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Tag: Hero MotoCorp

  • Hero takes title sponsorship of Hockey India League

    Hero takes title sponsorship of Hockey India League

     MUMBAI: The two-wheeler giant Hero MotoCorp signed a multi-year deal with Hockey India to take title sponsorship of its ambitious franchise-based league, Hockey India League (HIL).

     

    With this sponsorship, the tournament will be called Hero Hockey India League and underlines Hero MotoCorp’s support for the game.

     

    Hero MotoCorp was the Title Sponsor of the 2012 Olympics Qualifier Tournament – ‘Hero FIH Road to London 2012’, which was won by the Indian Men’s team, thereby securing a berth in the 2012 Olympic Games. In 2010, Hero was also the Title Sponsor of the men’s, FIH World Cup held in New Delhi.

     

    Announcing this here today, Hockey India secretary and HIL chairman Narinder Batra said, “We are delighted to have Hero MotoCorp as the Title Sponsor of the Hockey India League. Hero Group and particularly its MD & CEO Pawan Munjal have always been great well-wishers of Indian Hockey and they have supported many initiatives of Hockey India in the past few years.”

     

    Hero MotoCorp MD & CEO Pawan Munjal said, “Hockey holds a special place in our hearts and we are pleased to partner with Hockey India League. I am sure that the initiative taken by Hockey India to start this league will go a long way in developing the game and bring back its old glory.”

     

    The inaugural Hero Hockey India League will be held from 14 January to 10 February 2013 involving 120 leading players. The HIL will feature a total of 34 matches.

    ESPN Star Sports is the global broadcast rights partner for HIL till 2017.

     

    The league will involve five teams Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos will compete in the inaugural season at five venues – Delhi, Jalandhar, Lucknow, Mumbai and Ranchi respectively.

  • Hero comes on board as title sponsor of Olympics’ hockey qualifiers

    Hero comes on board as title sponsor of Olympics’ hockey qualifiers

    MUMBAI: Two-wheeler major Hero MotoCorp Ltd (formerly Hero Honda) has renewed its commitment towards national sport Hockey by coming on board as the title sponsor of the upcoming men‘s and women‘s Olympic qualifying tournament for 2012 London Olympics.

    The deal was brokered by Commune Sports & Entertainmen, the commercial representative of FIH in India.

    Titled as ‘Hero FIH Road to London’, the event is first of the three leg Olympic qualifying events for the London Olympic Games scheduled for July this year and will be played at Major Dhyan Chand Hockey National Stadium in New Delhi from February 18-26.

    The event will feature six teams from both men’s and women’s category competing against each other in a round robin format for two Olympic berths out of the six berths available (1 of 3 men’s and 1 of 3 women’s) in the 2012 London Olympics.

    The tournament holds great importance for the Indian men’s and women’s hockey team as this will be their only window to qualify for the 2012 London Olympic Games.

    Following the round robin league, the teams ranked first and second will play and the winner will qualify for the London 2012 Olympic Games, while the remaining four teams will play placement games for FIH World Ranking points.

    Commenting on the partnership, Hero MotoCorp MD & CEO Pawan Munjal said, “Hockey, being the national sport of the country, holds a special place in our hearts and we are pleased to partner with FIH in presenting the “Hero FIH Road to London” Olympic Hockey Qualifiers. We have always believed in nurturing and supporting various sporting disciplines including cricket, golf, shooting and hockey.”

    The India leg of the Hero FIH Road to London Olympic qualifiers will feature the men’s national field hockey teams from India, Italy, Poland, Singapore, Canada and France. The Indian National women’s hockey team will play against South Africa, Canada, Italy, Poland and Ukraine.

    The tournament will be aired on Ten Sports.

    In 2010, Hero MotoCorp started its partnership with FIH, by bringing the coveted men’s hockey World Cup event to India, titled “Hero Honda FIH Men’s Hockey World Cup 2010”. The company executed a multi media campaign, “Phir Dil Do Hockey Ko” featuring Hero brand ambassadors – cricketer Virender Sehwag, Olympic silver medallist shooter Rajyavardhan Singh Rathore and popular Hindi movie actor Priyanka Chopra.

    Further aligning with the company’s objective of long-term promotion of the game at the grassroots level, Hero MotoCorp also organised pan-India inter-school hockey tournaments.

    Speaking on the partnership, FIH partnership Leandro Negre said, “Hero are ideal partners for hockey and FIH in that they really help us promote the event and hockey in India. Their promotion for the FIH Hockey World Cup in 2010 was fundamental in leading to a renaissance of hockey enthusiasm in India and we hope that the Hero FIH Road to London will build on that.”