Tag: Heroine

  • Madhur Bhandarkar attends the Indian Film Week in Russia

    Madhur Bhandarkar attends the Indian Film Week in Russia

    MUMBAI: Filmmaker Madhur Bhandarkar, who has quite a few awards and critical acclaims in his kitty including a National Award for his film Fashion, recently got another appreciation.

     

    The filmmaker, who visited Russia to attended The Indian Film Week In Russia from 25 November to 3 December, 2013 organised by the Indian Embassy, Moscow in association with the Jawaharlal Nehru Cultural Center, Moscow, was felicitated by the Indian Ambassador of Russia, Ajai Malhotra in Moscow for his contribution to Indian Cinema.

     

    Besides, two of Bhandarkar’s films, Heroine and Page 3 were also screened during the week.

  • Heroine first three-day collection Rs 245 mn

    Heroine first three-day collection Rs 245 mn

    Mumbai: Heroine has not been appreciated by the audience. Having opened to average response, its collection didn‘t rise during the weekend. The film collected Rs 245 million in its first three days.

    Barfi! has maintained very well through its first week and remained steady over its second weekend to rate as a hit. The film collected Rs 586 million in its first week and added another Rs 171 million in the second weekend taking its 10-day total to Rs 757 million.

    Jeena Hai Toh Thok Daal and Qayamat Hi Qayamat have fared poorly. Raaz3 collected Rs 138.5 million in its second week taking its total collection to Rs 691 million.

    Joker has nothing much to show for its third week. The film has gone down as a major loser. Ek Tha Tiger collected Rs 15 million in its fifth week taking its total collection to Rs 1.99 billion.

  • Heroine: Bhandarkar has nothing new to offer

    Heroine: Bhandarkar has nothing new to offer

    MUMBAI: Every time a heroine oriented film is due for release, which is not very often, I am asked to give my views on why heroine films don’t work. I used to give detailed explanations hoping that what I said was understood. I think Madhur Bhandarkar‘s latest film, Heroine, has made my job easier. Next time I am asked this question. I can just say, “Go watch Heroine and you will know why. Heroine is usually what our heroine films are all about, which is certainly not a Lara Croft movie; this is not even a The Dirty Picture or a Kahaani! Usually, those plotting a heroine oriented film end up making their heroine‘s character weak and exploited and this is not what people want to see.”

    Bhandarkar has a mould ready in which he can cast his fashion model, a corporate woman or a heroine. The profession changes but the shape, size and sound remain the same. The events, the ups and downs, the drama are rewritten around his new protagonist but the essence remains the same. Bhandarkar is supposed to be one of the progressive filmmakers but what he has been making since Chandni Bar is like what Jacqueline Susanne and Jackie Collins wrote and was filmed as long ago as 1970s!

    In Heroine, Kareena Kapoor is a whimsical girl with a troubled childhood. She has run away from her home in Delhi, come to Mumbai and has become a top film star; the film does not dwell on how. Her character in the film tells the story of what is supposed to be happening in our film industry, especially star relations, emotions, exploitations, betrayals, insecurities, media and PR stunts, almost all exaggerated.

    Kapoor is celebrating the success of one of her films and expects super star Arjun Rampal, who she is passionate about, to attend which he does not. Their romance is kept back successfully from the media in a scenario where, otherwise, each star bitches about the other and leaks scandals to media. Kapoor has self destructive tendencies coupled with her insecurities about her top slot. And her lover, Rampal, makes her pop pills, drink continuously and smoke like a chimney. Her suffering is generally self-inflicted. Her pressure on Rampal to marry her finally leads to him dumping her. In search of love, she falls for the successful cricketer, played by Randeep Hooda. If she was in a hurry to tie the knot with Rampal, here Hooda is in hurry which, she feels, will be detrimental to her career. The romance breaks. Kapoor‘s career is all but over when she engages the services of a noted PR person, Divya Dutta, who knows all the tricks, usually dirty, of keeping her client in limelight.

    Kapoor is back on covers and in the endorsement market but a big film offer eludes her. Always exploited, Kapoor decides to play dirty to get that one offer. But she dodges advances by Sanjay Suri and he in turn reduces her role to a cameo.

    Desperate, Kapoor says yes to two offers, one to do a shoestring budget film and the other to attend a wedding in Delhi for a fee. Rampal is on same flight on his way to attend the same wedding. The lovers unite and decide to do a film together. But, again, Kapoor‘s insecurities get the better of her and as a result she loses both, the film as well as Rampal. But before that she has played her last card: releasing her sex video with Rampal on the net to promote the shoestring budget film she did. If such tricks worked in real life, every willing-to-strip newbie would be a star on debut. However, here it works for Kapoor and people flock to theatres to watch her small budget film as if the sex video was its trailer!

    The basic plot of this film remains same as his earlier film. The problem in case of Heroine is that there is no story as such to hold a viewer‘s interest. The film tries to cram in all that is supposed to be evil about the film industry with all its stereotypes, including a bitching friend, a gay dress designer, a bisexual guy on hand when in need, a loyal secretary as well as a cunning one, party scenes, bought media loyalties, forgotten stars and so on. It is all used to deliver 147 minutes of tedium. So whose story is this, a heroine or the film industry?

    The casting is poor in that those vying for or competing with Kapoor for the top spot look like side actors. Kapoor and Rampal are the best the film has to offer. Stars draw people to the cinema; making an economical film with small timers does not mean low admission rates. Heroine does not have much to offer and the viewer is saddled with faces he does not care to watch. Bhandarkar disappoints both in writing as well as direction. Except at three or four places, dialogue is routine. Musically, the film has one item number in Halkat jawani, which is well choreographed, along with two hummable numbers, Tujhpe fida and Khwahishein. Photography is good.

    This was the film for Kapoor to show her acting skills but that does not happen because of her ill-defined character. The character lacks consistency due to which one fails to identify or empathise with her. Rampal is okay but looks spent in this film. Shahana Goswami impresses in a brief role. Others who do well are Ranvir Shorey, Datta, Helen, Govind Namdeo and Hooda.

    A comparison with The Dirty Picture becomes inevitable after watching Heroine and one concludes that Heroine has nothing of what made The Dirty Picture a hit.

    Heroine has had huge amount of promotion which has not helped it get a decent opening and the bad reports will only make it suffer further at the box office.

  • Heroine to run anti-smoking ads

    Heroine to run anti-smoking ads

    MUMBAI: Following the Centre‘s new rules on smoking scenes in films, director Madhur Bhandarkar has declared that his upcoming film Heroine will have an anti-smoking advertisement.

    “In the beginning, Kareena will address the warning and also for the interval part as well,” Bhandarkar said.

    It may be noted that recently, the Centre had informed the Supreme Court that it was bringing a new notification to regulate smoking scenes in films and television programmes. The notification would allow the smoking scenes, with statutory warnings alongside. Also, the film will have a 20-second anti-smoking promo at the beginning and again after the interval, it had observed.

    Though she is quite excited, Kareena Kapoor, who plays the protagonist in the film, has not set any box office target. “We have not fixed any target, we want people to see the film and enjoy it. We are very excited about it. We are eager to know about the fate of the film,” she averred.

    The film is set to release on 21 September.

  • UTV to release six films in 2012

    UTV to release six films in 2012

    MUMBAI: UTV Motion Pictures has released the slate of movies that it is to release in 2012.


    To start off, the company will release Ek Main Aur Ek Tu, its co-production with Dharma Productions on 10 February.


    The film being directed by Shakun Batra and starring Kareena Kapoor and Imraan Khan, is a light hearted, tragicomedy about a guy in his mid twenties going through a breakdown in his personal as well as work life. Rahul Kapoor loses his job as an architect in Vegas and by a twist of fate he meets Riana Braganza, a quick-witted hairstylist who is everything he isn‘t. Will this friendship with her turn to love?
     
    Following in May would be Luv Shuv Tey Chicken Khurana, a co-production of UTV Spotboy and Anurag Kashyap directed by Sameer Sharma. The film starring Kunal Kapoor and Huma Qureshi celebrates the lovable quirks of a Punjabi joint family with its inherent humour, drama, confusion, emotion, and the secret recipe for a famous chicken curry Chicken Khurana that forms the crux of the plot.


    Releasing on 15 June will be Rowdy Rathore, a joint venture of UTV Motion Pictures and SLB Productions. The film, directed by Prabhudeva, starring Akshay Kumar and Sonakshi Sinha, is a remake of Vikramarkudu, the superhit Telugu film which was also remade in Tamil as Siruthai. The film will see Kumar returning to his original action avatar.


    Following in July is Barfii, a UTV Motion Pictures product, directed by Anurag Basu. The film stars Ranbir Kapoor, Priyanka Chopra and Ileyana.


    Then there is the Shirish Kunder-directed Joker 3D that releases on 30 August. The film, a co-production of UTV Motion Pictures, Three‘s Company and Hari Om Productions and Shirish Kunder, stars Akshay Kumar and Sonakshi Sinha. Akshay Kumar returns to his hometown, a place that‘s so remote and crazy that it‘s not even on the map. And then what follows puts this forgotten little town not just on the country‘s map, but makes it the focus of the entire globe! Aliens!


    And the last film on the slate is the Madhur Bhandarkar-directed Heroine. The film, a UTV Motion Pictures and Bhandarkar Entertainment product and starring Kareena Kapoor and Arjun Rampal, is based on the life and times of a superstar heroine from the dream factory we call ‘Bollywood‘. The film is an entertaining, daring, emotional, shocking, glamorous, scandalous behind the scenes account of the reality behind the world of glitz and glamour that our film stars inhabit.

  • UTV’s Shikha Kapur in PowerBrands Hall of Fame

    UTV’s Shikha Kapur in PowerBrands Hall of Fame

    MUMBAI: At a ceremony held recently in London, UTV Motion Pictures senior VP – Marketing, Shikha Kapur has been inducted in the PowerBrands Hall of Fame as ‘Most Dynamic Marketing Professional of the Year 2011-2012‘.


    Kapur has been instrumental in driving key marketing initiatives for UTV Motion Pictures slate of movies in the past. She has worked on films like Rang De Basanti, Jodhaa Akbar, A Wednesday, Dev D, Khosla Ka Ghosla, The Namesake, Life in a Metro, Oye Lucky! Lucky Oye!, Fashion, Kaminey, Raajneeti, Udaan, Peepli [Live], No One Killed Jessica and Delhi Belly.


    She and her team are currently working on films like Barfii, Heroine, Joker, Rowdy Rathore and Luv Shuv Tey Chicken Khurana.


    The PowerBrands Hall of Fame is a ceremony that seeks to honour the leaders in the marketing fraternity who have carved a niche for themselves with their remarkable strategies that have channelised growth and been instrumental in taking their companies ahead.


    Power Brands India is a research-driven power book of India‘s most powerful brands. A brand bible which garners the country‘s most aspirational brands which have fortified their presence in the hearts and minds of the Indian consumers making them their most favourite brands.

  • UTV’s Heroine goes on floors

    UTV’s Heroine goes on floors

    MUMBAI: The shooting of UTV Motion Pictures‘ Madhur Bhandarkar directed Kareena Kapoor-starrer Heroine got underway over the weekend.

    Heroine is an insider‘s account of a heroine on top of the movie business today. The film will have Kapoor essaying the character of a superstar in B-town and her journey.

    Expressing his happiness on the launch of the shoot, UTV Motion Pictures CEO Siddharth Roy Kapur said, “Heroine is one of the most anticipated movies of 2012 and for all of us associated with it. That means that a lot of hard work over the next few months to meet the massive audience expectations. With an excellent script, a talented director at the top of his game and a superb cast and crew, we‘re confident we‘ll be up to the challenge!”

    It may be noted that UTV and Bhandarkar are associating again after their film Fashion swept the box office and major film awards winning National Awards and Filmfares for its lead actresses Priyanka Chopra and Kangna Ranaut.

    The project also marks 10 years of Bhandarkar‘s critical and commercial success in which he made cult films and entertainers like Chandni Bar, Satta, Page 3, Corporate, Fashion and Dil Toh Baccha Hai Ji.

    Bhandarkar said, “I‘m delighted that I‘m making Heroine with UTV. We had a great experience of working together during Fashion and we are taking this beautiful relationship forward. Heroine is a dream project for me about an industry in which I have lived my dreams and it will be my biggest film to date.”

    It may be noted that Arjun Rampal has been paired in the role of a superstar opposite Kareena while Randeep Hooda and Shahana Goswami play supporting roles.

  • Madhur Bhandarkar to make sequel of Fashion

    Madhur Bhandarkar to make sequel of Fashion

    MUMBAI: Madhur Bhandarkar is making a sequel of Fashion that had Priyanka Chopra in lead role.


    Though many felt that Bhandarkar’s portrayal of the fashion world was very clichéd and showcased models and their lifestyles in a poor light, the film went on to win awards and bagged more than a dozen trophies for both Chopra and Kangna Ranaut.
     
    Both Bhandarkar and UTV head honcho Ronnie Screwala were keen to make the second part of Fashion. After a lot of head scratching, they have finally decided to launch the second part of Fashion in 2012.


    Bhandarkar will start work on the film after he finishes Heroine.