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Tag: HIL Ltd

  • A new coat of paint: HIL rebrands as BirlaNu Ltd

    A new coat of paint: HIL rebrands as BirlaNu Ltd

    MUMBAI: One of India’s heavyweight building materials suppliers is having a makeover. HIL Ltd, part of the $3 billion CK Birla Group, has swapped its workmanlike moniker for the snappier BirlaNu Ltd the company announced on Monday.

    The rebranding isn’t just cosmetic—it’s meant to cement the firm’s position in the global construction materials market. With 32 manufacturing facilities across India and Europe, and customers in more than 80 countries, BirlaNu appears to be building quite the empire.

    “Our new identity, BirlaNu reflects who we are at our core—a company who is always pushing forward,” declares president of the newly christened outfit Avanti Birla. “We’re in this business because we believe in quality, innovation and making things that last.”

    Birla, laying it on with a trowel, added: “Whether it’s creating better materials, improving sustainability, or bringing fresh ideas to construction, we’re here crafting innovative buildings and structures that stand the test of time.”

    The company has been busy mixing up its business portfolio. Managing director & chief executive Akshat Seth highlighted that BirlaNu has introduced organic based stabilisers in UPVC pipe manufacturing—”an industry first in India, eliminating heavy metals.”

    Not content with mere pipes, the firm has also “doubled our AAC block capacity in Chennai to four  lakh cubic meters per year, making it one of the country’s largest facilities,” Seth disclosed.

    In a move that will floor competitors, BirlaNu is bringing its “global premium flooring brand Parador to India,” marking its thrust into the home and interiors space.

    The rebrand appears to be more than just window dressing. With “integrity, collaboration and excellence at its core,” BirlaNu is clearly hoping its new identity will provide solid foundations for future growth.

    Whether this fresh lick of paint will help the firm nail its ambitious expansion plans remains to be seen. But one thing’s for certain: the company formerly known as HIL is determined not to hit the wall.

  • HIL appoints Pranav Desai as head of innovations

    HIL appoints Pranav Desai as head of innovations

    Mumbai: HIL Ltd, a part of CK Birla Group, announced the appointment of Pranav Desai as the head of innovations. Pranav brings over twenty-seven years of experience in innovation, R&D, technical services, new product development, marketing, and product management with renowned organisations such as Reliance, Pidilite, and EFGE Consultants. Prior to joining HIL, he held the position of vice president (new products – VAPs) and head of research & construction development at Nuvoco Vistas Corp Ltd.

    This strategic appointment underscores the company’s commitment to foster growth and innovation to expand its global footprint.

    Leveraging his extensive expertise in the domain, Pranav will lead the innovation centre of HIL Ltd, further advancing the company’s research initiatives.

    HIL’s MD & CEO Akshat Seth said, “We warmly welcome Pranav to the HIL family and are confident that his vision and expertise will propel our company to new heights. Pranav’s appointment will strengthen our leadership team and help expand our capabilities to deliver truly differentiated products for our consumers. His extensive experience across markets and products aligns well with HIL’s diverse portfolio of offerings.”

    Assuming the new role, Pranav Desai said, “HIL Ltd.’s commitment to innovation and excellence is inspiring. I am thrilled to join the team and looking forward to contributing towards advancing the company’s vision of diversifying its product portfolio and solidifying its market presence.”

    HIL is a leading manufacturer of sustainable home and building materials, offering products in roofing, building, pipes & fittings, construction chemicals and putty, and flooring categories.

  • HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon

    HIL Ltd. Launches new TVC campaign for its green building brand Birla Aerocon

    MUMBAI: Birla Aerocon, the green building solution brand from the house of HIL Ltd. which is India’s leading and Asia’s most trusted building material company, today announced the launch of a new TVC campaign ‘Naam Birla Dekhke Lena’. The TVC showcases the superior quality that Birla Aerocon offers in the category to its customers.

    Conceptualised by Ogilvy, the TVC is a quirky take on the problems caused by leaking pipes. Using the plumber as the protagonist, the TVC starts with a plumber who to the annoyance of others in his family, is having to change his name almost daily. It is later revealed that the overpromises made by technicians– ‘kuch hua na, toh naam badal denge’ was the reason behind a new name every day as his blind promises were never fulfilled due to the sub-standard pipes installed at customer’s home. The commercial ends with a voiceover – Pipe ho lena to naam Birla dekhke lena, which beautifully sets the mood for the commercial and helps the plot unravel highlighting the quality, durability, and reliability of Birla Aerocon pipes.

    Commenting on the TVC Dhirup Roy Choudhary, MD & CEO, HIL Ltd, said “Birla Aerocon Pipes and Fittings, from the house of HIL, is a world-class product that is made with TrueFit Technology which ensures leak-proof pipes and fittings. Our latest campaign for Birla Aerocon pipes and fittings showcases the trust BIRLA as a brand entails, which is world renowned and is associated with top quality products. Our products cement the same trust amongst all our channel partners through our superior quality of pipes and fittings. Through the campaign, you can see how together with our products we are building the trust and happiness amongst customers and plumbers alike.”

    Nilay Moonje, Group Creative Director, Ogilvy said, "When it comes to repairs or fitting pipes we rely on the word of the experts in the field, the plumbers. We thought, what if we made the plumber our hero as well as the victim of ordinary pipes and in turn communicate the reliability and assurance of Birla Aerocon Pipes. So we got this hilarious idea of a plumber who literally puts his name and reputation on the line." In addition to that he says, "All credit to the Client team for loving and supporting the script all the way and Suresh Triveni for doing such a fabulous job directing it."

  • HIL launches first ever TVC with Chennai Super Kings

    HIL launches first ever TVC with Chennai Super Kings

    MUMBAI: Building material company, HIL Ltd, has launched its first-ever television commercial.

    This campaign introduces the new positioning for HIL, ‘Together, we Build’ which highlights the presence of the company in various building materials with its brands Birla Aerocon and Charminar with products for roofing, pipes and fittings, smartputty, panel and blocks.

    The TVC features Chennai Super Kings (CSK) marquee player MS Dhoni, with Ravindra Jadeja and Murli Vijay and aims to strengthen HIL’s commitment towards building a dream nation with innovative products. The TVC has a very catchy jingle which was especially conceptualised by the leading musician Swanand Kirkire and is sung by Raghuveer Yaday.

    Conceptualised by Ogilvy & Mather, the TVC opens with Dhoni, hitting a six in his signature style that travels across the length and breadth of the country showcasing the diverse products offered by the company for all building requirements of modern construction including high-rises, residential apartments, malls, cafes, huts, animal shelters, and many other industrial applications. Backed by a great background score, lyrics and vocals, the TVC aims to capture the incredible and colourful spirit of India.

    HIL limited MD and CEO Dhirup Roy Choudhary says, “Over the last seven decades, HIL’s brands have been a partner in the development of India. Our new campaign resonates well with our strategy to build a stronger India by modernising and streamlining our products and solutions to address the changing consumer needs. We are confident that the new campaign will bring in a new wave of awareness for HIL and provide a fresh take to evolve the market.”

    “HIL and its brands have been a household name in the country over decades. It’s an honour for us to partner the team in harnessing the consolidated power of HIL and its portfolio to help build a new India,” adds Ogilvy South president N Ramamoorthi.