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Tag: Himalaya BabyCare

  • Care packages from maa, signed by Himalaya

    Care packages from maa, signed by Himalaya

    MUMBAI:  From soft lullabies to messy mealtimes, every mum knows: parenting is part instinct, part endurance and a whole lot of heart. Now, Himalaya Babycare, India’s No.1 doctor-prescribed baby care brand, is honouring this quiet strength with its new digital campaign, ‘Maa Ka Bharosa’.

    Rolling out across social media, the campaign comprises six digital video commercials (DVCs), each spotlighting a hero product from Gentle Baby Lotion to Baby Crème. But these aren’t your run-of-the-mill ads. Instead, they’re warm, slice-of-life vignettes that mirror what millions of mums do every day: massage, wash, soothe, repeat with unconditional trust.

    “These moments may seem ordinary, but they’re sacred,” says Himalaya Wellness Company director of Babycare Chakravarthi N V. “Through this campaign, we’re not just showcasing our products, we’re paying tribute to mothers who choose love and care in every routine.”

    And what are they choosing? Products packed with up to 99 per cent natural origin ingredients, pH 5.5 balance, and key Ayurvedic elements like olive oil, almond oil, and licorice. Each formulation is clinically tested, tear-free, and rooted in Kaumarabhritya the ancient Ayurvedic science of infant wellness.

    Importantly, Himalaya Babycare isn’t just mum-approved; it’s also pediatrician-endorsed, with products trusted by healthcare professionals for newborn use from day one.

    Whether it’s bath time or bedtime, the campaign reminds us that parenting isn’t powered by perfection, but by small, consistent rituals and the brands mums trust to carry them through.

    Because in the end, the best baby care isn’t just gentle on skin. It’s also gentle on a mother’s heart.

  • Himalaya Babycare champions shared parenting at Maha Kumbh 2025

    Himalaya Babycare champions shared parenting at Maha Kumbh 2025

    MUMBAI: Parenting is a two-player game, yet mothers often bear the brunt of it alone. Himalaya Babycare decided to change the rules at Maha Kumbh 2025, launching the ‘Prepare Your Baby Bag’ campaign to advocate for shared parenting and challenge outdated norms. With over 500 baby bags donated to orphanages, this initiative was more than just a fun challenge – it was a step toward redefining caregiving in India.

    At the heart of the campaign was an interactive booth where parents took on the ‘Prepare Your Baby Bag’ challenge – a timed activity where they raced to pack a baby bag with Himalaya Babycare essentials like baby soap, oil, wipes, lotion, and powder. The challenge wasn’t just about speed; it sparked conversations about equal parenting and the importance of fathers taking an active role in childcare.

    Those who completed the challenge didn’t just walk away with bragging rights; they received complimentary product samples, ensuring they experienced the trusted care of Himalaya Babycare firsthand. In a heartwarming extension of the initiative, these carefully packed baby bags were donated to orphanages, reinforcing Himalaya Babycare’s commitment to nurturing all children, regardless of circumstance.

    Commenting on the campaign, Himalaya Wellness Company director – babycare, Chakravarthi N V shared, “The Maha Kumbh Mela brought millions together, making it the perfect platform to inspire positive change in parenting dynamics. Parenting is a shared journey, yet in many households, childcare responsibilities are often seen as the primary responsibility of mothers. Through this campaign, we encouraged fathers to share the load and embrace equal parenting, thereby creating a supportive environment for families across India.”

    To spread the message further, Himalaya Babycare leveraged social media platforms like Instagram, Facebook, and Youtube, ensuring the campaign resonated across urban and rural India. With content available in Hindi, the initiative successfully reached diverse communities, reinforcing the message that parenting is not a solo act—it’s a duet.

    With a perfect mix of fun, education, and social impact, Himalaya Babycare’s ‘Prepare Your Baby Bag’ campaign proved that changing the world starts at home – one shared responsibility at a time.

  • Himalaya Babycare collaborates with UNICEF India

    Himalaya Babycare collaborates with UNICEF India

    Mumbai: Himalaya BabyCare announced its collaboration with UNICEF to support the well-being of underprivileged children and mothers across India.

    This partnership will advance the health and well-being of mothers and children, especially the most vulnerable and marginalized. The aim is to integrate Himalaya Baby Care’s commitment to nurturing little lives with UNICEF’s extensive experience in advocating for children’s rights. Together, they will promote a happy and healthy start for every child by providing them the care, support, and education necessary for a happy beginning.

    Both organizations will promote mother care and childcare awareness and help elevate the well-being of families across India through advocacy campaigns and on-ground activations. Beyond resources and assistance, Himalaya BabyCare and UNICEF celebrated Mother’s Day and Breastfeeding Week with children and families, fostering community spirit and highlighting the importance of early and proper care for mothers and children.  They will also celebrate Children’s Day with the communities, further strengthening their commitment to the well-being of mothers and children.

    Speaking on the occasion,  Himalaya Wellness Company director of BabyCare Chakravarthi N V said, “At Himalaya, babies and moms are our top priority, and we believe that a healthy start in life sets the foundation for a lifetime of well-being. We are excited to partner with UNICEF India to assist underprivileged mothers and children. This partnership aims to raise baby and mother care awareness, support mothers and children with essential healthcare services, and celebrate the joys of parenthood with them. Together, we are committed to ensuring happy beginnings for mothers and children, enabling them to live healthy and fulfilling lives.”

    This collaboration with UNICEF highlights Himalaya BabyCare’s dedication to baby care and supporting mothers through their parenting journey, ensuring the healthy growth of babies and a worry-free baby care experience for moms/parents.

    Commenting on the same, UNICEF India chief of communication, advocacy and partnerships Zafrin Chowdhury said, “UNICEF and Himalaya Baby Care are pleased to launch ‘Happy Beginnings,’ an advocacy campaign to raise awareness on the importance of a healthy and joyful start #ForEveryChild. Together, our active participation in amplifying the messages will be vital in spreading the word and making a difference. As UNICEF completes 75 years in India, we look forward to our journey with Himalaya Baby Care.  Let’s unite to create a wave of positive change, one happy beginning at a time!”

    This community-building exercise represents a significant step towards ensuring #HappyBeginnings for mothers and children across India. Himalaya BabyCare and UNICEF are proud to promote this initiative, reinforcing their commitment to making a positive and progressive change in society.

  • Himalaya BabyCare releases its latest film for ongoing breastfeeding week

    Himalaya BabyCare releases its latest film for ongoing breastfeeding week

    Mumbai: Himalaya BabyCare, a part of Himalaya Wellness Company, wellness brand has released yet another heartwarming film on the occasion of Breast Feeding Week. Himalaya BabyCare has been working towards raising awareness of challenges faced by new mothers, especially around breastfeeding.

    This film highlights the brand’s initiatives to support the mother in her new journey. Himalaya BabyCare has set up close to 265 feeding rooms at public places like airports and railway stations, enabling more than 30Lac new moms to breastfeed outdoors, without any hassle or judgement.

    Speaking on the latest film Social Panga director – digital strategy Sunitha Natarajan said, “As we commemorate Breastfeeding Week, it’s vital to acknowledge the power of collective support in empowering mothers to make informed decisions about their health and their baby’s well-being. Effective communication plays a pivotal role in raising awareness about the importance of breastfeeding and addressing the challenges mothers face. Through collaboration, we can foster a supportive environment that emboldens mothers to breastfeed with confidence. We are thrilled to have joined forces with the Himalaya BabyCare team to amplify awareness around Breastfeeding Week and promote a culture of support for nursing mothers.”

    Social Panga co-founder Himanshu Arora said, “We are glad to be part of Himalaya BabyCare’s initiative for breastfeeding women. Himalaya BabyCare has always been the leader when it comes to mothers and babies and helping them create a larger digital presence has been exciting. Women still feel judged and uncomfortable when it comes to breastfeeding in public and with this film we want to showcase the support provided by Himalaya BabyCare on the 265 feeding pods planted across India.”

    This film has been launched across digital platforms and airports and will be promoted during the entire Breastfeeding Week.