ITV

Tag: Hewlett-Packard

  • Theblurr brings on Sainath Saraban as co-founder and chief creative officer

    Theblurr brings on Sainath Saraban as co-founder and chief creative officer

    MUMBAI: Theblurr has announced the appointment of Sainath Saraban as co-founder and CCO. With a legacy of bold storytelling and a globally attuned creative lens, Sainath will lead Theblurr’s creative vision across markets, helping brands cut through noise with ideas rooted in insight, craft, and outcomes.

    Sai brings over two decades of creative leadership, having worked across India, the USA, LATAM, S.E. Asia, Europe, and Africa. His portfolio spans some of the world’s most respected brands including Pepsi, Bacardi, Coca-Cola, Nike, Levi’s, Amazon, Microsoft, and Hewlett-Packard with standout work like the iconic ‘Aaj kuch Toofani karte hai’ campaign for Thums Up.

    From his early days at JWT and McCann to becoming National Creative Director at Leo Burnett India, and later founding Simple Creative Inc. and Studio Simple in the U.S., Sai has continuously bridged cultural nuance with big-brand storytelling. His work as a Global Creative Director with Hewlett-Packard demonstrates that great ideas can travel globally while staying locally relevant.

    “Sai is not just a creative leader—he’s a global storyteller who speaks the language of culture, technology, and human truth,” said Theblurr co-founder & CEO Shamsuddin Jasani. “At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”

    Commenting on his appointment, Sai said, “Theblurr is the kind of agency I’ve always wanted to build a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”

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  • TO THE NEW Digital appoints Dave Maan as EVP

    TO THE NEW Digital appoints Dave Maan as EVP

    MUMBAI: TO THE NEW Digital has appointed Dave Maan as executive vice oresident for its video solutions.

     

    With an experience of 20 years in software engineering, Maan has worked with companies like Altran, Ericsson, Hewlett Packard, Alcatel, Schlumberger and Sapient.

     

    Maan is an established industry expert in digital video, OTT and multi-screen convergence space supplemented by his digital experience in mobile ad platforms, digital marketing technologies, CDN-Cloud and predictive mobile data analytics.

     

    At TO THE NEW Digital, Maan will be responsible for contributing to the overall strategy and managing the delivery quality of products and services to the clients. He would primarily work towards increasing service offerings for Video Streaming Solutions and VideoReady (an end-to-end OTT Video solution).

     

    “We are excited to have Dave in our leadership team. His global experience will be an asset as we continue to grow our services breadth. I welcome him aboard,” said TO THE NEW Digital CEO Deepak Mittal.

     

    Maan added, “I am excited to join TO THE NEW Digital and work with the exceptional team. I look forward to utilise my experience for creating exciting new experiences for clients and contributing to the growth of the company.”

  • MMA recognises excellence in mobile marketing at the third edition of the Smarties

    MMA recognises excellence in mobile marketing at the third edition of the Smarties

    Mumbai: The Mobile Marketing Association (MMA), today unveiled the winners of the third annual MMA SMARTIES™ India Awards 2014 at a Gala Dinner in Mumbai. Showcasing the ‘best of the best’ in the industry, the SMARTIES™ India Awards honor solid mobile strategies that address specific business challenges through the creative use of mobile technologies. Winners were declared across 21 categories with over 60 brands and 40 agencies participated in this year’s awards.

     

    MMA today also released its annual India Mobile Ad Spend Report powered by exchange4media. Based on extensive research, the report estimates the total digital ad spends in India to stand at Rs 3,300 to Rs 3,600 crores with mobile ad spends at Rs 475 crores. Mobile ad spends are expected to grow at a rate of 52% to reach Rs 722 crores in 2015. 

     

    “The MMA has been tracking the growth story in India for a while now and our faith in the market keeps getting stronger. Our Mobile Ad Spend Report shows that marketers are not only recognizing mobile’s potential but are actively integrating the channel into their marketing mix,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific. “The SMARTIES™ awards are our way of recognizing the best-in-class mobile campaigns run by leading brands. The winners of the 2014 SMARTIES India Awards have demonstrated how the creative use of mobile can help build better brands and increase engagement while driving business results.”

     

    The winners of SMARTIES™ awards were selected following a rigorous process involving a council of senior brand marketers and advertising leaders. The judges reviewed campaigns from 65 entries that came from across India, spread across sectors like telecommunication, sports, social media, healthcare, travel, banking, and sports before choosing winners.

     

    An analysis of the winning entries, presented at the event by research agency and Knowledge Partner, Millward Brown, found that successful brands and marketing strategies had well-defined clarity of purpose with 100 percent of winners identifying a specific objective of increasing awareness or sales. 70 percent of the winners also had a precise role for mobile using the channel’s unique strengths such as location, payments, and targeting. 50 percent of winners at the SMARTIES™ India 2014 Awards built relevance of the brand in the target consumers’ context. 70 percent of the winners used mobile synergistically with other media channels.

     

    Commenting on the winners Jury Chairman, Mr. Sam Balsara, Chairman and Managing Director, Madison World, said, “Brands and marketing strategies are increasingly adopting a mobile-first approach and the competition in innovation and creativity is only getting tougher. In such an environment, it gives me immense pleasure to lead the mobile marketing conversation and thank all my fellow jury members for their valuable insights and time. We selected the winners after extensive debate and deliberation and are extremely impressed with the results some of the campaigns have achieved.

     

    Commenting on the Ad Spend report Mr. CVL Srinivas, CEO at GroupM South Asia said “The increasing number of formats being explored everyday on this medium gives every advertiser a chance to experiment. Once an advertiser cracks the communication type

     

    being best received, he will naturally increase spends. The evolution is on the marketer, an increase in smartphone penetration. “Mobile has huge potential across the board

     

    from a media reach and targeting perspective. From finely segmented audiences

     

    in cities to those who are in media dark areas, mobile can deliver massive numbers for any campaign. The challenge lies in getting the right idea and keeping the engagement going”.

     

    The SMARTIES™ Awards is the only global awards programme dedicated exclusively to mobile marketing.

     

    The India SMARTIES™ Awards 2014 Winners:

     

     

  • Samsung is India’s Most Trusted Brand; Sony ranks 2nd, Tata is 3rd

    Samsung is India’s Most Trusted Brand; Sony ranks 2nd, Tata is 3rd

    MUMBAI: India’s much anticipated and most rigorous brand evaluation, The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung has emerged as India’s Most Trusted brand this year. Sony ranks as India’s 2nd Most Trusted Brand followed by Tata which has ranked 3rd this year. In 2013, the three brands had ranked second, third and fifth respectively. LG, ranks 4th in this year’s list, followed by the three year leader, Nokia, at 5th place. Hewlett Packard move up fourteen ranks over last year to become India’s 6th Most Trusted Brand and Hero leaps seventy-nine ranks to become India’s 7th Most Trusted. Honda is at rank 8th, followed by Reliance at 9th. Mahindra betters its last year rank by sixty-nine places to get ranked as India’s 10th Most Trusted brand.

    The Brand Trust Report, the fourth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA (formerly known as Trust Research Advisory). This year’s study involved 15000 hours of fieldwork covering 2500 consumer-influencers across 16 cities in India and generated 5 million datapoints and 20000 unique brands from which the top 1200 brands have been listed in this year’s report. These brands have been classified into 284 different categories as against 213 categories in 2013. The 244-page report is available for Rs. 14000/-.

    N. Chandramouli, CEO, TRA, said on the occasion of the report’s launch, “Samsung has grown steadily in trust ranks over the last four years – 5th in 2011, 4th in 2012, 2nd in 2013 and has reached India’s Most Trusted rank this year. When a brand focuses on its trust with intensity, apart from trust the brand gains in market-share, product premium and acceptance of new products as an automatic by-product. Samsung’s strategy of focusing on the core intangibles of its brand is evident from its climb to leadership in BTR 2014.”

    An analysis of the 100 Most Trusted Brands in 2014 revealed that most brands were represented from Diversified with 11, Consumer Electronics with 10, Bath/Beauty with 9, Mobiles with 8, 4-Wheelers, Telephony, and 2-Wheelers with 4 each, and Personal Technology, Sportswear and Aerated Drinks with 3 brands each.

     “Among the top 100 Most Trusted brands, 75 were net gainers while 25 took a fall. The gainers gained an average of 86.23 ranks, while those that fell took a dip of 27.16 ranks on average, showing that the average gain among the top hundred beats the average loss in ranks by 317%. A connected surmise

     

    could be drawn that in the year that was slow for many, brands took the opportunity to focus more on their trust intangibles, scoring points in the process. For long term sustainability and success, it is important that brands have a long term investment in trust”, Chandramouli added.

  • Times Broadband ready with content delivery network for IPTV

    Times Broadband ready with content delivery network for IPTV

    NEW DELHI: Times Broadband Services Pvt Ltd (TBSPL) has expressed its preparedness with a content delivery network for IPTV which it wants to offer to telecom and cable TV operators.

    “We are ready with 100 TV channels and have set up an agnostic platform,” said Times Broadband CEO Sujata Dev.

    TBSPL had tied up with MTNL to offer IPTV on the telecom major’s network. Now it is also looking at going with other telecom operators as well.

    The company expects 500 channels would come on board their platform for IPTV. TBSPL has already signed up with a few content providers which includes Time Media, IMI, Film and Television Producers’ Guild, Globecast and Star TV. “I cannot disclose the names of many others because IPTV would need a little more clarity as far as regulations are concerned and that would decide on the tariff of pay channels,” Dev said.

    Many broadcasters are hesitant to sign in as content providers because they are uncertain whether the service would be controlled by the Cas rules or treated under telecom or IT rules.

    “IPTV is a value-added service for a telecom operator and we hope that it would be dictated by telecom laws and regulations,” Dev said.

    The formal launch was done by minister of state for urban development and poverty alleviation, Ajay Maken, who declared this (IPTV technology) as an unthinkable revolution.

    Dev in her presentation said that TBSPL would aggregate content from multiple sources and provide the content delivery platform to telecom operators. The company has partners in Hewlett Packard, Optibase, Verimatrix, Kassena and Amino.

    Dev said that at the moment TBSPL is offering 100 TV channels, FTA, and list of pay channels as second tier; 10 feature films through video on demand with fast forward, rewind and pause features; 10 hours of music cutting across genres; 10 hours of interactive games, 10 hours of browsing and 100 TV-to-TV SMS. Later, there would come premium offerings, which will include video telephony on TV with plug-in camera; T-Banking, T-information; T-time shift TV, etc.

    The operation is intended as a conduit between the telecom operators and content producers and providers in the convergence space “In convergence technology there is always some discrepancy against one of the players, and this is where we play the role of the conduit,” Dev said.

  • Lintas Media Guide 2006 Print pocketed 57% of the total ad spends in 2005

    Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year gone by.Released by Intellect, a part of the Lintas Media Group, it studies all genres; television, print, radio, internet, cinema, outdoor and gives a break up of the media environment and general media industry trends of last year.

    Expansion clearly has been the mantra for the print industry all through 2005. Across publications there have been launches of editions across cities or to penetrate into the lower pop-strata. Increasing competition has brought more and more supplements everyday to seek niche reader segments. The battle of the dailies in Mumbai market is an example of the expansion drive and the result of competition adding to the product. In magazines due to the allowing of foreign direct investment (FDI) we have seen the start of foreign mastheads coming to India and this will only get faster in the years to come.

    Publishers are seeing a balance between driving subscription revenues and advertising revenues. While a few have been able to push up issue prices, most others have kept the issue prices stable. Need to garner growing advertising revenues is aided by the geographical expansion and the niche targeting possible by supplements.

    Print advertising had a share of 57 per cent of the total ad spends for the year 2005. The buoyant categories such as finance, education, auto, retail, etc are all set to adding a lot to the advertising revenues further for the print industry. Realising their strength in terms of ground network, most publication networks are extending their services beyond print space selling to solutions that give a combination of print advertising along with activation programmes at the ground level. Some publications are also able to extend the solution into the web space or other media depending upon the properties they own or are aligned with.

    Like TV, advertising avoidance is an issue for print advertisers too and there are more and more instances of innovative advertising. Advertorials are also increasing besides all efforts to align with related content. However, these as yet form a minuscule percentage of the total advertising space though it is expected to grow in the years to come.

    Readership research does not offer anything new and the issues between the IRS (Indian Readership Survey) and NRS (National Readership Survey) continues as always. There is a need for the print research to reevaluate the needs of the medium and reorient their offering.

    GROWTH OF PUBLICATIONS

     

    Language
    2003
    2005
    #
    Circ(mm)
    %
    #
    Circ(mm)
    %
    Hindi
    213
    13.1
    28
    203
    12.4
    25
    English
    174
    10.1
    22
    166
    10.6
    22
    Marathi
    57
    2.9
    6
    43
    2.9
    6
    Tamil
    39
    3.2
    7
    37
    3.6
    7
    Gujarati
    32
    2.7
    6
    34
    1.1
    2
    Bengali
    28
    2.9
    6
    31
    3.1
    6
    Malayalam
    32
    5
    11
    33
    6.1
    13
    Kannada
    27
    1.5
    3
    26
    1.8
    4
    Telegu
    20
    2.2
    5
    18
    2.7
    6
    Other
    83
    3.1
    7
    76
    4.4
    9
    Total
    705
    446.7
    100
    667
    48.7
    100

     

     

    READERSHIP TREND

     

     

    Claimed Readership(%)
    		 2004 (IRS ‘03 R2) 2005 (IRS ‘05 R2)
    All India
    Urban
    Rural
    All India
    Urban
    Rural
    Dailies 33.2 54.7 24.8 35.9 56.1 27.0
    Magazines 13.6 25.3 8.7 14.5 25.5 9.6
    Any Publication 34.6 56.4 25.4 37.5 58.1 28.5
    Source: IRS 2005 R2

     

    The Times of India tops the English dailies list when it comes to the top five dailies according to IRS 2005 R2 (all India average issue readership). Hindustan Times, Hindu, Telegraph and Deccan Chronicle (in that order) follow in the list.

    In the regional dailies category, Dainik Jagran rules the roost, whereas Dainik Bhaskar, Daily Thanthi, Amar Ujala and Malayala Manorama follow suit.

    In the Top five English magazines, India Today tops the charts, whereas Readers Digest, General Knowledge Today, Filmfare and Competition Success Review feature in the top five list.

    In the regional magazines category, Saras Salil is the top read magazine. Vanitha, Kumudam, Grihsobha and India Today (Hindi) also feature the top five list.

    PRINT TOP CATEGORIES IN 2004 – 2005

     

    Category
    2004
    Rs crores
    Category
    2005
    Rs crore
    Educational Institutes
    435
    		 Educational Institutes
    506
    Corporate Brand Image
    400
    		 Property / Real Estate
    362
    Car / Jeeps
    300
    		 Corporate Brand Image
    323
    Property / Real Estate
    272
    		 Car / Jeeps
    304
    Two Wheelers
    257
    		 Independent Retailers
    250
    Coaching Centers
    146
    		 Two Wheelers
    222
    Financial reports
    145
    		 Readymade Garments
    166
    Cellular Phone Services
    138
    		 Coaching Centers
    156
    Social Ads
    125
    		 Cellular Phone Services
    144
    Events
    121
    		 Travel & Tourism
    142
    Source: Tam Adex & Lintas Media estimates based on indicative market costs

     

     

    PRINT TOP ADVERTISERS IN 2004 – 2005

     

     

    Advertiser
    2004
    Rs crores
    Advertiser
    2005
    Rs crore
    Maruti Udyog Ltd
    135
    		 Hewlett Packard
    115
    Bajaj Auto LTD
    100
    		 LG Electronics India
    86
    LG Electronics India
    89
    		 Hero Honda Motors
    72
    Samsung India
    85
    		 Bajaj Auto LTD
    72
    Tata Motors
    69
    		 Maruti Udyog LTD
    63
    Hero Honda Motors
    65
    		 Tata Motors
    57
    TVS Motor Co
    60
    		 Pantaloons Retail India
    56
    Hyundai Motor India
    59
    		 Hyundai Motor India
    56
    Hindustan Lever LTD
    57
    		 Samsung India
    54
    Hewlett Packard
    54
    		 Toyota Kirloskar
    52
    Source: Tam Adex & Lintas Media estimates based on indicative market costs

     

    Stay tuned for the next in the series…