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Mumbai: In India, electric cycles are becoming a hot trend for city dwellers. The green wave is driven by a perfect storm: rising fuel costs, a...
Mumbai: Hero Lectro, in collaboration with Magucho, embarked on an electrifying journey through the vibrant streets of South Bombay with a 15 km ride between Bandra...
Mumbai: The unassuming bicycle has come a long way today from its humble antecedents in India. From being the go-to means of transport for the common...
Mumbai: Following a competitive multi-agency pitch, The Mavericks India, a reputation management advisory firm, has announced that it has won the national communications mandate for Hero...
Mumbai: Full-service creative digital marketing agency Sociowash has won digital mandate for Hero Lectro, which falls under Hero Cycles Ltd, in a multi-agency pitch. The mandate...
“The world is a lot faster now, but still, it’s the steady consistent approach that wins”, Pankaj Munjal wrote on a microblogging site in August last year,...
