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Tag: Himalayan

  • Himalayan brings alive essence of Pure Kashmiri Saffron in its latest Ad

    Himalayan brings alive essence of Pure Kashmiri Saffron in its latest Ad

    Mumbai: Himalayan, premium brand from the House of Tata Consumer Products Ltd (TCPL) had announced its entry into the premium Kashmiri Saffron segment thereby strengthening its provenance credentials. The brand has now taken its signature source inspired storytelling style to showcase its latest Kashmiri Saffron offering. The campaign conceptualised by Schbang weaves the brand promise of providing 100% pure Kashmiri Saffron in an elegant packaging wherein each pack comes with a QR code. Scanning the QR Code, consumers can see the quality and purity certificate of their pack given the trust deficit in the category due to adulteration alarms on saffron sold in India.

    The new advert beautifully captures the essence of Kashmir and weaves the brand proposition in a heart-touching story with a lady wandering through the picturesque hills of Kashmir, serenaded by the melody of local folk tunes by a lakeside. She shares a moment with a young Kashmiri girl who vanishes, leaving behind a precious saffron flower. Continuing her journey, she encounters the same girl at the end of a lane, who silently beckons her to follow. The lady follows her to a breathtaking saffron field in full bloom. There, she picks another saffron flower and places it in a box that later transforms into vibrant red Kashmiri saffron strands adorned with saffron flower motifs.

    The ad also throws light on the rampant adulteration in the saffron industry  leading to trust deficit issues in the category. Himalayan known from it’s purity and quality credentials is offering consumers a first of its kind experience within the saffron category of sharing with consumers the quality and purity report of their pack. Commenting on the new brand film, NourishCo Beverages Ltd MD Vikram Grover said, “Himalayan Saffron is more than just a product; it’s a testament to our unwavering commitment to authenticity and quality. We embarked on this journey with a vision to bring the mystique of Kashmir to your plate, ensuring that every strand of saffron is a reflection of the land it originates from. With each pack, we aim to share the rich heritage and culture of Kashmir, where the saffron blooms with unmatched purity. Himalayan Saffron represents a bridge between our brand’s ethos of premium, affinity for nature, and the enchanting world of saffron. It’s a way to transport consumers to the heart of Kashmir and allow them to experience the magic of this Grade 1 certified, 100% pure Kashmiri saffron, a spice that carries with it centuries of tradition and excellence.”

    Schbang founder Harshil Karia added, “At Schbang, we’ve harnessed the power of storytelling under  creative leadership of Manish Kinger to bring the journey of Himalayan Saffron to life. It’s a tale of purity and passion that resonates with the soul of Kashmir, and we’re thrilled to share it.”

    With this new offering, Himalayan Saffron has brought alive the provenance story like never before. In addition to the Quality and Purity reports, consumers can experience Kashmir by scanning the QR code on the pack and learn more about Saffron through ChatGPT integration and also there is a section on recipes and how to test adulteration of saffron at home.

    Himalayan Saffron is available in 2 SKU’s 1 g and 0.5 g on leading e-commerce channels and premium retail outlets in top cities.   

  • Tata’s ‘Himalayan’ mineral water enters U.S.

    MUMBAI: Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

    Alliance with Talking Rain Beverage Company to distribute and market the Himalayan water brand in the U.S Tata Global Beverages’ (TGB) premium natural mineral water brand ‘Himalayan’, will now enter the USA market in a phased manner, through an agreement signed by its subsidiary with Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters to distribute and market the brand. This makes Himalayan which is backed by the trust and credibility of the Tata brand, one of the first premium Indian FMCG brands to target the broader American audience . This agreement will give Himalayan the benefit of Talking Rain’s extensive go to market and execution capabilities in
    the U.S, which synergize well with TGB’s product expertise and marketing capability. The premium end of the water market in the country is growing rapidly and Himalayan is well positioned to leverage the growth in this segment.

    Himalayan water is a premium source water, from a pure and pristine underground moving stream aquifer, which is about 400 feet below the surface, in the foothills of the Himalayas. Every drop travels through layers of rock, sand and silt for over 20 years. These layers act as natural filters and during this journey, allow the water to pick up essential minerals from which it acquires its unique composition and taste.

    Himalayan is currently available in India and Singapore. The brand recently launched a Sparkling variant in select markets in India and is piloting its flavoured water ‘Orchard Pure’ in the Delhi/NCR region.

    TGB managing director and CEO Ajoy Misra said “We’re happy to be partnering with Talking Rain Beverage Company® for a phased launch of Himalayan in the U.S market. The strength of their distribution network and category expertise will help the brand make a strong foray into the U.S market. Himalayan is a key part of our functional waters portfolio. We believe in the product’s potential and are confident it has the attributes to become a global premium brand. The brand has been making steady progress in India and we are expanding its reach and strengthening the product portfolio.”

    Talking Rain Beverage Co. president Marcus Smith, “Since 2012, we have worked diligently to create a strong and strategic direct-store-delivery distribution network, comprising more than 300 distributors covering every county in the United States. We are thrilled that the groundwork laid by the company and our distributor and retail partners has allowed the opportunity for a partnership of this kind, and we look forward to playing an instrumental role in the successful U.S. market entry for Himalayan Natural Mineral Water.”

  • Brands eye live sports events for promotions: Procam International

    Brands eye live sports events for promotions: Procam International

    KOLKATA: With improved sentiments in the economy and companies exploring alternative ways to generate brand recognition, the concept of sponsoring sports events, though at nascent stage, has become popular in Kolkata too. And an example of this is Tata Steel becoming the title sponsor for India’s premiere 25K run event to be held in Kolkata. 

     

    Joining the steel maker, are brands like Oberoi Grand as hospitality partner, Reebok as sportswear and training partner, Himalayan as water partner, Nestle as food and beverage partner and Radio Mirchi 98.3 FM as radio partner among others.

     

    Procam International, a sports management company involved in the promotion of national and international sporting events, sports consultancy and live television programming, which is also organising the first edition of the Tata Steel Kolkata 25K on 28 December 2014, feels that the company has good sponsorship from both sports and non-sports companies.

     

    The city will run as one under the following race categories – the 25K (elite and amateurs), Open 10K (amateurs), Ananda Run (6 km), Sr. Citizens’ Run (4 km), and Champions with Disability (4 km).

     

    “Sports events have become an important element for some businesses to promote their campaigns in other regions of India. It is common to see non-sport brands taking strategic decisions to sponsor sporting events,” said Procam International CEO Dilip Jayaram.

     

    In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil and Vivek B. Singh created Procam International. The organisation has based its corporate philosophy on an open culture, with an emphasis on values and integrity. Procam International has promoted and conducted over 45 world events, which have elicited player participation of the highest caliber, as well as huge public interest.

     

    The Tata Steel Kolkata 25K event will give thousands of individuals a new opportunity to celebrate the birth of a sporting event that salutes perseverance and self-belief and makes lives brighter and better. “Kolkata’s runners can now lace up and join the running revolution that is not just engulfing India’s towns and cities but attracting the attention of the world’s finest runners,” said Jayaram.

     

    “We aim to ink a number of new sponsorship deals with other brands also. We are looking for a medical partner,” he said adding that for this event, Radio Mirchi will run 18-20 promos every day.

     

    Talking about below-the-line (BTL) activities, he said that Procam International has put up 37 hoardings and 30 bus shelters.

     

    About 15,000 people are expected to participate in the five events to be organised through the day. The route for TSK 25K is in the process of being finalised under the guidelines set by the West Bengal Athletic Association and Kolkata Traffic Police.

     

    Film actor, producer and television presenter Jeet, well known for his passion for fitness, will be TSK 25K’s ‘Face of the Event’.

     

    In its first edition, the event will recognise the efforts of participants by offering total prize money of Rs 21,54,000. The top ten Elite athletes (men and women) in the 25K category stand to win attractive prizes. While the winner will receive Rs 2,50,000, Rs 1,75,000 is up for grabs for second place while third place finishers will receive Rs 1,00,000. Dividing amateur runners into six segments based on their age – 18 to under 30, 30 to under 40, 40 to under 50, 50 to under 60, 60 to under 70, and 70 and above – TSK Kolkata 25K will also award the top three amateur runners (men and women) in each of the above segments with prizes of Rs 12,000, 10,000 and 5,000 respectively.

     

    “We urge people of Kolkata and beyond to come and experience the joy of running this December,” Jayaram said.

     

    According to a city based marketing expert, sports as a property will attract major interest from corporates looking at increasing their marketing spends in Kolkata. “The value of these sponsorship deals is generally high,” the expert concluded.