MUMBAI: Percept One’s Percept Sports and Entertainment (PSE) has bagged the mandate of managing and executing the integrated marketing and promotion campaign for HIL’s Kalinga Lancers.
The agency will be responsible for handling the 360-degree scope of work encompassing conceptualising, planning and executing the entire campaign for Kalinga Lancers.
To continue the momentum of last year’s popularity of Kalinga Lancers, and to make the event bigger and better in HIL 2016, PSE made the most of a diverse range of media platforms including electronic media, BTL activities, social media, out of home, and the overall branding of Kalinga Lancers.
The assignment includes managing the games at Kalinga Stadium, end-to-end inclusive of production, security, ticketing, team management and accreditation, in addition to promoting and marketing the matches across mediums spanning social media, print, TV, radio & OOH.
Percept Sports & Entertainment presented a sporting radio jingle and TV commercial for Kalinga Lancers along with a contest, sharing posts, and re-tweeting on Facebook and Twitter. It further executed the on-ground activation in malls by inviting team players to the mall. Players also attracted the throng in schools by having one-on-one interactions with the kids.
Kalinga Lancers manager – operations and marketing Jaydith Debta said, “The HIL event in Bhubaneswar demanded meticulous planning and attention to detail. The entire team of Percept Sports and Entertainment has boundless energy and enthusiasm. I really appreciate all the hard work & turmoil that went in to this to pull off an event of such magnitude and stature. PSE’s unending capacity to manage crises has reassured us all and I would personally recommend the services of PSE for such events.”
Percept Sports and Entertainment national business head Jayaram Nair added, “It’s an immense opportunity to be associated and to manage the account of the prominent team Kalinga Lancers. The mandate was won after a multi agency pitch and was a result of Percept’s thorough understanding of the 360-degree scope of integrated marketing and promotions, understanding and execution detailing that went into the pitch.”