ITV

Tag: Hero MotoCorp

  • ISL central player draft to be held on 21 August

    ISL central player draft to be held on 21 August

    MUMBAI: The Hero MotoCorp Indian Super League (ISL) will on 21 August have its central player draft pool where 49 international players will be picked up by the eight franchises.

     

    The comprehensive list released earlier has both experienced and upcoming talent from around the globe. The 49 international players represent a number of countries like Spain, France, Czech Republic, Brazil, Portugal, Colombia, South Korea, Argentina, Canada, Serbia, Senegal, Burkina Faso, England, Greece and Cameroon. 

     

    The League promoted by IMG-Reliance, Star Sports and AIFF has a total of 56 international players, of which 49 will be picked through the international player draft which will be held tomorrow. The other seven have already been contracted by four franchises: Delhi Dynamos FC, Pune City FC, NorthEast United FC and Atletico de Kolkata. Teams have the provision of signing a maximum of two international players on their own. 

     

    Earlier, the high octane domestic player draft which was held on 22-23 July saw Rs 24 crore being spent by teams for purchasing the players of their choice.

  • After Priyanka, Alia wants to know ‘Why should boys have all the fun?’

    After Priyanka, Alia wants to know ‘Why should boys have all the fun?’

    NEW DELHI: After Priyanka Chopra took to singing to have her fun, young petite Alia Bhatt has stepped in to ask viewers ‘Why should boys have all the fun?’.

    Hero MotoCorp has released a new television commercial featuring Bhatt riding the new version of ‘Pleasure’, as the new brand ambassador for Hero MotoCorp replacing Priyanka.

    Hero MotoCorp’s ‘Pleasure’ is one of the new generation scooters primarily meant for girls.

    Earlier it was Honda Activa that grabbed everyone’s attention, and now it is the Pleasure. Not only for its beauty, but its 102cc four-stroke engine with power output of 6.74 Bhp and 7.4 Nm can give you an unforgettable ride.

    The story line of the TVC shows Bhatt driving her Pleasure far away from the city. She smiles as she passes through a puddle of water. She stops for a while to steal an apple from a farmer’s apple cart and drives off as the farmer runs towards her. A young man asks for a lift but she stops for a second and drives, the camera focusing on the meter console. The screen then focuses on the tubeless tyres. She then stops at a dhaba smiling at two persons sitting there, and the screen concentrates on the mobile charger and integrated braking system. She then drives through a river, reaching her home in darkness where she replies in answer to a question that she had gone just to test the weather. The entire TV is accompanied by a Hindi-Punjabi-English song ending with the lines: ‘Why should boys have all the fun?’

    The TVC also shows Pleasure does not feature gears which mean that one can easily drive it on empty roads as well as in jammed city traffic. This is the new version of Pleasure with new features and color combination. You can now have tubeless tires, drum combi braking system and ground clearance of 125 mm. The new Pleasure weighs about 103 kg, and the company is planning to introduce a few additional features like mobile charging socket and a side stand in a couple of months’ time. The fuel tank capacity of Pleasure is around five litre, and one gets enough space to store stuff under the seat. 

    Click here to watch the video

     

  • Hero MotoCorp ISL player draft on 21 July

    Hero MotoCorp ISL player draft on 21 July

     

    MUMBAI: Monday 21 July is a big day for Indian soccer. The excitement associated with the Indian Premier League player selection process by the various team owners annually is all set to hit Indian football, as the first player draft for the Star India and IMG-Reliance promoted Hero MotoCorp Indian Super League (ISL) gets underway. Up for grabs will be domestic footballers and the various teams will be putting up their bids to acquire them until Wednesday.

     

    While the draft will be done along the lines of Major League Soccer of US, two franchises – Videocon Group owned Goa team and Bollywood actor John Abraham’s Guwahati team  – will not be participating in it. Reason: the two have already selected their players from their respective I-League teams namely Dempo, Salgoancars and Shillong Lajong.  

     

    According to a PTI report, a total of 92 players will be available to the franchises at the draft.  The list includes 32 players from the I-League clubs (on loan) and the rest are players who have been directly signed for the central pool by IMG-Reliance. Among those are players like internationals Gourmangi Singh and Nirmal Chetri.

     

    Sources expect close Rs 25 crore to be spent during the three day player draft.  The I-League clubs which have released their players to take part in the first edition of the tournament are Kolkata’s glamour outfits East Bengal and Mohun Bagan, Mumbai FC, United SC and Rangdajied United FC.

     

    Each team will have a minimum squad strength of 22 footballers, including one marquee player, seven internationals and 14 Indian ones. The players can be selected at a fixed price only.

     

    The eight participating franchises in the inaugural edition of Hero MotoCorp ISL are Atletico de Kolkata, Delhi Dynamos FC, NorthEast United FC, Kerala Blasters FC, Team Goa, Team Pune, Team Mumbai and Team Bangalore.

     

    The tournament is being backed by the All India Football Federation, which has created a window – between 18 September and 7 December – for the event. 

  • Anil Dua bids adieu to Hero MotoCorp

    Anil Dua bids adieu to Hero MotoCorp

    MUMBAI: Hero MotoCorp has announced the resignation of senior vice-president for marketing and sales Anil Dua.

     

    The company statement mentioned that Dua has decided to pursue an opportunity outside of the company and will continue in his current role till 24 June 2014. Dua has been with the company since 2006 and is credited with having helped the company evolve its brand after it parted ways with its 26-year-old joint venture partner Honda Motor Co. in December 2010.

     

    Commenting on the development, Hero MotoCorp managing director and chief executive Pawan Munjal said, “He played an important role in doubling of sales volumes and increasing market share during the past eight years. I thank Anil for his contributions, and wish him all the very best in his future endeavour.” 

     

    According to a statement issued by the company, the national marketing and sales functions will continue to be headed by Sanjeev Shukla and A. Srinivasu respectively. On the other hand the national dealer development and after-sales service functions will remain with Ajay Dikshitand Rajesh Mukhija, respectively.

  • Lowe Lintas and Partners sign on over 100 new businesses in 15 months

    Lowe Lintas and Partners sign on over 100 new businesses in 15 months

    MUMBAI: In a year that was relatively sluggish for the industry, Lowe Lintas and Partners announced today that they registeredover 100 business wins in the past 15 months. These wins have come across its 7 divisions and 9 offices in India.

     

    Joseph George (Joe), Chief Executive Officer – Lowe Lintas and Partners says, “2013was the culmination of an aggressive 3 year New Business plan that was put in place in early 2011; resulting in us, signing up upward of 300 new businesses in this period.Fantastic work leading to in-market success of our existing brandshas played a disproportionate role in helping us earn the confidence of new clients.I have always believed that doing well on Existing business is the best strategyto acquire New business”

     

    Some of the clients acquired in this period include Hero Motocorp, myntra.com, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, bookmyshow, Milma, Coir Board, Bharat Benz, Max Bupa, Finolex, Gyproc, Apollo Hospitals, Wockhardt, Bharat Forge, MCX, Heinz, Rajasthan Tourism, Nutricia, Mahanagar Gas, Dr. Reddy’s Labs among many others…

     

    Lowe Lintas and Partners, IPG’s largest operation in India,partnersabout 250 clients. Some of whom, amongst India’s most successful and marketing savvy companies–Aditya Birla Group, Arvind Brands, Axis, Britannia, Croma, Dabur, DLF, Essar, Future Group, Godrej, Havell’s, Hindustan Unilever, ICICI, ITC, Johnson & Johnson, Maruti, Micromax, MRF, Nestle, Croma, Tata Tea, Tanishq, Times Group, Videocon to name a few.

     

    OpineAmer Jaleel and Arun Iyer, National Creative Directors at Lowe Lintas – “The agency has put out the best body of work in the industry; now for 2 years in a row. So while 100 or 300 is a statistic that we are certainly very happy about, what is even more gratifying,is that the infectious energy ofthese wins are spurring on all of us to deliver even better work”

     

    Lowe Lintas and Partnershas traditionally been a strong player in advertising; but in recent times, its divisions outside of advertising have been significant contributors to business growth. A reasonable chunk of the over 100 wins have been accounted for, by LinOpinion-Golin Harris (Public Relations), LinEngage (Activation), dCell ( Design ), LinTeractive-Interactive Avenues and LinHealth-ICC (Healthcare Marketing)

     

    Some of the clients acquired in this period by the “non-advertising” divisions include Shapoorji Group, Brylcreem, Bru Coffee, Haldiram’s, Abbot India, Piramal, Mattel Toys, Tata Asset Management, Supermax, Wadhawa Group, NEC India, Herbalife, INOX, G.M. Pens, VST Industries, Govt of Netherlands, Onida, Sony Max, Bangalore Literature Festival among many others..

     

    Vikas Mehta, Chief Marketing Officer – Lowe Lintas and Partners said, “For the past year or so, we’ve gone about client acquisition as a group in a lot more orchestrated manner. It’s heartening to see our divisions like PR, Activation, Digital and Healthcare firing too.The investments we made through partnerships like Interactive Avenues and Golin Harris have shown results and we would like to make further and faster strides in that direction.”

     

    Joseph George concludes “An often used metric byclients to evaluate apotential agency partner is the consistency with which itkeeps putting out work that impactsbonding, buzz and business results. And most new prospects find us doing rather well on that count…”

  • Outdoor ad spends register 8% growth in H1 FY 2013

    Outdoor ad spends register 8% growth in H1 FY 2013

    MUMBAI: Laqshya Media Group’s media research wing that caters to the OOH research and analysis has revealed the H1 fiscal analysis of 2013, while comparing it with the same period in 2012.

    According to the report, despite the lingering economic uncertainty, OOH continues to grow – giving a positive sign to advertisers who plan to reach out to people with billboards, bus shelters, huge gantries, foot-over bridges, and any other outdoor vehicles.

    According to Laqshya Media Research statistics on the outdoor advertising ad revenues, there has been a growth of 11 per cent for Q1 and 4 per cent growth during Q2 of 2013 over the same period in 2012, making it a total of 8 per cent growth for the H1 fiscal 2013 over 2012.

    The sector-wise analysis reveals that real estate has upped its OOH investments most rapidly as compared to any other sector making it the most dynamic category for the first half of 2013. The sectors’ spends grew by 51 per cent as compared to H1 of 2012. The report states that the realty players from Mumbai and Delhi have been spending heavily in traditional OOH, whereas south based players are also actively visible in premium ambient media like airports.

    The education sector with large focus on Q1 dominates the other category spends though their spends have reduced compared to H1 of 2012. In the media & entertainment category, TV channels particularly the GECs hold a substantial pie in the OOH share of spends. Jewellery brands like Tanishq has been spending heavily along with south based brands like Malabar and Kalyan on their store launch across various towns using OOH to create awareness. There has been a 28 per cent rise in their spends observed this year as compared to H1 2012.

    Many other sectors slightly exceeded their spends in the first half this year as compared to last year making the overall OOH share of spends bigger and thus creating an 8 per cent growth as compared to 2012. Categories like banking, mobile handsets, airline operators, housing finance, life insurance, retail (particularly the innerwear segment) and healthcare saw greater growth as compared to last year’s first half.

    Two-wheelers have emerged as one of the most active spenders in the first half of 2013 as compared to the same time in 2012, registering a growth of at least 50 per cent. Brands like Hero Motocorp, Bajaj and Honda have captured the roads with larger than life displays for their two-wheelers.

    The first half of fiscal year 2013 also saw a decrease in spends by the top OOH spenders like automobiles (four wheelers) and mobile services.

    Laqshya Media Group COO Atul Shrivastava said, “The overall OOH pie has grown 8 per cent this year as compared to same period last year. There has been a moderate growth in various other sectors but OOH that has traditionally thrived on automobiles and mobile services took a hit. Big players in the four- wheeler category like Hyundai and Tata Motors-owned Jaguar Land Rover have been successfully banking on OOH long term sites to create brand salience. The only spike observed in the category was during the brand launch of Honda Amaze and Chevrolet Sail.”

  • Hero to be the title sponsor for Hockey Junior World Cup

    Hero to be the title sponsor for Hockey Junior World Cup

    MUMBAI: Hero Motocorp today announced its association with the Hockey Junior World Cup. Hero will be the title sponsors of the tournament that will see the participation of 16 of the finest junior (under 21yrs) international teams of the world as they fight it out for the title at the famous Major Dhyan Chand National Stadium in New Delhi. The tournament will go on from 6 to 15 December, 2013.

     

    Hero Motocorp is an FIH (International Hockey Federation) partner and the title sponsor for all FIH events taking place in India till the end of 2015.

     

    Hero MotoCorp MD & CEO Pawan Munjal said, “It is a privilege to be associated with the Hockey Junior World Cup. This is also in keeping with our long-term commitment to promote Hockey in the country. Youth plays a pivotal role towards building world-class teams and we hope our support can help drive the growth of hockey in India and around the world. I wish all the participating teams the very best and look forward to seeing some great performance from these future stars of world hockey.”

     

    “The Junior World Cup is an extremely important event for FIH”, said International Hockey Federation CEO Kelly Fairweather. “It puts the spotlight on the future stars of the game, providing some of the finest young talents in the world with the perfect opportunity to make a name for them in a world class sporting environment. We are delighted to have Hero Motorcorp as a Global Partner and the Title Sponsor for the Junior World Cup and other upcoming FIH Major Events in India, including the World League Finals in January,” he added.

     

    The tournament features four pools, each of which contains four teams ahead of the quarter-finals, semi-finals, classification and medal matches. Pool A will feature Germany, Pakistan, Belgium and Egypt, while Australia, Spain, Argentina and France are competing in Pool B. Netherlands, Korea, India and Canada will challenge each other in Pool C with England, New Zealand, South Africa and Malaysia going head to head in Pool D.

     

    The Indian team led by Manpreet Singh will open its campaign against the Netherlands, a team that will almost certainly be targeting the title. Playing under home conditions, Indian hockey’s young guns will compete against other top contenders like Germany, Australia and Spain.

  • Star Plus hops on to the IPL bandwagon

    MUMBAI: Star Plus, Star India’s flagship Hindi general entertainment channel (GEC), has signed on as the official on-ground associate sponsor of the cash-rich Indian Premier League (IPL) as it seeks to keep its numero uno position intact by riding on the popularity of the tournament.

    With Star Plus on-board, the BCCI will also heave a sigh of relief as it was having a tough time in filling the on-ground sponsorship slots left vacant by the exit of Hero MotoCorp, Citi, Karbonn Mobiles and Volkswagen. The BCCI has now locked in three associate sponsors which includes Vodafone, Yes Bank and Star Plus in addition to title sponsor Pepsi.

    According to a top sports marketing executive, the sponsorship deal between Star Plus and BCCI is in the region of Rs 300 to Rs 350 million annually.

    This is not the first time a television channel has used IPL to reach out to its audience. Last year, Star India’s newly launched Hindi GEC Life OK had associated with Chennai Super Kings (CSK) to raise its brand awareness.

    “We are happy to be associated with the IPL primarily to drive our flagship channel, Star Plus. We saw a great opportunity to use this platform to communicate our brand promise of “Rishta Wahi, Soch Nayi”. We are also very keen to deepen what is
    already a strong relationship with the BCCI. The power of Star‘s platform is unique and we are keen to leverage this to support BCCI’s efforts to increase the reach and popularity of IPL,” said Star India CEO Uday Shankar.

    “Since its inception in 2008, the tournament has provided a platform to organisations, which are as passionate about achieving and maintaining standards of excellence as the IPL itself. Star India belongs to this elite fraternity. We look forward to a fruitful association with them,” said IPL chairman Rajeev Shukla.

    The Pepsi IPL 2013 will be played from 3 April to 26 May. Nine teams will play each other twice – at home and away, in a total of 72 league matches. The top four teams, in terms of points, at the end of the league stage on 19 May will qualify for the Playoffs. The final will be played on 26 May at the Eden Gardens, Kolkata.

  • Ad inventory for India-Australia series sold out

    MUMBAI: India‘s poor performance on the home soil notwithstanding, the ad inventory for the India-Australia Test series has completely been sold out.

    Star Sports, the official broadcaster of the series, has roped in 12 sponsors for the series that includes two-wheeler automobile major Hero MotoCorp as joint-presenting sponsor.

    Tata Teleservices and Havells are the other two joint-presenting sponsors while Maruti Suzuki, Nokia, JK Cement, Max India, Panasonic India, Bharti Axa, Samsung Camera, Perfetti and Karbonn Tablet are the associate sponsors.

    Hero which was the official on-ground sponsor of Indian Premier League (IPL) and ICC events, had decided not to renew deals for these two properties. The company had also pulled out of its sponsorship of iconic IPL team Mumbai Indians.

    Star Sports spokesperson said, “ We are completely sold out for the India Australia Test series. In fact, over the last 2-3 days we have said no to multiple clients who were keen to leverage the forthcoming test series because we don’t have any inventory left with us.”

    Platinum Media CEO Basabdutta Chowdhury said that the ad rates for the series fall in the range of Rs 55,000-65,000. Joint-presenting sponsors are paying Rs 40 million each while the associate sponsors are forking out Rs 30 million.

    “The rates for a England, Australia or a South Africa are on par while there is a premium attached to an India-Pakistan series,” she said.

    The first Test will be played in Chennai from 22-26 February, second at Hyderabad from 2-6 March, third at Mohali from 14-18 March and the last will be played at Delhi on 22-26 March.

  • Hero takes title sponsorship of Hockey India League

    Hero takes title sponsorship of Hockey India League

    MUMBAI: The two-wheeler giant Hero MotoCorp signed a multi-year deal with Hockey India to take title sponsorship of its ambitious franchise-based league, Hockey India League (HIL).


    With this sponsorship, the tournament will be called Hero Hockey India League and underlines Hero MotoCorp‘s support for the game.


    Hero MotoCorp was the Title Sponsor of the 2012 Olympics Qualifier Tournament – ‘Hero FIH Road to London 2012‘, which was won by the Indian Men‘s team, thereby securing a berth in the 2012 Olympic Games. In 2010, Hero was also the Title Sponsor of the men‘s, FIH World Cup held in New Delhi.


    Announcing this here today, Hockey India secretary and HIL chairman Narinder Batra said, “We are delighted to have Hero MotoCorp as the Title Sponsor of the Hockey India League. Hero Group and particularly its MD & CEO Pawan Munjal have always been great well-wishers of Indian Hockey and they have supported many initiatives of Hockey India in the past few years.”


    Hero MotoCorp MD & CEO Pawan Munjal said, “Hockey holds a special place in our hearts and we are pleased to partner with Hockey India League. I am sure that the initiative taken by Hockey India to start this league will go a long way in developing the game and bring back its old glory.”


    The inaugural Hero Hockey India League will be held from 14 January to 10 February 2013 involving 120 leading players. The HIL will feature a total of 34 matches.


    ESPN Star Sports is the global broadcast rights partner for HIL till 2017.


    The league will involve five teams Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos will compete in the inaugural season at five venues – Delhi, Jalandhar, Lucknow, Mumbai and Ranchi respectively.