ITV

Tag: Hettich

  • Hettich unveils ‘world of magic’ with innovative sliding solutions for modern interiors

    Hettich unveils ‘world of magic’ with innovative sliding solutions for modern interiors

    MUMBAI: Hettich, a global leader in furniture fittings, continues to set benchmarks with its innovative German designs. Known for creating magical interior solutions, the brand transforms homes with fittings that blend aesthetics, functionality, and comfort. Among its most celebrated innovations are sliding systems, valued for their space-saving benefits, seamless usability, versatility, and elegant appeal.

    Hettich offers a comprehensive range of sliding solutions, including top-running and bottom-running systems, room dividers, folding systems, special sliding applications, and thoughtfully designed wardrobe accessories, ensuring there is a solution for every design requirement. These products redefine convenience while elevating the style and efficiency of interiors.

    Hettich’s excellence is recognized globally, with its sliding solutions receiving accolades such as the ‘Red dot design award’, ‘Good design award,’ and ‘if design award’: testaments to their appeal among customers and experts alike.

    Hettich India, Saarc, Middle East & Africa, managing director, Andre Eckholt said, “At Hettich, we believe in creating magical interior solutions that go beyond functionality to truly transform spaces. Our award-winning sliding systems bring smooth, silent, and seamless experiences to every home. With our latest campaign, we aim to showcase the magic of sliding systems and how they can redefine modern interiors.”

    Hettich invites customers to experience its innovative sliding solutions first-hand at Hettich experience centres and exclusive stores.

     

  • Wondrlab unveils “The Youngest Magician” campaign for Hettich

    Wondrlab unveils “The Youngest Magician” campaign for Hettich

    Mumbai: Wondrlab, a platform-first martech network, has launched a new campaign for Hettich, showcasing how the brand’s innovative furniture fittings solutions and built-in appliances can bring a touch of magic into everyday homes.

    Hettich, a legacy brand celebrated for its pioneering German technology and innovations, has long been the undisputed market leader in luxury home solutions in India. Their avant-garde furniture fittings seamlessly blend exceptional functionality with elegant design, enhancing the aesthetics and utility of modern living spaces.

    The objective of the campaign is to shift both industry and brand perceptions from purely functional considerations to creating an emotional connection that resonates deeply with consumers’ love for their homes and décor. Embracing Hettich’s global positioning of “Magical Interior Experiences,” Wondrlab, with the help of an 8-year-old magician, infuses a sense of wonder and enchantment into the campaign narrative.

    Speaking about the campaign, Hettich India & SAARC  CMO Jiteen Aggarwal said, “This campaign brings to life the transformative power of Hettich’s innovative fitting solutions and appliances, turning ordinary moments into magical experiences within living spaces. With its stylish imagery and dynamic execution, the campaign aims to elevate the brand’s aspirational appeal and showcase its commitment to enhancing lifestyles.”

    Commenting on the creative approach, Wondrlab Network CCO Amit Akali said, “Furniture fittings are often unnoticed heroes in our daily lives. We wanted to highlight how Hettich’s products subtly yet significantly enhance everyday experiences, filling life with a sense of magic. Using a magician allowed us to vividly demonstrate the functional elegance and transformative impact of Hettich’s solutions. We pushed the idea forward with the youngest magician, leveraging the playfulness of an 8-year-old boy. The products aided him in his performance and clearly showed what Hettich brings to homes – magic.”

    “The Youngest Magician” campaign is now live across various media platforms, inviting audiences to experience the everyday magic that Hettich brings into homes.