Tag: Hero Group

  • Disney+ Hotstar’s ‘The Indian EdTech Story’ docu-series features Hero Vired’s journey

    Disney+ Hotstar’s ‘The Indian EdTech Story’ docu-series features Hero Vired’s journey

    Mumbai: Hero Vired, a leading learntech startup by the Hero Group, takes center stage in the latest documentary series, ‘The Indian EdTech Story’ which premiered nationwide on Disney+ Hotstar. This enlightening series, produced by Edstead, sheds light on the significant impact and outcomes achieved by Hero Vired in transforming the educational landscape for millions of students across India.

    The documentary provides a compelling narrative of Hero Vired’s commitment to making education more affordable and accessible, showcasing the organisation’s profound influence on the learning experiences of countless individuals across the nation. Through a focus on the positive contributions to the sector, the docuseries explores the highs and lows of the edtech journey, demonstrating how the sector continues to play a pivotal role in creating a lasting impact despite the roadblocks.

    Commenting on the release, Edstead founder Shekhar Bhattacharjee expressed, “The entire objective behind producing this series was to illuminate the transformation of education into an affordable and accessible realm for millions. The series not only captures the highs and lows of the edtech sector but also underscores its ongoing commitment to creating a positive impact.”

    In the documentary, Hero Vired founder & CEO Akshay Munjal shared his vision behind Hero Vired’s inception, rooted in the realization of the challenges deserving graduates face in securing employment opportunities across the nation. The genesis of Hero Vired stems from the recognition of the gap in accessibility to education in India and the evolving demands of the job market. At its core, Hero Vired is driven by the mission to onboard the best professionals across industries to impart skills to their learners that will remain relevant in the upcoming decade. Mr. Munjal, in the documentary, further highlights the importance of emerging technologies in shaping the future job landscape and Hero Vired’s notable role in preparing learners for this transition.

    “India is an ocean of talent, and its demographic dividend, with the world’s youngest population, should be utilized to the optimum level. At Hero Vired, we believe in empowering individuals to embrace change and become architects of their own success. Indeed, the timing of this series is impeccably opportune, aligning seamlessly with the burgeoning momentum of the Indian Edtech sector, poised to ascend as a global powerhouse. It serves as a compelling testament to the relentless endeavors underway, meticulously crafting the landscape of education technology in India. With unwavering conviction, I assert that India harbors the latent potential to emerge as the unrivaled capital of Edtech worldwide. ” remarked Hero Vired founder & CEO Akshay Munjal underscoring the importance of empowering the youth with relevant skills and opportunities.

    Additionally, the documentary features stories of two Hero Vired alumni- Shivanshu Pandey and Jenny, who have testified to the transformative impact of the platform’s courses on their careers. Shivanshu credits Hero Vired’s full stack development course for equipping him with both the essential soft and hard skills to become a successful developer. Jenny recounts how Hero Vired’s Certificate Program in Gaming and Esports helped her turn her passion into a successful career as the world’s first apex legend predator player.

    Through its prominent feature in ‘The Indian EdTech Story’ series, Hero Vired’s journey serves as a beacon of inspiration, showcasing the organization’s dedication to quality education and its enduring impact on India’s growing EdTech landscape.

  • Home Credit India announces leadership appointment; Ashish Tiwari named chief marketing officer

    Home Credit India announces leadership appointment; Ashish Tiwari named chief marketing officer

    Mumbai: Home Credit India has announced the appointment of Ashish Tiwari as its chief marketing officer (CMO). This decision was made with the continued focus on omnichannel marketing, led by a digital-first approach.

    Ashish brings over two decades of rich experience across various sectors, He has been practising brand marketing, digital transformation, technology and data analytics.

    Prior to this, he was the chief marketing and digital officer of Generali India, where he was in charge of the company’s brand engagement, PR, and digital.

    As a brand communication and product/consumer marketing specialist, Ashish’s diverse industry experience includes stints with Hero Cycles where he led digital transformation across the Hero Group.

    With a specialisation in digital and social media from IIM Bangalore, Ashish has worked with some prominent brands, including HCL, Jubilant Group, and Vodafone.

    Welcoming Ashish, Home Credit India chief executive officer Ondrej Kubik said, “We are delighted to have a dynamic leader like Ashish joining Home Credit India. With business objectives and consumer marketing being redrawn, Ashish, having successfully led digital transformation projects, with rich marketing and diverse industry experience, makes him the right choice for fulfilling Home Credit India’s new approach. I welcome him again and with him onboard, I am sure we will be able to redefine the Home Credit brand and connect with consumers in the endeavour to fulfil aspirations.”

    Speaking about his recent appointment with Home Credit India, Ashish said, “I am very excited to explore and experience yet another new and vibrant industry—consumer finance. In the post-Covid world, consumer lending is undergoing a lot of influx with new-age digital lending modes shaping up. Having served over 14 million borrowers, Home Credit India has been doing a remarkable job of enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new ways to connect the brand with new evolving consumers, I am honoured to join its journey and look forward to contributing to its renewed growth and success.”

  • Hero Group forays into edtech with ‘Hero Vired’

    Hero Group forays into edtech with ‘Hero Vired’

    New Delhi: Tapping into the booming ed-tech market, the Hero Group has launched a new ed-tech company – Hero Vired – to adequately train and empower the workforce of the future. The launch accompanied the release of its new brand campaign, Be Made for BIG Things, which went live on social media and OTT platforms.

    National award-winning actor Ashish Vidyarthi has lent his voice to the brand campaign, which attempts to showcase the importance of an end-to-end learning ecosystem for today’s workforce. It talks about how individuals have plans for their future that are larger than life, pushing them to try newer frontiers. “It is often this drive that sets them apart from the crowd. This is where Hero Vired will help individuals, learners and professionals to achieve them. The concept for this campaign was born from the fact that life is more than just another job,” stated the company during the launch.

    Hero Vired head of programs & marketing Sushma Bharath said, “We believe that there’s more to life than just another job, increment or a degree. We want to bridge the gap between learning and employability by ensuring our efforts result in the real transformation of life and ambitions. Be Made For BIG Things is a campaign that will inspire people to look beyond the subjects and see the possibilities of tomorrow.”

    AVDS founder and chief creative officer Arun Verma said, “Today's generation is not fixated on just another job title, salary or designation. They are looking for a larger purpose and a reason for being. Show them a dream that adds a purpose to their life, beyond just a career or organisational growth and they will be all in, committed to your vision. That is what Hero Vired creates – youngsters who want to be made for the human race, not the rat race.”

    The film will be promoted across OTT platforms Disney+ Hotstar and Zee5 and social media platforms. It went live on YouTube on Tuesday evening.