MUMBAI: Raise a glass! Hillfort Whisky has found liquid gold in its latest campaign.
When the premium spirit joined forces with creative agency Black Cab, the mission was simple yet ambitious: take Hillfort from being just another label on the shelf to a whisky with a story worth savouring.
Enter “The Golden Elixir of Smoke”, a campaign that promised more than just a drama. It offered discovery, drama, and a dash of heritage. Drawing on imagery of gold, relics, rulers and celebration, the visuals painted Hillfort as a hidden treasure waiting to be unearthed.
The campaign leaned heavily on visual storytelling, weaving together motifs of gold, relics, rulers and celebration. Seven themes, including “The Discovery,” “The Treasure,” “The Smoky Affair” and “The Celebration”, were used to frame Hillfort’s character as rare, layered and connoisseur-worthy.
The results? According to the brand, the campaign reached 1.3 million people, drove over 38,000 engagements and nearly 9,000 link clicks, while also boosting its follower base by 1,600.
For whisky enthusiasts, it was a smoky revelation. For casual scrollers, it was proof that storytelling still packs a punch in digital marketing. And for Hillfort, it was a golden moment in building a brand legacy that looks set to pour out many more chapters.
As Black Cab cheekily put it, this isn’t just whisky. Its history, heritage, and a happy ending served neat.