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Tag: Hero MotoCorp

  • VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    VIDA is the electric two-wheeler partner for 20th Tata Mumbai Marathon

    Mumbai: VIDA, powered by Hero, the mobility brand of Hero MotoCorp, has partnered with Procam International as the ‘electric two-wheeler partner’ for the 20th edition of the Tata Mumbai Marathon.

    The Tata Mumbai Marathon’s partnership with VIDA marks a significant step towards sustainable mobility, aligning with Procam International’s commitment to eco-friendly and green practices.

    The race has been at the forefront of sustainability initiatives, including waste management, recycling, and promoting greener transportation options. Driven by innovation at its core and led by the vision to “Be the Future of Mobility,” Hero MotoCorp’s VIDA brand has quickly accelerated into people’s hearts, becoming one of the most loved electric two-wheeler brands in the country. This partnership with the Tata Mumbai Marathon follows VIDA’s successful collaborations with Procam’s running events in Bengaluru and Delhi.

    The partnership aims to electrify the fan experience, as VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners can look forward to engaging with VIDA.

    Official electric scooter – The VIDA V1 will be the official electric scooter of the Tata Mumbai Marathon. It will be utilised for all official requirements throughout the event, reinforcing its role in supporting the race and promoting sustainable mobility.

    Commenting on this partnership, Hero MotoCorp, chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “We are excited to be associated with the Tata Mumbai Marathon 2025 as the official electric two-wheeler partner. This collaboration perfectly aligns with our vision to lead the charge toward a more sustainable future. It also reflects our support for the changemakers – runners, volunteers, and communities – who are embracing sustainable choices and inspiring others to do the same. At VIDA, we are not just advocating for a healthier lifestyle but also driving the message that sustainable choices, whether in mobility or personal well-being, can create a lasting impact. Our electric vehicles symbolize a commitment to environmentally conscious solutions, much like how running represents a dedication to sustainability. Mumbai is a vital market for VIDA with its growing inclination towards electric mobility and this event will go a long way in building a deeper connect with customers here.”

    Speaking about the association, Procam International MD Anil Singh said, “After the successful partnerships with our running events in Delhi and Bengaluru, we are excited for another joyous ride with VIDA, this time for the special and milestone 20th edition of the Tata Mumbai Marathon. With sustainability at the core of everything we do, we are delighted to have VIDA as a partner that shares our commitment to prioritising a sustainable future. Together, VIDA and Procam will work on a range of exciting initiatives that will enhance the overall experience for participants.”

    The Tata Mumbai Marathon (TMM), as it celebrates its 20th iconic year, has paved the way for a holistic approach to sports in India with profound socio-economic health and sustainable impacts. It is a symbol of pride and unity for the country. #HarDilMumbai.

    Since its inception, Tata Mumbai Marathon’s journey has been transformational – from starting a health & fitness revolution that spawned over 1700 races in the country to creating a springboard for Indian long- and middle-distance runners with representation at the Olympics. Procam distance running events have also opened a new paradigm for sports sponsorships and created an eco-system around the sport estimated at $400 million.

    Furthermore, Tata Mumbai Marathon has been a silver lining for the social sector; more than 1,000 plus NGOs working for multiple causes have cumulatively raised over Rs 429.60 crores using these events as fundraising platforms, making them India’s largest sporting platforms for philanthropy.

  • VIDA V1 collabs with TCS World 10K Bengaluru 2024

    VIDA V1 collabs with TCS World 10K Bengaluru 2024

    Mumbai: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Hero MotoCorp has collaborated with pioneers of the distance running movement in India Procam International as the electric two-wheeler partner for the Tata Consultancy Services (TCS) World 10K Bengaluru.

    The race is scheduled to be held on Sunday, 28 April 2024. This collaboration is yet another significant step by both companies towards promoting sustainable mobility and encouraging individuals to embrace clean transportation solutions.

    As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.  

    Progress Parade – A convoy of VIDA V1 electric scooters will be at the start line of the “Majja Run” of the TCS World 10K Bengaluru. The VIDA V1 scooters, with their distinctiveness and energy, will take the lead and set the stage for the runners as they embark on their run. The VIDA V1 convoy will feature customers who have opted for clean mobility through VIDA V1 and real-life change makers who are bringing a transformation through their efforts. This convoy of change makers serves as proof that change begins with the action of a single person.

    Official electric scooter – The VIDA V1 is the official electric scooter of the world’s premier 10K and the VIDA V1 will be used for all official requirements during the event.

    Launched in 2022, VIDA embodies Hero MotoCorp’s vision to “Be the Future of Mobility”, with a focus on creating a meaningful world for future generations. Hero MotoCorp is one of the world’s largest corporate promoters of multiple sports. Through VIDA, this is the company’s first foray into the world of distance running.

    On the association, Hero MotoCorp chief business officer – emerging mobility business unit (EMBU) Dr Swadesh Srivastava said, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too. Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency. Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come.”

    Speaking about the association, Procam International Jt MD Vivek Singh said “We are pleased to welcome VIDA on board as the electric two-wheeler partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionize the local market, leveraging the city’s ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”

    VIDA is present in over 100 cities across India and will commence operations in Europe in FY’25. Its maiden offerings are the VIDA V1 Pro and the VIDA V1 Plus electric scooters. The V1 Pro comes equipped with the best-in-class combination of performance (0-40 in 3.2 secs), a no-compromise real-world range of 110 Km and a top speed of 80 km/h. Demonstrating cutting-edge technology, the VIDA V1 also offers industry-leading features such as custom mode (100 plus combinations), cruise control, boost mode, two-way throttle, key-less access and an over-the-air enabled 7” TFT Touch-Screen. This electric scooter is based on an intelligent platform that’s modular, scalable & flexible, enabling it to learn and adapt on the go.

    Procam International and its running events have been a testament to the power of this sport and what can be achieved when objectives are purpose-driven, passion-led and fuelled by the unwavering belief, to bring about a change in society for good. Over the years, TCS World 10K Bengaluru has changed the social, health & fitness paradigm in this country. Furthermore, the event has undertaken various green initiatives i.e. being a 100 per cent waste-managed race, the Madiwala Lake Urban Forest, and Cubbon Park Rejuvenation Project among others.

    TCS World 10K Bengaluru is a world athletics gold label race and this edition will see a record number of participation from over 30,000 runners from across the globe.

  • L&K Saatchi & Saatchi’s ‘Live The Legend’ campaign unveils Hero’s Karizma XMR

    L&K Saatchi & Saatchi’s ‘Live The Legend’ campaign unveils Hero’s Karizma XMR

    Mumbai: L&K Saatchi & Saatchi, a part of Publicis Groupe India, has conceptualized the launch campaign for Hero MotoCorp’s premium and iconic bike Karizma XMR. Titled  #LiveTheLegend, the campaign pays homage to the rich legacy of Karizma, known for revolutionising sports biking in the country. This strong nostalgic association and the  emotional equity it still enjoys among Indian bikers became the driving force behind the  rebirth of this legend.

    The launch film honours the bike’s illustrious history and is an ode to the iconicity of the brand which captured the imagination of an entire generation and continues to be loved and revered even today. Narrated by the OG Karizma brand ambassador, actor Hrithik Roshan, the film’s powerful VO instantly strikes an emotional chord and unveils Karizma XMR in its modern and advanced avatar. The film even tips the hat to some of the iconic scenes and  memorable advertising from Karizma’s past, including riding into a dust storm.

    L&K Saatchi & Saatchi and its digital arm, Saatchi & Saatchi Propagate, also created a compelling buzz campaign, launching the bike with much fanfare and engagement through  robust digital activations. The buzz campaign featured Hrithik Roshan and Rannvijay Singha,  the two names who had been closely associated with the brand in its glory days.

    The #LiveTheLegand campaign marks not just the return of a motorcycle, but also the resurgence of a legend that has inspired generations, turned heads and remained an aspirational ride for all.

    L&K Saatchi & Saatchi chief creative officer Kartik Smetacek said, “The one thing that  became apparent the moment we started working on this brand was that this is not another  bike, this is the Karizma. Even a decade later, the name commands something more than  respect, it commands reverence. The campaign sought to harness this brand love, to stir it,  grow it and create an aura for the next avatar of this legendary name.”

  • Hero MotoCorp’s VIDA begins its ride with national campaign from W+K India

    Hero MotoCorp’s VIDA begins its ride with national campaign from W+K India

    Mumbai: With its entry into the EV market last year in October 2022, VIDA and its electric scooter VIDA V1 is all set to raise the bar with a national launch across multiple cities with its creative platform Make Way conceptualized by Wieden+Kennedy India.

    Make Way was born as a celebration of and a paean to changemakers, to exhort riders to bring about the change they want to see.

    The campaign features a thematic brand film and product films which will be followed by print and various on-ground activations. The thematic brand film revolves around an element that goes unnoticed by many; road signs. These road signs are an ode to the changemakers that history has witnessed. VIDA wants to showcase that the trailblazers of today, will also live on through those who believe in them. The cast includes real-life changemakers like Durga Gawde, Abhir Bhalla, Bhargsetu Sharma and Ashay Bhave.

    The product films and upcoming print focuses on showing the VIDA V1 in all its glory. The research and development on the product is clearly reflected in industry-firsts like two removable batteries, 110 km of real world range and 20-degree incline capacity, etc.; which are unique to VIDA and its electric scooter.

    Commenting on the campaign, Wieden+Kennedy India chief creative officer Santosh Padhi (Paddy) said, “It was important for us to set a unique tone and personality for brand VIDA, within the Hero family and also in the category. While other brands are still selling the EV category, we decided to up the game by tapping into the new age mindset and behavior in our narratives. The brand film is an ode to the changemakers who made this world more meaningful, while we kept VIDA V1 at the core of our narratives. In both films, the casual, candid, slice of life storytelling was well captured by both the directors, it was much needed for us to be energetic, effortless and authentic as these are some of the pillars the brand is built upon.”

  • National Geographic India to feature Dr. Pawan Munjal on its show ‘Mega Icons’

    National Geographic India to feature Dr. Pawan Munjal on its show ‘Mega Icons’

    Mumbai: The extraordinary journey of Hero MotoCorp CEO Dr. Pawan Munjal will be featured in National Geographic India’s award-winning series Mega Icons.

    The documentary “Mega Icons: Dr. Pawan Munjal,” which has its world premiere on 6 October at 8.30 p.m. on National Geographic Channel, delves into the history of Dr. Munjal’s Hero MotoCorp, one of the companies that helped revolutionise the mobility industry. It also explains the brand’s many achievements over the years and how it still leads the industry.

    The 22-minute documentary follows Dr. Munjal as he grows from a small hamlet in Punjab to one of India’s most renowned businesspeople and offers an inside look at the success of the largest motorcycle and scooter manufacturer in the world.

    A National Geographic spokesperson said, “With Mega Icons, it has been our endeavour to bring forth inspiring and insightful stories of successful personalities, motivating and guiding our audiences to follow their path of success. With this special edition, we extracted the exciting and impactful moments from the life journey of Dr. Munjal and combined them with our rich storytelling of National Geographic with the aim of empowering and enlightening our viewers while also celebrating the journey of Hero MotoCorp.”

    The company’s ambitions to introduce a number of electric and future-ready vehicles will also be made clear, including how it intends to reduce its dependency on fossil fuels and explore alternatives like hydrogen, solar power, and wind power.

    From dominating the bicycle industry to becoming the biggest maker of motorbikes and scooters in the world, Hero has carved out its own niche in the cutthroat automotive industry. This process of embracing emerging technologies and achieving new milestones is highlighted in the movie. The movie depicts Hero MotoCorp’s strategy for creating an electric, collaborative, and modular future.

  • Hero MotoCorp’s Dhiraj Tripathi joins Electric One as co-founder & COO

    Hero MotoCorp’s Dhiraj Tripathi joins Electric One as co-founder & COO

    Mumbai: Hero MotoCorp’s former executive Dhiraj Tripathi has joined auto start-up Electric One Mobility as co-founder and chief operating officer (COO).

    Electric One is a multi-brand EV franchise store chain with a pan-India presence that provides a retail platform under one roof for sales, after-sales and distribution of electric two-wheelers and three-wheelers to leading EV manufacturers such as Okinawa, Kinetic Green, Lectrix by SAR group, BattRE, Hero Lectro, LML Electric, GT Force, Mayuri, Olectra and Hayasa.  

    An auto industry veteran, Tripathi has donned several leadership roles in the last 25 years across leading companies like Bajaj Auto, Honda Cars, Mahindra & Mahindra, Castrol and Daewoo Motors. In his most recent role, he was associated with Hero MotoCorp as regional head for Africa and Middle East region. During his tenure, he led the brand’s market entry into 18 countries in the region, said the statement.

    “We are excited to have Dhiraj on board,” commented Electric One founder Amit Das. “I believe that with his strong and diverse auto industry & global business experience, Dhiraj will strengthen domestic business operations and drive international expansion.”

    Tripathi commands global business experience across emerging markets of India, Africa, and the Middle East region. In the last decade, he led diverse businesses across leading two-wheeler auto OEMs. Prior to Hero MotoCorp, he served at Bajaj Auto as business head for West Africa, where he was accredited with a cumulative export sale of ~two million units and doubling Bajaj’s market share in Nigeria which is the largest exports market for Indian OEMs, according to the company.

    Earlier in his career, Tripathi has been the founding team member of Castrol BikeZone, a start-up from Castrol-BP and regarded as the first multi-brand two-wheeler service franchise store chain in India.

    “In a short span, Electric One has emerged as one of the fastest-growing franchises with more than 100 stores across 40 cities in 15 states. It’s gearing up for global expansion across South East Asia, Middle East, Europe and Africa” stated Electric One co-founder and chief – brand & engagement Guido Quill, who is a German national.

  • Hero MotoCorp onboards Reema Jain as chief information & digital officer

    Hero MotoCorp onboards Reema Jain as chief information & digital officer

    Mumbai: Hero MotoCorp has announced the onboarding of Reema Jain as chief information and digital officer to lead the technology driven business transformation. She will report to Hero MotoCorp chairman and CEO Dr Pawan Munjal, the company said.

    In this role, Jain will strengthen the company’s initiatives such as IT-related infrastructure, strategic planning, aligning digital strategies including usage of new-age technologies, said the company in a statement.

    Jain has nearly two decades of world-class technology and leadership experience and most recently served as chief digital officer at Vodafone India. Prior to that, she was associated with global corporations such as Unilever and GE in leadership roles, where she was responsible for building agile, robust, scalable and resilient technology platforms, processes, and IT solutions.

    “In the relentless pursuit of our vision – ‘Be the Future of Mobility,’ we have been embracing new technologies to bring greater agility into our working practices,” said Hero MotoCorp chief operating officer and chief human resources officer Mike Clarke. “As we are in the midst of a transformation, this newly created position marks an important milestone in our digital journey. Reema’s addition to the team will help us lead the digital acceleration and leverage technology to augment our innovation ecosystem together with our customers and partners.”

  • Sony dominates sports viewership for seven consecutive weeks

    Sony dominates sports viewership for seven consecutive weeks

    Mumbai: Sony Pictures Network India (SPNI) has topped the sports genre viewership for seven consecutive weeks owing to the telecast of UEFA EURO 2020, Copa America 2021, India tour of Sri Lanka, Olympic Games Tokyo 2020, and the ongoing India tour of England.

    In recent weeks, Sony Sports TV channels have been sampled by close to 100 million viewers on average per week. This is considerably higher than any other platform telecasting sports in the country during the same period. (BARC, CS 2+, All India U+R), said the media company in a statement.

    UEFA EURO 2020’s average viewership was more than double that of the 2016 edition. Average viewership impressions for Copa America 2021 grew by almost 60 per cent compared to the 2016 edition. The heavily anticipated final between Argentina and Brazil was watched by 7.4 million viewers, even though the telecast of the match started at 5:30 a.m (BARC, CS 2+, All India U+R), it added.

    With back-to-back global marquee events for three months, Sony Sports’ not only provided differentiated content to viewers but also a conducive platform for its advertising partners. The brand has been consistent in its efforts to establish sports other than cricket and has received consistent support from advertisers through this journey. With a view to amplifying the reach of sports events and advertiser campaigns, Sony Sports added Sony Ten 4 channels to their offering which ensured that brands were now able to communicate with a wider audience in Tamil and Telugu speaking markets.

    Starting in 2019, Sony’s Sports promotion for the Olympic Games continued for two years with campaigns such as ‘Hum Honge Kamyab’ which in addition to serving the larger cause of growing sports in India also celebrated the lesser-known, unsung Indian heroes. The campaign featuring minister Anurag Thakur and others, ensured 23 per cent growth in terms of gross impressions over Rio Olympics, making it the most-watched Olympic Games on Indian television and adding a serious value proposition for advertisers. (BARC, All India U+R, CS 2+, Gross impressions for LIVE telecast)

    Brands like Thumbs Up, MPL, JSW and Adani group amongst others utilised their existing association with Olympics and athletes to create specific campaigns around Tokyo Olympics and used the platform to reach out to their target audiences. Contextual elements such as split-screen helped brands reach out to captive audiences’ during key moments of the Olympics Games Tokyo 2020. The sports broadcaster also leveraged the power of social media and amplified sponsor associations on Sony Sports’ social media handles. The entire coverage of the Olympics Games Tokyo 2020 was watched by close to 100 million viewers on Sony Sports (BARC, CS 2+, All India U+R, LIVE+ non-LIVE content). The record medal tally by the Indian contingent led to high interest in watching the event especially games such as hockey, athletics, wrestling, badminton, boxing, and weightlifting.

    Indian audiences have an insatiable appetite for cricket and India’s victory down under at the beginning of the year gave Test match cricket the desired fillip. This has been evident from advertiser participation from across categories, with 12 sponsors. The LIVE telecast of the Sri Lanka vs India cricket series was watched by close to 100 million viewers on Sony Sports. (BARC, CS 2+, All India U+R). Viewership for the currently ongoing England vs India test match series on Sony Sports has been the highest for an away bilateral test match series featuring the Indian cricket team in the past three years. Average ratings for the series till date is almost 30 per cent higher than the 2018 series featuring the same two teams. (BARC, CS 2+, All India U+R)

    SPNI head, ad sales-network channels, Sandeep Mehrotra said, “Our efforts that resulted in unprecedented growth overall of marquee events such as UEFA EURO 2020 & Olympic Games Tokyo 2020 attracted non-traditional advertisers who seek the last mile reach. While all our events generated phenomenal interest amongst advertisers, we extended innovative solutions to ensure that the brands’ visibility is amplified especially during the Olympic Games where the broadcast is spread across the day and viewer interest is higher around events with Indian participation.”

    He added, “Women’s cricket is also on the rise, and we already have brands onboarded for the India Tour of Australia series starting in September and are in the process of closing more. The series is a significant milestone for Team India as they will be playing their first day and night test match with a pink ball and is sure to attract a lot of interest from cricket fans. We are sure that this series will be looked upon as an opportunity by many female-centric brands as well to deliver their communication and reach out to a large audience base which the women cricket has been attracting of late.”

    Commenting on the association, Think & Learn Pvt Ltd (BYJU’s), marketing head, Atit Mehta, stated,  “Our association with Sony Sports channels has proven to be advantageous and an ideal way to increase awareness with our target demographics and promote our messaging. At BYJU’S, we believe that for a child’s all-round development it is essential to focus on both academics and outdoor activity, and that is why we partner with Sony Sports channels across all major sporting events because sports teach unmatched skills and provides an environment which aids in developing and honing competencies like performance under pressure, controlled aggression, and leadership skills.”

    “Hero MotoCorp has been one of the largest corporate promoters of multiple disciplines of sports around the globe for more than two decades. Our association with Sony Sports TV channels for the broadcast of the Olympic Games Tokyo 2020 has been an extension of that and we shall continue to have presence across such prestigious platforms,” added Hero Motocorp, CMO, Ranjivjit Singh.

  • Hero MotoCorp names Ranjivjit Singh as chief marketing officer

    Hero MotoCorp names Ranjivjit Singh as chief marketing officer

    Mumbai: Hero MotoCorp has named Ranjivjit Singh as the new chief marketing officer, according to ETAuto report. He will be succeeding the current CMO Gurinder Sandhu who has tendered his resignation recently.

    Ranjivjit is the former SVP, chief marketing officer of Samsung India who had worked with the Korean consumer electronics for a little over six-year until his exit in 2020. Since then he has been running a marketing consultancy firm, his LinkedIn profile mentions.

    Ranjivjit Singh has an illustrious career of over three decades with senior-level positions at brands like Hindustan Lever, Ericsson Communications, Microsoft India, and HP India.

  • Publicis Media appoints Linu John as client lead for Hero MotoCorp unit

    Publicis Media appoints Linu John as client lead for Hero MotoCorp unit

    New Delhi : Publicis Media’s bespoke unit has named Linu John as the client lead for the Hero MotoCorp unit.

    The platform caters to integrated media offerings, that includes media planning and buying, along with providing content, analytics, and programmatic solutions for Hero MotoCorp. 

    John has 13 years of experience in the media industry, during which she has served esteemed brands like Google, Pepsi, Shell, Nissan, and Samsung, said the agency. She joined Publicis Media’s Zenith India as vice-president in April 2020.  Before joining Publicis Media, she had worked in companies like OMD, Essence, Maxus, Mediacom, Starcom, and Mindshare. 

    “Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment, it will be crucial to continue driving experimental solutions backed by data, technology, and analytics to provide business outcomes,” said Zenith India CEO Jai Lala. “Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC, and digital transformation for HMCL.”

    John said, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I joined the Hero MotoCorp business at Publicis Media. I look forward to expanding Platform HMCL capabilities and driving high momentum for the business.”