ITV

Tag: heroes

  • Amazon Pay thanks unsung Covid heroes in new campaign

    New Delhi: Amazon Pay announced the launch of UmmeedKeChehre – a digital-led campaign to salute the unseen and unsung heroes of the ongoing pandemic who continue to work tirelessly to help and support others.

    The campaign unfolds with a digital film that captures the extraordinary efforts and commitment of individuals and groups, including the frontline staff, lab technicians and lesser-known heroes like drivers, watchmen and many more who are selflessly doing their best for the society and people.

    Speaking about the campaign, Amazon Pay India, CEO, Mahendra Nerurkar said, “UmmeedKeChehre, is our digital campaign to thank lakhs of Covid heroes for their commitment and aims to spread a strong message of positivity and hope during these tough times. It salutes the spirit of hope that is being exemplified by these ordinary folks through their extraordinary acts of serving and caring for people and communities.”

    As part of the campaign, people can pay gratitude towards Covid heroes by making donations through the partner NGOs’ Milap, Give India, Akshay Patra, Help Age, Humanity for Habitat, or also have an option to or share an Amazon Pay digital gift card as a gesture with their Covid-19 heroes. The campaign runs across multiple media channels to connect and encourage people to join the movement and share a ‘Thank you note’ for their Covid Hero on their own social media channels using #PayYourRespect.

    The company said it is also enabling procurement, airlifting, local transportation and seamless delivery of critical medical equipment to hospitals and communities where it’s needed the most. “We have scaled up relief efforts for our employees and their families too, including access to medical infrastructure and other supplies, quarantine facilities, financial support, and more. Further, we have committed to provide vaccination support for our employees, sellers, partners and their dependents; and our on-premises vaccination camps are functional for employees and associates across multiple cities,” said the company.

  • History TV18 to launch ‘Genius’ on 14 December

    History TV18 to launch ‘Genius’ on 14 December

    MUMBAI: History TV18 is all geared up to premiere Genius, dedicated to the heroes, legendary icons and luminaries who changed the world through monumental innovations and staggering ingenuity.

     

    The mini-series will go on air from 14 December, 2015 and will be telecast every Monday at 8 pm.

     

    Genius, an eight-part series, reveals the fateful forces behind the greatest competitions for innovation and the contests that pit history’s brightest minds against each other in the race to lay claim to the future. The series traces the competitive spirit behind some of the most prolific inventors.

     

    The stories are intricately woven through re-enactments, providing a new perspective on the adversaries that have helped shape the world and impacted how we live today.

     

    The series will enlighten the viewers with stories of how the ultimate rivals for posterity clashed, lost everything or triumphed.

  • Discovery Kids to roll out new series ‘Luv Kushh’

    Discovery Kids to roll out new series ‘Luv Kushh’

    MUMBAI: Discovery Kids will be premiering a new series titled Luv Kushh on 9 November, 2015 at 1 pm. The series revolves around the twin brothers Luv and Kushh and will narrate their notorious tales of fun and adventure.

     

    Discovery Networks Asia-Pacific executive vice president and general manager South Asia Rahul Johri said, “Discovery Kids continues to entertain kids with its variety of programmes and genres, endearing characters and exciting story lines. The new series, Luv Kushh will take kids back to the era of gurukuls and recreate the age-old traditions of the student-teacher relationship.”

     

    The stories will take place in and around Valmiki’s ashram, located by the river Tamasa. The series shows the journey of the twins from growing up under the watchful eye of the sage and their mother. Apart from fun and frolic, the brothers are also tutored in martial arts. With instances of naughtiness, sneaking around, disobeying the rules of the ashram, or keeping their powers and adventures a secret from their mother Sita, the overall portrayal of the brothers is close to that of regular kids rather than all-powerful heroes.

  • Universal Music and Ten Sports launch cricket song for World Cup

    Universal Music and Ten Sports launch cricket song for World Cup

    MUMBAI: Music label Universal Music India in association with Ten Sports Network has launched a song that celebrates cricket, titled Heroes (We Could Be).

     

    With the cricket World Cup craze taking over the country; the song echoes the sentiments of a nation reeling with cricket fever.

     

    The original song of the same name by Grammy-nominated Swedish DJ/producer Alesso featured the vocals of Tove Lo and is a global hit. The Indian version has been sung by Kanika Kapoor, who has sung songs like ‘Baby Doll’ (Ragini MMS2) and ‘Chittiyaan Kalaiyaan’ (Roy).

     

    The song is in Hinglish with lyrics written by Manoj Yadav. Kapoor has also shot a video for the song, which reflects the passion and excitement of the sport and features some great cricket action from the various cricket series that have been telecast on Ten Sports Network.

     

    Kapoor said, “I’m thrilled to be part of this exciting sporting project. It’s unlike anything I’ve done before and in India it can’t get any bigger than the sport of cricket besides the fact that it’s backed by a leading sports network – Ten Sports. I’m extremely grateful to Universal Music for giving me this opportunity as I eagerly look forward to my fan’s reactions to this song and video created for the sport we all love so much – cricket!”

     

    Universal Music / EMI Music managing director South Asia Devraj Sanyal said, “We all know that cricket and Bollywood are considered religions in India and we are ecstatic to bring together the two with Heroes (We Could Be) – a song celebrating the sport of cricket sung by the current #1 female voice in Bollywood playback Kanika Kapoor, who has done an exceptional job on the song by capturing the passion of the sport. And then to have the Ten Sport Network as our partner on this project, who being part of the Zee Network, have an incredible reach pan-India, we are confident that this song will soon become synonymous with the sport of cricket.”

     

    Ten Sports Global CEO Rajesh Sethi added, “Ten Sports Network, leader in sports entertainment with rights of five Cricket Boards believes in exploring innovative and unique ways to reach out to its audiences. Heroes (We Could Be) in collaboration with Universal Music India is one of the initiatives to celebrate the sport of cricket.”

  • Keshet International reveals global MIPCOM slate

    Keshet International reveals global MIPCOM slate

    MUMBAI: Keshet International (KI), the global distribution and production arm of Keshet Media Group, is set to bring a diverse slate from the US, China and Israel to MIPCOM in Cannes next week. Featuring two hit primetime shows, Help! I Can’t Cook and Not A Star Yet, US action thriller, DIG and Babe Magnet a cutting-edge dating show from Comedy Central. 

     

    DIG – From the creators and executive producers Gideon Raff (Homeland) and Tim Kring (Heroes), comes the highly anticipated action thriller series, DIG, which tells the story of a murder mystery set against the backdrop of modern day Jerusalem, a city shrouded in ancient intrigue.

     

    FBI agent Peter Connelly (Golden Globe nominee Jason Isaacs, Awake) has had his fair share of heartbreak. Anxious to leave his personal demons behind, Peter takes a job stationed in Israel under the guidance of his new boss, and occasional lover, Lynn Monahan (Emmy Award-winner Anne Heche, Save Me). When he sets out to solve the murder of a young American, Peter soon finds himself embroiled in an international mystery that delves into the Holy Land’s darkest secrets. What he discovers is a conspiracy thousands of years in-the-making that threatens to change the course of history. While Peter races to figure out what it all means, he quickly finds that he may not be the only one searching for answers.

     

    KI holds rights to DIG in Australia, New Zealand, Italy, Scandinavia, Russia and the CIS, Turkey, India, English speaking South Africa and Israel. Currently in production for USA Network, DIG is produced by Universal Cable Productions and was developed by Keshet, in association with Gail Berman (Buffy the Vampire Slayer) of The Jackal Group and Gene Stein (Deception). Keshet’s Avi Nir (Homeland), Alon Shtruzman and Karni Ziv also serve as executive producers.

     

    Help! I Can’t Cook – Fresh from Keshet Broadcasting, KI will showcase its hugely popular new reality cooking format created by Keshet and Gil Productions. Since its debut on 13 September, which made it the second highest-rated original launch in Israel ever, the show has lead the weekly ratings charts, attracting an average audience share of 40% as viewers tune in to see the nation’s favorite celebrities struggling to survive in the show’s almighty kitchen.

                                                            

    In Help! I Can’t Cook celebrities face their fear of the kitchen – with disastrous, frustrating, heart-warming and rib-tickling results. The stars are pushed outside their comfort zone, losing their usual poise as they regress to their school days by becoming students at the remote and secluded Culinary Academy. Witness the results when you mix some supreme talent with a huge serving of egos and fold in a set of tasks way outside their comfort zone. Some deliciously entertaining viewing awaits… 

     

    Not A Star Yet – As part of a new collaboration KI is bringing the hit Chinese reality talent show, from Zhejiang TV, Not A Star Yet, to buyers in Cannes. This sensational talent/variety show with a central docu-reality element has led the rating charts in China generating ratings of 200 million viewers across each series, with its fifth season currently on air. Not A Star Yet has consistently beaten competition from 32 other channels and its nearest competitor by 40%, almost doubling Zhejiang’s slot average.

     

    Not A Star Yet sees the children of the nation’s best known stars take to the stage. Having been shielded from the lime light until now, and with great expectation thrust upon them, the performers expose themselves for the first time, and must win over the crowd on their own merits while their celebrity parents watch from the sidelines.

     

    In each episode, four celebrity offspring with various talents go head to head performing on stage supported by their chosen special star guest. Alongside the various stunning studio performances, Not A Star Yet is about the personal and family stories of the children who have grown up in the shadow of a household name.

     

    Babe Magnet is a fun, new format from Comedy Central Israel that transforms the traditional dating game show with an original, outrageous twist. In this bold, action-packed competition magnetic force becomes the ultimate matchmaker. Produced by Nutz Productions, in Babe Magnet four single guys vie for the heart of one hot babe by answering all her questions on sex, love and attraction while pinned to various surfaces by state-of the art magnetic devices. The potential dates are put in precarious positions which see them stuck to anything from the front of a fridge to being unceremoniously picked up by a magnetic dumper truck and carried off if they are rejected. Every time the babe rejects a guy, she operates a magnetic device to repel them away. Eventually the babe eliminates each guy one by one, until finally, she chooses her Babe Magnet.

     

    KI will also bring its explosive primetime game show BOOM! which has become a hit in Hungary and Spain having recently launched to gain 31% average share in primetime and 16% average share in access prime respectively – as well as being the leading show of the night in both territories almost every night. Alongside this is KI’s interactive talent show Rising Star which has sold to more than 25 territories, the spy drama MICE which is being remade in the US for NBC as Allegiance and the family sitcom Your Family or Mine which is being remade in the US for TBS.

  • TV turning bold?

    TV turning bold?

    MUMBAI: Two years ago, the television premiere of Ekta Kapoor’s The Dirty Picture became a magnet for controversy, when at the nth hour the Information & Broadcasting Ministry banned Sony Entertainment Television from airing the film before 11pm, citing its adult content and sexual innuendo as reason.

    While the movie did eventually premiere on SET at 8pm, it was only after four months, and with as many as 56 cuts advised by the Censor Board for Film Certification (CBFC).

    In sharp contrast, the world television premiere of Sanjay Leela Bhansali’s Goliyon Ki Raasleela Ram-Leela on the same channel in February was a bit of a pushover.

    No reservations were raised by the government and the movie was aired during primetime and without any cuts. What’s more, the film garnered 8,900 TVTs and helped SET make it to the top four channels after struggling at the bottom for 20 weeks.

    One can see a similar trend with some of the current TV shows. Remember Ekta Kapoor’s show Bade Achche Lagte Hain? An intimate scene between the serial’s lead actors Sakshi Tanwar and Ram Kapoor was aired.

    So, is Indian television becoming bold or has the audience come of age to accept more and more of such content. We spoke to a cross-section of industry to find out.

    “It is not really so much about TV getting bolder as much as acceptance for this kind of content. The audience is becoming a lot more mature to accept it. It is not something you can say is limited only to GECs; it is across the board. It is largely media-driven than anything else. The awareness has gone up and there is so much international content that we are consuming that it doesn’t seem so odd,” said Lodestar UM vice-president Deepak Netram.

    “We consume the same kind of content in so many different places that it is really not alarming. At the same time, there is some amount of dissonance in the conservative mindset, which has always been there. I don’t think there is a dramatic shift; it is something that has been happening gradually over a period of time.”

    Unlike Netram, Sony Max EVP and business head Neeraj Vyas said he wouldn’t have gone ahead and aired the whole movie without cuts the way SET did. “A Ram-Leela kind of movie cannot be watched when you are with your family. When it comes to Max, I will ensure that I cut at least 10 minutes of the movie,” he said.

    Star India’s attitude has been completely different to that of SET. An upcoming episode of the celebrity chat show Koffee with Karan featuring Freida Pinto and Nargis Fakhri turned out so steamy that Star World decided to serve the ‘adults only’ brew at11pm instead of the usual 9pm slot.

    “Staying within the IBF guidelines, we didn’t want to air the episode before 11 pm. The alternative would have been to edit out a lot of the conversation, which we chose not to do. The episode is worth staying up late for,” said Star India content head, English GECs Rasika Tyagi.

    At the same time, Star Plus, another channel within the Star Network, remains unapologetic about airing an adult-themed show Ishq Kills every Sunday at 10pm. Interestingly, the very same channel telecast adult-themed shows such as Maryada – Aakhir Kab Tak and Kaali – Ek Agnipariksha during late primetime back in 2010.

    Meanwhile, a channel like Channel V, a lot of whose content tends to be edgy, maintains a fairly high standard of self regulation of censorship.

    “A lot of the content that we do tends to be edgy. If you look at Heroes or Gumraah, they are fairly edgy subjects. But a lot depends on how you actually create them and also on how you plan and execute. While Heroes by the nature of the subject is quite edgy, we feel it is a topic which needs to be discussed and spoken about. And the way we treat it does not really sensationalize it and does not make it difficult to watch with the family. Therefore, that is really the yardstick that we apply. The topics and subjects might be edgy, but we definitely don’t want to make them sensational,” said Channel V (designation) Channel V general manager and EVP Prem Kamath.

    “Everyone runs their own code of self regulation mechanisms and it depends on what the internal mechanism is allowing them to do. There is an overall body – the BCCCI, which puts down guidelines. If you speak about Channel V or even the Star network channels, we hold a fairly high standard of self regulation of censorship.”

    According to Kamath, there is a strong social responsibility. “If it’s a family viewing channel, there is a certain kind of content you can put out during the regular hours, and if we feel any content is pushing the envelope of boldness and is not suitable for general viewing, we push it to a time slot which is probably late night. Or a lot of times, we don’t air it at all. So, I don’t think there is one brush that paints all the channels, it’s different for different channels,” he said.

  • NBC resurrects cult favourite TV series, Heroes

    NBC resurrects cult favourite TV series, Heroes

    MUMBAI: An iconic series that still commands a rabid fan base, Heroes will return to the network in 2015 as an event miniseries with original creator and executive producer Tim Kring (Touch) at the helm, it was announced on 23 February by National Broadcasting Company (NBC) Entertainment President Jennifer Salke.

     

    NBC has ordered 13 episodes for a new stand-alone story arc entitled Heroes: Reborn, with all details of storylines and characters being kept under wraps. “The enormous impact ‘Heroes’ had on the television landscape when it first launched in 2006 was eye-opening,” said NBC Entertainment President Jennifer Salke in a press statement.

     

    “Shows with that kind of resonance don’t come around often and we thought it was time for another instalment. We’re thrilled that visionary creator Tim Kring was as excited about jumping back into this show as we were and we look forward to all the new textures and layers Tim plans to add to his original concept. Until we get closer to air in 2015, the show will be appropriately shrouded in secrecy, but we won’t rule out the possibility of some of the show’s original cast members popping back in.”

     

    The original series chronicled the life-changing stories of a series of unrelated ordinary people who discovered they had superhuman abilities. As the saga unfolded, they learned they were part of a grand plan that brought them together to change the world.

     

    With the return of Heroes: Reborn, NBC will launch a digital series prior to the 2015 premiere that will introduce the characters and new storylines. This leveraging of social media is being used as a way for fans to re-engage with what was one for the true pioneers in multiplatform storytelling.

     

    The iconic science fiction series, which ran on NBC from 2006-10 and was an immediate hit, ranked as television’s #1 new drama with an average audience of 14.5 million viewers during its initial season. The show was Golden Globe-nominated in its first year of eligibility for best drama series; it won the BAFTA Award for best international series, the AFI Award, the Academy of Science Fiction, Fantasy & Horror Films Saturn Award, two People’s Choice Awards and the Television Critics Association Award for Program of the Year.

     

    In India, Heroes aired on STAR World and FX India.

  • Channel V celebrates the real Heroes

    Channel V celebrates the real Heroes

    MUMBAI: Come February 23rd and new heroes will be born. Channel V, the country’s number one youth GEC, is coming up with a new show that shares stories of sexual assault and in the process instills fear in the accused and the feeling of strength in the victims. Simply called Heroes, the new show produced by Endemol India, not only makes the youth aware of the hazards in the society but also shows means and methods to bolster themselves and combat such situations.

     

    Heroes is a re-enacted drama series based on the incidents of sexual assault which happens in various places such as hospitals, offices, schools and colleges and happens to people of different social strata, different gender and different age. The show will contain narration by the victims and the actual incidents faced by them will be recreated in the same episode.

     

    Each 60-minute story will bring one sexual assault story to light from the point of view of the victims. From the time when they were being harassed to that threshold moment when they could not take it anymore and fought back. These stories will celebrate the fearlessness of the people fighting against the many social institutions trying to bring them down. Finally what will emerge are the real Heroes of our society, of our country.

     

    Says Prem Kamath, EVP & GM-Channel V, “The new motto of our channel has been ‘V Correct Hai’ and what can be more correct than a show like Heroes. Sexual assault happens in our society every day in some form and a show like this will make people more cautious and also empower them against all the forces at play. The show reiterates our belief in the philosophy that the abuse will stop when the silence does.

     

    On creating a format that deals with real life issues such as sexual harassment, Deepak Dhar, Director and CEO, Endemol India says, “We are determined to create a show for the audiences and get them to take notice of this unspoken yet massive plague like issue which women in India face on a daily basis. The format competently tackles the behavior and addresses the education barrier which is lacking. ‘HEROES’ is also an ode to the women whom have shown the courage to walk out of such thorny affairs with their head held high.”

     

    Starting 23rd Feb, 2014 watch Heroes, every Sunday at 7pm only on Channel V.

  • Star Sports launches array of shows

    Star Sports launches array of shows

    MUMBAI: The new campaign by Star Sports wasn’t all that the channel had in its kitty when it announced the launch of six new channels. The network has now launched a slew of new shows: Star Power, Heroes, Masterclass and Hockey Hotshots, aiming at inculcating habit of schedule amongst the sports fans in the country.

     

    Commenting on the launch of new shows, Star India head of sports business Nitin Kukreja said, “The consumption of sports till date has been limited to big live events. We however, would like to engage more deeply with passionate sports fans. Therefore, we are embellishing our live content with a range of new shows and formats. This move is a critical step forward in creating a compelling experience for multi-sports fans who want to watch their favourite sports live and also want to have access to the best of non-live sports programming.”

     

    Shows at glance…
    Star Power – A definitive destination for sports fans for comprehensive updates and insights. The show helps passionate viewers to get deeper into the game. The half-hour show went on air from 6 November and is broadcast live twice a day at 8 pm and 10.30 pm on Star Sports 3.

     

    Heroes – The 13 episode series will showcase star cricketers in a never seen before format, interacting with select children from the age group 8-15 years. The innocent questions and the conversation thereby between the players and the children make the show really interesting. It brings forth traits of the players which have never been explored before. The first show of Heroes featuring Sachin Tendulkar will be aired on Children’s day (14 November) at 7:00 pm and 10:00 pm. The show will feature eminent cricketers including Virat Kohli, Suresh Raina, Rohit Sharma, Shoaib Akhtar, Harbhajan Singh, Shikhar Dhawan, Ravindra Jadeja , Dinesh Karthik , Kumar Sangakkara, Bhuvneshwar Kumar and Cheteshwar Pujara. Heroes will be aired every Saturday at 8:30 pm on Star Sports 3.

     

    Hockey Hotshots: A weekly hockey show that will bring an Indian hockey star under the spotlight in each episode.  Each show will tell the story of its star in terms of his achievement for Indian hockey, his unique skill sets and his significance for the future of Indian hockey.

     

    Hockey Hotshots will focus on ‘Match Winner’ V.R. Raghunath the mercurial drag flicker and player of the tournament in the recently concluded Asia Cup. ‘The Wall’ under the bar P. Sreejesh, vice-captain and adjudged the best goalkeeper of Asia Cup. Mandeep Singh – considered by many experts as the most promising central striker of world hockey. Manpreet Singh, Captain of the junior Indian Hockey team, an Olympian at 19.  Ramandeep Singh – ‘The Play Maker’ a selfless player who keeps the team before self.  Sardar Singh- One of the best mid fielders in the world, a true master of his craft he is considered as one of the most skilful players of modern hockey. Hockey Hotshots will be broadcast every Saturday at 9:00 pm on Star Sports 3.

     

    Masterclass –A half an hour weekly show in both English and Hindi language, Masterclass will focus on highlighting individual techniques adopted by Star Cricket players which made them legends of the game. The show will involve physical demonstrations of various aspects of the game. Icons like Sourav Ganguly, Rahul Dravid, Sunil Gavaskar, Kapil Dev and Navjot Singh Sidhu will discuss in detail intricacies of cricket for the benefit of sports fans. The 13 episode series will be showcased in English on Star Sports 1 and Hindi on Star Sports 3.

  • Greymatter collaborates with Star Sports, Smaash to produce Heroes

    Greymatter collaborates with Star Sports, Smaash to produce Heroes

    MUMBAI: Come 14 November and India will witness one of its most celebrated icons Sachin Ramesh Tendulkar play his 200th and final test match against the West Indies.

    Even as everyone – from brands to hotels to television channels – is busy planning the best possible farewell for the little master, one channel has hit upon a unique way to mark the occasion.

    The channel in question – Star Sports 3 (Hindi) – will debut a new chat show, Heroes, on the very same day, featuring 13 top cricketers from across the globe, starting with none other than Sachin.

    Heroes, which is more in Hindi and less in English, has been created by Greymatter Entertainment (GME) in collaboration with Star Sports and Smaash  located at Lower Parel, Mumbai.

    Speaking about Heroes, GME owner Rahul Sarangi says: “It is a unique chat show, where the world’s top cricketers will be seen chatting informally with kids in the age group of 7-14 years. As for Sachin, he is the biggest icon that India has ever had. He has given us more smiles than any other icon.”

    Apart from Sachin, the 13-episode series will feature Suresh Raina, Virat Kohli, Rohit Sharma, Ravindra Jadeja, Shikhar Dhawan and Kumara Sangakara among other cricketers.

    Explaining the thought process behind Heroes, Sarangi says: “It is simple; it is an entertainment chat show, and yet inspiring. This is also in sync with Star Sports’ new campaign ‘I believe’. The show is for kids to find the heroes within themselves.”

    Elaborating on the show being in sync with ‘I believe’, Sarangi says: “If you see cricketers today, they come from small towns, having big dreams. The reason they had bigger dreams was because they grew up watching Sunil Gavaskar, Kapil Dev, Saurav Ganguly and Rahul Dravid in their younger days. So, through this show, we give these kids an opportunity to come closer to their heroes and understand what they do when off the field.”

    Sarangi informs that around 60 kids are part of the show and pose candid questions to the cricketers. Apparently, six to seven cameras were used during the shoot, with three edit machines to edit the show. Since the makers needed a very informal environment, the series was shot inside Smaash.

    According to Sarangi, Heroes is about inspirational stories of cricketers, minus any gyaan. “Since it is a ‘No gossip’ show, cricketers are without guard: talking everything under the sun,” he says, pointing out that they will be showcased in a completely different avatar. The show has been moderated by Roshni Chopra.

    He substantiates: “Virat Kohli will be seen teaching kids how to dance, Sangakara will teach violin and Raina will be seen cooking. And yet, all of them will talk about their childhood and what made them the heroes that they are today. It is through the inspirational figure that the kids will get to hear inspirational stories.”

    Sarangi goes on to reveal that Sachin will be seen teaching kids how to play spin against Shane Warne. “Smaash, which has a 3D facility, will show Warne balling. During the episode, Sachin will be seen teaching the kids how to bat on such kind of spin ball delivery,” he illustrates.

    It is a unique chat show, where the worlds top cricketers will be seen chatting informally with kids in the age group of 7-14 years says Rahul Sarangi

    Rubbishing any suggestions of the show being scripted, Sarangi adds: “Considering the show is not scripted, it is the kids who come up with the questions. It is just filtered by the channel and also us, to ensure that the questions aren’t repetitive. We keep the house open for questions. We don’t feed any questions.”

    About the collaboration, he says: “It was a concept well thought by Star Sports. The channel wanted to do a chat show. They approached us with the brief, after which together we brain stormed and came up with the concept.”

    Sarangi explains that the cricketers featured on Heroes were decided together by all three parties involved. “The next step was to convince them to be part of the show, considering all of them are popular players, it was difficult to get their time,” he says.

    The cricketers spent approximately five hours on the sets for the shoot. “We shot one hour of content to come up with a 24 minute episode,” he says, adding it was a once in a lifetime opportunity for the kids. “They are not a studio audience. Here, they sit so close to the cricketer that they can touch him and also interact with him like they were sitting with him in their living room.”

    A considerable amount of time went into the making of Heroes. “A thorough research was conducted to understand what is palatable to the audience, what would be fun for the kids and yet make sense to our audiences watching the show. Even designing the look and feel of every episode took sufficient amount of time,” says Sarangi.

    How confident are the makers about the show? “These days shows are made on conviction,” replies Sarangi, adding “We had two kids’ managers to look into the needs of the kids. Since we were shooting with kids, we had to take care of the hygiene and many other issues relating to shooting.”

    It’s an in-house creative team that worked on the show. “Almost 40 people sat on production, post production, editing, research etc for the show. We don’t believe in taking freelancers for shows like this,” Sarangi rounds off.