Tag: Hero Electric

  • Mirun wins digital mandate for Hero Electric

    Mirun wins digital mandate for Hero Electric

    New Delhi: Mirum India has won the digital mandate for Hero Electric, a pioneer and market leader in the Indian Electric two-wheeler industry. The account was won after a multi-agency pitch and will be serviced from Mirum India’s Delhi office.

    With Mirum onboard, Hero Electric aims to shift the consumer buying behaviour from fuel-based scooters to environment-friendly electric scooters, and spread awareness about the positive impact on the ecology.

    Mirum will be responsible for brand communication, digital strategy and execution; and performance-focused media campaigns. Mirum will also be providing technology and web development services for the brand.

    Hero Electric India CEO Sohinder Singh Gill said, “A strong digital presence has become more important than ever for brands today. By on-boarding Mirum as our digital marketing partner, we intend to strengthen our digital game plan with the expertise the agency brings to the table. We’re looking forward to some exciting times ahead.”

    Mirum Inda joint CEO Sanjay Mehta said, "We are happy to partner with India’s leading electric scooter company – Hero Electric. We look forward to working with them to drive a change in consumer behaviour towards a sustainable mode of transport, and create memorable campaigns on the way.”

  • Pathkind Diagnostics and Hero Electric launch “Be Safe-Keep safe” testing program

    Pathkind Diagnostics and Hero Electric launch “Be Safe-Keep safe” testing program

    Hero Electric, a pioneer in the electric vehicle industry in India, today announced its Be Safe – Keep Safe program in collaboration with Pathkind Diagnostics – a leader in healthcare and diagnostics. During this COVID crisis, being safe while keeping others safe is very critical. With that in mind Pathkind Diagnostics found a unique solution of using electric powered Hero Electric scooters to achieve that goal. These scooters would be used by Pathkind to provide end to end, completely safe and fully sanitized sample collection process across the country.

    The collaboration between the two organizations is supported by their shared ideology of ‘prevention is better than cure’. While Hero Electric works towards the betterment of environment before it reaches a state where there is no coming back from, Pathkind Diagnostics works towards detecting any signs of early diseases in order to give people a longer, healthier life, especially in these unprecedented and uncertain times. Collection of test samples from far-flung areas is a stressful job and very costly. Hero Electric scooters provide a perfect solution for a "home to home" commute at a fraction of a cost of a public transport or even a petrol bike. These custom Hero Electric scooters will come with a cargo compartment and a unique branded livery. This would allow riders to safely take and transport samples efficiently and securely across Pathkind’s centres.

    Hero Electric scooters will also allow riders to be extra cautious and avoid shared mobility and even petrol pumps where usually currency exchange poses a problem. All these benefits will be accorded to the riders who will also simultaneously be contributing towards a safer, cleaner environment. Hero Electric scooters come with portable light weight Li-batteries that get fully charged in 4 hours, giving riders a range of more than 100 kms. The option of a third battery furthers this range to over 150 kms, thereby addressing any concerns and anxiety over range. Hero Electric scooters have minimal maintenance and service needs thus, taking away the stress from the riders.

    Commenting on the collaboration, Mr. Sanjeev Vashishta, MD & CEO, Pathkind Diagnostics said, “This coming together of Pathkind and Hero Electric is of great significance for us and our belief which is ‘prevention is better than cure’ as timely diagnosis prevents people from falling sick, extensive use of EVs’ would ensure longitivity of our planet. Having our fleet converted to electric powered two-wheelers is going to have a multi-fold merits in our operations. It will greatly help riders to practice social distancing in today’s unprecedented times of COVID-19 and also increase the response time & efficiency while keeping costs under check. The key to being an efficient diagnostics lab is to provide quick turnaround time to the patients in terms of collection of their samples and providing the reports expeditiously to facilitate early treatment of the disease. This tie-up will help our customers, patients, riders and us to achieve that while keeping in check the health and hygiene aspect of everyone and in the process being eco-friendly. Pathkind is the fastest emerging company in the diagnostics arena and Hero Electric is the flagbearer of electric vehicles in the country. We are glad to have found a partner in them.”

    Talking about the partnerships and its importance Mr. Sohinder Gill, CEO, Hero Electric said, “We are delighted to partner with Pathkind Diagnostics, which is one of the most respected and leading names in healthcare and diagnostics in India. This is just a start of EVs tapping into and giving organizations a very compelling alternative mobility solution. This is, of course, aimed to save the environment, reduce costs while increasing the efficiency and revenue for the organizations. Through this partnership, both Hero Electric and Pathkind are paving the road to a cleaner, greener, and healthier environment. Hero Electric will continue to work towards strengthening its B2B portfolio and drive eco-friendly change in the industry while also helping organizations realize the benefits of the electric-powered fleet to the ICE fleet.”

    The coming together of Hero Electric and Pathkind Diagnostics is a testament to the endless possibilities and potential-usage of EVs in real-life applications across industries. This partnership will set an example for other organizations to also overhaul their fleet in favor of an increase in savings, efficiency, and reduced operational costs. Hero Electric is ambitious about its expansion in the B2B space and will continue its disruptive efforts in this field through partnering and collaborating with leading organizations across India and support them in their efforts to go green; thereby bringing an eco-friendly change.

    Follow Tellychakkar for the consumer facing news & entertainment

  • Piyush Prasad appointed as Hero Electric’s national business head for India

    Piyush Prasad appointed as Hero Electric’s national business head for India

    MUMBAI: One of the biggest electric vehicle brands in India, Hero Electric announced the appointment of Piyush Prasad as the national business head. Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satisfaction program for Hero Electric.

    Prasad, with his diverse experience of over 20 years, has been credited for his significant contribution in the growth of the automobile industry in India. In his new role, he will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets as the brand aims to further spread awareness for electric vehicles in the region.

    Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satisfaction program for Hero Electric, and play a strategic role in building the business.

     “I am thrilled to be a part of Hero Electric family, which is the leader in the electric two-wheeler space in India. Hero Electric has constantly led the electric mobility revolution in the country, and I look forward to contributing to the growth of the company and play a significant role in their vision of leading the future of mobility. “, said Hero Electric national business head Piyush Prasad.  

    Commenting on the appointment, Hero Electric CEO Sohinder Gill said, “We are delighted to have Piyush on-board, his vast experience and expertise in business & sales management among other verticals will certainly boost the brand awareness and will further strengthen Hero Electric’s position in India.”

    Prasad is an industry veteran and has previously worked with some of the most reputed global brands, such as Harley-Davidson, Renault, General Motors, Mahindra and Hyundai. In his roles at all the prior organizations he has successfully led his team in creating effective strategies in dealer management, training, planning, market activation, ensuring customer satisfaction and market intelligence.

  • DEN Snapdeal TV-Shop to sell Hero Electric’s scooters on platform

    DEN Snapdeal TV-Shop to sell Hero Electric’s scooters on platform

    MUMBAIDEN Snapdeal TV-Shop has tied up Hero Electric to sell electric scooters using the teleshopping platform. 

     

    This is for the first time that consumers will be able to buy electric scooters through TV shopping. It also marks the expansion of DEN Snapdeal TV- Shop’s corporate portfolio, which will now include automobiles.

     

    In the special show, DEN Snapdeal TV-Shop anchors are joined by experts from Hero Electric to demonstrate the electric two-wheeler and answer customer queries. The first show went on air today (21 September).

    DEN Snapdeal CEO Maneesh Goel said, “We are delighted about this development and it puts us on the road on a new journey into the hitherto unexplored terrain of selling automobiles using TV commerce. I believe TV shopping is the right medium for a product like an electric two-wheeler with viewers getting in-depth information on the product – what kind of features it has and the benefits it offers. This will enable customers to make an informed choice on buying the product. The concept of electric vehicles in India is gaining momentum because of the government’s thrust in the form of subsidies electric bikes, which is passed on to the customer.”