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Tag: Himalaya

  • Himalaya hits the streets: bringing cool comfort to Chennai’s sweltering summer

    Himalaya hits the streets: bringing cool comfort to Chennai’s sweltering summer

    MUMBAI: Chennai’s Marina Beach saw an unusual sight this July: not just sunbathers or cricket matches, but a Himalaya-branded truck booth parked amid the crowd, drawing traffic police, sanitation workers, and commuters seeking relief from the unrelenting Tamil sun.

    In a campaign more about care than commerce, Himalaya Wellness took its Aloe Vera Gel Face Wash directly to the streets with mobile Aloe Vera Truck Carts stationed at hotspots across Tamil Nadu. The setup was refreshingly simple—free face washes, a shaded spot, and a brief pause from the city’s heat. For many, it felt like more than a brand activation; it was a moment of genuine respite.

    The response was immediate. Traffic constables stopped in for a cool wash, sanitation staff cleansed away the city’s grit, and passersby lingered not just for a product demo but for a rare moment of connection—with themselves, and with a brand showing up when it counted.

    “For us, wellness is about how we show up in people’s real lives,” said Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness. “In Tamil Nadu’s peak summer, our booths became safe, soothing spaces. Whether a constable cooled off or a vendor washed away fatigue, these small moments made a big impact. That’s real connection.”

    For Pratheep Kumar, Media Manager at Himalaya and a Chennai native, the idea was born out of empathy. “Anyone who’s lived here knows how relentless the heat is. Marina Beach is where the city comes alive—so it was the perfect place to offer a moment of relief.”

    A short film capturing the activation showcases candid reactions—smiles, sighs, and thanks—from those who experienced the booth. The footage doesn’t just spotlight the face wash; it tells a story of care, comfort, and a brand living its purpose one face at a time.

    For Himalaya, the Aloe Vera Truck Cart is more than a marketing pop-up. It’s a real-world gesture rooted in the brand’s nature-first legacy—a reminder that sometimes, the most powerful brand moments come in simple, human acts: a cool wash on a hot afternoon, offered with empathy.

    To see the spirit in action, watch the campaign video here: 

    And if you’re braving Chennai’s summer, keep an eye out—you never know when a Himalaya truck might roll by, offering a much-needed pause in the heat.  

  • Hoopr launches Hoopr Brand Solutions

    Hoopr launches Hoopr Brand Solutions

    Mumbai: Hoopr, known for its tech-driven music licensing solutions, has launched Hoopr Brand Solutions (HBS), a new division to enhance its B2B offerings. HBS combines Hoopr’s platform, music library, and creator network to provide music-led, integrated brand solutions, positioning itself as India’s only entity focused on using music for strategic branding.

    Led by Meghna Mittal (co-founder & CRO), Kartikeya Haritwal (sales head), and Alok Kaul (creative lead), with guidance from Gaurav Dagaonkar (co-founder & CEO), HBS aims to collaborate with brands and their agencies to incorporate music into creative strategies for launch, awareness, promotions, and engagement.

    “At Hoopr, we’ve always been passionate about empowering creators and brands with high-quality music,” said Hoopr co-founder and CEO Gaurav Dagaonkar. “Brands, today, are actively looking to use music as a medium to connect with their audiences and with HBS, we’re bringing together all the elements of our ecosystem to offer our clients a comprehensive bespoke solution for higher engagement through music. It is like a brand having its own label and music strategy that suits its positioning and TG, completely powered by Hoopr.”

    HBS will leverage Hoopr’s 250,000-plus artist and creator network to provide brands with cost-effective, quick turnaround services for songs, brand anthems, and music videos across multiple languages and genres. It will also handle music distribution on streaming platforms and amplify content on social media platforms like Instagram, YouTube, and Snap via its creator community. Additionally, HBS has partnered with the YouTube music channel Songfest for expanded reach and engagement.

    The company believes that music-led campaigns deliver higher organic engagement and brand recall compared to traditional advertising.

    “Music and music videos are the most consumed forms of entertainment today, which is why brands are increasingly integrating them into their marketing strategies,” said Hoopr co-founder & CRO Meghna Mittal. “With Hoopr Brand Solutions, we aim to help brands unlock that potential through campaigns that are not only impactful but measurable and long-term. We want to shift the mindset that only large brands or specific categories can leverage music strategy—music is a universal format that resonates across categories, builds an emotional connect and contrary to popular belief, is extremely cost-effective.”

    Mittal elaborated, “Much like influencer marketing has become a staple for brands, we believe music marketing is the next frontier. It’s time for every brand to have a year-round music strategy.”

    HBS has already partnered with major brands and agencies like Himalaya, Myntra, ITC, and Motivator World, and worked with artists such as Monali Thakur, Nikita Gandhi, Shaan, and various independent artists.

    Gaurav Dagaonkar’s experience as an award-winning music director and IIM Ahmedabad alumnus strengthens Hoopr’s credibility in music marketing. Hoopr combines expertise in music, technology, and community engagement, positioning itself as a leader in the Indian market.

    By tapping into the ₹3,500 crore creator market and the growing ₹40,000 crore digital advertising market, HBS is becoming a key player in the advertising ecosystem. Its data-driven approach, supported by its tech platform, creator network, and ad-ex insights, promises measurable ROI for brands through music-driven solutions. Hoopr aims to build lasting intellectual properties through collaboration with brands and creators.
     

  • Himalaya Pure Hands launches new TV campaign ‘Let Kids Be Kids’

    Himalaya Pure Hands launches new TV campaign ‘Let Kids Be Kids’

    Mumbai: Himalaya Wellness Company has launched a new TVC campaign, “Let Kids Be Kids,” encouraging parents to trust Pure Hands Tulsi Purifying Hand Wash for their child’s hand health and hygiene.

    Created by Complete films. The film is directed by Gaurav Gupta. The new TVC campaign reminds parents to let their children explore and get their hands dirty without worrying about their hand hygiene.

    Enriched with the power of Tulsi, this hand wash from Himalaya provides 99.9 per cent germ protection and has a pH balanced formula, giving children the freedom to maintain their hand hygiene and not compromise on adventure and fun.

    Parents, especially in the past two and a half years, are more aware that keeping their children’s hands clean is one of the most important ways of preventing illnesses. Himalaya Pure Hands Tulsi Purifying Hand Wash uses the power of Tulsi to provide protection for pure hands, while its pH balanced formula is designed for soft hands.

    The new Himalaya Pure Hands TV campaign follows two siblings and their adventures throughout the day. Whether it is building a small kennel for stray puppies, making clay art, repairing their cycles, or helping their mother in the kitchen, they do it all with their bare hands. Here, Himalaya reminds parents to not worry about how dirty their hands are and instead provide them with the protection their hands need, as they will be using their hands to achieve their milestones.

    Speaking of the campaign, Himalaya Wellness Company business director-consumer products division Rajesh Krishnamurthy says, “As a brand committed to spreading wellness and health, the “Let Kids Be Kids” campaign by Himalaya Pure Hands Tulsi Purifying Hand Wash is an integral part of our endeavour to see “Wellness in every Home and Happiness in every Heart.” Our hope is to inspire parents to let their children explore the world around them and keep an eye on their hand hygiene at the same time, as they inculcate in them the habit of washing their hands properly.”

    Adding to that, Himalaya Wellness Company brand manager-consumer products division Rajiv Sinha said, “Our Pure Hands portfolio consisting of the range of hand washes ensures total hand hygiene for all our consumers. Seeing the world through the curious eyes of a child, this TVC encourages us to recognise how important it is for them to explore, build, create, and learn with their hands. Through the “Let Kids Be Kids” TVC campaign, we wish to assure our consumers that Pure Hands is there to take care of their child’s hand hygiene, while they go back into the world and be their inquisitive selves without fear.”

    Sharing the idea behind the campaign, 82.5 Communications senior vice president and branch head – South Naveen Raman said, “Our endeavour was to find the right balance between brand values and category codes. Protection is the foremost need in this category. We married it seamlessly with care and warmth, which are the true values of brand Himalaya. It was crucial to emphasise Himalaya’s supremacy in herbal medicine strongly in the market promise.”

    82.5 Communications, South group creative directors Sangeetha Sampath and Ravikumar Cherussola further elaborated, “Protection, in the post Covid-era, is an extremely important need. It has become a part of life. Children, especially, need to be protected. However, childhood is for freedom and learning. Through this campaign, we want to show mothers that children can experience childhood at its best and still stay protected from germs, with Himalaya Pure Hands Hand Wash.”

  • Himalaya’s ‘Chennai Ponnu’ captures her essence in peppy video

    MUMBAI: The Himalaya Drug Company, India’s leading wellness brand launched the “Chennai Ponnu” (Chennai Girl) campaign for its flagship product Himalaya Purifying Neem Face Wash. The campaign aims to celebrate the spirit of the Chennai girl and captures her essence in a fun and peppy music video.

    Today’s Chennai girl has evolved in many ways, from her dressing style, grooming, eating to her beauty preferences, yet she enjoys her culture equally. The music video brings out this message beautifully, telling the story of the Chennai Ponnu through relatable experiences.

    The Himalaya Drug Company marketing manager Rahul Panchal said, “Our regular interaction with the consumers in Chennai highlighted that young girls in the city have changed in several ways. While they are confident, independent and modern, they still continue to enjoy the rich culture of Chennai, be it the local food, music, dance or movies.”

    The Himalaya Drug Company category manager – face care Hemang Vasani said, “Our TVC communication centers on the brand taking care of the teenagers’ skin troubles, especially pimples, giving her the confidence to enjoy life. With the Chennai Ponnu campaign, we wanted to further build on this communication by showcasing the energy, enthusiasm and confidence that today’s Chennai Girl.”

    “When the brief first came to us, the brand was definite that they wanted an upbeat, contemporary film around the “Chennai Girl”. So we had to develop a script that captured the essence of the “Chennai girl” who’s modern and at the same time loves her traditional culture,” said Roadrunner Productions director Rahul Bharti.

    Himalaya will tap the digital medium to promote this campaign, which will be rolled out across its social media properties including Facebook, Twitter, YouTube and Instagram. In addition, creative tie-ups with a music platform and influencers will further amplify the message. The music for Chennai Ponnu has been composed by famous composer Prashant Pillai, who has captured the local energy of Chennai in a catchy, feet-tapping melody. The quirky lyrics are written by Amrit Rao while the choreography is done by Bollywood choreographer Adil Shaikh, famous for his work for Bajrangi Bhaijaan, Kapoor & Sons, etc.

  • Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    MUMBAI: Game of Thrones season 6 has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. Star World Premiere HD has roped in e-commerce giant Amazon as presenting sponsors, Maruti Suzuki Baleno is a driven by sponsor and London Dairy and Ola Micro are powered by sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors. Expedia, Skore and P&G OralCare are some other sponsors that the channel has roped in.

    It is safe to say that the demographic tuning into the on-screen adaptation of George R.R. Martin’s spectacular creation may just be close to the total population on the planet! Inspiring new hordes of fans of the fantasy genre each year, Game of Thrones is now a household name right across the globe, attracting critics, literary geniuses, lovers of edge-of-the seat thrills and just like that the commoner who enjoys a truly well-made and well-narrated show.

    Here is what brands have to say:

    London Dairy head of marketing Shweta Shrivastava said, “Season 6 has been filled with potpourri of emotions and the series stays true to its intriguing twists and turns. Of course, Jon Snow was not going to wake up in the first episode as the teasers indicated, but the short sequence on Sansa, Theon and Brienne brought some sense of relief to a series where audience heartbreak has been the only constant. However, the true form of Melis and retrumped all else in terms of shock value. A character that shows absolutely no self-doubt throughout the series is finally showing fine cracks. What I await to see is what Bran brings to this convoluted series of events. We are proud to partner with Star World Premiere HD in helping get this much awaited series to India and look forward to unravel the series even as our consumers unravel the sheer indulgence of London Dairy ice creams this summer.”

    Expedia marketing head Manmeet Ahluwalia voiced, “Once in a while a show comes along that transports you to another world and makes you believe in the magic of television again. Game of Thrones is one such show. It strikes the perfect balance between brooding medieval angst and wonderful fantasy story telling. It sticks loyal to the books and doesn’t “dumb things down” for a wider audience. My favorite character across all seasons is Arya Stark, Tyrion Lannister and Daenerys Targaryen because of their strong personality. I loved the first season; it brilliantly established the universe of George R.R. Martin’s source material. The most memorable scene for me is when Jon Snow gifts Arya ‘Needle’- the sword with a teaching- ‘Stick them with a pointy end.’ I am eagerly waiting to see if Jon snow will be joining Daenerys Targaryen. Though, it’s quite predictable that Jon Snow will join the Khaleesi and prove the prophecy right.”

    Skore Condoms marketing head Vishal Vyas added, “My favourite season on the show so far is Season 1 because the introduction of the all main characters was very interestingly done. Moreover, Ned Stark’s beheading was extremely unexpected and that invited a very different twist on the show. I am hooked to Season 6 since the story seems to now start unraveling and I would love to see Tyrion Lannister rule the seven kingdoms. He is also my favorite character on the show because he is funny and probably the smartest guy in the series.”

    Procter & Gamble Oral Care assistant brand manager Abhijit Aswath shared, “I am an ardent Game of Thrones fan. I feel every season is packed with qualities that define great story telling – building some key characters, shifting the balance of power and rise and fall of power houses. Season 4 is probably my favorite season of the series since it is extremely action packed with 3 key characters – Jon Snow, Daenerys, Tyrion all pushed to the Wall; literally for Jon Snow and figuratively for Khaleesi & the little man, and how each of them use their best wits, skills and political acumen to come out strong. After Mahabharata, Game of Thrones probably is one such story which has all the complexity and drama you need in a grand tale -tussle of the truth/what’s right/wrong, magic and politics. After Season 5, the stage was set for the story to go to the next level and Season 6 lives up to this expectation so far. My fan theory is that next, Daenerys and the dragons will discover a land of wealth, wit and great science capable of defeating the Dead Men by giving them Moksha – a land called Industeros.”

  • Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    MUMBAI: Game of Thrones season 6 has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. Star World Premiere HD has roped in e-commerce giant Amazon as presenting sponsors, Maruti Suzuki Baleno is a driven by sponsor and London Dairy and Ola Micro are powered by sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors. Expedia, Skore and P&G OralCare are some other sponsors that the channel has roped in.

    It is safe to say that the demographic tuning into the on-screen adaptation of George R.R. Martin’s spectacular creation may just be close to the total population on the planet! Inspiring new hordes of fans of the fantasy genre each year, Game of Thrones is now a household name right across the globe, attracting critics, literary geniuses, lovers of edge-of-the seat thrills and just like that the commoner who enjoys a truly well-made and well-narrated show.

    Here is what brands have to say:

    London Dairy head of marketing Shweta Shrivastava said, “Season 6 has been filled with potpourri of emotions and the series stays true to its intriguing twists and turns. Of course, Jon Snow was not going to wake up in the first episode as the teasers indicated, but the short sequence on Sansa, Theon and Brienne brought some sense of relief to a series where audience heartbreak has been the only constant. However, the true form of Melis and retrumped all else in terms of shock value. A character that shows absolutely no self-doubt throughout the series is finally showing fine cracks. What I await to see is what Bran brings to this convoluted series of events. We are proud to partner with Star World Premiere HD in helping get this much awaited series to India and look forward to unravel the series even as our consumers unravel the sheer indulgence of London Dairy ice creams this summer.”

    Expedia marketing head Manmeet Ahluwalia voiced, “Once in a while a show comes along that transports you to another world and makes you believe in the magic of television again. Game of Thrones is one such show. It strikes the perfect balance between brooding medieval angst and wonderful fantasy story telling. It sticks loyal to the books and doesn’t “dumb things down” for a wider audience. My favorite character across all seasons is Arya Stark, Tyrion Lannister and Daenerys Targaryen because of their strong personality. I loved the first season; it brilliantly established the universe of George R.R. Martin’s source material. The most memorable scene for me is when Jon Snow gifts Arya ‘Needle’- the sword with a teaching- ‘Stick them with a pointy end.’ I am eagerly waiting to see if Jon snow will be joining Daenerys Targaryen. Though, it’s quite predictable that Jon Snow will join the Khaleesi and prove the prophecy right.”

    Skore Condoms marketing head Vishal Vyas added, “My favourite season on the show so far is Season 1 because the introduction of the all main characters was very interestingly done. Moreover, Ned Stark’s beheading was extremely unexpected and that invited a very different twist on the show. I am hooked to Season 6 since the story seems to now start unraveling and I would love to see Tyrion Lannister rule the seven kingdoms. He is also my favorite character on the show because he is funny and probably the smartest guy in the series.”

    Procter & Gamble Oral Care assistant brand manager Abhijit Aswath shared, “I am an ardent Game of Thrones fan. I feel every season is packed with qualities that define great story telling – building some key characters, shifting the balance of power and rise and fall of power houses. Season 4 is probably my favorite season of the series since it is extremely action packed with 3 key characters – Jon Snow, Daenerys, Tyrion all pushed to the Wall; literally for Jon Snow and figuratively for Khaleesi & the little man, and how each of them use their best wits, skills and political acumen to come out strong. After Mahabharata, Game of Thrones probably is one such story which has all the complexity and drama you need in a grand tale -tussle of the truth/what’s right/wrong, magic and politics. After Season 5, the stage was set for the story to go to the next level and Season 6 lives up to this expectation so far. My fan theory is that next, Daenerys and the dragons will discover a land of wealth, wit and great science capable of defeating the Dead Men by giving them Moksha – a land called Industeros.”

  • Himalaya launches campaign for its lip care product

    Himalaya launches campaign for its lip care product

    MUMBAI: Winters are here and cosmetic companies are leaving no stone unturned to make the most of the weather.

    Himalaya has launched a series of three television commercials for the natural intensive lip balm. With humour as a backdrop, the advertisement campaign highlights the brand message – ‘Healthy lips make great conversations.’

    The campaign is conceptualised by KarishmaLintas and directed by Rahul Sengupta. Team KarishmaLintas said, “Humour has been our primary ingredient in this advertisement to connect with the youth and share the message that soft and beautiful lips lead to healthy conversations. The idea came by asking “what do people do with healthy lips?” Is it just a healthy smile or a whole lot of talking! With this idea in mind we came with the message “use a Himalaya lip balm taaki baatein sookh na jaye (don’t let your conversations run dry).”

    In all the three commercials, the TVC takes a humorous angle where it shows two friends, one who tends to get into trouble a lot and the other who cannot stop her due to her dry lips. It conveys the product benefit in a witty manner.

    On the campaign, Himalaya consumer products division business head Rajesh Krishnamurthy said, “The new lip care TVC uses a humorous situation to bring out the functional benefit of using a lip balm regularly. Dry lips are a common problem and we all have faced it sometime or the other. We wanted to build on the fact that healthy conversions are the key to healthy relationships. The message our TVC conveys is ‘don’t let your conversations run dry because of chapped lips.”

  • Himalaya new campaign created by Soho Square

    Himalaya new campaign created by Soho Square

    MUMBAI: Himalaya, a herbal health and personal care company, is set to release its latest campaign conceptualised by Soho Square to showcase its entire range of face care products.

    On the campaign, Himalaya drug company business head – consumer products division Rajesh Krishnamurthy, “Brand ‘Himalaya’ has evolved over the years to become a preferred brand among young consumers in the face care category. The success story started with Purifying Neem Face Wash and today we have a vast portfolio of over 15 face care products including face washes, packs and scrubs providing unique solutions to different skin problems. We wanted to build awareness on the complete range and bring out the problem-solution USP of our products. We also wanted to communicate to our consumers that their trusted Face Wash brand is now in a new avatar.”

    The TVC highlights the new packaging of the face care range. He added, “The brief to the agency was to come up with a simple, compelling creative that highlighted this news while building the brand values of trust and credibility. The TVC takes a different approach to storytelling and the music accompanying it is also catchy and appealing.”

    Reiterating this, Soho Square head of office Shenaz Bapooji said, “We had great fun while creating this advertisement especially because it was another 1st for brand Himalaya!”

    The commercial will debut on the popular GECs and will go live on Himalaya’s official Facebook page post the on-air release.

  • Himalaya unveils new TVC for purifying Neem face wash

    BANGALORE: The Himalaya Drug Company has released its latest television commercial for its product Purifying Neem Face Wash.

    The new ad shows the frustration girls face when trying to get rid of ‘skin trouble‘. The story is told in a light-hearted manner.

    The young girl in the TVC chooses bizarre props like sunglasses the size of a spaceship to big earrings in a quest to conceal her skin problems. Nothing works and the girl is left feeling miserable.

    In the end, her friend steps-in to give her useful advice – Try Himalaya‘s Purifying Neem Face Wash. The final shot shows the girl with clear skin, looking confident, and enjoying admiring glances from a young boy.

    The TVC follows a similar narrative to the earlier commercial for Purifying Neem Face Wash, which showed a young girl dealing with her skin troubles by locking herself in her room, wearing a funny hat and experimenting with home remedies.

    This time around, the treatment of the ad is very different – it looks fresh, modern, chic and speaks to the discerning consumer, the company said.

    The Himalaya Drug Company business head – consumer products division Rajesh K said, “When we spoke to a group of young women to understand what they described as ‘beautiful‘, the common answer was ‘good, healthy skin‘ and one of their biggest concerns was skin trouble. While the new TVC dramatises the different things a girl does to mask her skin problems, the emotions she experiences are very real. The ad highlights this problem in an amusing way and then introduces Himalaya‘s Purifying Neem Face Wash as the ideal solution for skin troubles.”

    The creative agency that has worked on the campaign is Meridian Communications (now called Soho Square).

    Soho Square head Shenaz Bapooji said, “The earlier Purifying Neem Face Wash commercial was a hit because of the honesty in storytelling. It was quirky and endearing, at the same time it brought out the product message clearly. It worked well for the brand. We wanted to retain that warmth of the original story but also liven it up for the young, discerning audience of today.”

    The TVC is directed by Gajraj Rao of Code Red Films, whose previous work includes ads for Cadbury Eclairs, Aman ki asha and Zandu chawanprash.