ITV

Tag: HFSS

  • No ‘junk food’ ads on kids shows & channels, recommends govt’s food safety panel

    MUMBAI: The Food Safety and Standards Authority of India (FSSAI) has put together a report on junk food and suggested a blanket ban on the telecast of such advertisements on kids’ channels.

    The report also recommended discouraging celebrities from endorsing food that is high in HFSS (salt, fat, and sugar) and imposing an extra tax on sweetened beverages and processed foods.

    Apart from sweetened beverages, the junk food category included pizzas, chips, burgers and several Indian foods such as pakoras and samosas, FNB News reported. It had been observed that ads for a majority of HFSS food were aired during kids’  shows and mostly on kids channels.

    Experts flayed the practice of sale of such food by impressing upon young minds, stating that such TVCs influenced the eating habits of the young and made them vulnerable to diseases. Besides, the extra tax on sweetened beverages and processed commodities was recommended as could be seen as a practical approach to cut down their intake.  

    The report also recommended proper and positive nutritional labelling of such products.

    Health Foods and Dietary Supplements Association (HADSA) admits that there was no specific definition stated in any of the regulations for “junk food” in India. It only referred to such food which has no nutritional or health benefit, and a high amount of calories.

    Also Read :

    Healthcare products lead in ASCI norms breach, 143 complaints upheld

    Over 250 complaints of misleading ads about AYUSH products since Jan 2015

  • Ofcom to phase out junk food ads targeted at children

    Ofcom to phase out junk food ads targeted at children

    MUMBAI: UK content regulator Ofcom is going ahead with its earlier announced intentions to restrict television advertising of “junk food” targeting children under 16.

    Television advertising that promote food and drinks high in fat, salt and sugar directed towards children will be phased out in a phsed manner from 1 April onwards.

    To start with the rules will apply to the under 10 year old category with effect from 1 April, while ads targeted at the under 16 year old segment will be implemented after 1 January 2008.

    The three phases will flow out as follows:

    – From 1 April 2007, HFSS advertisements will not be permitted in or around programmes made for children (including pre-school children), or in or around programmes that are likely to be of particular appeal to children aged 4-9;

    – From 1 January 2008, HFSS advertisements will not be permitted in or around programmes made for children (including pre-school children), or in or around programmes that are likely to be of particular appeal to children aged 4-15.

    – As set out in the November Statement, children’s channels will be allowed a graduated phase-in period, with full implementation required by the end of December 2008.

    Ofcom’s co-regulatory partners, the Broadcast Committee on Advertising Practice (BCAP) and the Advertising Standards Authority, are responsible for implementing the new scheduling and content rules and securing compliance respectively. The new rules will form part of the BCAP Television Advertising Standards Code.

    New content rules come into effect immediately for new advertising campaigns. Existing advertising campaigns or those in the final stages of creative execution can be broadcast until the end of June 2007. However, from 1 July 2007 all advertising campaigns must comply with the new content rules, adds the release.