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Tag: Hidesign

  • Shrey Talwar joins Hidesign as chief sales officer

    Shrey Talwar joins Hidesign as chief sales officer

    MUMBAI: With a career graph like he has, it’s no wonder why Hidesign has taken on Shrey Talwar as its chief sales officer from the beginning of this month. The Nift graduate and business administration post graduate, spent nine years in his last assignment with Aditya Birla Fashion & Retail and exited as national retail & operations manager – Van Heusen.

    Prior to that he took a short 10 month job at Blackberrys, which he joined after working for Madura Fashion & Lifestyle for two years plus.

    He began his career with Color Plus Fashions where he was employed as an assistant manager design for nearly two years. 
     

  • Hidesign appoints Narresh Mehtta as COO

    Hidesign appoints Narresh Mehtta as COO

    MUMBAI: Hidesign, a luxury brand, has appointed Narresh Mehtta as its chief operating officer. He will be based in Mumbai and report to the company’s president Dilip Kapur.

     

    Mehtta, a postgraduate degree holder in management, joins Hidesign with 25 years of experience spanning across various industries such as FMCG, engineering, healthcare, apparel and retailing. In his new role, he will be responsible to oversee the daily operations, provide company-wide alignment and help shape the company strategies.

     

     “We are very pleased to have Narresh on board with us. He brings with him immense experience and we are sure he will play a significant role in the continued profitable growth of Hidesign along with increasing customer value,” said Kapur.

     

    Mehtta brings with him extensive operations expertise, strong leadership and organisational skills along with a successful record of time management. In the past, he has also been sponsored for prestigious programmes such as the Strategic Management Programme by Ross School of Management, Michigan University.

     

    “Narresh is the right person to help implement systems and processes and be a part of the leadership team as the brand enters a phase of rapid growth into new geographies and categories.” added Vikas Kapur, who manages Hidesign’s international businesses.

     

    Mehtta has been associated with various companies such as Godrej, Blue Star and Oracle Finance. His last assignment was at Raymond as director-business development and franchise retail operations.

  • Hidesign launches autumn-winter ad campaign

    MUMBAI: Hidesign, leather goods manufacturer based in Pondicherry, has launched its autumn-winter 2012-13 ad campaign, Lady Godiva.

    The campaign conveys the power and elegance of a woman as she carries her Hidesign bag, the company said. It has been conceptualised by Beverley Bhatija while the art director of the campaign is Vrushali Gurjar.

    The new series of ads feature models like Kanishtha Dhankhar (ex-Miss India-World), Ivana and Nitin Gupta.

    Bhatija said, “The concept has evolved from the brand‘s original campaign on the making of a bag, now to the emotional high that is unique to owning a handcrafted Hidesign bag.”

    The campaign aims to evoke the values that Hidesign is recognised for – a strong connect to nature, the romance of adventure, exquisite craftsmanship and an interest in all things off-beat, the company said. It has been photographed by French photographer Dinh Thi Tien who is working with the brand since last seven years.

    Hidesign president Dilip Kapur added, “Hidesign connects to the young and self-confident, internationally, through the raw sensuousness and beauty of natural leather and great craftsmanship. Dinh‘s powerful photography reignites the sense of adventure and wonder that our first ad campaign had experienced!”

    The campaign will be introduced on Hidesign‘s website, at all exclusive Hidesign stores, and will appear in fashion and lifestyle magazines, online portals and outdoor hoardings.

    The brand has recently launched exclusive stores in emerging metros such as Mysore, Aurangabad, Kanpur, Nagpur and Dimapur, and the campaign will be showcased in these cities through hoardings and print ads to boost awareness.