Tag: Himanka Das

Tribes Communication appoints Himanka Das as chief strategy officer

Mumbai: Tribes Communication has appointed Himanka Das as chief strategy officer to lead the organization’s strategic vision and drive its ambitious expansion goals. In under a decade, the group has transformed from an out-of-home (OOH) solutions service provider into a formidable comprehensive marketing powerhouse.

As an industry leader, Himanka Das brings with him more than two decades of experience in media and marketing communication, having worked across 250 plus brands and managed large investment portfolios. He is a seasoned executive with a strong strategy orientation to drive business outcomes and has worn many hats before taking on the role of chief strategy officer at Tribes. In the recent past, Himanka was serving as country director at Infomo, a global AI AdTech pioneer in the first-party data space. He has held leadership roles at Dentsu International for over nine years, which included three years as CEO of its group company, Vizeum India and as EVP Carat, India. Himanka began his career at Madison World, building his career working at Initiative, Lintas Media Group, FCB Ulka of IPG and Starcom of Publicis Media.

Prior to joining Infomo, Himanka took an academic sabbatical to earn a postgraduate qualification in data science from International Institute of Information Technology (IIIT), Bangalore to accelerate his analytical skills. He also has a Masters in International Marketing and Mass Communication Studies from University of Pune.

Expressing his excitement about joining Tribes Communication, Himanka stated, “What impressed me is the pace and agility with which Tribes has made a cutting-edge mark in the marketing industry in less than a decade, leading transformations in disruptive technology such as AI, CRM data, analytics and continuously evolving consumer behaviour. It’s inspiring and an honour to be part of such an entrepreneurial team and culture, driving ambitious future plans. I am excited to work closely with the diverse business units, bringing strategic connections to engage and help consumers to make decisions in their purchase journey.”

Welcoming Himanka, Tribes Communication MD and chairman Gour Gupta said, “I am extremely pleased to welcome Himanka to the Tribes family, especially at such a pivotal time. Himanka’s profound industry knowledge and strategic acumen will be invaluable as we continue to innovate and deliver exceptional value to our clients. In addition, our shared values of business excellence and forward-thinking are perfectly aligned and I look forward to this collaboration, which will be instrumental in driving our next phase of growth.”

As chief strategy officer, Himanka will oversee the development and implementation of the company’s strategic initiatives, working closely with the executive team to identify new growth opportunities and enhance operational efficiencies.

July 4, 2024
Dentsu elevates Kartik Iyer as president – Media Brands and Amplifi

MUMBAI: Dentsu Aegis Network has strengthened its media group across Carat and Vizeum to provide a future-proofed, digitally ahead, holistic solution to clients. Kartik Iyer has been elevated to president, Media Brands and Amplifi.

Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “To enable a more future ready product for our clients, our media agencies have been reorganized for the rapidly changing market environment under the unified leadership of Kartik Iyer who has been leading our fastest growing media agency, Carat, for over eight years now. He will be responsible for enabling the continued fast track growth of the brands and will provide senior executive council level oversight to the media brands, in addition to his Amplifi responsibilities.”

Speaking on the next steps for Media Brands, Kartik Iyer, President -Media Brands and Amplifi said, “I am delighted to have been given this opportunity and look forward to working with the agencies in their growth path over the years. Carat is future proofing to take on the new opportunities that the market dynamics have provided in order to be able to provide world class service to our clients. Rajni Menon as CEO of Carat and Joydeep Raha as CEO of Carat Context will be leading their respective agencies.”

“Rajni is a true blue One DAN exponent. In the past 8 years that Rajni has been with Carat, she has led some of the agency’s most significant developments in capabilities, especially in the area of ICP, CCS, CCS Planner, Multiscreen planning (TV Stack) and Digitizing of Carat, which has enabled the entire group to deliver more consumer focused and business oriented solutions and is best placed to drive it to the next level. Joydeep has been a pillar in the growth path that Carat has seen over the years, particularly in the South markets. With his focus on business growth backed by delivering integrated solutions, he has constantly been adding business for the group. Further, Himanka Das will be taking over as CEO of Vizeum. Himanka has been a part of Dentsu Aegis Network Media leadership for the last 5 years and has a proven ability in managing and growing client relationships both Multinational and Indian,” Iyer added.

Shripad Kulkarni has decided to pursue interests outside of the company after the end of this year.

Speaking on Shripad, Bhasin said, “Shripad has contributed significantly to the growth of Vizeum in India. His focus on business and managing client relationships has enabled Vizeum to grow from strength to strength in the last 2 years. We wish him all the very best in his future endeavours.”

Speaking on the future plans, Iyer said, “The Leadership of our Media group will continue to focus on delivering Business Outcomes and Digitally Ahead solutions. Over the next few weeks, each of the agencies will be setting up their plans for the coming years and you can expect some very significant initiatives in this area by each agency. Rajni, Joydeep and Himanka, as leaders of their respective media agencies, will continue to innovate the way brands are built.”

October 4, 2017
Carat India bags integrated media duty of Pfizer Magnum

MUMBAI Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division. The key parameters that helped Carat win the business are an integrated communication approach, along with innovative ideas that will enhance the brand image.

Carat starts this wonderful relationship through a Pan India launch of Gelusil sachet campaign. This campaign brings to the fore a humorous element depicted by Javed Jafri as the brand ambassador. This sachet campaign will see all forms of media being explored – traditional media, digital, out-of-home, and an interesting storytelling format in the form of co-creating content to engage the audience.

Commenting on the win, Carat India MD Kartik Iyer said, “We are delighted that Pfizer found value in the unique approaches we presented on the tasks we were briefed on. It’s an absolute honour to have been selected as their partner and by creating integrated engaging solutions we look forward to partnering the team in taking the various brands of Pfizer from strength to strength in India.”

Carat India SVP- west Himanka Das added, “We are delighted to handle a portfolio of heritage brands such as Gelusil and Becosules that will push us to take the brand conversations to the next level through innovative path breaking approaches both traditionally and digitally. Our vision is to redefine media strategy to deliver gold-standard approach when it comes to the clients’ businesses through media and communications. This is a tremendous opportunity for us to leverage our strengths in consumer insights through our proprietary tool CCS to deliver cutting edge integrated media strategy in a digitally convergent world.”

March 18, 2016
Carat India bags integrated media duty of Pfizer Magnum

MUMBAI Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division. The key parameters that helped Carat win the business are an integrated communication approach, along with innovative ideas that will enhance the brand image.

Carat starts this wonderful relationship through a Pan India launch of Gelusil sachet campaign. This campaign brings to the fore a humorous element depicted by Javed Jafri as the brand ambassador. This sachet campaign will see all forms of media being explored – traditional media, digital, out-of-home, and an interesting storytelling format in the form of co-creating content to engage the audience.

Commenting on the win, Carat India MD Kartik Iyer said, “We are delighted that Pfizer found value in the unique approaches we presented on the tasks we were briefed on. It’s an absolute honour to have been selected as their partner and by creating integrated engaging solutions we look forward to partnering the team in taking the various brands of Pfizer from strength to strength in India.”

Carat India SVP- west Himanka Das added, “We are delighted to handle a portfolio of heritage brands such as Gelusil and Becosules that will push us to take the brand conversations to the next level through innovative path breaking approaches both traditionally and digitally. Our vision is to redefine media strategy to deliver gold-standard approach when it comes to the clients’ businesses through media and communications. This is a tremendous opportunity for us to leverage our strengths in consumer insights through our proprietary tool CCS to deliver cutting edge integrated media strategy in a digitally convergent world.”

March 18, 2016
Carat bags IndiaFirst Life Insurance’s media account; winning spree continues

MUMBAI: After adding some of the largest accounts of 2014 including General Motors, Microsoft, Nokia, British Airways, Mastercard, Ayurwin and Meiji to its client kitty, Carat seems to be in no mood to slow down. The agency has started the year with a big bang adding IndiaFirst Life Insurance to its kitty in the west.

IndiaFirst Life Insurance, a joint venture between two of India’s public sector banks – Bank of Baroda (44 per cent) and Andhra Bank (30 per cent), and UK’s financial and investment company Legal and General (26 per cent), has confirmed the appointment of Carat Media Services as its media agency.

The account was won in a multi- agency pitch with eight major agencies participating in the battle including the likes of Lodestar, OMD and BPN. DDB MudraMax-Media was the incumbent on the account. The mandate is for all media such as TV, print, out-of-home, radio, activation and cinema.

Carat Media MD India Kartik Iyer said, “We are absolutely delighted to have been chosen by India First for this mandate. Our team looks forward to working with India First to create strong consumer centric digitally ahead solutions that will enable India First to become the preferred choice of consumer. We are especially pleased that the team of India First saw value in our offerings which are Redefining Media in the market and we look forward to a long partnership which enhances the brand of IndaiFirst in India.”

As part of its new mandate, Carat Media will handle the traditional media mandate for IndiaFirst Life Insurance including television, print, out-of-home, radio, cinema, activation and ambient. It will, thus, create an integrated media communication ecosystem for its latest client.

Carat Media SVP – west Himanka Das added, “We are happy to partner with IndiaFirst Life Insurance. It gives us a market advantage to win such a competitive pitch, as it demonstrates that Carat India is riding on proprietary consumer data analytics and tools to design unique engaging communication plans across touch points, beyond traditional media planning. We are looking forward to exciting times ahead.”

January 14, 2015
Carat Media wins the media mandate of Shaze

MUMBAI: Shaze, the retail brand from the house of TBZ Nirmal Zaveri, has appointed Carat Media to design and implement an integrated communication plan to take the brand to the next level.

Carat India MD Kartik Iyer said, “We are delighted that the TBZ Nirmal Zaveri group found our offering in line with their expectations. We do look forward to partnering with Shaze in their endeavors in the luxury space as their creations are one-of-a-kind, crafted by the best of artisans or sourced from the renowned craftsmen across the globe.”

The account will be handled out of Mumbai office.

Carat Media senior VP Himanka Das added, “We are glad to be part of launch of a brand in the retail space which has got world class designer products that are affordable. It is set to change the paradigm in the luxury and lifestyle segment. Through proprietary cutting edge Carat tools, CCS & CCS Planner we are doing some interesting work that enables us to design consumer centric, integrated and engaging solutions.”

September 10, 2014
Carat Media is media AoR of Embassy of Ireland

MUMBAI: Embassy of Ireland has appointed Carat Media as its media AoR.

The agency‘s mandate will be to promote Ireland as a tourist, business and educational destination.

The account will be handled out of the agency‘s Mumbai office.
Carat India senior vice-president -West Himanka Das said, “We are delighted to extend our partnership with the Embassy of Ireland in India and look forward to creating a stronger audience pull to visit Ireland as a tourist destination and also to promote business and education through holistic solutions that are media-neutral.”

Feilim McLaughlin, Ambassador of Ireland to India, explained, “We are impressed by the strategic thinking demonstrated by Carat Media‘s recommendation on differential solutions for the challenging objectives we have targeted.”

August 23, 2012
Himanka Das joins Carat Media as head of west operations

MUMBAI: Carat India has appointed Himanka Das as senior vice president west. He will report to Carat India managing director Kartik Iyer.

Das has an experience of eight years with Lintas Media Group as vice president working across diverse geographies.

Iyer commented, “I have had the opportunity of working with Himanka in the past when he has proven himself to be a great team leader and we are delighted to have him with us. This, combined with his strong background in strategic planning will be a great asset to Carat Media in India and he will definitely play a pivotal role in this growth phase of Carat.”

Das said, “I look forward to exciting days at Carat, which is a great brand for any media professional to be associated with, given that it has diversified media offerings to serve the marketer’s business challenges. I look forward to working with Kartik and the team in Mumbai in rapidly growing the business in the region.”

Himanka is a physics graduate and holds a Masters Degree in Mass Communication Science and has spent 15 years in media, working on brands like Jyothy Laboratories, Union Bank of India, Samsonite Group, Bharat Petroleum, Hamdard, Maruti Udyog Ltd. Bajaj Auto, Tata Mutual Fund, DSP Black Rock Asset Management, Sa Re Ga Ma, Britannia, Coca-Cola India, Unilever, P&G, Agrotech Foods, Birla White and National Dairy Development Board.

February 6, 2012