MUMBAI: Sun Pharma is back with its acclaimed #SecondBirthDate campaign this National Doctors’ Day, and this time, it packs a javelin throw of inspiration. Fronting the initiative is para-athlete Sumit Antil— a five-time gold medallist, Padma Shri and Khel Ratna awardee — who credits his second shot at life to the doctors who pierced him back together after a devastating accident.
Antil’s moving story begins in 2015 when a road accident at age 17 shattered his dream of joining the Indian Army or becoming a wrestler. “26 May 2015 is my #SecondBirthDate — the day I began chasing a new dream,” said Antil. “It was the doctors who helped me rise again.”
The campaign, now in its third year, continues to honour doctors as life-givers, with Antil joining previous campaign faces like actor Sushmita Sen and cricketer Rishabh Pant, both of whom shared their stories of recovery and gratitude.
Sun Pharma CEO – India business, Kirti Ganorkar said, “#SecondBirthDate is our tribute to doctors who give people a second chance at life. What began three years ago as a humble initiative to celebrate the life of healthcare professionals has grown into a national movement, powered by countless personal stories of hope, courage, and gratitude. We are truly honoured to have Sumit Antil join the initiative this year. His resilience and determination to make a meaningful impact reflects the same spirit that drives our doctors, a shared commitment to making a difference in society.”
Also lending their voices this year are Indian Idol winner Pawandeep Rajan and digital creator Himani Guher, both sharing deeply personal accounts of resilience and recovery.
Crafted by Ogilvy India, the campaign has gone live across print and digital, with past champions like Harmanpreet Kaur and Sushmita Sen once again backing the cause.
Because some heroes wear white coats — and every saved life deserves a birthday party.