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Tag: Hershey’s kisses

  • Vaseline India launches Hershey’s Kisses Lip Tin and Body Crème range

    Vaseline India launches Hershey’s Kisses Lip Tin and Body Crème range

    Mumbai: Vaseline India, a renowned name in the world of skincare, is proud to announce the introduction of two innovative and indulgent product ranges poised to revolutionize the way we care for our skin and lips. Introducing Vaseline x Hershey’s Kisses Lip Tin, a delightful collaboration that combines the best in lip care with the iconic sweetness of Hershey’s Kisses and the Vaseline Body Crème range, designed to pamper the skin with deep nourishment and luxurious hydration. With these two exciting additions, Vaseline reaffirms its commitment to delivering superior skincare solutions that enhance the daily self-care routines of millions of consumers.

    The Vaseline x Hershey’s Kisses Lip Tin is a unique collaboration that marks a momentous occasion as Vaseline’s first-ever partnership with a chocolate brand in India. Vaseline, with its legacy of providing trusted skincare solutions, stands as a symbol of care and protection for your skin. On the other hand, Hershey’s Kisses has a legacy of bringing joy and sweetness. The coming together of these two trusted names symbolises a union of care and indulgence, where skincare meets the delightful world of confectionery. This limited-edition lip tin pampers your lips with a rich, chocolatey embrace, leaving them not just moisturised and silky smooth but also tantalizing your senses with the heavenly scent of chocolate.

    The all-new Vaseline Body Crème range is crafted with a blend of high-performance ingredients, this range comprises a body butter, gel crème and deeply moisturizing body crème. All three products are meticulously designed to transform your skin with their luxurious, velvety texture, giving it a treat it truly deserves.

    Hindustan Unilever beauty & wellbeing India skin care head Harman Dhillon commented, “Vaseline x Hershey’s Kisses Lip Tin brings together the best of lip care and sweetness in a delightful package. It’s an exciting launch for us as we’re confident this will hit the sweet spot for our customers. The Vaseline Body Crème Range is an innovation that reflects our dedication to providing top-tier skincare solutions while catering to diverse needs. With this range, we aim to elevate daily skincare rituals to pamper and rejuvenate the skin. We hope it resonates with consumers seeking luxurious self-care options that deliver exceptional results.

  • Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

    Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

    Mumbai: India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their innermost fears in the beautiful boulevards of Cape Town. 

    With central theme – ‘Bachke Kaha Jaayega, Khatra Kahi Se Bhi Aayega’ the show is packed with lots of Darr and Terror, infused with tonnes of Dare and Josh, the contestants will have to showcase a lot of Jigar and Himmat to tread through the Khatras

    Along with Maruti Suzuki as the presenting sponsor and Charged by Thums Up as the powered by sponsor,  the show also welcomes Ching’s, Amazon Prime and Hershey’s Kisses as the associate sponsors for the season. Produced by Endemol Shine India, Khatron Ke Khiladi will premiere on 2 July and air every Saturday and Sunday at 9 pm, only on Colors.

    Viacom18 head – Hindi Mass Entertainment and Kids TV Network Nina Elavia Jaipuria said, “At Colors, it has been our continuous effort to deliver a variety of content through our fiction and non-fiction properties. In the reality entertainment segment, we have pioneered different genres over the years that include dance, singing, talent, voyeurism, and we are once again delighted to bring back our action-based show Khatron Ke Khiladi. Last season the show broke significant records by becoming the number one non-fiction show in the Hindi GEC space and has received immense love from the viewers and sponsors alike. The excitement amongst the fans is palpable and we are looking forward to a super, action-packed new season.” 

    She further added, “We are elated to continue our partnership with Maruti Suzuki as our presenting sponsor, and welcome on board  ‘Charged’ by Thums Up as the powered by sponsor along with Ching’s, Amazon Prime and Hershey’s Kisses as the associate sponsors.”

    The daredevils who will be competing this season are TV personalities including Rubina Dilaik, Shivangi Joshi, Sriti Jha, Mohit Malik, Kanika Mann, Aneri Vajani and Chetna Pande. Ace choreographer Tushar Kalia and Nishant Bhat along with social media sensations Faisal, Jannat Zubair, Erika Packard and Bigg Boss season 15 contestants Pratik Sehajpal and Rajiv Adatia are also on the list.

    Viacom18 chief content officer – Hindi Mass Entertainment Manisha Sharma said “Khatron Ke Khiladi presents a unique blend of action and entertainment that the viewers eagerly look forward to every season. We are thrilled to return with another power-packed and adventurous season with the action maven Rohit Shetty as the reigning host. He has been an integral part of the show and he will be adding his personal touch and expertise to some of the featured stunts. The new season will have many adrenaline-surging stunts performed by 14 feisty and popular mixes of contestants. This time the contenders will be seen exploring new arenas of Cape Town which will test their mental and physical tenacity like never before.”

    Host and action maestro Rohit Shetty said, “Every year, Khatron Ke Khiladi gets bigger and better with larger-than-life stunts and I am looking forward to elevating the action quotient this season. This year, we have an extremely promising line-up of contestants who have been giving each other a tough competition. The show has been built on a larger scale wherein the viewers will see many new stunts in the unexplored locales of Cape Town. Being a part of Khatron Ke Khiladi has always been extremely special to me.”

    Maruti Suzuki India senior executive director – marketing and sales Shashank Srivastava commented, “We are excited to be a part of season 12 of Khatron Ke Khiladi. This is our fourth association with Khatron Ke Khiladi in a row and the partnership has only gone from strength to strength. Khatron Ke Khiladi is an extremely popular show and has created a niche for itself, especially amongst the youth of our country. At Maruti Suzuki, we constantly strive to bring out more youthful and dynamic imagery. We are extremely delighted to associate the iconic Swift with Khatron Ke Khiladi, which since its launch in 2005 has revolutionised the premium hatchback segment in India. The all-new Swift stands out from the crowd and has earned the love of nearly 2.4 million customers with its upright stance, sporty performance and unmistakable road presence which emphasises individuality. Our partnership with the show resonates with Swift’s proposition of performance and being Limitless. We believe that the Khatron Ke Khiladi contestants of this season will bring limitless action to the viewers through their limitless performances on the show.”

    Coca-Cola, India & Southwest Asia, head – integrated marketing experiences Sumeli Chatterjee said, “We have recently introduced ‘Charged’ by Thums Up to the Indian market, and we are excited with the immense consumer applause and appreciation that has been received for this electrifying drink. With double caffeine and double kick, this beverage is a perfect partner to the action-packed Khatron Ke Khiladi franchise. We are absolutely thrilled to be part of this season.”

    Endemol Shine India CEO Rishi Negi said, “Over the years, Khatron Ke Khiladi has become the most sought-after destination for action on television. The show has carved a niche for itself and this season is going to be nothing short of a blockbuster. With Rohit Shetty as the host and 14 incredible and popular contestants, the bar is already set high. The viewers will see many jaw-dropping stunts that have been designed on a bigger scale with immense precision whilst enhancing the thrill. With some intense action unfolding in Cape Town, we look forward to a great season ahead.”

    Colors has designed a mega marketing and digital campaign to announce the arrival of its flagship action-based reality show Khatron Ke Khiladi. A seven-day on-air campaign has been initiated on network channels across Hindi movies, Hindi news, music and regional channels with upto 1,000 spots. High-impact billboards featuring Rohit Shetty and the contestants have been installed in more than 200 sites across prominent sites in Mumbai, national highways, Mumbai Airport digital screens and Delhi. 

    On the digital front, in keeping with the show’s central theme – ‘Bachke Kaha Jaayega, Khatra Kahi Se Bhi Aayega’, fans can use interactive Instagram filters to match the expressions of their favourite khiladis. A series of fun videos showcasing contestants’ preparation where they test their reflexes and guess what is in the boxes provided to them has been creating a storm on the internet. Elevator-style contestant-unveil videos wherein they are seen entering the stunt arena have been uploaded on the channel’s social media platforms. The meticulous planning that has gone into the campaign has set the stage for another blockbuster season of Khatron Ke Khiladi. 

  • Hershey’s Kisses releases first India TVC

    Hershey’s Kisses releases first India TVC

    MUMBAI: Hershey India, a part of The Hershey Company, has announced the release of the first ever India TVC for its recently launched iconic and globally-loved ‘Hershey’s Kisses’ chocolate.

    The new TVC, featuring Hershey’s India brand ambassador Tara Sharma, primarily focuses on how the chocolate enables endearing everyday moments of bonding and affection with loved ones. It celebrates the unique shape and wrapping of Hershey’s Kisses that makes every single one perfect for sharing with dear ones.

    Speaking about the product launch and the brand’s marketing plans, Hershey India managing director Herjit Bhalla, said, “We leveraged The Hershey Company’s rich chocolate heritage and expertise of 125 years, with the launch of the iconic Hershey’s Kisses chocolates. Hershey’s Kisses is a global symbol of affection and we have brought this alive in the new TV campaign.”

    Hershey India marketing director Sarosh Shetty said, “In India, we have created a strong and consistent Hershey’s brand that is now a leading player in every category that it is present in. The Kisses launch film is an extension of the Hershey’s brand promise in India. It celebrates the unique product proposition of Hershey’s Kisses. This delightful chocolate enables one to build a special bond with their loved ones. It is often about those simple, everyday ways to show you care – which often isn’t only words”   

    The TVC will be played on leading southern channels. This campaign will further be reinforced by an extensive 360-degree campaign across mediums.

  • Hershey Kisses will now be Made in India

    Hershey Kisses will now be Made in India

    MUMBAI: We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them perfect for sharing them with loved ones. 

    But you wont have to ask anyone to bring those scrumptious chocolates from abroad anymore. Hershey India, a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has launched its iconic and much-loved Hershey’s Kisses chocolate brand in India. 

    Hershey’s Kisses will come in milk chocolate, almond and cookies ’n’ creme flavours. The Kisses range in India is the result of intensive R&D and consumer testing to develop the right taste profile for discerning Indian consumers who seek premium chocolates.

    And that’s why it wont taste like the Hershey Kisses you get in United States because the taste is different considering the Indian palate and weather conditions here.

    The Hershey Company president international Steven Schiller says, “There is a lot of potential for The Hershey Company in India. This market is an important part of our International growth model. The Hershey’s brand has been leading our India growth and Hershey’s Kisses is a wonderful way to continue that growth by tapping into the growing chocolate segment.”

    Hershey’s Kisses milk chocolate will be available at an attractive price point of Rs 50 and Rs 140. During the first phase of this launch, Hershey’s Kisses will be available only in South India at modern trade, large general trade and e-commerce in South India. The rational behind launching in South first is because the company has a strong base in south India and it contributes to one-third of the total chocolate consumption in India. 

    The company has a manufacturing plant in Bhopal, Madhya Pradesh and the other two are run in Gujarat and Telangana.  The US-based chocolate and confectionery firm Hershey has committed to investing $50 million in India over the next five years to scale up its operations here. 

    The festive season has just embarked in India but Hershey does not plan on having festive and gifting options for its portfolio just as yet. Hershey India managing director Herjit Bhalla says, “We will consider gifting going forward but not at the moment as want to concentrate only on south market right now and increase the consumer base.”

    Steven Schiller thinks that there is more potential in India than there is in any other market right now because of the sheer size of the young population with strong economy that creates a ripe environment for people to partake in the snacking category.

    Without giving out any details, the multinational company announced that it is set to bring another product in India by the end of 2018. 

    Kisses will be marketed with an extensive 360 degree marketing plan including TVC, digital campaign, print, outdoor, sampling, in-store visibility.

    Globally, as many companies are reducing the sugar and salt content in their products to provide consumers a healthy and better alternative, Hershey believes in not changing the proportions and formulation too much. Steven Schiller mentions, “We spend a lot of time understand the trends and different types of products that people are interested in. I don't want to make commitments about the reduction because it also has to make commercial sense.”

    The journey of the Hershey’s brand in India started a decade ago with the introduction of the Hershey’s Chocolate Syrup and now has Sofit milk, chocolate spreads and Jolly Rancher candies. Globally, the company makes nearly 70 million Hershey’s Kisses every day that are sold in nearly 60 countries.

    The launch of Hershey’s Kisses might further fuel the growth of the Hershey’s brand in this country.