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Tag: Hillary Clinton

  • Apple TV+ announces a new doc series Gutsy from Hillary & Chelsea Clinton

    Apple TV+ announces a new doc series Gutsy from Hillary & Chelsea Clinton

    Mumbai:  OTT platform Apple TV+ has announced Gutsy. This is an eight-part documentary event following former US First Lady, former US Senator and former US secretary of state Hillary Rodham Clinton and her daughter Chelsea Clinton as they celebrate the gutsy women who inspire them. It will premiere on 9 September.

    Based on the Clintons’ New York Times bestselling book, ‘The Book of Gutsy Women’. The docuseries features Hillary and Chelsea as they embark on a journey to speak with women artists, activists, community leaders and everyday heroes who show us what it truly means to be gutsy. The Apple TV+ series shows Hillary and Chelsea as you’ve never seen them before, revealing their special mother-daughter bond and the unique, multi-generational way they approach the important and timely issues highlighted in each episode.

    Joining the Clintons are some of their personal heroes,  who have made an impact in their community and on the world. They include Kim Kardashian, Megan Thee Stallion, Dr. Jane Goodall, Gloria Steinem, Wanda Sykes, Amy Schumer, Goldie Hawn and Kate Hudson.

  • Mastercard revamps its logo keeping digital world in mind

    Mastercard revamps its logo keeping digital world in mind

    MUMBAI: Leading global payments & technology company Mastercard has revamped its logo, a first for the financial services giant in 20 years, according to reports.

    The new card logo no longer reads CamelCase; it’s just “Mastercard” now and in some cases “mastercard’, as per theverge.com. The logo still has the overlapping red and yellow circles and sans-serif font, but all the elements are finer and sharper.

    Knowing that almost 2.3 billion people carry the company’s cards, one would wonder why it needed a change in the first place endangering its 20 year old brand identity.

    “This is really one of the most broadly distributed and most widely seen marks in the world,” said Michael Bierut, who designed the new branding with Pentagram partner Luke Hayman in an interview with the media. Between them, the acclaimed designers have revamped identities for everyone from Verizon to New York Magazine to Hillary Clinton.

    There is also the question of credibility. Consistent branding is one of the ways in which banks and credit cards build trust with their customers. But as the function that these financial services offer have evolved with time between online payment platform, a digital wallet, and a technology company, suiting the current digitally charged consumers, it is important to have a logo that reflects just that.

    “It needs to thrive in a digital space,” Mastercard’s customer experience and design head Cindy Chastain had said on the new change. “It’s simplified. It’s modernized and optimized for relevance in an increasingly digital world.”

    In other words, traditional financial companies are now opting for logos that not only look good and trustworthy on banners, billboards and cards, but on laptop screens, smartwatches and of course as app logos as well.

  • Mastercard revamps its logo keeping digital world in mind

    Mastercard revamps its logo keeping digital world in mind

    MUMBAI: Leading global payments & technology company Mastercard has revamped its logo, a first for the financial services giant in 20 years, according to reports.

    The new card logo no longer reads CamelCase; it’s just “Mastercard” now and in some cases “mastercard’, as per theverge.com. The logo still has the overlapping red and yellow circles and sans-serif font, but all the elements are finer and sharper.

    Knowing that almost 2.3 billion people carry the company’s cards, one would wonder why it needed a change in the first place endangering its 20 year old brand identity.

    “This is really one of the most broadly distributed and most widely seen marks in the world,” said Michael Bierut, who designed the new branding with Pentagram partner Luke Hayman in an interview with the media. Between them, the acclaimed designers have revamped identities for everyone from Verizon to New York Magazine to Hillary Clinton.

    There is also the question of credibility. Consistent branding is one of the ways in which banks and credit cards build trust with their customers. But as the function that these financial services offer have evolved with time between online payment platform, a digital wallet, and a technology company, suiting the current digitally charged consumers, it is important to have a logo that reflects just that.

    “It needs to thrive in a digital space,” Mastercard’s customer experience and design head Cindy Chastain had said on the new change. “It’s simplified. It’s modernized and optimized for relevance in an increasingly digital world.”

    In other words, traditional financial companies are now opting for logos that not only look good and trustworthy on banners, billboards and cards, but on laptop screens, smartwatches and of course as app logos as well.