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Tag: Hershey India

  • Love and offers are in the air for brands this Valentine’s Day

    Love and offers are in the air for brands this Valentine’s Day

    MUMBAI:  Cupid’s arrow  is getting ready to strike again this  14 February.  From candlelit dinners to surprise proposals, romance is in the air as India marks another Valentine’s Day with both traditional gestures and modern twists. It’s hearts and flowers  that are exchanging hands as Valentine’s day returns in style. India’s romantics are bringing out the chilled champagne and wrapped chocolate boxes as they  prepare to celebrate love’s special day as Valentine’s celebrations begin. 

    And brands are tracking the mushiness that’s pouring out: from solo travel rewards to luxurious getaways, brands across India are crafting innovative Valentine’s Day campaigns that are celebrating both romance and independence this February.

    Cadbury is leading the charge with a tempting Turkish holiday promotion for purchases above Rs 850, whilst confectionery rival Hershey India is taking a more emotional approach with its “Sometimes, Love Sounds Like…” campaign, featuring six short films celebrating everyday expressions of love.

    For those seeking culinary indulgence, Social outlets are offering retro-themed celebrations with KitKat-infused desserts and attractive “1+1” beverage deals. ITC Sunfeast Baked Creations is unveiling a limited-edition collection starting at Rs 179, featuring specialities like chocolate heart bento cakes and strawberry noir pastries.

    Fashion retailers are joining the celebration, with Pantaloons offering Rs 1,000 off on purchases above Rs 3,999, while Relaxo footwear is presenting tiered discounts up to 20 per cent across its brands. Beauty giant Nykaa’s “Pink Love Sale” is promising up to 60 per cent discounts on premium brands through 16 February.
    In a refreshing twist, redBus is celebrating singlehood with its “Sabse Single Kaun?” campaign, offering the winner free lifetime solo travel. Similarly, boAt and Flipkart Minutes are partnering with actor Arjun Kapoor for a witty campaign targeting singles, promoting noise-cancelling headphones as the perfect escape from Valentine’s Day festivities.

    FNP’s “Pyaar Aisa Karo” campaign is emerging as a marketing triumph, attracting 165 brand partnerships within 48 hours, demonstrating how the season of love is evolving into a significant retail opportunity across sectors.

    Says a marketing consultant: “Normally, Valentine’s Day only works for certain product categories and services in terms bumping up sales. This year, however, there’s a lot of optimism around as the government has given a heavy income tax incentive in the hope consumers will pump the extra savings back into the economy.”

    It’s  the consultant’s job to see  the cup as  half full, not half empty. 

    We shall only know if love triumphed, or the pocket did – a few months down the line.  Until then, fall in love, or at least enjoy the feeling of being in love with YOURSELF!

  • Hershey India launches ‘HERSHEY’S Coffee Mocha Flavored Milkshake’

    Hershey India launches ‘HERSHEY’S Coffee Mocha Flavored Milkshake’

    Mumbai: Bringing together the magical fusion of coffee and chocolate, Hershey India introduces HERSHEY’S Coffee Mocha Flavored Milkshake this monsoon. HERSHEY’S Coffee Mocha Flavored Milkshake is an exquisite blend of cocoa and coffee crafted especially to elevate your taste buds and uplift your mood, perfect for enjoying during the rainy season. This milkshake serves as a refreshing treat, offering chocolate lovers and coffee enthusiasts the chance to ‘Slurp Up the Fun’ on a cloudy day.

    Infused with the goodness of calcium, vitamins, and immunity-boosting zinc, each sip of the new flavor is a pure indulgence. The HERSHEY’S Coffee Mocha flavored Milkshake is a delicious addition to Hershey India’s existing milkshake range, which includes Chocolate flavor, Strawberry flavor, Cookies n Crème flavor, Almond flavor, Vanilla Ice Cream flavor and Cashew Butterscotch Ice Cream flavor offering consumers a diverse selection of indulgent options.

    Priced at Rs 40, HERSHEY’S Coffee Mocha Flavored Milkshake is available at selected grocery stores and retail outlets.

  • Bacardi India announces Mahesh Kanchan as marketing director for India & Neighboring Countries

    Bacardi India announces Mahesh Kanchan as marketing director for India & Neighboring Countries

    Mumbai: Bacardi India Private Limited, the world’s largest privately held spirits company, today announced the appointment of Mahesh Kanchan as the company’s new Bacardi India & Neighboring Countries marketing director. With a wealth of experience in leadership roles where he drove marketing for international brands across categories in South Asia, he will now spearhead marketing strategies for Bacardi’s portfolio of brands across India and surrounding markets, from the company’s office in Gurgaon.

    Kanchan has built a distinguished career spanning over two decades, with expertise in growing brands through executional excellence, and steering companies towards profitable growth. Previously serving as the CEO of Del Monte Foods India, Kanchan played a key role in transforming Del Monte Foods’ market strategies to boost brand profitability and long-term growth.

    Prior to his tenure at Del Monte, Mr. Kanchan led marketing efforts in the Indian alcobev sector in his role as Vice President – Marketing & Revenue Growth Management at Carlsberg India. Preceding this, he also helped shape Hershey India’s innovation blueprint and approach to growth as Vice President – Marketing & Sales; and led multiple verticals within Sales & Marketing during his time at Unilever India as Regional Marketing Director – South Asia, driving consistent growth for brands like Kissan & Knorr (in India), Blue Band & Flora (Pakistan) and Astra, Flora & Marmite (Sri Lanka).

    “We are thrilled to have Mr. Mahesh Kanchan join Bacardi India’s leadership team,” said Bacardi India & Neighboring Countries managing director Vinay Golikeri. “His strategic expertise and proven ability to drive brand growth align with Bacardi’s vision for the Indian market. With India’s alcobev market continuing to grow into one of the largest globally across categories, we will look to his expertise and guidance to lead our strategic marketing in a direction that meaningfully connects and resonates with our audiences across the country.”

    Commenting on his newly appointed role, Kanchan said, “I am thrilled to embrace the opportunity to enhance both the established and new age brands within the Bacardi portfolio across India and neighboring markets. I look forward to amplifying Bacardi’s consumer-first marketing efforts to bring fresh and meaningful experiences that resonate with our audiences and drive meaningful growth to continue elevating our brand presence.”

  • Hershey India celebrates women on International Women’s Day

    Hershey India celebrates women on International Women’s Day

    Mumbai: The Hershey Company announces its 2024 celebration of International Women’s Day with limited-edition HERSHEY’S Bars celebrating the impact of women and girls. The celebration expands onto digital platforms enabling consumers to recognize Sheroes who inspire them every day and illuminate their achievements; led by dedication of its brand name and packaging. The HerSHE campaign has been brought to life on bars in a new avatar with premium monocarton packaging, while leveraging HERSHEY’S Chocolate legacy.

    “At Hershey India, we are excited to recognize the women who are uplifting our communities every day in multiple fields, through the HerSHE campaign again this year.” said The Hershey Company CEO Europe and World Travel Retail Niranjani C. “Using our iconic Hershey’s Bar, our month-long celebration serves as a heartwarming reminder to connect with, honor and express gratitude towards the inspirational women who play an important role in our daily lives – on International Women’s Day and year-round.”, added Hershey India App- Human Resources Anubhati Kumar.

     

  • The Hershey Company names Luigi Mirri general manager, India alongside APAC role

    The Hershey Company names Luigi Mirri general manager, India alongside APAC role

    Mumbai: The Hershey Company, a leading global snacking company and the largest producer of quality chocolates in North America, announced the appointment of Luigi Mirri as general manager, India effective 1 January 2024. Currently serving as the general manager of APAC, Luigi will expand his responsibilities to include India.

    In his current role as general manager for the Asia-Pacific (APAC) regions, he keeps his team focused on consumers and customers and smoothly integrated multiple business units into a cohesive region. Notably, he spearheaded the expansion of the brand footprint in critical markets, such as Australia, fostered a strong relationship with 7-Eleven convenience stores, played a pivotal role in fostering stability in Hershey Korea and set Hershey Philippines and Thailand on a multi-year double-digit growth trajectory. Prior to joining The Hershey Company five years ago, Luigi was based in India with another confection company where he held key leadership positions and dedicated substantial time to business operations.

    The Hershey Company president, International Rohit Grover said, “Both India and APAC play crucial roles in shaping our company’s future. Our business in India, in particular, is growing, and a strategically important market for the future. Luigi’s outstanding track record in steering growth for large enterprises, driving profitability, and turnarounds, will guide his leadership as we continue to tap our desired growth and unlock new potential.”

    Commenting on his appointment, Hershey India and APAC general manager Luigi Mirri said, “I’m looking forward to embracing my new role and the opportunity it brings, including my return to India. I am excited to contribute to the broader transformation goals and growth of our company. India is a key focus for Hershey, bringing moments of goodness to our consumers with fantastic products and our commitment to talent development and leadership building. I’m excited about the prospect of collaborating with the talented team here to make an impact for the company and our people.”

  • Jolly Ranchers unleashes flavour fusion: Introduces ‘Two-Much’ with an exciting new campaign

    Jolly Ranchers unleashes flavour fusion: Introduces ‘Two-Much’ with an exciting new campaign

    Mumbai: Hershey India, a part of The Hershey Company, today announced the launch of its latest offering Jolly Rancher Two-Much, a unique addition to the Jolly Rancher lollipop portfolio. Jolly Rancher Two-Much aims to redefine the lollipop experience with its exceptional blend of Blueberry and Strawberry flavours in a single pop.

    The all-new Jolly Rancher Two-Much extends this commitment by offering an exciting combination of sweet strawberry and tangy blueberry flavours in one lollipop. Not only does this dual-flavour concept enhance the visual appeal of the lollipop, but it also elevates the taste to new heights, making it a delightful treat for people of all ages.

    The launch is supported by imaginative and witty communication that introduces Jolly Rancher Two-Much uniquely and entertainingly. The campaign adopts a fresh communication approach infused with fun, humour and imagination at its core.

    The film opens with a young storyteller teleporting his audience to an imaginary battleground scene from 500 years ago. With imaginative flair, he skillfully weaves a captivating tale of the genesis of Jolly Rancher Two-Much. As his friend listens in awe, the narrative unfolds with a delightful mix of amusement and scepticism, culminating in shared laughter and an abundance of fun. The ad film is a testament to the brand’s commitment to sparking imagination and uncontrollable, contagious laughter among its target audience.

    Commenting on the launch, Hershey India marketing director Ankit Desai said, “Jolly Rancher is a beloved global confectionery brand and has received a lot of love over the years. The brand is known for its bold fruity flavors that spark imagination and fun. Our objective with this launch is to bring double the joy to consumers, allowing them to tap into their imagination while savouring the best of sweet and tangy flavours in a single, delicious pop. Jolly Rancher Two-Much takes lollipop indulgence to new heights, offering a memorable and playful twist to the world of confectionery.”

    Jolly Rancher Two-Much is available across retail stores in top cities at Rs  5/-.

  • Shraddha Kapoor lights up Diwali Celebrations in Hershey India’s new campaign ‘Shraddha Waali Diwali’

    Shraddha Kapoor lights up Diwali Celebrations in Hershey India’s new campaign ‘Shraddha Waali Diwali’

    Mumbai: Hershey India, a part of The Hershey Company, one of the world’s leading snacking companies, has launched a new digital campaign Shraddha Waali Diwali for its iconic HERSHEY’S KISSES brand, featuring brand ambassador Shraddha Kapoor. Staying true to its brand ethos of nurturing warm connections with loved ones, the digital film emphasizes celebrating the magic of unspoken moments with friends and family this Diwali.

    Knowing how your favorite celebrity celebrates a special occasion is something that interests many. Hershey India brings this to life to create relatability and connect with its audiences this Diwali. The film unveils what ‘Shraddha Waali Diwali’ looks like as part of ‘HERSHEY’S Waali Diwali’.

    The film opens with Shraddha Kapoor engrossed in her Diwali preparations. She emphasises that when words fall short towards expressing affection, HERSHEY’S KISSES brand can become a perfect gifting solution that resonates with the festival’s spirit of love and togetherness. The film beautifully embodies the simplicity and sweetness of Diwali celebrations. It also showcases how HERSHEY’S KISSES brand can be a source of pure goodness in celebrating those special moments with loved ones, further strengthening the everlasting bonds with family, siblings, and friends.

    Commenting on the new campaign, Hershey India marketing director Ankit Desai said, “Chocolates have made a special place in consumers’ hearts as a preferred choice for celebrating moments of togetherness, through shared consumption or gifting, during festivals. Hershey’s delicious range of chocolates have seamlessly become an integral part of Indian households, for elevating everyday occasions or enhancing the joy of festive celebrations. Our latest campaign, Shraddha Waali Diwali, captures the true spirit of Diwali, where love and playfulness combine to create unforgettable moments with HERSHEY’S KISSES brand, fostering warm connections with loved ones. Through this campaign we want to strengthen our connection and relatability with audiences.”

    The digital film has been shared across Hershey India’s social media platforms.

    This Diwali, Hershey India has also curated HERSHEY’S Festive Moments Gift Packs that come with a unique consumer immersive experience on the pack via a QR Code. Upon purchasing HERSHEY’S Festive Moments Gift Pack, consumers are encouraged to scan the QR Code, initiating a journey to fill in details to create a personalized experience for the kind of Diwali they are celebrating this year – Be it with family, friends or a long-distance Diwali. On filling in the details, the consumer would receive a personalized wish generated by AR that can be conveniently shared over WhatsApp with their loved ones, adding a touch of thoughtfulness to the celebration. These Gift packs come with Hershey’s iconic brands- HERSHEY’S KISSES, HERSHEY’S Bars and HERSHEY’S Exotic Dark in handpicked flavours & melt-in-mouth chocolaty experience.

    Hershey’s Festive Gift Packs are available across all channels and at stores.

  • Women’s Day: Hershey India celebrates six ‘Unsung Sheroes’ with limited edition packs

    Women’s Day: Hershey India celebrates six ‘Unsung Sheroes’ with limited edition packs

    Mumbai: Ahead of the International Women’s Day, chocolate brand Hershey India has amplified The Hershey Company’s #HerShe campaign to recognise, honour and uplift women through activations in India and around the world all of this month. The brand has collaborated with six women achievers whose accomplishments have been custom illustrated on the Hershey’s chocolate bar packs.

    As the first step towards unveiling the campaign, Hershey India has taken the route of a power-packed celebratory rap song by American Indian rapper Raja Kumari and Indian musician Meba Ofilia.

    In celebration of the International Women’s Day, and to continue to advance its gender equity commitments, the campaign will be going live across seven international markets, aimed at ‘making the invisible woman visible.’  The award-winning campaign which originated in Brazil in 2020, will be brought alive in India in a ‘never seen before avatar.’ Though this campaign Hershey’s aims to salute these women and their efforts towards choosing and succeeding in unconventional careers.

    Hershey India has joined forces ‘Sheroes’ such as Aishwarya Sridhar, Dhvani Kothari, Sandhya Rai, Rukmini Vijayakumar, Pooja Taparia, and Falguni Vasavda Ojha from diverse fields including photography, performing arts, social work, sports, and feminism, and dedicated Hershey’s bars packaging to feature, celebrate and showcase achievements of the Sheroes. To learn more about them, consumers can scan the code on the packs and read about them on the microsite.

    Sharing his insights on the renowned global campaign, The Hershey Company VP India and AEMEA Herjit Bhalla said, “Diversity and Inclusion has always been at the crux of the Hershey ecosystem. It has been a key focus area for the organisation across countries, and the #HerShe campaign brings it all together beautifully for us. This campaign gives a voice to what The Hershey Company truly believes in. By elevating the role played by the sheroes around us we want to make the ‘invisible visible’ through this campaign. While we have featured six sheroes on our packs there are countless number of sheroes out there and the ones we come across in our daily lives. Their determination and grit make them truly extraordinary, and Hershey’s appreciates that.”

    “As a build up to the International Women’s Day, we have taken a unique voice of celebrating and highlighting Her & She, through the #HerShe campaign. The campaign strives to celebrate inspiring stories of Sheroes in our society, who have displayed excellence by either taking the path less travelled or by simply creating a positive impact on people around them. Our idea is to bring alive galvanising stories by making the ‘invisible visible,’” added Hershey India managing director Geetika Mehta.

    This year the brand is leveraging technology to create an online community for curating and showcasing inspiring stories by women and connecting to offline channels via QR code on the packaging. Consumers can scan the QR Code printed on the packaging of Hershey’s Bar that will link them to the microsite https://www.hershe.co.in/  The microsite has curated templates, with personalised messaging, that consumers can use to celebrate and share the stories of Sheroes who have inspired them.

    Hershey India marketing director Ankit Desai stated, “We have envisioned the ‘Her-She’ campaign with an intention to not only celebrate women leaders and achievers but also Sheroes all around us, be it family members, friends, mentors or colleagues. The initiative, which deserves to go to maximum people, leverages an integrated experiential approach, spanning packaging take-over of the entire Hershey’s Bar portfolio, personalised and interactive tech-based micro site, AR filters, first of its kind celebratory rap song and influencer outreach to drive education, engagement and thus celebration.”

    “As a company that embraces diversity and equality, we saw a unique insight into how we can make visible the role of forgotten or somewhat invisible women who make such an important difference in our society,” said Hershey International CMO Santhi Ramesh.  “These campaigns celebrate women while communicating our brand values and the values we share with our consumers. The user generated content is real and authentic, and as a result is able to break through and resonate strongly with consumers.”

    Further to this, the campaign will culminate with a mentorship session conducted with the six sheroes which will be further amplified by Girl Up.

  • Hershey India onboards Rajeshwari Jayaraman as general manager – marketing

    Hershey India onboards Rajeshwari Jayaraman as general manager – marketing

    NEW DELHI: Hershey India has appointed Rajeshwari Jayaraman as general manager – marketing (category lead).

    "Excited about this journey… Onward and upward," she wrote on professional networking site LinkedIn on her new role.

    Jayaraman joins the company from Nivea, where she was serving as senior product manager for around two years. She has more than 10 years of experience in the FMCG industry across personal care and foods categories.

    Prior to joining Nivea, she also worked with General Mills for around four years as associate marketing manager. In the past, she has had stints with Cavinkare and Marico.

    Rajeshwari pursued her MBA in marketing/marketing management from SP Jain Institute of Management & Research.

  • Hershey India to distribute 1.2 lakh fortified beverages and cookies across 20 cities

    Hershey India to distribute 1.2 lakh fortified beverages and cookies across 20 cities

    MUMBAI: Hershey India will distribute 1,20,000 fortified beverages and cookies across 20 cities pan India to express their gratitude and support towards the medical staff, police, sanitation workers, migrant labourers and underprivileged children in these tough times. The organisation will be distributing Hershey’s Milk Shake, Sofit Almond Milk, Sofit Soy Milk and Sofit Protein Cookies.  The distributed products are fortified with essential vitamins and minerals.

    Hershey India has associated with India Food Banking Network (IFBN) of the Food Security Foundation India to conduct the distribution. The organisation will also be distributing its products to the medical staff in All India Institute Of Medical Sciences (AIIMS) Bhopal and Sion Hospital in Mumbai.

    Hershey India MD Herjit Bhalla said, “As India and the world continue to battle the pandemic, this is a small gesture of gratitude and support by Hershey India to lift the spirits of all the brave frontline workers and the affected communities. We salute the medical staff and the police who are gallantly serving the society in these critical times and hope that they continue to stay safe.”

    Highlighting the steps taken by the organisation internally he further added, “We have also rolled out several programs to ensure protection and safety for our frontline sales force, contract workmen and depot staff in these challenging times. We have implemented our ‘Hershey Cares’ program which ensures a suitable insurance scheme for all our frontline sales force. Additionally, we have allocated a special fund to cater to medical needs of our frontline sales force and contract workmen.”

    Hershey India and employees have also contributed towards PM Cares. The Covid2019 pandemic has caused an alarming health crisis across India and the world, with the healthcare infrastructure overwhelmed with critical patients. The need of the hour now is for everyone to stand together and support the communities that need utmost care in these trying times.

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