MUMBAI: Cycling to success is no leisurely ride—it demands grit, gears, and a bit of daring. Pallavi Gupta, known for pedalling brands to new heights, now clips into the saddle as the new head of marketing at Hero Cycles Ltd. The homegrown giant, synonymous with trust and two-wheeled dreams across generations, has called on Gupta to steer its leap from a national favourite to a global mobility and lifestyle powerhouse.
“Excited to announce my new role as the head of marketing at Hero Cycles Ltd! Hero Cycles, India’s renowned cycling brand, stands for innovation, trust, and progress across generations. It’s an honor to contribute to its transformation into a global mobility and lifestyle leader. Grateful to mentors, teams, and colleagues for their inspiration and challenges along my journey. Looking forward to driving #Innovation, #Sustainability, and #BrandExcellence in this new chapter,” Gupta posted on Linkedin.
Hero Cycles, which has held pride of place in India’s cycling landscape, now aims to go full throttle on innovation and sustainability as core pillars of its next chapter. Gupta’s appointment signals a fresh burst of energy into the brand’s marketing journey, pairing legacy with bold new ambition.
With experience in brand strategy, growth management, and consumer insights, Gupta’s leadership promises to keep Hero Cycles firmly on the competitive trail.
Hero Cycles continues to dominate not just India’s imagination but its roads as well, with plans to pedal even harder into markets worldwide. As the cycling world shifts towards green mobility and lifestyle integration, Hero Cycles looks ready to claim more miles and minds, with Gupta leading the charge.