ITV

Tag: Hike Messenger

  • India’s Next Top Model gets sponsor heavy in third season

    India’s Next Top Model gets sponsor heavy in third season

    MUMBAI: MTV India’s Next Top Model season boasts a range of partners such as Livon Serum, Oppo, Lotus Make-up and Hike Messenger. The show, produced by Bulldog media and entertainment, will air every Saturday at 7 pm.

    CBS Studios International has licensed the India format rights for the worldwide hit dramality series America’s next top model to Mumbai-based Bulldog media and entertainment for the third season.

    Viacom18 COO Raj Nayak believes that MTV’s youth connect and creative prowess is the reason for sponsors lining up year after year. He said, “Fashion is one of the cornerstones of youth culture. And when the country’s biggest youth brand sets out to find the country’s next big fashion icon in the form of India’s Next Top Model, it is but natural that brands pertaining to fashion, beauty and lifestyle would want to be associated with us.”

    The upcoming season of India’s Next Top Model where ‘Fashion gets Tough’ follows the journey of ten beautiful young girls as they transform into ramp-ready professional models. The show will be presented by Malaika Arora and judged by India’s original supermodel, Milind Soman and Bollywood’s favorite photographer Dabboo Ratnani while the contestants get mentored by the perfectionist, Anusha Dandekar and tough task master Neeraj Gaba.

    Viacom18 head youth, music and english entertainment channels Ferzad Palia said, “Since the time of its inception, India’s Next Top Model has been a superhit with audiences across the country. The very fact that we have contestants participating in the show from across the country – including the North East, is a testament to the fantastic reach and wide appeal this show has.”

    Bulldog co-founder and executive producer Akash Sharma said: “Epecially adapted for the Indian audience, India’s Next Top Model is a transformation series not a modeling competition, where we take ordinary girls and follow their journey to the top of the high stakes world of fashion/ modeling.” His aim is to replicate the success of America’s Next Top Model, now in its 24th season, in India too.

    Talking about Livon’s returning partnership with the show, Marico chief marketing officer Anuradha Aggarwal said, “The Livon girl believes in being vivacious, vibrant and looking fabulous at all times – Livon wants to be this young girl’s constant companion, to give her salon finish hair, anytime, anywhere. Through this collaboration we wish to connect with the young millennials and provide them with a platform to showcase their talent, and offer them an opportunity to find the model within.”

    Oppo Mobiles India Pvt. Ltd brand director Will Yang said, “Oppo is a young and fashionable brand and it is always a pleasure to associate with youth-centric and fashionable shows like India’s Next Top Model. Oppo is an emerging brand and collaborating with this show will help both of us in reaching out to the young audience and embark on a new journey in the fashion world.”

     

     

  • Baahubali-2 teams up with Hike Messenger & Camlin

    MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project – Baahubali 2 — The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko Camlin. This partnership is to build the Franchisee Baahubali and take it to the next level where the audience will be attached with some intriguing and interactive content and not just a vanilla campaign.

    With a user base of over 100 Million, Hike Messenger is an ideal preference to engage younger audiences not just on their online platform but social media as well. Team Hike has come up with a unique strategy of extending the Baahubali Franchise to the next level. The Brand has come up with various animated stickers based on the sequences from the movie. Some cute Chibi stickers that will gain popularity in the coming days as the characters from the movie Katappa, Devasena, Bhallaldeva and Baahubali become popular. All these stickers are live now on the Hike App. Along with this, one can also suit themselves to the movie’s royal looks by applying face-filters of the characters.

    Further, Kuyuko Camlin, one of the renowned stationary brands with a diverse customer base across the nation, is organising a painting competition at Kidzania Mumbai. The selected 20 kids are going to get a chance to meet the star cast of the movie at an exclusive event where these kids will be showcasing their piece of art to the stars of the movie. The brand also plans to engage the kids during summer camps as an extended promotional activity. A social media campaign on the lines of creating a trailer by using one’s own creativity has already been executed on their page. Camlin is also promoted on Baahubali Social media pages every Friday as “Camlin Friday Fan Art” where Baahubali fans share their piece of artwork and paintings on Baahubali pages.

    Kokuyo Camlin CMO Saumitra Prasad commented, “Kokuyo Camlin is proud to associate with Baahubali 2. Camlin has always promoted art in India as we believe that creativity is more important than knowledge. We are very confident that people will get to experience the magnificent world of art & imagination in Indian cinema with the release of Baahubali 2”

    Why? Stay! Calm! managing partner Kanika Mohan Saxena said, “Baahubali is the Biggest Franchise in Indian Cinema which cuts across all age groups and both Hike Messenger and Kuyuko Camlin are the best suited brands to interact with youngsters in their own unique style and tone. It will be interesting to see how these brands with a similar yet spread out target audience comes together to promote the movie both in a traditional, as well as the online way through interactive campaigns.”

    WSC head, branded content & alliances Nirav Khandhadia commented, “The task at hand were to seamlessly merge the core-values of the Baahubali franchise with the brands. We have crafted innovative campaign ideas with both our brands, which will give the Baahubali franchise reach beyond the movie release. This approach will instigate high customer engagement along with building a deeper connect and reliance with our client.”

    Brand Street India national head Surendra Singh expressed, “The huge popularity of Baahubali surely helps both these brands to reach out to their target audiences in a clutter-free way. Both these brand campaigns with Baahubali are driven by fresh ideas and a wide reception from all stakeholders.”

    This association has been creatively implemented by Why? Stay! Calm! Who are strategic partners to Brand Street India in the domain of Film Integration & Content Production. They have recently been instrumental in the association of Lotus Herbals’ with Jolly LLB 2, Uber’s with Phillauri and Voltas AC’s with BadrinathkiDulhaniya.

  • Hike Messenger’s new brand campaign reaches 200 million consumers

    Hike Messenger’s new brand campaign reaches 200 million consumers

    MUMBAI: Hike Messenger has launched its biggest ever brand campaign that will reach as many as 200 million consumers. The brand campaign rollout comes on the back of the launch of biggest ever product update, Hike 4.0, which is 5X faster and loaded with over 10 new features.

     

    The campaign with its tag line ‘Got a Gang? Get on Hike’ aims at showcasing the ‘World of Hike’ by bringing alive groups of friends and asks consumers to create their own gang on Hike and experience the fun and spice that the product features can bring to their social conversations.

     

    The 18 week long campaign that will run across TV, print, digital, radio and outdoor will showcase new features like sticker suggestions, free calling, group chats with over 500 people, multi-type file transfer up to 100 MB, enhanced privacy options, photo filters and doodles among others. Each product feature and its benefit will be brought alive by a different group of friends shown in different situations, with a storyline that makes the campaign fun to watch.

     

    Hike messenger founder and CEO Kavin Bharti Mittal said, “Our goal with this campaign is to highlight those quirky groups that you cherish so much in your life and how that world would be so different, better and more expressive in so many ways in the world of Hike. This campaign truly brings out the all the great things about the latest version of Hike, which is a big step up from where we’ve been. We can’t wait for India to see it.”

     

    Lowe Lintas president GV Krishnan added, “The all-new Hike, with its unique features, is an intelligent messenger in the world of instant messengers. Our campaign aims to bring alive the fun that these wonderful features can bring to social interactions and conversations. ‘Got a gang? Get on Hike’ is an inescapable invite from the world of Hike to join in and have fun.”

     

    To engage with consumers in India and make messaging more relevant, along with the campaign, Hike will also be releasing special sticker packs for all major festivals in India starting with Rakhi, which falls on the 29 August. Consumers can access Rakhi sticker packs on the Hike app, which is available for android users on the Google Play store and Apple users on the iOS App store.

  • Hoppr & Tiny Mogul integrated under Hike Messenger

    Hoppr & Tiny Mogul integrated under Hike Messenger

    NEW DELHI: Hoppr & Tiny Mogul Games (TMG) have been integrated under the Internet company Hike Messenger.

     

    In the last year itself, Tiny Mogul Games amassed five million downloads including hit games like Shiva: The Time Bender, the first Indian game to be featured by Google Play globally.

     

    With the integration, Hike will bring quality gaming to the platform, with the aim of building it into a service that goes beyond simple messaging.

     

    In addition to games, the integration will bring coupons from a host of 200 brands to Hike.

     

    Hike Messenger founder and CEO Kavin Bharti Mittal said, “We’re excited to take a big leap forward in our mission to bring India online as we bring everything under the Hike brand. From Day 1, we’ve believed that messaging will be a gateway to the internet for the masses in India and this move reflects just that.”

     

    He added, “By the end of the year we’ll truly see Hike, India’s first messaging application emerge as the platform that will bring India online in a big way. We’re just getting started.”

     

    According to the Ericsson Mobility and Quettra report, Hike is the biggest made in India app by active usage. The messenger is India’s first and only home grown messaging app and is extremely localized to the needs of the Indian market with over 35 million users sending 10 billion messages per month.

     

    Hoppr was launched in 2012 as a location based check-in service that works across all mobile devices, with the aim to build the hyper local commerce ecosystem in India, wherein consumers get to explore rewards and offers available with brands and merchants in their vicinity.

     

    On the other hand, Tiny Mogul Games was set up in 2013 and has been operational for over two years and launched more than twelve games for Android.