the goals and ambitions of the client.”

  • Isobar India announces key elevations and leadership changes

    Isobar India announces key elevations and leadership changes

    MUMBAI: Isobar, the digital agency from the house of Dentsu Aegis Network, has announced key leadership changes across the country.

    Anadi Sah has been promoted to executive creative director, in addition to his current role of lead innovation, technology & creative. As part of this new mandate, Sah will now spearhead Isobar’s innovation and creative unit at a national level along with Isobar India chief creative officer Anish Varghese.

    Business head Gurgaon Himanshu Arora will now be associate vice president, taking in charge of the agency’s business for North region.

    Aakriti Sinha, currently director, social media, will now be national head for Isobar’s social media practice and will be responsible for scaling up the agency’s social media solutions.

    Director, business Madhura Ranade will take charge as head – branded content & partnerships, Isobar’s new service offering. She will be responsible for driving content consulting and strategy with an all-encompassing data-led approach towards platform and content recommendation to drive business results. Her role will also look after content consulting towards branded IP creation to create properties that are brand-safe, drive the brand vision and generate value.

    On the appointment, Isobar South Asia group MD Shamsuddin Jasani said, “We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”

    The elevations will boost an accelerated growth by forging stronger ties between the agency, partners and clients, along with streamlining business verticals and fortifying operational efficiency. With these elevations, Isobar will further drive the global agenda of experience-led transformation across its practices.

  • ZenithOptimedia wins duties for Indiahomes.com

    ZenithOptimedia wins duties for Indiahomes.com

    MUMBAI: ZenithOptimedia has won the entire media mandate for Indiahomes.com after a selection process that involved a multi-agency pitch. The mandate covers all aspects of the company’s media planning, buying and digital duties.

     

    Indiahomes.com has also finalised its new positioning, “Aap Ke Saath” and is in the process of rolling out its multi-media campaign. With the new positioning and partnership with ZenithOptimedia, it is set to take on the online real-estate category, which has seen increased levels of intensity with several brands becoming active in the media.

     

    Commenting on the business win, ZenithOptimedia group CEO Anupriya Acharya said, “The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to create innovative solutions for Indiahomes.com.”

     

    Indiahomes.com marketing VP Himanshu Arora, added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”